Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. How Marc Grew his Plumbing Company to over $14M in less than 3 years Listen is as I interview Marc Mason from RCL Mechanical. They are a full service plumbing & HVAC contractor serving the Bristol County area in MA. Over the past 3 years they’ve grown from Startup to $14M per year (20+ trucks). He shares from great insights on How he is marketing to keep the phones running, trucks running & business booming How he leveraged social media to build his brand / reach and grow his word of moth business His key insights for recruiting 20+ technicians in this competitive environment And much more… Ready to Level Up Your Marketing? There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success.Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them.Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule Get a Free Internet Marketing Strategy Evaluation If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now. How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How To Win With Local Service Ads May 26, 2023 No Comments Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What Read More » How to WIN With Google Local Services August 27, 2020 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments ***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Interview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Interview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Interview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Interview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing busi

Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What You're Going to Learn Why Local Service Ads is a no-brainer for most plumbing/HVAC contractors How you can jump on board (if you have not already) What it takes to rank in the top 3 results How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads Ready to Level Up Your Marketing? There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success. Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them. Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results. If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule Get a Free Internet Marketing Strategy Evaluation If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now. The post How To Win With Local Service Ads appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Click here to access the webinar – https://go.plumberseo.net/google-local-services What You’re Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States. Why Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors How you can jump on board (if you have not already) What it takes to rank in the top 3 results How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads If you’d like to talk with us about how we can help you get ranked on the map in your service area click here to schedule a time to meet – https://www.plumberseo.net/schedule Connect With Josh https://www.facebook.com/Plumberseo/ https://www.facebook.com/plumbingmarketing https://twitter.com/plumberseo Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted   Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. subscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-g Join the Plumbing & HVAC Marketing Facebook Group The post How to WIN With Google Local Services appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

https://plumbingmarketing.net//wp-content/uploads/2020/01/Lets-build-your-2020-Internet-Marketing-Plan.mp4 ***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what you need to do to MAXIMIZE your lead flow via the Internet!We’ll help you: Discover the latest trends Increase your inbound calls Dominate your local marketDon’t miss out on what can be the biggest game-changer for your plumbing or HVAC business in 2023! Click below to register! http://bit.ly/2ODsbUG Connect With Joshhttps://www.facebook.com/Plumberseo/https://www.facebook.com/plumbingmarketinghttps://twitter.com/plumberseoPlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Let's build your 2023 Internet Marketing Plan appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full-service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep the phones ringing, trucks running & business booming!John Verhoff with Plumbing Nerds joins Allison in this interview to discuss how his business has grown from $1.9M to a projected $2.7M in just one year! In this interview, you’ll learn how he got started, what he thinks of online reviews, and how he markets his business. Check out John’s interview to help you learn how to grow your own plumbing business. HOW DID JOHN GET STARTED? Plumbing Nerds is located in southwest Florida and has been in business for 12 years. They run 10 trucks and have 17 employees. John actually started the business with his wife’s sign-on bonus. 2007 was a rough time to start any business, but commercial plumbing became even more of a challenge due to the lack of building after the 2008 market meltdown. Instead of giving up and hanging up his hat, John chose to focus more on local services. Fortunately, water heaters and drains don’t pay attention to recessions. HOW DOES HE GET SO MANY ONLINE REVIEWS? One secret to Plumbing Nerds’ success is online reviews. They get a ton! But how does he ensure they get online reviews?John attributes their success in reviews in 2 ways. They use a platform called Podium to remind customers to give reviews. He loves Podium and thinks it has been really helpful in getting the volume of reviews up. Also, their techs ask the customers for reviews directly. He feels that this combination is really what drives their success in online reviews HOW DOES HE KEEP MORALE UP? Plumbing Nerds is a really supportive business to work for. John makes sure to give his employees recognition for a job well done. He knows that a pat on the back goes a long way. One way that he has made employees feel appreciated is to acknowledge their wins on good reviews. In the past, he used an individual incentive program to celebrate positive reviews. His team tracks reviews on every platform and they always publicly recognize great reviews. He has changed the incentive program recently to reward the whole team since he has realized that good service is not an individual matter, the entire company takes part in great service. WHAT FORMS OF MARKETING DOES HE USE? John uses Plumbing and HVAC SEO to help market his business through organic search and to bolster the SEO. But he also uses other means as well. He feels the best return on investment has been with Google Local Services. GLS has provided 9X ROI! He has been on Angie’s List since 2012 but feels that the ROI on that platform has been dropping.John has been a bit slow to adopt social media, but he is starting to see the benefit from it. The business is on Instagram and Facebook and they have been posting a few times a week. So far, they haven’t used any paid social campaigns. He is contemplating using social media ads in the future. John has 12 years of plumbing wisdom to share with you so be sure to listen to discover his advice for other Plumbing and HVAC business owners. OUTLINE OF THIS EPISODE [2:22] How did John get started? [4:30] How does he get so many online reviews? [8:14] How does he keep morale up? [10:13] What kind of marketing does he use? [15:18] What can he share with other business owners? GET A FREE LEADFLOW ACCELERATION SESSION How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How To Win With Local Service Ads May 26, 2023 No Comments Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What Read More » How to WIN With Google Local Services August 27, 2020 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments ***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Com

How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Nicholas Rizzo from PAC Plumbing, Heating & Air on how they market & grow their business. PAC plumbing has been around for over 40 years on Staten Island. The plumbing and HVAC company was started by Paul Campion. His son, Eric is the head honcho now. Nicholas Rizzo joins Allison on the Plumbing and HVAC Marketing Success Podcast. Nicholas started as a with the company a few years ago as a CSR. He is now the marketing manager and is thrilled with the growth they have seen over the past 2 years. Listen in to hear how they have grown from 4 to 6 trucks over the past 2 years. WHAT HAS SPURRED THE GROWTH AT PAC PLUMBING? PAC plumbing has grown tremendously over the past 2 years. Nicholas attributes their growth to the energy they have put into their marketing campaign. They went from just about no social media usage to having a huge social media presence on Instagram, Facebook, and YouTube. They also use Plumbing and HVAC SEO to help boost their organic reach on Google as well as using Google Ad words. Their online marketing strategy has been one of the keys to their impressive growth. HOW DO THEY USE TRADITIONAL MARKETING? In addition to all of their online marketing strategies, PAC Plumbing also uses door hangers, yard signs, and mailers. Nicholas has found it best to hit the same area 3 or 4 times within a short period of time with mailers and door hangers. Customers have really enjoyed their Smile Program. If a technician notices a customer having a bad day they will do small things to try to cheer them up. This could be anything from sending a card or a box of chocolates. This is one of the amazing ways that PAC Plumbing builds its relationship with the community. IS HAVING A MARKETING MANAGER A NECESSITY? Having the owner run the business and try to do all of the marketing is a surefire way to disaster. A marketing manager can take so much off of the owner’s plate and allow him to work on the business rather than in the business. The marketing manager also adds to the growth of the business. When you hire people you can trust you’ll get your trucks running before you know it. An investment in a marketing manager is an investment in company growth. WHY DO THEY USE PLUMBING AND HVAC SEO? In addition to having Nicholas run the in-house marketing, PAC Plumbing also relies on Plumbing and HVAC SEO to further their marketing success. They realize that Plumbing and HVAC SEO is the right choice to make sure they are ranking on Google both organically and by using Google Adwords. They know they need SEO experts to further their growth. Have you considered having Plumbing and HVAC SEO help your plumbing business grow? OUTLINE OF THIS EPISODE [1:22] PAC Plumbing has been around for more than 40 years [5:29] He does all the marketing [11:35] Outsourcing marketing help is essential [11:35] Outsourcing marketing help is essential [9:33] Why is having a marketing manager a necessity? RESOURCES & PEOPLE MENTIONED PAC Plumbing PAC is a full-service Plumbing, Heating & Cooling company serving the greater Staton Island, NY area. They’ve grown from 4 trucks to over 12 in the past 12 months & on pace to do over $2.4M this year. Nick shares some great ideas on how they are tapping into Internet Marketing, Social Media & eMail marketing to drive their agency. GET A FREE LEADFLOW ACCELERATION SESSION​ If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses. With your host, Josh Nelson, hey, this is Josh Nelson with plumbing and HVAC SEO, and want to welcome you to this episode of the plumbing and HVAC marketing profits podcast. Today, we’re super excited to be interviewing Nicholas Rizal from pack plumbing, heating and air conditioning, their full service contractor plumbing HPC, serving the greater Staten Island market, and they’ve had some great growth over the last year. So Matter of fact, they’re the grown from four trucks to six trucks and on pace to do $2.4 million this year. Next year, some really cool insights on how they’re leveraging the internet, social media, email marketing and variety of other cool internet marketing strategies to keep the phone ringing trucks running and business booming. So I really l

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Lucas Cellino from Cellino Plumbing & HVAC. They are a full-service Plumbing & HVAC company serving the greater Buffalo, NY area. Their operation has 23 trucks and is growing by over 35% year over year. Lucas shares some amazing insights on how they keep their phone ringing, trucks running & business booming. One of my favorite quotes from this interview is “We run a Marketing Company that happens to do Plumbing”. That is awesome! On this episode of The Plumbing and HVAC Internet Marketing Show Allison interviews Lucas Cellino from Buffalo, New York. Cellino Plumbing has recently expanded to become Cellino Plumbing and HVAC in the past few months and they have really gained a footing in the market. Cellino Plumbing and HVAC has grown by 35% in the past year and they now have 23 trucks running. Listen in as Lucas shares the secrets to his company’s rapid growth. HOW DID LUCAS GET INTO PLUMBING? Lucas’s father started the company about 25 years ago. He grew up playing with plumbing fittings rather than Lego and he always knew he wanted to join the business. He began helping his dad in the business after school from a young age. 8 years ago he took over the duties of the office manager which included payroll, managing the website, and social media. He knew nothing about websites and SEO at the time. Since then he has learned so much about SEO and Pay Per Click. IS IT IMPORTANT TO HAVE A MARKETING STAFF? Now that the business has grown Cellino Plumbing and HVAC has an internal marketing staff as well as using Plumbing and HVAC SEO. When they were a smaller business with only 7 employees the office manager was in charge of the marketing. The business really began to see a lot of growth when they began to use Plumbing and HVAC SEO 2 years ago. Marketing can be defined in many ways and Lucas considers marketing an integral part of the business. He realizes that every part of the business involves marketing. He says Cellino Plumbing is really a marketing company that does plumbing. Do you have staff that is devoted solely to marketing? HOW DO THEY TRAIN THEIR STAFF? Training is an important part of the business. And even Lucas is constantly training. He has 2 business coaches that help him learn more about business. Cellino Plumbing and HVAC has service managers for each department which includes, plumbing, heating and cooling, as well as underground. When a new helper comes in they train on Nexstar and in the warehouse for 2 weeks first. Lucas thinks that it helps have someone friendly to help train new employees and this also helps them retain staff. Do you utilize employee training in your company? WHAT DO THEY DO TO ENCOURAGE EMPLOYEES TO STAY LONG TERM? Employee retention is key to long-term success. Part of their retention strategy was creating a mission statement to live by. Their mission statement includes 5 company values. They really live by their mission statement and have metrics to measure each line in the mission statement. Their metrics include quality checks to measure customer service and workplace happiness. Their mission statement also includes giving back to the community. They do this in a unique way. Listen to this episode to discover how Cellino Plumbing and HVAC gives back to the community and how this also increases their revenue. How does your company give back to the community it serves? OUTLINE OF THIS EPISODE [1:45] His father started the business about 25 years ago [4:26] He began to focus on marketing about 8 years ago [6:23] Is it important to have a marketing staff? [10:55] What do they do to encourage employees to stay long term? [16:54] What tips does he have for other business owners? RESOURCES & PEOPLE MENTIONED Cellino Plumbing and HVAC Please post your comments & follow up questions below!   Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//.  To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips ideas/id567572017 GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and d

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Paul the Plumber and his son Mike join the Plumbing and HVAC Marketing Success podcast today. They share their tricks on how they have grown their New Hampshire plumbing and HVAC business from 3 trucks to 8 trucks and have become a $3 million a year company. Paul started the company in 2002 and got the name after seeing a note on the fridge of a house he was in that said “call Paul the Plumber” Listen to this episode of the Plumbing and HVAC Marketing Success podcast to hear the secrets to Paul the Plumber’s success. Mike & Paul share their experience working with our team: What role do they play in the business? Paul started the company but no longer works in the field. He now works on the business rather than in the business. Mike came on board during his senior year in college. He focuses on marketing but can make sales too. Mike had no interest in plumbing and hadn’t really considered the business. But working in the family business has allowed him to gain experience in many different areas. He thinks that working with his dad and the rest of his family has been fun. Since it is his family’s business he was given the opportunity to implement his ideas and make an impact immediately. How important does Mike think that social media is to the success of the business? Mike thinks that social media has been very important to the success of the business. He began been building the brand since he started with the company. He noticed that the competition had no presence on Facebook and began utilizing that platform to build the Paul the Plumber brand. Social media gives their brand more recognition and makes them relatable. They have discovered that hiring college interns to create content, posts, and pictures on social media is a great value. How do they handle training? Their senior office staff has been with the company for years and has helped them train new CSR’s. They have a couple of scripts that they use depending on the type of call that comes in. Their techs train twice a week in sales and technical skills. All of this training has really paid off. Their average ticket and call ratio is excellent. Mike and Paul also receive training. They travel 3-4 times a year to conferences to get different perspectives and ideas. They try to find 2 or 3 takeaways from each conference to implement in the company. What other types of marketing do they use? Paul and Mike have found that leaving refrigerator magnets, cards, and water heater stickers have been a great investment. They also utilize direct mail flyers with deals. During slow periods they have begun using text message marketing with dealer discounts. They have found that this strategy gets their phones ringing immediately. Paul the Plumber is also a member of the SGI Success Group and Quality Service Contractor. Outline of This Episode [1:42] How did Paul start the company? [2:36] How big is the company? [6:35] What is Mike’s role in the business? [8:03] How important does Mike think that social media is to the success of the business? [10:59] How do they handle training? [13:50] What other types of marketing do they use? [16:20] Branding and an online presence is important Resources & People Mentioned Paul the Plumber Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here is the Interview video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy, you’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running, and businesses. With your host, Josh Nelson, this is Josh Nelson with the plumbing and HVAC Marketing Podcast. And I’m super excited to share an interview with you today with Paul and Mike from Paul the plumber out of New Hampshire, they share some amazing insights on how they’ve grown their company from just about three trucks to eight trucks currently and on their pace to 10 by the end of the year, with a lot of that momentum happening over the last 12 to 24

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air.She shares some amazing insights on how they are leveraging the internet, social media & online marketing in general, to keep their phones ringing, their 20+ truck operation running & their business booming!In this episode, Alison interviews Kayla from Polestar Plumbing, Heating and Air in Kansas City. Polestar has grown to over 20 trucks with 40 employees. Because of their unique location near the state line, they are licensed to do business in both Kansas and Missouri. They have been serving the greater Kansas City area for 36 years and aim to be the number 1 plumbing, heating and air conditioning company in the area. There is a lot of competition but with careful attention to marketing, they are well on their way. WHAT DOES KAYLA DO FOR POLESTAR? Kayla is the marketing coordinator with Polestar Heating and Air. She started with the company over a year ago as a customer service representative. After a while, she was helping with social media and when the marketing coordinator left the company she took over in her new position. She has been learning everything she can about social media and marketing. She feels that learning the language of the business as a customer service representative helped her in her present role. HOW DO THEY ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA? Engaging with customers via social media can be tricky. Social media is an amazing way to interact with customers and it’s free. Kayla is always trying to think about posting from the customer perspective. She thinks about what the customers are interested in seeing. She tries not to throw around brand names that the customers wouldn’t know. She includes live interviews with technicians to offer helpful plumbing, heating, and air conditioning tips. This helps make the company relatable and the content can be leveraged in the future. The video doesn’t take more than 10 minutes and really increases engagement. They can stream it on YouTube and Facebook. HOW DOES THE COMPANY REACT TO REVIEWS? Polestar knows how important Google reviews are. They have an average of 4.8 on Google with 930 reviews. Everyone in the company understands the value of reviews and they put a lot of emphasis on them as a company. They include them in the technician meetings and there is a group text among the technicians and Kayla about the importance of reviews. Kayla and the owner are sure to recognize the technicians when they get 5-star reviews. In addition to sending out auto-review reminders to their clients, Kayla also sends a personal email to clients asking for reviews. A FANTASTIC WAY TO ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA AND GET MORE REVIEWS One way to elicit reviews from clients is by holding a drawing once a month for a $100 Visa gift card. They hold a drawing for customers who review the company as well as the technicians. Kayla uploads a live video on social media when they pick the winner. This is a great way to use social media and involve both the customer and the technician and it keeps everyone engaged. Have you ever engaged with your customers like this on social media? OUTLINE OF THIS EPISODE [1:22] Kayla is the marketing coordinator with Pole Star Heating and Air Conditioning [5:05] How can a business owner hand off the marketing to someone else? [10:40] How do they train that many people? [14:26] How important is social media to their market? [19:45] Keep your technicians happy [25:07] How important is it for the owner to be involved? GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now.Here is the Interview video transcript for your reference:The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses with your host, Josh Nelson, this is Josh Nelson with the plumbing and HVAC marketing podcast, and today I’m super excited to share an interview with you of Kayla Stevenson from Pollstar Plumbing, Heating and Air. They’re a full service plumbing HVAC contractor serving the Greater Kansas City Market. And on this interview, they share some amazing insight how they’ve been able to grow it over 20 trucks, how they’ve deve

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. In this interview, Brian Sloan shares how they have grown TR Miller (a full-service Heating & Cooling business serving the greater Chicago area) from 18 to 45 trucks (more doubling their revenue) over the past 3 years.Brian Sloan joins us from TR Miller, an HVAC company in Chicago. TR Miller started out without any sort of specialization, but now they are purely a residential service. They have 8 service trucks, 5 installation trucks, 3 CSR’s and a dispatcher. They have grown substantially over the past 5 years and Brian is here to tell us how. Listen in to discover the secrets that Brian and TR Miller have learned about marketing and branding that have helped them grow over the past 5 years. HOW DID BRIAN GET THIS ROLE? Brian’s father started TR Miller and Brian started working there sweeping floors and doing everything he could to learn the business. 5 years ago he was the general manager and wore every hat. He was a generalist, he knew a bit about everything but specialized in nothing. Now he has managers with specialties in every department. He learned to hire great managers who were experts in their field. He meets weekly with all of his managers to ensure that they provide the best service possible to their customers. WHO IS TR MILLER’S IDEAL CUSTOMER? 5 years ago they would have said anyone was an ideal customer. They did new construction, commercial and residential. But TRMiller has grown more selective over time and now they work primarily with residential customers. They prefer to work with homeowners rather than rentals or multi-family homes. The more they have narrowed down their niche the more their business has grown. WHAT DOES THEIR MARKETING LOOK LIKE? They used to use postcard mailers since that was the easiest ROI. Unfortunately with those you can’t be very selective about who you market to. You can only choose the zip code. Over the past few years, they have become more involved in guerilla marketing. Guerilla marketing allows them to become more involved in the community by sponsoring team sports and clubs. Since they are in the Chicago market they really can’t afford mass-market advertising, but they have recently begun using Hulu and IHeartRadio. Brian feels that not only do they have the advantage of targeting their ideal customer but that these marketing choices will continue to grow in the future.TR Miller also leverages social media. They are active on Facebook, Instagram, and Twitter. Brian feels that part of their success is because of their consistent branding. He knows that brand recognition goes a long way when something breaks. WHAT DO THEY DO TO ATTRACT ONLINE REVIEWS? Online reviews are really about the whole customer experience. Brian feels that the customer is rating everything about the company from the marketing, to the call center, and finally the quality of service. They make sure to have weekly training for all of their staff. This way they ensure they are providing the best service possible from each department. At first they found it difficult to ask for reviews. Now they have a great follow-up system which has increased the percentage of reviews from their calls. Discover Brian’s secrets to success by listening to this episode. Be sure to listen until the end where he shares what has really helped their business grow in the past 3 years. OUTLINE OF THIS EPISODE [1:22] A bit about TRMiller [3:47] How did he come upon this role? [5:39] Who is their ideal customer? [10:07] What do they do to attract online reviews? [15:17] How do they leverage social media? [17:40] What was the big change that happened with them as a company to get them where they are today? GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now.Appended is the video transcript for your reference:The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses with your host, Josh Nelson. Well, hey,this is Josh Nelson with the plumbing and HVAC Marketing Podcast. And today I’m super excited to share an interview with you of Brian Sloane from tr Miller. They’re a full service HPC company serving the Greater Chicago market. And on this interview, Brian shares how they’ve been able to grow their

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. It’s not often you hear about a Plumbing and HVAC business that goes from $0 in revenue and 2 years later is generating $4 million in revenue, but that’s exactly what Shawn Henson of Your Home Services of Tampa, Florida has done. In this conversation, you’re going to hear how Shawn transitioned out of the automotive service industry and into plumbing, how he started his company from square one, and how he has gone about building his business through ad spend and guerilla marketing tactics that most service providers are hesitant to try. Don’t miss it! The Strategy That Converted Dead Leads Into Revenue When Shawn first started his business he had to resort to the services many service providers lean on and therefore are not as effective because they are overused. But he had no choice. He quickly learned to supplement those efforts by using graphic design to set his messaging apart. In fact, he saw the power of it so clearly that the first person he hired was a graphic designer. His aim was to make his company look big, professional, and trustworthy. He wanted to behave like the company he aspired to be. To follow that, he taught his team how to ask open-ended questions that led customers to other service opportunities that could add value to them. Listen to Shawn’s story to get an inside look at how he grew his business into an amazing HVAC success story. Ongoing Customer Service Training Makes Service Techs More Effective Most companies train their employees once when they are hired and perhaps follow up with an annual review of that training – but Shawn requires ongoing customer service training on a weekly basis that continues to fuel the success of his company. He believes that if customers have a great experience – which depends entirely on his technicians – then they will never go to another company for the services he provides and will refer him to their friends. He’s a smart guy who has done an amazing job building his company. Be sure you listen to hear all his ideas and lessons-learned. It’s an HVAC success story worth learning from. You Can Build Your Company Organically or You Can Do What Shawn Did It’s a legitimate thing to build your plumbing and HVAC business organically, allowing quality work, great customer service, and time to build a reputation that increases revenue. But Shawn wasn’t prepared to wait that long for his company to become successful, so he got busy. He used pay-per-click, Google Local Services, and direct mail to buy customers in an effort to jump-start his business. He also learned how to use what he calls “guerilla tactics” in Facebook groups to become known and gain referrals. In two short years, the evidence of his efforts is obvious. Shawn’s the kind of guy you want to listen to and learn from, so take the time to do it! Does Your Company Culture Drive Great Customer Reviews? Shawn has worked overtime to build a great team spirit that generates enthusiasm for the kind of quality work their company provides. His team is motivated by continued customer service training, in-house contests, and online reviews. In this conversation, Shawn describes the type of incentives he provides to his technicians, how they typically respond, and how it all works together to provide a wealth of online reviews that build his company’s reputation in the community. This Plumbing and HVAC success story is one you won’t want to miss. Outline of This Episode [0:22] How the addition of another service (HVAC) doubled revenue in one year [1:50] Shawn’s transition from Automotive service into home services [5:01] How Shawn identifies his ideal target customers in the Tampa Bay area [6:29] Messaging that targets soccer moms (their target market) [14:14] Working Google Local Services and establishing an advertising budget [18:55] Guerrilla marketing tactics Shawn’s team has done [22:27] The 20% of Shawn’s effort that produces 80% of his results [24:03] Involvement in charitable causes and how it leads to revenue [26:40] The on and off nature of direct mailing in Shawn’s company [34:36] Organizations that have had an impact on Shawn [37:43] Shawn’s last words of advice to those looking to level up Shawns training for the Service Nation Alliance You can watch this directly on YouTube here – https://www.youtube.com/watch?v=pyd4GcbVa_M&feature=youtu.be Shawn’s company: Your Home Services Tampa, FL: https://www.your-homeservices.com/ Contact Shawn at Shawn (at) Your-HomeServices.com YHS on Facebook: https://www.facebook.com/YourHomeServicesTpa/ YHS on Twitter: https://twitter.com/YourHomeServ YHS on YouTube: https://www.youtube.com/channe

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I interview Richard Saad from Nicks Plumbing & Sewer Services on how they grew to 16 trucks. Learn how they keep their phones ringing, trucks running & business booming! You’d be hard pressed to find a local market more saturated and competitive than Houston, Texas. Richard Sadd of Nick’s Plumbing says that it seems like there’s a plumbing company on every corner these days. It’s for that reason the company’s that are going to dominate the market are the ones that refine their messaging and build a great reputation within a specific geographic area. In this episode, Josh asks Nick to walk through the Nick’s Plumbing story – from 2000 when Richard bought the company to today – and to explain how Nick’s has positioned itself as one of the best plumbing companies in the greater Houston area. Is your plumbing business suffering from training techs well only to see them leave at the first better offer? In a competitive market like Houston, Texas it’s not uncommon for home service companies to invest a lot of time, energy, and money in the training of service technicians only to have other companies make those techs a better offer and steal them away. Sound familiar? On this episode, Josh speaks with Richard Saad from Nick’s Plumbing about how they are changing their recruitment and training approach to keep the techs they train. You’ll appreciate the way Richard describes the struggle and will hear how Richard is taking his time finding and hiring the right techs for the sake of serving customers over the long haul. In a massive metro area, specific targeting and messaging makes a difference When Richard took over Nick’s Plumbing in 2000, he inherited a well-established company but saw that the market around was changing. The marketing and service methods that had carried the company for so long were not going to work as well any longer. More and more plumbing companies were cropping up in the Houston metro area, more services were being offered, and Richard had some hard decisions to make. On this episode, Richard explains how he decided on a specific customer avatar and a smaller geographic area as targets for his marketing focus – and how those decisions enabled him to be more effective and grow the business. You’ll learn how the team at Nick’s is using online marketing, email, and Facebook LIVE to establish a greater reputation and reach new customers. Online reviews make a huge difference – both positively and negatively If you are not placing an extreme amount of attention on gaining great reviews in all of the online portals, you’re likely going to wind up being the victim of review terrorism. What’s that? It’s when a disgruntled customer uses online review systems to slander and degrade your company, oftentimes with a heavy-handed approach that almost forces your company to make some kind of concession to the upset customer, whether they deserve it or not. But if you have loads of positive reviews already, it’s easier to deal with the occasional naysayer. You can hear how Richard and the team at Nick’s Plumbing are focusing on getting more positive online reviews for their techs and services, on this episode. Referrals are still the best way to get the best customers When asked what his number one source of referrals is, Richard answered without hesitation. In spite of the many effective channels he’s using to market his plumbing business, referrals are still the best way he’s found to get new customers. More importantly, the type of customers that come from referrals are already sold on your services because they were told how great your company is by someone they trust, a friend. You can hear how Richard’s team seeks and gains referrals from existing customers, on this episode. Outline of This Episode [0:32] Richard Saad and the challenge of finding and training technicians that stick [3:55] The path Richard walked to get into Plumbing in the first place [10:09] From the year 2000 to today: How Richard has built up his business over time [14:19] How Richard chose a specific target market and geographic area to serve [19:58] The new focus on the internet only: SEO and PPC are the gold mine [28:20] Facebook LIVE is a new approach that’s having good results [36:19] The power of online reviews – both positively and negatively [42:28] The #1 lead source for Nick’s is referrals [47:02] Nuggets of wisdom from Richard: Don’t ever give up. Learn from mistakes Resources & People Mentioned Nick’s Plumbing in Houston, TX The company’s Facebook page Nick’s

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I interview Trevor Flannigan from Home Service Chats & former operations manager at Bob Hamilton Plumbing & HVAC. While he was there he helped grow the business to over $20M per year in annual revenue. Listen in as I pick his brain on what they did to keep their phones ringing, trucks running & BUSINESS BOOMING. In this episode of the Plumbing and HVAC podcast, we get to hear from a guy who’s been part of the business from both the service provider side and the industry side. Trevor Flannigan got started in the plumbing and HVAC business by taking on an administrative position for a plumbing company in Kansas City. He worked his way up quickly through what he describes as “going for easy promotions.” Now he’s part of the team at “HomeServiceChats” – a company that provides chat functionality and services for service industry professionals. Listen to hear how Trevor’s team grew their plumbing/HVAC company to $20M. He shares clear and tactical advice, so be sure you listen. Do You Know How To Identify Your Ideal Plumbing and HVAC Customer? One of the most important parts of the work Trevor and his team did to refine the marketing of their plumbing business was to determine their ideal target customer. For them, it was women between the ages of 21 and 51 who also possessed a number of other characteristics. Trevor stresses the importance of knowing WHO you are marketing to. It impacts what you say and how you say it – and in many cases even WHERE you say it. Learn how to take this foundational step in developing a powerful marketing plan for your business, on this episode. Your Customers Are Comparing You To Every Other Business Interaction It’s easy to think that all you need to do is to be better than the other plumbers or HVAC companies in your market. While that’s true, it goes further than that. Customers these days are comparing their experiences with companies across industries. So when it comes to the experience and service your customers receive from you, you’re not only going up against the other HVAC and plumbing companies in your market, you’re also going up against Chick-Fil-A, Apple, and others. How are you doing? In this conversation, Trevor gives many tips for how you can set yourself apart from the moment your technician walks into a customer’s door. Don’t miss it. Your Plumbing and HVAC Business MUST Have An Annual Marketing Plan No business can expect to succeed if it is lacking strategy. You’ve got to determine exactly how you’re going to get your message in front of your ideal customer, how you’re going to attract them, and how you are going to remind past customers that they could use your service again. Nothing happens by accident. Trevor explains the steps his team went through to create their own annual marketing plan, how it benefited them in the long run, and how you can do the same thing using nothing more than a spreadsheet. Find out how, on this episode. The Biggest Hindrance To the Growth of Your Plumbing and HVAC Business Is Ego As Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it alone. Find out why Trevor believes that the biggest growth obstacle to most plumbing and HVAC businesses is the ego of their leaders. But also, learn what you can do to ensure you’re not putting unnecessary obstacles in your company’s way. It’s all on this episode. Outline of This Episode [1:21] Starting with a Plumbing HVAC company and lobbying for easy promotions [6:27] Marketing techniques to keep the phones ringing and trucks running [13:21] Providing an amazing experience and planning a year’s worth of marketing [26:25] The milestones of business growth on the way to $20M [34:24] Social media implementation strategies that work for Plumbing and HVAC [38:04] Training programs that have had a big impact on Trevor [42:19] What is Service Chats and how does it work for Trevor’s customers? [50:00] Advice for those looking to move their Plumbing and HVAC business to the next level Get a free LeadFlow Acceleration Session As Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this training Brian Kaskavalciyan of gFour Marketing walks you through a proven process for driving more Repeat & Referral Business in your Plumbing or HVAC company. He shares a 5 Step Action plan for converting a one-time customer into a repeat customer that buys from you again & again and refers you to others. You know our mission at Plumbing & HVAC SEO is to give our clients an “unfair advantage” in their market by implementing the most aggressive Internet marketing strategy possible (that’s why we only work with one company per market!). During this training video Brian Kaskavalciyan from gFour Marketing shares proven strategies to leverage direct mail, email marketing & newsletters to you KEEP YOUR CUSTOMERS (so they’ll keep coming back) and MULTIPLY CUSTOMERS through referrals. Imagine what it would be like if you never had to market your home service company again. Wouldn’t that be an amazing benefit? There are Plumbing and HVAC companies out there that get 70% of their business from a source that requires no marketing on their part. What is this amazing source? It’s from existing customers telling others about their services and recommending them. Do you realize the power of that sort of referral? You could decrease your marketing budget, increase your customer service budget, AND grow your company at a rate you never thought possible. This webinar recording features Brian Kaskavalciyan of gFour Marketing. He highlights the simple things that can be done to impact your customers in positive ways, how those experiences convert to new customers, and what impact it has on the bottom line profits of businesses. Don’t miss what Brian has to share. Repeat and referral business = less marketing costs and increased profits How much money do you spend each month n marketing? Go ahead and add it all up – direct mail, email, television, radio, brochures, stickers? Marketing is usually a sizeable chunk of any service company’s budget – but there is a powerful way to decrease that marketing budget and increase profits at the same time. It’s through customer referrals. When you have existing customers doing your marketing for you, the need for outside marketing goes way down and the warmth of your leads goes up. Listen to this webinar recording to ensure that you know how to create your own referral system and make it work for your plumbing or HVAC business. The more business that is coming through customer referrals, the more valuable your business is Many service businesses are family owned, but for everyone, the time may come when you need to sell the business. That’s not something you want to think about when the time comes, you want to work ahead of time to build the value of the business before you need to sell it. If you do, you’ll cash out to a much greater degree than you can imagine. One vital thing to know is this: the more of your ongoing business that comes through customer referrals, the more valuable your business will be on the day you need to sell it. That’s why a referral system is vital for you to develop, use, and benefit from now. Learn how on this episode of the podcast. Your job as a service provider is to give your customers a great story to tell A great referral system begins way before you buy software or thank you notes. You need to first provide your customers with an amazing experience. They need a wonderful story to tell their family, friends, and neighbors if they are going to refer your company to others. That means your team has to be trained in exactly how to handle issues that arise in the home, just as much as they need to know the particular skills that go into their job. Find out how to build a culture of service that creates “Wow” responses from customers, on this webinar recording. Your customers do NOT know you as well as you think they do Brian often has conversations with service providers who are striving to create a referral system that fuels their growth. One of the issues he tries to nail down in every conversation is what the provider is doing to ensure they are the household name in their community, for their industry. He says that the maddening thing is that most service providers say that their community already knows who they are and will call if they need help. But in Brian’s experience, that’s a wrong assumption in almost every case. In this webinar he explains why your community likely doesn’t know your company as well as you think and what you can do to solve that problem, so be sure you listen. Outline of This Episode [0:28] Are you getting a

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Discover how Parker & Sons grew to $80M Per Year… On this episode I interview Josh Kelly – Marketing Director for Parker & Sons. If you are not familiar…their company does over $80M per year and is on pace for $100M this year!!! Listen in as I pick Josh’s brain on what they are doing to keep their phones ringing, trucks running & BUSINESS BOOMING. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Parker & Sons Cooling, Heating & Plumbing – www.parkerandsons.com Based in Phoenix, AZ serving the greater Pheonix Metro Area Full service HVAC & Plumbing $80M Revenue / 400 employees Growing extremely quickly and on pace to do $100M+ this year In business since 1974 Subscribe for the podcast & get emailed as new interviews are posted Discover how Parker & Sons grew to $80M Per Year… On the interview Josh explained that they do a lot of TV & Radio. He shared that they came up with a unique campaign that helped to differentiate themselves from the industry norms called the “Melvin Campaign”. Here is an example of one of their Melvin Ads: In this episode, Josh Kelly shares keys to successfully marketing your plumbing or home service business, giving tips from his experience. Kelly has led the marketing team at one of the top 5 plumbing companies in the country, Phoenix-based Parker & Sons. This HVAC & Plumbing company is currently on pace to reach $100 million in business this year. Listen along this episode to hear Kelly elaborate on best marketing practices and how to maximize your business’s impact. Be a Big Fish in a Small Pond Kelly emphasizes through this episode the importance of being a big fish in a small pond. He says it is important for you to have the strongest presence while being efficient. He uses examples of running ads on smaller radio stations or targeting neighborhoods as the market your business can saturate and be the “big fish.” He also mentions roadblocking certain times on television stations as a way to be the “big fish” advertisement-wise. By having a smaller pond, consistency, frequency and longevity in marketing are more easily attainable. What is Your Message and Is It Memorable Kelly says that it doesn’t matter as much whether your message is good or bad. Instead, it is whether it is memorable. He tells us about Parker & Son’s Melvin campaign which plays to the perception that plumbers are people you don’t want to deal with and don’t trust. They do so by showing a plumber you wouldn’t want working on your house then, juxtaposing this shady plumber with Parker & Sons, a quality family service. You remember what their company is not and what they are. Don’t Just Pick One Marketing Source Parker & Sons does not limit itself to one, two or three marketing sources. Kelly tells us that his leads are spread wide enough throughout many sources, that they cannot limit them to just one. He gives marketing examples of bathroom walls at Diamondback sporting games, television ads during typically non-recorded segments, talk radio shows, sponsorships, and others to show where they have been the big fish. He adds that if a company cannot diversify its marketing, to at least make sure it is dominating where it is marketing. Online Reviews Are Key RevuKangaroo, an online review system, was born from Kelly’s experience at Parker & Sons. He saw the need for online reviews since 87% of their customers were looking up their company before doing business with them, and most customers were only doing reviews if they had a negative experience. It aids home service industries in boosting their reviews and boasts a 15% boost in revenue in the 1st month in the program. Kelly emphasizes that even if you don’t used RevuKangaroo, your plumbing business should be doing something with reviews. Outline of This Episode [1:51] Overview and history of Parker & Sons [6:49] Be a big fish in a small pond [8:12] How to dominate a small pond [10:45] Increase average value per customer [14:43] Parker & Sons message and how they get that across [26:04] Strategies in working with radio marketing [37:17] The importance of following up on leads and creating systems for this [40:05] The two types of marketing [44:39] Online reviews & RevuKangaroo [52:20] Jam (training) session information Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more lea

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as I interview Kevin Cohen from Kevin Cohen Plumbing Inc. He’s successfully grown his plumbing company to over $5M per year with a 40+ person operation. Discover what he’s doing to keep his phones ringing, trucks running & business booming!Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Kevin Cohen Plumbing – https://www.kevincohenplumbing.com/ Based in Eugene, OR Full service Plumbing $5M Revenue Every plumbing operation in existence is led by owners and managers who want it to succeed. But it’s important to learn from those who have been down the road of success in order for it to happen. In this conversation, Kevin Cohen explains how his plumbing company, based in Eugene Oregon, has risen to the top of its market. He discusses how they target their ideal clients, the types of marketing they do to attract attention and build a reputation, and how they build a team of superstar plumbers and service agents. You won’t want to miss this revealing episode. Subscribe for the podcast & get emailed as new interviews are posted Targeting a very specific client: Soccer Moms between 30 and 50 years old Do you know who your ideal customer is? If you don’t, you are going to spin your wheels trying to attract everyone in your market. Kevin Cohen says that the ideal client for his company is soccer moms, aged 30 to 50 years old, who own their own home. All of his marketing reflects that knowledge and it has proven to be very successful. Kevin explains why having an ideal customer in mind helps you with your marketing, how you can position yourself better in your market to reach those people, and what results you should expect once you do. It’s all on this episode. Creating the same service and experience every single time One of the hallmarks of every successful plumbing operation – or every successful business for that matter – is that the quality and experience customers receive is the same every single time they receive it. The team at Kevin Cohen Plumbing strives to pay attention to the details so that every customer’s experience is identical to the one before – because when you are providing great service and a wonderful experience, that is what customers come to expect. Learn the kinds of things that Kevin and his team pay attention to in order to set the right expectations with their customers and deliver on the promises that they make as a service provider. These insights alone are worth the time it will take you to listen. Using home shows to gain exposure and schedule service calls Since plumbing operations are service businesses, you may not think that paying big money to be part of a home show would be a very profitable use of your marketing dollars. But Kevin Cohen explains how his company sees at least $40,000 worth of revenue come in after every appearance they make at their local home show. But it’s not only about the immediate revenue, it’s also about gaining broader exposure in the market and becoming the go-to plumber for the area in the minds of those who live in the community. Kevin shares exactly how they go about successfully participating in these home shows and tells you what they do there to attract attention and build great relationships with potential customers. Be sure you listen. Going after high school students to build a team of quality employees One of the most difficult parts of any service business, including plumbing operations, is discovering, attracting, and keeping qualified employees. A good plumber is hard to find. In this conversation, Kevin explains how he has found success building cooperative relationships with educators in local high schools. His presence there has enabled him to connect with students who are not considering college or advanced degrees but would rather work in a trade. He’s able to establish good relationships with those students, set up internships for some, and move others into apprenticeships, which naturally fuels his employee pipeline for years to come. Kevin doesn’t hold anything back in explaining how this process works, so if you were looking for a new way to find qualified plumbers for your business, you’ve got to listen. OUTLINE OF THIS EPISODE [0:24] 16 trucks, 43 full time employees, $5.5 million in revenue, 20 years in business [3:55] The market in which Kevin works: Eugene, Oregon [11:01] The ideal customer Kevin’s company is aiming to serve (market) [15:16] What Kevin does to generate awareness and leads (media) [38:35] Building a healthy and happy company culture [42:

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Chad Peterman on how they grew their Plumbing, Heating & Cooling business to over $10M (75 employees / 40 trucks) and are on pace to hit $14M this year. They are at almost 150% revenue growth over the past 3 years! Peterman Heating, Cooling & Plumbing – https://www.petermanhvac.com/Based in Indianapolis, IN serving the greater Indianapolis Metroplex & surrounding areasFull service HVAC & Plumbing60% HVAC30% Plumbing10% Commercial$10M Revenue / 75 employees / 40 trucksGrowing at over 150% over the past 3 years and on pace to do $14M this yearIn business since 1986 Key marketing tips & strategies Primary hub for all their marketing is a printed newsletter that goes out to the entire customer baseSent every month in the mailHuman mesageDrives repeat / referral business & as a bonus employee retentionHeavy focus in online marketing via SEO & PPCUsing Plumbing & HVAC SEO for their online marketing strategy (SEO, PPC, Etc)Active on AngiesList (Big in there area)Leverage Radio – Personality based spots featuring the ownersUnique strategy leveraging Text Messaging to drive leads via radioE.G. Text “Furnace” to 555-5555 to get opt-insYard Signs & direct mail to the howe owners around new installations#1 Lead Generation Source (new leads) – Pay-Per-Click Marketing Mindset tips & training recommendations Find the best people possible & spend your time training / developing themChad & the Peterman family joined Nexstar Network 4 years ago and it has been a major driver of their growth Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Every plumber marketing his or her services wants to know what works. It’s always good when you can hear proven techniques and strategies for marketing your plumbing business from individuals who have been in the trenches and made it work for themselves. This episode features Chad Peterman, of Peterman Heating, Cooling, & Plumbing, an outstanding service provider in the Indianapolis area. In this conversation, Chad holds nothing back as he shares the Peterman philosophy, how they have grown to over $10 million, and how they have pursued a multi-layered marketing approach that has brought great results. Plumber marketing is not about tactics, it’s about relationships and trust One of the first things you will learn from Chad Peterman is that marketing your plumbing business is not about tactics, it is first of all about relationships and trust. The Peterman philosophy when it comes to marketing is to, first of all, discover who it is they are best at serving, get very clear on how to reach those people, and then consistently provide value to them in whatever way they can. In this conversation Chad explains how the Peterman team uses a variety of resources, from newsletters to video, to equip people to handle the little emergencies and to build trust with them so that when the big emergencies come, they are the first company who is called. This is a great conversation full of actionable advice, so make sure you listen. Old school plumber marketing still works – in the form of a print newsletter! In the digital era we live in you may be very surprised to find out that one of the most effective and well-received pieces of marketing that Peterman Heating, Cooling, & Plumbing uses is an old-fashioned print newsletter. Their approach is to make it interesting to read and full of helpful information. It’s a personalized touch, featuring human interest stories and profiles of individuals rather than trying to sell new services and repairs. It’s a very interesting approach that has gained great traction. You can hear how Chad and the team at Peterman put it into practice every month and the kinds of responses they are receiving by listening to this episode. On pace to hit $14m as the area’s premier plumbing company Rapid growth to something all of us would love to see happen in our home services business. Peterman Heating, Cooling, & Plumbing has experienced that in spades. Chad shares that this year company is on track to hit $14 million in revenue by the end of the year and possibly even more. How does a company grow so quickly? There are many things that go into it but Chad shares that a focus on people, both customers and employees, is what has made the real difference. You can hear how they hav

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Kevin Wolf of Laney’s Plumbing, Heating, Cooling & Electrical on how he grew his company to $16M per year and 50+ trucks in a small market of just 250,000 population. Listen in to discover what Kevin is doing dominate his local market, keep his phones ringing, trucks running & business booming. Listen to the full interview now by clicking below: If you’re looking for a way to take your small-market company to a greater level of plumbing success, this is the episode you need to listen to. Kevin Wolf is the president of Laney’s Heating and Cooling in Fargo North Dakota, a market of right around 300,000 people. Yet, Laney’s owns 25% of the market share and did $16 million in sales last year. In this conversation, Kevin explains how their team approaches marketing, customer follow-up, referral acquisition, and even some community services they offer that provide great leads that result in lifetime clients. You won’t want to miss the powerful things that Kevin has to share. Plumbing success to the tune of $16M per year One of the things that intrigues me the most about Kevin’s story is that his company is able to bring in $60 million worth of revenue per year in a relatively small market like Fargo, ND. I had to ask him how they were able to do that and his answer did not disappoint. Kevin said one of the most important things that their team concentrates on is to always be advertising or marketing in some way. They never want their community to forget that they are around and ready to help with plumbing or heating and cooling issues. Listen to this episode to hear how Kevin’s team goes about their marketing, from television and radio to direct mail and email. Pleasing you pleases us: The primary USP of Laney’s Plumbing Success Kevin says that any company that wants to have success has to have a clear USP or unique selling proposition. He says that the team at Laney’s understands that everything they offer is wrapped up in pleasing the customer. Their mantra, which you can see on the home page of their website is, “Pleasing you pleases us” and it is evident in every interaction their team has with their customers. I asked Kevin to describe the kind of training they give their technicians and how they follow up with clients to ensure that they have been pleased with the service they’ve received. He provided a great description of how the team has been so successful. You can hear the techniques their team is using on this episode. Intentional email list building has made a huge difference in the ability to follow up with customers Not long ago Laney’s Plumbing and Heating had a very small email list. But with a very honest and transparent focus on attaining the email addresses of existing customers and new prospects, they were able to grow their email list significantly and begin utilizing it for very inexpensive marketing. The results have been phenomenal. In this episode, Kevin gives advice about how to obtain email addresses from existing customers, how to use email effectively including what kind of messaging to send out, and how to provide expertise and knowledge to build authority and credibility with your target market. You won’t have nearly as much success if you abandon your values as a company At the end of this conversation, I asked Kevin for his advice to those who are looking to increase the level of success they are experiencing in their plumbing in HVAC business. Kevin said one of the most important things is that companies need to carefully ensure that they are maintaining their core values. It is easy to compromise things in order to get the next customer but Kevin believes that every company will benefit more in the long run if they maintain their ethics. That is what makes them a trustworthy and reliable service leader. This is the kind of incredible insight and wisdom that Kevin has to share this episode, so make sure you don’t miss it. OUTLINE OF THIS EPISODE [0:26] Kevin Wolf from Laney’s in Fargo, ND [6:35] What Kevin knows about his target demographic and how he uses that knowledge [14:04] The marketing options the Laney’s team utilizes [22:13] How Kevin’s team uses direct mail to reach out to new customers [25:57] The way the Laney’s team generates online reviews [28:40] Follow up and email marketing: How Laney’s does it [35:25] Offering a free home walk-through to generate many new leads [41:43] Kevin’s advice about advertising, team culture, accountability, and ethics Get a free LeadFlow Acceleration Session If you

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Mike Agugliaro is one of the biggest names in this industry because he successfully built his company Gold Medal Services to over $30M annual revenue and eventually sold it for a big profit.Listen in a discover what Mike did to keep is phones ringing & hundreds of service trucks running every day. What You’re Going To Learn How he grew his Plumbing, HVAC & Electrical business to over $30M per yearHow he marketed his company to keep the phones ringing & that many trucks running day in & day outMike‘s Marketing SecretsAnd MUCH more… When it comes to being effective at HVAC and plumbing marketing, there are many basic approaches that work for businesses of almost any size. But as your business begins to grow, your strategies have to change. That’s because your success breeds more success, which means the number of customers who need your services will be greater and the demand those increased numbers place on your business structures and team change everything. Mike Agugliaro is an amazing entrepreneur who started out as a plumbing, HVAC, and electrical service business owner. He’s been so successful that he recently sold his company for one of the largest amounts ever in the service industry. Among the reasons he was so successful is because he learned that as the company grows, marketing approaches have to change with it. Listen to this conversation to learn some of the marketing secrets of Mike Agugliaro. Frequency plus value: The formula for HVAC and plumbing marketing success In of any kind of service business the issue of frequency is a powerful component of effective marketing. The more people see your company and become familiar with it, the more likely they are to call you when they have a problem that you can address. But frequency is not the only thing that matters. You also have to stand out from the competition by being extremely helpful to potential customers as well as those who are already customers. In this conversation, Mike shares why adding value is such a powerful part of the equation and how HVAC and plumbing marketing becomes even more effective when you take on a mindset of service rather than a mindset of sales. Become the person who serves your market with the most value and you’ll be top in your market One of the things that stands out in this conversation is the power and importance of serving people. Of course, HVAC and plumbing companies are in the service industry, but that doesn’t mean that the owners and team members really understand what service is all about. You want to bring good into the lives of your customers and that should be happening whether you make money from it or not. Mike points out that the person who serves their market with the most value will automatically wind up on top of the market in terms of profitability. There is no way to keep it from happening that way. So your focus doesn’t need to be on special discounts, promotional gimmicks, or anything of the kind. You need to focus on serving your customers and prospects alike – and Mike explains how to do it on this episode. Marketing is not a one-way confrontation, it’s a two-way conversation For far too long marketing, not just HVAC and plumbing marketing, has been perceived as a pushy, one-way confrontation where a service provider is trying to convince a consumer to buy what they offer. Mike says a slight shift of mindset and perspective about the definition of marketing can change everything for the average business. You need to think of your marketing as a two-way conversation, where you are actually caring about the person on the other end of the call and training all of your customer service people to have the same attitude. When you have a two-way conversation and truly add value to the person on the other end of the line, they are going to feel comfortable working with your company. It’s really that simple. Don’t rely on only one marketing channel. Here’s an example of the difference it makes When Mike talks about the success he is experienced with his HVAC, electrical, and plumbing marketing, he points out the importance of using multiple marketing channels at once. He says that when he was only marketing via Direct Mail, he got great responses. When he was doing direct mail and radio advertisements, he got even better responses. When he combined both of those with television advertising, he got incredible responses. That kind of exponential return is an example of the frequency piece of the marketing formula and it puts you in front of your potential audience in a variety of platforms so that you become a household nam

Every owner of a plumbing or HVAC company wants to be the one who is the plumbing success story in his area. But do you know what it takes to become that success story? This conversation is with Jeff Heger of NixCo Plumbing. His company has grown to the point of bringing in $5.5M in annual sales and he says it was a lot of hard work to get there. In our conversation we talked about their marketing efforts, the things they are doing to connect with their community, the online marketing strategies that work and don't work, and wrap up with Jeff's advice to those who want to take their plumbing business to the next level. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Jeff Heger from NixCo Plumbing. Over the past 10 years Jeff has grown his company from about $1M (2007) to over $5.5M running a 17 truck operation! Listen to the full interview now & to discover what Jeff is doing to keep his phones ringing, trucks running & business booming. <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"> </span> Company Overview: Nixco Plumbing - www.nixcoplumbing.com Based in Mason, OH serving the Greater Cincinnati / Mason Area Full service plumbing company 55% Commercial / New Construction 45% Residential Service (And growing) $5.5M Annual Revenue 17 Trucks / 30 Employees In business since 1978 with most growth coming from 2007 on Marketing Tips & Strategies #1 lead generation source - Internet Marketing (Website, SEO & PPC) #2 lead source helping to drive brand awareness & move people to the website - Radio Jeff runs ads on the local Talk Radio station and focuses on frequency His ads are a mix of spoken endorsement & his Jingle "Don't go to average Joe...call NIXCO" You can listen to the Jingle here Jeff has a great charity / community engagement process where he gives a % of his revenues from his "Pink Truck" Jeff's Internet Marketing Team To schedule a time to talk about your "Internet Marketing" with Plumbing & HVAC SEO click here Jeff's key NUGGET for the meeting (among others) Outline of This Episode [0:24] 41 years of plumbing and customer experience experience [5:45] How Jeff got into plumbing and joined the NixCo team [10:22] Aiming for the higher income customer and defining the USP [16:10] Marketing approaches NixCo has found to be effective [25:52] Public Relations efforts NixCo is involved in - and the pink truck approach [30:14] Networking efforts - what works and what doesn’t? [31:53] Internet marketing efforts: learning and growth has paid off [36:58] NixCo’s unfavorable experience with Google Home Services [42:10] Organizations that have helped the company [45:57] Jeff’s closing advice for companies trying to get to the next level Why Jeff Heger of NixCO Plumbing would have to be paid to use Angie’s List or Home Advisor Every plumbing business is different, and if you want to be the plumbing success story in your area you've got to experiment with all the different marketing options available to find what works for you. In Jeff's experience, Angie's List and Home Advisor have provided nothing but low quality leads so he doesn't spend any time trying to use those marketing channels to increase profitability. In fact, Jeff says you would have to pay him to use those services - they've been THAT ineffective. Will you experience be the same results? You won't know until you take the time to investigate an experiment. Jeff tells you how on this episode. NixCo Plumbing is doing an amazing thing using a pink truck and it’s an approach to community relationships you could learn from It is vitally important for every plumbing business to have a great reputation in the communities that it serves. But how do you accomplish that other than giving outstanding service to your customers? NixCo Plumbing has long used a pink service truck as an avenue to make an impression on its community. Over time the meaning and purpose of that pink truck has become known throughout the community and Jeff believes it is a benefit to the company in the long run. What is the pink truck and how do they use it? Listen to this episode to hear the whole story. If you’re thinking about using Google Home Service for your plumbing business, set a small budget, test it out, then make your decision Google Home Service is a new aspect of Google's add service that is being rolled out across the United States. When it shows up in your area you might be tempted to throw a lot of money at it, attempting to get in on the ground floor. But is that a smart idea? Jeff Heger of NixCo Plumbing says that their experience with Google Home Services has not been what they expected. His suggestion is that you set aside a very small budget when Google Home Service becomes available to you and experiment with the system to see if it works for you. That way you don't spend a lot of money up fro

Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins Josh for the third time as a guest. He and Josh drill into the things Greg’s company, Schuler Service is doing to Market their plumbing and HVAC services effectively in their local area. If you don't gain at least one outstanding tip from this episode that you can implement immediately, you are either doing your marketing very well already, or you didn't listen very well. On this episode of the Plumbing & HVAC Marketing Show we had the opportunity to interview Greg Joyce, owner of Schuler Service in Allentown, PA for the 3rd time. He shares how he has been able to grow his Plumbing Company to over $3.5M ($1.5M increase over the past 5 years). Listen to the interview now: Outline of This Episode [0:24] Why Greg Joyce is on the show for the 3rd time [1:39] The current situation and capacity of Greg’s company, Schuler Service [3:55] Digging into Greg’s diverse marketing strategy - the 3 key elements [8:15] The Direct Mail strategies Greg is using - and how they are working [11:59] Making the most of follow-up mailers, emails, and promotions [19:30] Working within the company to increase positive customer reviews [31:37] The power and importance of tracking your marketing efforts [36:08] The marketing channels that generate the most leads for Schuler Service [38:36] Organizations and groups Greg learns from to keep his business growing [41:42] Final nuggets of wisdom Greg shares: build a great culture among your team Take a look at the behind the scenes footage of the Schuler Service operation: Direct Mail is still a powerful way for plumbing and HVAC contractors to get repeat business One of the most powerful things that Greg is doing to amplify the reach and build the stability of Schuler Service’s customer base is the use of follow-up mailers that go directly to customers the company has already serviced. They use both email and Direct Mail to ensure that their clients understand how much they value the customer's business and how much they care to about making sure there are no problems with the service they received. You can find out exactly how they do it, the companies they use to pull it off, and the impact it is having on their repeat business, on this episode of the podcast. Positive customer reviews are one of the most important ways to ensure that your company is a trusted resource in the eyes of those needing your services If you were to look at the online reviews for Greg's company, Schuler Service, you would discover that their customers have submitted more than double the amount of reviews submitted for their nearest competitor. That doesn't happen by accident, the team at Schuler is very intentional about cultivating customer relationships and encouraging reviews of the service they received. In this episode Greg shares exactly how the team goes about soliciting reviews, what they do to incentivize their technicians, and the impact that high levels of quality reviews are having on obtaining new customers. If you don't know the effect your marketing efforts are having on your profitability, you are likely wasting money on things you think are good marketing tactics, but really aren't Out of all the things that Josh and Greg spoke about on this episode, the importance of keeping track of the benefit your diverse marketing efforts are having was one of the most vital pieces of information. If you don't know whether or not the money you are investing in marketing is actually bringing in a greater return than the amount of money you are spending, you could be making some assumptions that are not safe to make and wasting lots of money in the process. Greg explains how his team tracks their marketing dollars effectiveness in this conversation and emphasizes why every service company needs to do exactly the same thing. How did Greg learn so many diverse marketing tactics? He says it's from associating himself with others in his industry who are doing marketing right No matter how long you have been in business it goes without saying that you don't know everything it takes to be as successful as you possibly could. That is one of the reasons that Greg Joyce has joined a handful of industry groups. In doing so, he learns from others who are doing effective marketing and it enables him to create a more diverse approach to the marketing he does for his own company. Learning from others - it's the way to become more successful than you could ever be on your own. Find out the organizations that Greg is part of and the benefits they have had on his company's bottom line, but listening to this episode. Resources & People Mentioned The Schuler Service website G4 Marketing - Direct Mail co

On this episode of the Plumbing & HVAC Marketing Show I had the opportunity to interview Craig Phillipich of The Meridan Company. They are a full service Plumbing, HVAC, Remodeling & Electrical company serving the East Lansing, MI area. Over they years they have grown to $5M annual revenue (30 employees / running 12 trucks a day). Listen to the interview now:   A behind the scenes look at Merdian Company: This video gives you a sense of their setup & operation: My tour of their facility: Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted   Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of the Plumbing & HVAC Marketing Show I interview industry luminary Al Levi talking all about operations & how to systematize your Plumbing or HVAC Business for Less Stress & More Success. Watch the Interview with Al Levi & Discover How to work ON your Plumbing or HVAC Business not just IN it You can learn more about Al's Build Your Operations Manual program by clicking here.   Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now: If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to https://www.7powercontractor.com/shop/. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted   Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Interview with Al Levi - How to systematize your Plumbing or HVAC Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... On this episode of The Plumbing & HVAC Marketing Profits Show I interview Mitch Kenney from Colepepper Services San Diego. Discover how he’s grown his Plumbing & HVAC business from Zero to over $2.5M in just 2 years!! Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Show Notes: How This Plumber in San Diego Went $0 to $2m in 2 Years with Mitch Kenney of Colepepper Services There are many business owners who say they want their business to grow big. But very few are willing to do what it takes to get there. On this episode of Plumbing and HVAC Marketing, Josh chats with a guy who has learned HOW to do what it takes to achieve success. Mitch Kenney grew up around plumbing and felt it was not something he would ever want to do for a living. But once he did decide to start his own plumbing business, he’s gone from $0 to $2.5 million in just 2 years. That’s proof enough that he knows how to do what is required. You can hear how Mitch is growing his business through creativity, with a goal to hit $100m in revenue, on this episode. Google Home services has been a great source of leads that convert for this plumber. There are many service related referral and advertising networks available online these days. But one of the biggest to come on the scene recently is Google Home Services. The reason it’s so big is simple: It’s Google. The company knows how to get your advertisement in front of the people who are looking for what you have to offer and Mitch Kenney has had nothing but success from using the service. On this episode, he shares how he’s using it and the kind of results he’s seen. You’ll be impressed by the numbers and by how Mitch is leveraging it to get lifetime customers. We recently conducted a deep dive on Google Home Services & everything you need to know. You can access it by clicking here. Speed of response is crucial when it comes to converting leads. If you’ve never used Google Home Services you’ll be excited about the way it works. Mitch Kenney says he creates his ad to be shown to people who are searching for plumbers in San Diego, and when someone searches for that phrase or something similar, Google will serve up his ad to them. He doesn’t pay until they call using the button on his ad. When they do he gets a message relayed to his office immediately. But here’s the key: in order to make that lead pay off, Mitch responds right away. He says people are becoming more and more used to a quick response and that his ability to respond right away gives him a huge advantage over his competition. Find out more of the savvy ways Mitch is making a dent in the San Diego plumbing industry by listening to this conversation. On-the-spot online reviews cause this in-home service business to rock. In this conversation, Josh asked his guest, Mitch Kenney of Colepepper Services how important it is that his company has a lot of positive reviews on the various review sites. He says it’s vital. So many people who call his office say that they saw that the company had a lot of high reviews and that’s why they called. Reviews are crucial these days. People assume trust from the social proof that comes from the testimonials of previous customers – and they call as a result. And how does Mitch get so many reviews? He’s trained his employees to lead the customer through the review process on the spot while they are still in the customer’s home, and it’s paying off. Find out more about how Mitch has designed that process and is reaping the rewards, on this episode. Look how people are succeeding outside your industry and apply it to what you do. One of the most surprising things about how Mitch Kenney goes about learning and growing his plumbing business is that he doesn’t only listen to those inside the plumbing industry. He intentionally goes outside of his industry to see what’s being done in tech, or real estate, or ecommerce – and it fuels a lot of ideas for how he can tweak his marketing and sales process and increase his company’s revenue as a result. You’ll enjoy hearing from Mitch. He’s a guy who doesn’t do anything the traditional way – and his results show that he has been wise not to. Take a listen to this episode. OUTLINE OF THIS EPISODE [0:44] A 3rd generation plumber making it happen for his business and community. [3:37] Transitioning from working with/for his dad and wound up filing bankruptcy. [7:02] Burnt out on plumbing, trying sales jobs, setting records for the company. [9:50] Moved to San Diego and back into plumbing and eventually started his own business. [12:35] Working hard to do what works and make thin

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business. If you want some great plumber marketing tips, look no further than this conversation with an outstanding plumber and savvy business owner, Christian Devlin. Christian’s company, Devlin Plumbing Services serves Myrtle Beach and surrounding areas and he’s done a great job building a team that offers same day service. They can barely keep up with the demand for their services. In this conversation Christian shares the things he’s done that have helped his business grow, what’s working for him now, how he’s created a big company image for his smaller shop, and what he does to keep customers loyal. It’s a great conversation you’ll enjoy and benefit from, so be sure you take the time to listen. #Plumber #Marketing Tips, Internet Tools that Work, & the Power of #Professionalism, w/ Christian Devlin It doesn’t matter what the owner thinks, it matters what the customer thinks. One of the hard lessons Christian Devlin had to learn (by his own admission) was that the things he thought were best in the way he promoted or communicated about his plumbing business didn’t really matter. What mattered was how his customer was perceiving what he was doing. That concept changed everything for him. He upgraded his uniforms, invoices, logo, trucks, phone message – just about anything that could give a better, more professional, safer impression of his company. In this conversation, Christian tells us how he did those things bit by bit over time and the impact it’s had on his bottom line. One of Christian’s top plumber marketing tips: Communicate a win-win situation to customers. It’s vital that the people you are putting your company in front of are getting the right and true impression of who you are as a company and feel they can trust you as a result. That’s the kind of thing Christian Devlin is talking about when he mentions communicating a “win-win” for both you and the customer. The trust fuels your business and it gives your customer peace of mind at the thought of inviting your service people into their home. There are loads more tips like this for marketing your plumbing business in this episode with Christian, so don’t miss out. It will be well worth your time. One of Christian’s top #PlumberMarketing tips: #Communicate a #winwin situation to #customers If you hand out promotional material, make sure it’s something the customer won’t throw away. If you’re trying to find those giveaways that will truly get a response from potential or past customers, you need to hear what Christian Devlin shares on this episode. He’s done some very creative things to keep his company front of mind with his customers. One of the most obvious but not-often-done ideas is to make sure that the items he leaves in the home are something the customer will actually use/keep. Measurement conversion tables, calendars, even a magnet with Psalm 23 on it have proven to be great for his customers. His ideas will likely spur your creativity in light of your particular customer base, so be sure you listen to be inspired. Look like a big company. You’ll start feeling like one. Then you can start charging like one. Look like a big company. You’ll start feeling like one. Then you can start charging like one At the end of this episode, Christian Devlin was asked to give his advice to plumbing company owners who are looking to take their business to the next level. His main piece of advice has to do with the way you come across to potential customers. He says to do everything you can to look like a big company. That sense of pride and professionalism you portray in your marketing will go a long way toward making you FEEL like a bigger company, which translates into action, and eventually, increased revenue. Find out more from Christian on this episode. OUTLINE OF THIS EPISODE [0:59] The 10,000 foot overview of how Christian got into plumbing and where his business is today. [5:37] How Christian defines his market and the demographics that didn’t fit for him. [9:49] What’s the message Christian’s company? Their USP is… [13:05] The marketing niche and methods Christian has been using effectively. [27:46] How Christian makes the connection with Handymen, HVAC companies, Granite Installers, and Realtors. [31:35] How Christian works to get his 5 star reviews on review sites. [41:47] Internet strategies Christian uses to market his business. [55:00] Training Christian has experienced that he has benefitted from. [58:57] Christian’s advice to up and coming shop owners looking to the next step. Tweets It doesn’t matter what th

Have you ever thought about what it would take to truly systematize your Plumbing & HVAC business so that it could run day-to-day without you? So that you could focus your energy working ON the business rather than working IN the business? I conducted an interview with Systems Expert Al Levi last week at our studio in Miami on that very topic. Watch the interview now: You can learn more about how Al can help you systematize your plumbing or HVAC business by going to http://7powercontractor.com/byomPSE. If you have ever read the eMyth Revisited by Michael Gerber or The eMyth Revised for Contractors you know how important it is to work "On" your business rather than just working "In" your business day-to-day. On a previous episode of the Plumbing & HVAC Marketing Podcast I interviewed Al. If you missed it, you can listen to the full interview here. Again, if you would like to work with Al directly and tap into his pre-built business systems and procedures than you can learn more by clicking here - http://7powercontractor.com/byomPSE. The post How to Systematize your Plumbing & HVAC Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Are you ready to take 2017 by storm in your Plumbing or HVAC Business? Do you have a clear plan of attack as it relates to your internet marketing & lead generation strategy? Have you put together an updated plan based on all the the changes in the Online Space? On this training I'll be unpacking "Your 2017 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Plumbing or HVAC business going into the New Year. Download the Workbook by clicking here Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get your 2017 Internet Marketing Plan review If you would like to have me and my team personally review your internet marketing plan for 2017 and show you where your ranking, where there is room for improvement and how we can work together to make 2016 your best year ever and finally get your internet marketing right. Then schedule your strategy session now. Click here to schedule your strategy session now     The post Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Every year INC Magazine publishes a list of the 5,000 fastest growing companies in the United States. You can review the entire list by clicking here. On the list were 21 companies in the Plumbing & HVAC industry ranging in revenue from $3 Million all the way to $90 Million. One company had a 1,953% growth rate over the past 3 years. If you are looking to proactively grow your Plumbing and / or HVAC Service Business then one of the best things you can do is follow what the leaders are doing. Below is a list of the companies in our industry that made the list: Rank on List Company Name Annual Revenue Growth Rate Location Year Started 189 Climate Control Experts $4.7M 1953% Las Vegas, NV 2007 467 Moore Heating & Air Conditioning $9.3 M 815% Santa Rosa, CA 2009 619 Perry Aire Service $3.4M 631% Fredericksburg, VA 2001 1339 Hometown Heating and Air Conditioning Company $8.8 M 287% Concord, CA 2012 1422 Chesapeake Plumbing and Heating $13.3M 269% Frankford, DE 2003 1659 Ellis Air Systems $6.5M 226% Killeen, TX 1988 1797 Joseph Giannone Heating and Air Conditioning $3.4 M 207% Folsom, PA 1967 2113 Unlimited Air Mechanical $4.7M 176% Richmond, VA 2011 2276 Timo's Air Conditioning & Heating $3.4 M 159% Thousand Palms, CA 1998 2367 Bellows Plumbing, Heating & Air $6.1 M 153% Soquel, CA 2004 2504 Allgood Plumbing, Electric, Heating and Cooling $6.8 M 142% Snellville, GA 2005 2912 Legacy Air $24.3 118% Pheonix, AZ 2001 3187 Comfort Matters Heating & Cooling $2.1M 106% Hanover, MN 2005 3307 Hiller Plumbing, Heating, Cooling & Electrical $90.2 M 100% Nashville, TN 1990 3416 Delphi Plumbing & Heating $12.6 M 95% Brooklyn, NY 1980 3609 A1 Plumbing and Perfect Air $8.1 M 86% Boise, ID 1984 3757 Black Diamond Plumbing & Mechanical $14.9 M 82% McHenry, IL 1999 4041 One Hour Heating & Air Conditioning $3.4 M 71% Laurinburg, NC 1953 4073 Schneller Plumbing, Heating, and Air $6.7 M 70% Covington, KY 1928 4370 Roberts Heating Air conditioning & Refrigeration $3.8 M 60% Georgetown, IN 1986 4846 Village Plumbing and Home Services $10.4 M 46% Houston, TX 1946 Attributes of fast growing Plumbing & HVAC Companies As I review this list there are several things that all of these companies have in common: If you review their websites you will see that they take internet marketing seriously. A lot of the strategies & techniques that we outline in our book, podcast & webinars are being implemented effectively. They all have strong & distinctive brands. Nice logos, sharp websites, wrapped trucks, etc The take pride in their online reputation. All of these companies have many reviews from across the web on websites like Google Maps, Angie's List, Yelp, BBB and others. I know from industry involvement that many of these organizations belong to Best Practice Groups & Associations like QSC, Nexstar Network & Service Roundtable. Be encouraged & inspired Let me know if I missed anyone. If you did not make this list...let this inspire you! It's amazing what's possible in your business! Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted   Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually The Multi-Million Dollar Plumbing & HVAC Marketing Strategy On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Kimberly Kean, the owner of Gene Johnson Plumbing. They are a full service Plumbing & HVAC company serving the greater Seattle, WA Market.Over the past 3 years Kimberly & Dennis have grown their family business from a team of 9 to 14 employees and built their company to over $2.5 Million Annually. Kimberly shares some tremendous insights on how they built the company, what their philosophy is, and how they market to keep their phones ringing & trucks running to the tune of over $200K per month. She even shares the specific tools and providers they use to get such great results.Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Show Notes: #1 lead generation source – Kimberly talked about her #1 lead generation source being Internet Marketing & SEO. She explained how having the wrong company handling their online strategy almost crippled the company. This may sound self serving as the owner of Plumbing & HVAC SEO but during the interview she explains how working with us helped to move her from the second page in Seattle back to the top listing for a majority of their keywords and that really turned things around.If you would like to learn more about Plumbing & HVAC SEO you can go to www.plumberseo.netThe importance of tracking & measurement – Throughout the interview Kimberly talked a lot about her key metrics and how she tracks her results across various marketing channels. She explained that she is able to run reports and track the revenue per lead channel because she not only tracks her phone calls but then can run revenue reports back to the phone call. She can do this because she uses ServiceTitan. ServiceTitan is an amazing web based dispatching & customer relationship management (CRM) system built specifically for the Plumbing & HVAC Industry that lets you setup call tracked phone numbers that ring into your office and dispatch from the system. Many of our clients love this platform.You can learn more about ServiceTitan at www.servicetitan.comCustomer Retention Marketing – Kimberly explained that she believes you MUST invest marketing dollars back into your customer base. She leverages direct mail & email marketing to remain top of mind with her customers & drive more repeat & referral business. She has a multi-step follow up process that includes:Thank you note after every service call including a gift card to be used on their next service.eMail marketing sequence that follows up with the customer after every service call.Monthly print & email email newsletter that keeps Gene Johnson’s name in front of the customerReferral Rewards Program – She put together an incentive based program that actually pay’s for referrals. ***BIG INSIGHT*** Rather than simply expecting home owner customers to refer them, she specifically targeted folks that have a high propensity to refer business on an ongoing basis.TOP 3 Referral Sources to target – Kimberly went on to share the top 3 referal sources that now send her new custoemrs on a consistent basis:Leak Detection Company – She found a company in her market that does only leak detection (they don’t really like that type of business) and targeted them to send the repair work & vica-verca.New Construction Plumbers – She found a company that focuses only on new construction (they don’t really do that type of work) those companies get requests for service & repair work. They refer those leads to Gene Johnson.Restaurant Owners – She found that Restaurant owners work very closely together and tend to all use the same providers.The key here is that she targeted these referral partners that come in contact with her ideal customer on an ongoing basis and put an incentive program in place to compensate them for passing referrals.Now she has a steady flow of consistent referral business that comes inFor the Customer Retention Marketing Program & Referral Marketing she partnered with g4 Marketing Group. They fulfill on the thank you cards, email follow up and manage the referral marketing program for them. If you want to learn more about g4 marketing and their services you can go to http://www.g4mg.com/The importance of online reviews & how to get them – Kimberly explained how important online reviews are to their business and how they have systemized their review request & getting process. They now have over 349 reviews online across various online review sites like Google, Ye

How to systematize your Plumbing & HVAC marketing On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He's a world class consultant on how to run an effective, efficient & profitable Plumbing or HVAC business, is a long time columnist for Plumbing & Mechanical Magazine & recently published an amazing book called "The 7-Power Contractor". How to market your business as a Plumber or HVAC Business Owner On this episode Al Levi shares some tremendous insights on how to market & advertise your business. A few key takeaways: How much should you budget for marketing? What % of your revenue should you invest back into marketing your Plumbing or HVAC business? A proven formula for using direct mail to drive consistent lead flow in your business. He shares his amazingly crafted USP (Unique Selling Proposition) that you can definitely learn from. How to leverage Social Proof (reviews & testimonials) in your marketing materials to drive even better results. He even shares some specific techniques to make your testimonials more believable. He shares a secret he learned from Frank Blau about how to increase your profits by 40% by serving the needs of your customers on their schedule (after typical business hours) and explains how to shift your schedules to make it happen. He dives into the concept of "BURST Marketing" and when it makes sense to run a BURST campaign in your area. He shares his TOP 3 most effective marketing techniques and the ones that he has found to be less valuable as the years pass by. Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now: If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to http://appleseedbusiness.com/shop. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Click Here to Subscribe For The Show & Get Your Marketing Playbook The post Interview with Al Levi appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for using Radio Advertising to drive high quality leads for your Plumbing or HVAC business. On this episode Gene Slade explains how he was able grow his HVAC business to the INC 5,000 List of the fastest growing companies in the United States using radio as his primary advertising method. He shares 3 key insights: #1:With the right strategy for getting your foot in the door you can bring in more sales than you can handle #2: You can drive more leads with Radio in a weekend than you can via the internet in a month #3: You must have a system to up-sell & retain your customers so they use you multiple times Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Click Here to Subscribe For The Show & Get Your Marketing Playbook Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How to use Radio to market your Plumbing or HVAC business On this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for using Radio Advertising to drive high quality leads for your Plumbing or HVAC business. On this episode Gene Slade explains how he was able grow his HVAC business to the INC 5,000 List of the fastest growing companies in the United States using radio as his primary advertising method. He shares 3 key insights: #1:With the right strategy for getting your foot in the door you can bring in more sales than you can handle #2: You can drive more leads with Radio in a weekend than you can via the internet in a month #3: You must have a system to up-sell & retain your customers so they use you multiple times Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service Dec

On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business. Here is a quick Plumber & HVAC Marketing Fact: In today’s competitive plumbing & HVAC market you can’t afford to waste time or money on ineffective advertising. Nor can you afford not to get maximum profits from every single customer you have. More repeat & Referral Business Results in: Lower Advertising Costs Overall Increased Sales Conversion (Lead to customer) Your customers do the marketing & selling for you Greater profit per customer Allows you to develop an asset with long-term sustainability and ever increasing equity in your business To drive more repeat & referral business in your Plumbing or HVAC business: You’ve got to have a system for CREATING new customers. You’ve got to have a system for KEEPING those customers (so they’ll keep coming back) And, You’ve got to have a system for MULTIPLYING those customers (through referrals) To truly grow the sales and profits of your Plumbing or HVAC business you’ve got to have a complete marketing system. To discover EXACTLY how to do that watch this entire training video NOW. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted   Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How to drive more Repeat & Referral Business in your Plumbing or HVAC Company On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business. Here is a quick Plumber & HVAC Marketing Fact: In today’s competitive plumbing & HVAC market you can’t afford to waste time or money on ineffective advertising. Nor can you afford not to get maximum profits from every single customer you have. More repeat & Referral Business Results in: Lower Advertising Costs Overall Increased Sales Conversion (Lead to customer) Your customers do the marketing & selling for you Greater profit per customer Allows you to develop an asset with long-term sustainability and ever increasing equity in your business To drive more repeat & referral business in your Plumbing or HVAC business: You've got to have a system for CREATING new customers. You've got to have a system for KEEPING those customers (so they'll keep coming back) And, You've got to have a system for MULTIPLYING those customers (through referrals) To truly grow the sales and profits of your Plumbing or HVAC business you’ve got to have a complete marketing system. To discover EXACTLY how to do that watch this entire training video NOW.Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments R

On this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing & Home Services Space. Over the years he built and sold several Home Service Businesses, including a bathroom remodeling business & The Handyman Network – which he grew to over 100 trucks & 30 franchisees across the United States before selling it for a nice profit. He shares some tremendous insights on how he marketed his business to keep his trucks running & business growing.   If you want to learn more about Brain and his program you can go to http://www.g4mg.com/   Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted   Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Brian Kaskavalciyan | How he grew to 100 trucks Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing & Home Services Space. Over the years he built and sold several Home Service Businesses, including a bathroom remodeling business & The Handyman Network – which he grew to over 100 trucks & 30 franchisees across the United States before selling it for a nice profit.He shares some tremendous insights on how he marketed his business to keep his trucks running & business growing.If you want to learn more about Brain and his program you can go to http://www.g4mg.com/ Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors. How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman Ap

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business. Plumbing & HVAC Marketing Podcast On this episode we had the opportunity to interview Gene Slade live at our studio in Miami, Fl. He shares some amazing insights on how he was able to grow his HVAC company from Zero to $3M in just 6 years…making the INC 5,000 List twice & then sell the company for a nice profit. You can watch the live interview below: HOW DO THEY ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA? He shares some great ideas & strategies for quickly growing your Plumbing or HVAC businessHe did it using a little know marketing strategy that different than anything you’ve seen in the market placeIt involves radio but is unlike what you have seen before. He creates a whole strategy that involves creating demand with a hour long radio show rather than a 30 or 60 second spotIf you’d like to talk with Gene about how he can help implement these strategies in your Plumbing or HVAC business you can schedule a meeting with him by Clicking HerePlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. You can Review The Transcript of the Interview Here: Josh Nelson:This is Josh Nelson. I want to thank you for joining me on this episode of the plumbing and HVAC marketing podcast. Real excited to have back with me today, Gene Slade from the Lead Ninja, who, I just think is an amazing success story. He ran and built his business, the Air Genie in [inaudible 00:00:43] Springs for about six years and was able to grow it to the point where he hit the Inc. 5000 list two years in a row and has kind of had the full entrepreneur’s journey in that he grew it, he saw the success, he was able to sell it, kind of enjoy the fruits of his labor … Gene Slade:For a little while, at least. Josh Nelson:A little while. The entrepreneur never is ready just to sit back and throw their feet up. Kudos on that success. And now, has taken that knowledge on how he did that, because it’s different. It’s quite a bit different than the average HVAC company’s marketing strategy and developed a business where he’s actually implementing that for other plumbing and HVAC companies and seeing tremendous success. I interviewed him for the podcast about a year ago, now. Since then, he started to work with a number of the other listeners to this podcast. It’s been such a big success, I wanted to bring him back live in studio here where we can really drive deeper, hear some of the success and the results. Let me just welcome Gene to the podcast today. Gene Slade:I’m excited. Love Miami. It’s awesome Thanks for having me. Josh Nelson:Absolutely. Thank you for coming. Just, let’s start, tell us a little bit about your background. How you got into the HVAC business in the first place. Gene Slade:I was forced into it. My father owned his own heating and air conditioning company. Started it when I was 11. He said, “Boy, if you want food, you want clothes, come to work.” I began as a helper. By the time I was 14-15 years old, I was leading an installation crew. I had a driver. Shortly after that I got into management and then sales and ended up starting my own HVAC company. Never really wanted to do that, but I found myself in a position where I kind of was forced into it. That’s how my whole journey began as an entrepreneur. Josh Nelson:You kind of started doing it at an early age, then you started the company. Was it an overnight success? Did it take a little while to build it up? Gene Slade:We had success right away. Right away. I think the reason we had success, I know the reason we had success was because of the radio program that we did. I learned how to do the radio program at another company that I was a general manager for. It really launched our business from day one. It was just, it was not any waiting. We didn’t have to wait for leads or any build-up. It was just bam! Josh Nelson:You were able to be a launch success right out of the gates. Gene Slade:Right out of the gate. Josh Nelson:Tell us, just kind of tell us, at its peak, how many technicians, approximate revenue, if you could speak to that at all. Gene Slade:We had somewhere in the neighborhood of 24 people on staff in total. That’s under t

Happy new year! I hope you had an amazing 2015, enjoyed your holiday break and are ready to rock it in 2016! I'm sure you have set your goals and possibly updated your business plan in preparation for this new year...but have you updated your Internet Marketing Plan? The internet is a fast moving target. On this episode we outline exactly what you should be doing online in 2016 for maximum impact in terms of Exposure, Leads & Profitability. Additional Resources Mentioned on this Episode: Your 2016 Internet Marketing Plan Checklist Work though this checklist to identify areas for improvement & get clear on what you need to focus on in 2016. Download the Checklist Here Most Commonly Searched Plumbing & HVAC Keywords Our team developed a list of the most commonly searched Plumbing & HVAC keywords. It's essential that you understand what your customers are typing when they look for you so that you can build your Online Marketing Strategy around the right keywords. You can download the list here. Download the list of keywords Here Website Conversion Optimization Cheatsheet This framework outlines the exact elements required for transforming your website from an online brochure to a lead generation engine! Using these powerful and proven elements to build trust and authority with your visitors and compel them to take action can result in 2, 3 or even 10X more conversions (leads and calls)! Download the Cheatsheet Here Free One-One-One Strategy Session with Josh Nelson If you would like to have me and my team personally review your internet marketing plan for 2016 and show you where your ranking, where there is room for improvement and how we can work together to make 2016 your best year ever and finally get your internet marketing right. Then schedule your strategy session now. Click here to schedule your strategy session now The post Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of the Plumbing Marketing Podcast we had the opportunity to interview Gene Slade Jr of AirGenie. He shares his incredible story of how we was able to grow his Air Conditioning Installation & Repair (HVAC) company from Zero to over $3M per year in just a 6 year period and make the INC 5,000 Fastest Growing Companies List two years in a row (2013 & 2014)! He then went on to sell the company in 2014 completing the ultimate entrepreneur's life cycle.   The most interesting part of Gene's story is that he employed a completely different and outside the box marketing approach to generate highly qualified leads that drove consistent and predictable high profit sales in his business. In the interview he reveals how he was able to leverage Radio in a non-conventional way to propel his company. Listen to the interview now: If you want to learn more about Gene Slade Jr, his program and how he can help you implement these types of strategies in your business you can go to www.theleadninja.com. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.     The post Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of the Plumbing Marketing Podcast we interview Mike Agugliaro of Gold Metal Service. He shares some tremendous insights on how he's grown his company from $1M Annual Sales to over $23M per year and a team of 130 employees all in the past 10 years. It's an amazing story with clear ideas that you can learn from to accomplish amazing results in your Plumbing or HVAC business. You can watch the Marketing Interview with Mike below: Discover How Gold Medal Service Has Grown Their Business For $1 Million a Year to Over $23 Million in Annual Revenue Mike Agugliaro, founder of Gold Medal Service, is not your typical contractor. In fact he isn’t your typical marketer either. His aggressive and in-depth approach to advertising has taken his business from a $1 million a year operation to over $23 million in annual revenue…and the number just keeps rising. Only 10 years ago Agugliaro and his partner were working Monday through Sunday, clocking in an ungodly amount of hours each week, and weren’t even close to where they wanted to be. They were tired, frustrated, and had quite enough of this type of lifestyle. Now Gold Metal Service, which is a full-service plumbing, heating, cooling, and electrical company, has 100 trucks on the road and more than 130 dedicated employees. They are currently grossing an astounding $3 million per month. The key to marketing is knowing your audience Agugliaro considers company advertising a “strategic game of chess.” You have to know your audience down to what magazines they read, what kinds of things they shop for online, and even the types of cars they are more likely to drive. His ideal customers are middle class homeowners with an age range of 40 to 65 years old who probably have children in high school or already on their way to college, and perhaps even elderly parents currently living with them. These people are willing to foot the extra cash to ensure that the job is done right and their residence and family are taken care of. Agugliaro says, “The reason why you laugh at a joke is because you can relate to the material.” Whether we are talking about your website, a Yellow Pages ad, or direct mail (to name only a few), you need to have personalized content that taps into your audience’s reality. Your content must speak to their wants, needs, and fears and should ultimately prepare them for the future. You don’t just want to generate leads…you want to close them. Also, never forget to communicate with your current customers; because once they have purchased your goods or services the best thing to do is ensure that they keep coming back by remaining top of mind. With a whirlwind of information flowing effortlessly from his lips Agugliaro continues with another metaphor, “Imagine a football field filled to the brim with a sea of yellow balls, all you would be looking at is just one overwhelming color, until you toss a back ball in the pile and everything changes.” You want your company to be that black ball…a pioneer amongst every other service provider out there. The mindset of exponential growth While Agugliaro does invest his dollars in Pay-Per-Click advertising and considers it very helpful in generating more business, he also puts a lot of faith in more old school approaches like direct mail and the Yellow Pages. Customers and prospects want something tangible and although online marketing is great there may be other reasons why people are viewing your website besides simply opting for a service. And once you build up your company enough you can then start to take advantage of other mediums like billboards, television, and radio. “It’s all about your mindset,” explains Agugliaro when referring to the staggering growth of his company. “If you think you are just a $100,000 business then that is all you will ever be.” In other words, get past those mental roadblocks, eradicate your boundaries and become what you have always dreamed of. You won't want to miss this interview. It is chalk full of great information. Please post your comments & follow up questions below! To learn more about Mike & his his program: Mike's Plumbing & HVAC Business Website - http://www.goldmedalservicenewjersey.com/ Get a free copy of Mike's book "Secrets of Business Mastery" at - http://secretsofbusinessmastery.com/ Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.   If you would like to talk with us about your Marketing Strategy and how we can work together to take your Plumbing or HVAC Company to the next level . . . Give us a call at 866-610-4647 OR Click HERE to schedule a time to talk. The post Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of the Plumbing Marketing Podcast we talk to owner Jeff Morgan of Morgan Miller Plumbing and marketing director Tosha Everhart to see how they have grown their business into the multi-million dollar company it is today. With 18 years in business and 12+ trucks on the road, Morgan Miller Plumbing is no stranger to industry success. It was in 2011 that they realized it was time to up their Internet marketing game and bring someone on board that would help generate a lot more business via digital advertising outlets like television, Pandora radio, banner ads, Yelp, and social media. That is when Morgan Miller Plumbing hired rock star Tosha Everhart to run their campaigns. Since 2012 Morgan Miller Plumbing has increased their revenue from $1.7 Million to almost $2.7 million in 2015 and aside from their excellent work record they have attributed a lot of their success to social media and community networking. Morgan Miller Plumbing has taken some risky but ingenious steps on Facebook setting the mold for what other companies should be doing but are too afraid to try and the results have been significant. Through Facebook advertising they have seen a 39X Return on Investment and are now hiring almost all of their new technicians via Facebook marketing. They've done so well in fact that they were featured on Facebook Business as a marketing success case study. Morgan Miller Plumbing has its own personality and that is exactly what they like to highlight on social media. People get a great understanding of who they are as people and as a company and everyone seems to love what they see. Morgan Miller Plumbing was even handpicked by Facebook to be one of twelve small businesses to personally visit their headquarters in Palo Alto as part of their involvement with the Small Business Council. They have the inside scoop on what's working and share it with you here. Watch the interview now: You won't want to miss this interview. It is chalk full of great information. Please post your comments & follow up questions below! Be sure to check them out online, review their Facebook Page and model their success: Morgan Miller Plumbing Website - http://www.morganmillerplumbing.com/ Morgan Miller Plumbing Facebook Page - https://www.facebook.com/MorganMillerKC Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.   If you would like to talk with us about your Marketing Strategy and how we can work together to take your Plumbing or HVAC Company to the next level . . . Give us a call at 866-610-4647 OR Click HERE to schedule a time to talk.   Plumbing Marketing Interview ‑ Morgan Miller Plumbing Announcer: The Plumbing Marketing Profits Podcast. Interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today's economy. Hear directly from the most successful leaders in your business, and discover what they are doing to keep their phone ringing, trucks running, and businesses booming. With your host, Josh Nelson. Josh Nelson: Well hey everybody, this is Josh Nelson with The Plumbing Marketing Profits Podcast, and I'm really excited to be able to interview Jeff Morgan and Tosha Everhart of Morgan Miller Plumbing. They've done some amazing things with the growth and advancement of their company. They were recently featured on Facebook Business' case studies as a company that's just rocking it with Facebook advertising. When I saw that I knew I had to do whatever it took to get an interview scheduled and set up with these guys. I'm very excited to introduce to the call, Jeff Morgan, who's the owner and president of Morgan Miller Plumbing, and Tosha Everhart, who's the marketing director. Thank you guys so much for joining us. Jeff Miller: You're welcome. It's an honor. Tosha Everhart: Thank you for having us. Josh: Absolutely. I've also got on the call, Steve and Michelle, who are part of our team, but they also run The Social Plunge Podcast, which you may have heard online on iTunes. It really talks about leveraging social media within your plumbing, or HAVC business. Say hi, Steve and Michelle. Steve: Hallo. Michelle: Hallo. Jeff: [laughs] Josh: Let's go ahead and dive right in, and learn a little bit more about Morgan Miller Plumbing, and get some of the background. If you guys don't mind, tell us a little bit about the company, the demographics, how long you've been in business, number of trucks, that type of thing. Jeff: We've been in business 18 years. We've got 12 service vans on the road, and that is growing daily it seems. Josh: Wow. Jeff: Thank you. We're a residential and commercial service, and emergency repair company. Tosha: We got a new construction. Jeff: The new construction is not something that we do. We don't even do a lot of remodel work anymore. Mainly our revenue is from service, and emergency repair. Our revenue for

On this episode of the Plumbing Marketing Podcast we interview Dan Dowdy of S&D Plumbing. He shares some amazing insights on how his family grew their business from a one-man plumbing operation in the 1980's to a team of over 25 doing more than $4 Million per year in revenue! Even more exciting, Dan explains how he was able to increase his revenues in the last 3 years by over $1 Million Per Year (from $3 Million to $4 Million) by ratcheting up his marketing strategy - moving away from the Yellow Pages and into aggressive digital marketing strategies. In addition, Dan goes on to share how they are able to maintain a 20-25% NET Profit by structuring their business so that it is performance based. He tops it all off by explaining how his company is addressing one of the most common issues haunting successful Plumbing & HVAC Contractors - the issue of hiring & retaining good technicians. Watch the Marketing Interview NOW You won't want to miss this interview. It is chalk full of great information. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. If you want to discover how we can help you take your Plumbing Company to the next level . . . Give us a call at 866-610-4647 OR Click HERE to schedule a time to talk. Read the transcript of the interview below: Announcer: ...A plumbing marketing profit podcast, interviews with million dollar plus Plumbing and HVAC business owners on how they market and grow their companies in today's economy. Hear directly from the most successful leaders in your business, and discover what they are doing to keep their phone ringing, trucks running and businesses booming with your host Josh Nelson. Josh Nelson: Hi guys, this is Josh Nelson with the plumbing marketing profit podcast. I want to thank you for joining us. I'm really excited today to be interviewing Dan Dowdy from S&D Plumbing out of the Austin Texas market. We've had a tremendously successful business that's grown significantly over the last, since 1980's. I'm excited to have Dan on the phone. Dan, how are you? Dan Dowdy: I'm doing well, doing well. Josh: Thank you so much for agreeing to be on the podcast, and to share some of your experience, and some of your learning's, and how you're really marketing the company, and how you're accomplishing such great success in the business. Let's start, if you don't mind? Just tell us a little bit about your company, a little bit of background in terms of how long you've been in business, approximate revenues, numbers of trucks? Just some of the background information that everybody likes to know. Dan: OK. I can definitely do that. We are a family-owned company. Started up the business in 1980, my parents did. My parents are still involved in the company. As far as myself, and my brother as well, we're all still in the company. Started really in the Galveston area, moved to Austin shortly after they started the company. Really, our target business is residential and commercial service. We do a lot of leak detection type work, which leads to insurance work as well. We kind of have a niche market in the leak detection business. Josh: That's a big piece of it for you? Dan: Yeah, for sure. Right now, we're running six service trucks, they're just full time, doing service. Then we have five other trucks that do a lot of tunneling and drain repair, drain re-routes. Stuff like that. We have five that are doing our larger type dig work. Let's see, anything else about us? Our approximate revenue is 4.1 million. I would say at this point, 50 percent of our revenue comes from our residential and commercial service, and the other 50 percent comes from our leak detection and large dig type work. Josh: It's kind of a mix between the general service for residential-commercial, and the heavy, underground digging and leak detection type work? Dan: That's correct. Josh: It's about 11 trucks mixed between those two. Approximately how many employees in the company? Dan: Right now I think we have right around 25 in the company. We have a pretty unique situation here, because we have S&D Plumbing and then my brother runs a completely separate company called S&D Commercial Services. Their specialty is trouble shooting and repairing hot water issues at apartment complexes, any kind of commercial buildings. They really found a niche in that. We work hand-in-hand together on some of these projects. I'll go in and do all the minor service work for commercial. Then when it turns bigger I usually will pass that on to him. Even though we're not the same company, we do work hand-in-hand in that. It's pretty unique. Josh: It's kind of a reciprocal, separate division, separate companies, but you guys are able to feed on each other and pass business back and forth. Dan: Exactly. Once it gets to a certain point where we

Discover how Greg Joyce of Schuler Services grew his plumbing company to $2.8 Million with 11 Trucks! On this interview Greg talks about how he is leveraging the internet, social media, billboards, branding and a number of other marketing channels to keep his company growing. His is up 30% over last year ($600K). Watch the marketing interview now Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. Read the transcript of the interview below: Josh Nelson: Hi! This is Josh Nelson with the plumbing marketing podcast. Want to thank you for joining us today. Here in the podcast we interview successful plumbing and HVAC business owners, from across the country.Just pick their brains on how they are marketing themselves in today's economy, and what's working and getting the story straight from successful entrepreneurs , as far as how they were able to build their business and what's working right now. Today, we have the privilege of talking with Greg Joyce from Schuler Services out of Allentown, Pennsylvania and he has built a very successful business over the years; as a family owned business. Let me introduce Greg to the line . Josh: Greg! How are you doing today? Greg Joyce: I'm doing real well, Josh. How are you yourself? Josh: Thank you so much for joining us on the podcast today. Greg: You are welcome. My pleasure. Josh: Tell us a little bit about your business. How long you've been around, the approximate revenues, number of trucks...give us some of the basic background information, on the company and where you guys are at today. Greg: Sure, not a problem. The business was started by [inaudible 01:08] George Schuller back in 1923. We've been around the [inaudible 01:12] for 21 years. Josh: Wow. Greg: [inaudible 01:15] the business has changed quite a bit over the years. We now have 1,800 square foot showroom, where we do some bathroom remodeling. At the moment I have six service technicians and two contract technicians that do the bathroom, remodeling.I'm running with eight guys. I have 11 trucks and we're looking to fill...We could use two more right now at the moment. That's where we're at. The business, from 1923 to 1974, was owned by a couple of different owners. My father got involved, then [inaudible 01:54] purchased the business in the late '70s with a partner that was one of the plumbers, here. I started in '86. From '86 to 2005, for 19 years, I ran as a plumber, and became a master plumber in that time period. In 2005, I came in charge when my father bought his partner out, I became service manager from 2005 to May 1st of last year, 2013. That's when I purchased the business from my father. He is now my dispatcher and still works, 70 years old and still working every day, here at 6:30 in the morning. It's cool [inaudible 02:31] two of us have. That's the history. I've only been in business only for 13 months, but here I am. Josh: Awesome. A long history, but 13 months as the man behind the wheel sort of speak, and it sounds like about 11 trucks and growing. You feel there's a growth behind the business right now. Greg: Yes, Absolutely! I had a plan when I bought it. That was my marketing plan. It started with my first thing...It started with you guys and we grew much since last year around this time, that's for sure. Josh: We'll drill down into that a little bit more as we go. I appreciate you giving us the sense of where you are at right now, and what the direction of the company is.I once feel the fundamentals of any strong marketing plan include market, message and media. The "Market" being who the customers that you target are, what your ideal customer is? "Media" being where you are marketing yourself, what tools you use to get in front of those customers? "Message" being what are you saying, how are you positioning yourself in the marketplace? When I do these interviews, I hit on those three elements in a sequential order. That way the listeners can start to get the sense. Here's what I could or should be doing if I want to grow my business to whatever, the next level is. Let's start. Tell me a little bit about who your ideal customer is? What your target market is? In the area that you serve. Greg: By asking the ideal customer...any customer to me is my ideal customer. We target certain areas [inaudible 04:26] . The western part of our town is our target area. Although we are extending in much of we are now.It's important how we put ourselves in front of our customers. Our reputation is been there [inaudible 04:44] 21 years, the longevity. [inaudible 04:50] family homes [inaudible 04:44] and also our service. We classify ourselves as a first-class service and it's a tag-line for our marketing services [inaudible 05:05] for first priority. Right down from the [inaudible 05:08] as we walk in the door. Put our boogies on. Wal

    Watch the video version of the interview below: Additional Resources: Joe offered to share a number of resources through out the interview. Please take advantage of these: The Service Super Summit is coming up on March 5-7. It's gong to be a great event with lot's valuable information on running a more profitable plumbing or HVAC Business. Joe mentioned that you could call the office or visit their Facebook page for a $100 scholarship on attending the event. Here is a direct link to the Facebook Page - https://www.facebook.com/ContractorSelling Book on the Oldest Water Heater Contest / Oldest Furnace Contest - Joe said to email him at [email protected] or to call his office at 877-764-6304 and he would get this ebook to you right away. 3 Weeks Free on their triple your sales challenge. Joe is offering to let you attend his program for a full 3 weeks completely free of charge. It's sounds like a complete no brainer to me. To take him up on that offer just email him at [email protected] or to call his office at 877-764-6304. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Marketing Interview with Joe Crisara of Contractor Selling appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this Episode we interviewed one of the Fastest Growing Plumbing Companies in the United States - Daniel Cordova Plumbing. Discover how Daniel Cordova & Laurie Castillo have grown from ZERO to over $1 Million in annual revenue in less than 3 years! They were recently featured as the "Plumbing Truck of the Month" by Plumbing & Mechanical Magazine. Check out the write up by clicking here. Please post your comments & follow-up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. Watch the video below: The post Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC’s 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he has increased his profitability while reducing the number of trucks in the field from 15 to 6. He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business. Here are a few of the radio spots that he runs and has had success with: 30 second Radio Spot - [sc_embed_player fileurl="https://plumbingmarketing.net//wp-content/uploads/2013/07/KCs-FrownsUpsideDown-3-1-13-Mix.mp3"] 60 Radio second Spot - [sc_embed_player fileurl="https://plumbingmarketing.net//wp-content/uploads/2013/07/KCs-DoItYourselfProject60SEC3-1-13-Mix.mp3"] Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Marketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to over $8 Million in revenue On this episode of the Plumbing Marketing Podcast we interview the Owner of Larkin Plumbing, Mark Larkin out of Las Vegas, NV. He shares some great insights on how he grew his plumbing business from just two guys in the 1950's to over $8 Million in revenue. Mark talked a lot about his target market (home owners between 42-72) and his unique selling proposition. He has a diverse marketing mix that includes: Yellow Pages - Mark owns the first 4 pages of his local Yellow Pages for Plumbing. He said that about 50% of his new business is driven via the Yellow Pages. On the interview he says "Go Big or Don't Play when it comes to the Yellow Pages". Internet Marketing (PPC & Organic) - Mark has an aggressive online marketing strategy and holds the top position in Las Vegas for "Las Vegas Plumber". He feels that Organic / SEO drives better leads at a lower cost per lead but still runs an aggressive Pay-Per-Click program. "In the past 3 years the internet has transitioned to being his predominate source of new business. Brand Advertising - Mark has seen great success by branding his company as the LEADERS in the Las Vegas market by leveraging Billboards, Radio and Wrapped Trucks. He even pays for his office staff to drive wrap trucks to and from work because the name recognition pays for itself over time. Josh Nelson & Mark Larkin - Plumbing Marketing Profits Interview   Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Larkin Plumbing - Marketing Interview with Mark Larkin appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this Episode of the Plumbing Marketing Podcast we interview Kenny Chapman, the Blue Collar Coach and successful Plumbing / HVAC Business Owner. He shares some GREAT insights on how he grew his plumbing business from $12K to over $3 Million per year in a small market. He talks about: How he create a dominant position in his small market (of less than 100,000 people) rather than trying to diversify into a larger area. He takes a everything marketing approach that includes Yellow Pages, Direct Mail, Public Relations, Networking (BNI & Chamber of Commerce), Wrapped Trucks, Home Shows, Internet Marketing (PPC, SEO & Paid Lead Services). Some great insights on the value of Personal Branding and how it helps with conversion (People buy from people so add real personality to your brand) About Kenny Chapman - The Blue Collar Coach: An entrepreneur at heart, Kenny has successfully built a highly profitable plumbing/HVAC company, which created personal freedom that allows him to travel and pursue other endeavors. His goal is to help others achieve success and fulfillment in their own lives. Kenny has become a well-respected expert on business and personal development, from appearing on the cover of P&M magazine to touring/speaking with prominent motivational expert Les Brown. He authored the influential book The Six Dimensions of C.H.A.N.G.E and has created an extensive library of life-changing tools and programs. Kenny covers topics such as leadership, strategy, life balance, and planned implementation which consistently challenge and enlighten his participants. Free Training Webinar from Kenny: Kenny is conducting a webinar on The Secrets To Growing A Successful Contracting Business - Even In A Tough Economy. You can register for that FREE webinar by going to www.sellingtechs.com.   Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of the Plumbing Marketing Profits Podcast we had the opportunity to interview M. Scott Gregg, Author of the book Profitable Plumbing - How to make the most money in the Plumbing and heating trade. He shares some GREAT ideas on how to attract new customers via strategic relationships. Listen now! As a Master Plumber with over 20 years of experience in the trade Scott shares some great insights and ideas on how to market your plumbing business. He takes a less "traditional" approach and chose to build his business via strategic relationships and networking. You will hear a number of "outside the box" ideas from Scott on this interview! About Scott Gregg: Scott Gregg is a Master Plumber with over 20 years experience in the trade. His sales experience and training helped him realize that the trade is not doing a good job, preparing plumbers to go out and make the money that they should on most jobs. After seeing many lost opportunities Scott began to look for any available material to help plumbing contractors be more successful. He quickly found that there was no available book to help plumbers learn the sales skills they need to make the profit that they should be making on every job. His book will show you how to make more money than other plumbers without doing more work by giving you the skills you need! To purchase a copy of the book you can go directly to his website at http://profitableplumbing.com/. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Interview with Scott Gregg - Author of Profitable Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of Plumbing Marketing Profits we interview the winner of the Rocklin Area Chamber of Commerce Business Excellence Award and Plumbing & Mechanical Truck of The Month, Tim Sjobeck from Crystal Blue Plumbing, Heating & Air. He shares some great ideas and insights on how he is re-building his plumbing & HVAC business in the Sacramento market. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Crystal Blue Plumbing Marketing Interview appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this episode of Plumbing Marketing Profits Josh Nelson goes back to the basics essential FUNDAMENTALS for effectively marketing online. As I talk with Plumbers & Plumbing contractors across the United States I have come to realize that a vast majority of you tend to skip strait past the fundamentals of your marketing strategy and want to go strait to tactics (Pay-per-click adverting, YellowPages, Direct mail, etc). So what do I mean when I say “Fundamentals”? Well, all marketing has 3 core components: Message Market Media Please post your comments and feedback below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Marketing Fundamentals for your Plumbing Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this Episode we interviewed the PHCC National Plumbing Contractor of the year and owner of Anderson Plumbing, Heating & Air - Mary Jean Anderson. Learn how she grew her plumbing business from $5 Million to over $11 Million in annual revenue over the past 5 years. This is quite and amazing interview! Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

On this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you can listen to it by clicking here. Key Highlights: Market - Clearly defined Home owners ages 35 - 55 Mid to high income Message - "Clean Plumbers" Medium Yellow Pages (still) Internet (SEO & PPC) Newspapers - Sticker on the outside of the paper Cable TV Ads Printer Newsletter to existing customers Key training / learning resources QSC - Quality Service Contractors Plumbing Success International (PSI) eMyth Revisited by Michael Gerber Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.