Episode 55
5 Reasons This Podcast Sponsorship Campaign Lost
Podcast Advertising Playbook · Heather Osgood
April 8, 202131m 55s
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Show Notes
Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast sponsorship campaign into a total rockstar success.
Pros & cons of the selected podcasts.
The number of podcasts.
Which target audience would have worked better.
Delivery & frequency of the ad placements.
Why the ad reads had the biggest impact.
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