Episode 50
Podcast Programmatic Ads Explained By Industry Expert
Podcast Advertising Playbook · Heather Osgood
March 4, 202138m 32s
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Show Notes
While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad buying.
In this episode, she shares her expert knowledge on what advertisers and podcasters (publishers) can expect from programmatic ads, the differences between host read and programmatic ads, and how to incorporate them into your marketing strategy.
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