Episode 64
How Helix Sleep Makes Podcast Advertising A Success
Podcast Advertising Playbook · Heather Osgood
June 16, 202141m 32s
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Show Notes
Martha Gallant, Growth Marketing Manager, joined us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices that they implement with each campaign and tells us about how they specifically approach their buys to build strong, lasting partnerships. In addition, Martha knows selecting podcasts to partner with is both art and data combined and walks us through her selection process.
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