Episode 66
Podcast Advertising: 2021 Mid-Year Predictions And Trends
Podcast Advertising Playbook · Heather Osgood
July 7, 202111m 35s
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Show Notes
With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months.
I will cover:
1. The rise of programmatic ads and how this will positively affect host-read ads.
2. What dynamic insertion is lacking.
3. The lastest thing advertisers require for their ad campaigns.
I would love your take on these, so message me on Linkedin. As of this month, we are moving to bi-monthly episodes.
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