Episode 37
A Breakdown Of Four Types of Podcast Ads
Podcast Advertising Playbook · Heather Osgood
December 3, 202010m 57s
Audio is streamed directly from the publisher (adbarker.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options.
Embedded Ads
Dynamically Inserted Ads
Programmatic Ads
Streaming Ads.
I go into details about which one works best for different specific campaign needs.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.