Episode 35
4 Reasons Why Marketers Are Migrating To Podcast Ads
Podcast Advertising Playbook · Heather Osgood
November 19, 202010m 34s
Audio is streamed directly from the publisher (adbarker.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.
But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend.
I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.