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How Plumbing Nerds is up $800K year over year ($2.7M)

How Plumbing Nerds is up $800K year over year ($2.7M)

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online · Plumbing Marketing Profits

October 18, 201917m 57s

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Show Notes

Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full-service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep the phones ringing, trucks running & business booming!

John Verhoff with Plumbing Nerds joins Allison in this interview to discuss how his business has grown from $1.9M to a projected $2.7M in just one year! In this interview, you’ll learn how he got started, what he thinks of online reviews, and how he markets his business. Check out John’s interview to help you learn how to grow your own plumbing business.

HOW DID JOHN GET STARTED?

Plumbing Nerds is located in southwest Florida and has been in business for 12 years. They run 10 trucks and have 17 employees. John actually started the business with his wife’s sign-on bonus. 2007 was a rough time to start any business, but commercial plumbing became even more of a challenge due to the lack of building after the 2008 market meltdown. Instead of giving up and hanging up his hat, John chose to focus more on local services. Fortunately, water heaters and drains don’t pay attention to recessions.

HOW DOES HE GET SO MANY ONLINE REVIEWS?

One secret to Plumbing Nerds’ success is online reviews. They get a ton! But how does he ensure they get online reviews?

John attributes their success in reviews in 2 ways. They use a platform called Podium to remind customers to give reviews. He loves Podium and thinks it has been really helpful in getting the volume of reviews up. Also, their techs ask the customers for reviews directly. He feels that this combination is really what drives their success in online reviews

HOW DOES HE KEEP MORALE UP?

Plumbing Nerds is a really supportive business to work for. John makes sure to give his employees recognition for a job well done. He knows that a pat on the back goes a long way. One way that he has made employees feel appreciated is to acknowledge their wins on good reviews. In the past, he used an individual incentive program to celebrate positive reviews. His team tracks reviews on every platform and they always publicly recognize great reviews. He has changed the incentive program recently to reward the whole team since he has realized that good service is not an individual matter, the entire company takes part in great service.

WHAT FORMS OF MARKETING DOES HE USE?

John uses Plumbing and HVAC SEO to help market his business through organic search and to bolster the SEO. But he also uses other means as well. He feels the best return on investment has been with Google Local Services. GLS has provided 9X ROI! He has been on Angie’s List since 2012 but feels that the ROI on that platform has been dropping.

John has been a bit slow to adopt social media, but he is starting to see the benefit from it. The business is on Instagram and Facebook and they have been posting a few times a week. So far, they haven’t used any paid social campaigns. He is contemplating using social media ads in the future. John has 12 years of plumbing wisdom to share with you so be sure to listen to discover his advice for other Plumbing and HVAC business owners.

OUTLINE OF THIS EPISODE

  • [2:22] How did John get started?
  • [4:30] How does he get so many online reviews?
  • [8:14] How does he keep morale up?
  • [10:13] What kind of marketing does he use?
  • [15:18] What can he share with other business owners?

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