Episode 18
Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic
Podcast Advertising Playbook · Heather Osgood
July 23, 202014m 24s
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Show Notes
I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, despite massive dips in other areas. Host read ads remain the preferred ad type by listeners, but there were some surprising results about who is advertising. Tune in to find out more.
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