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669 - The Pricing Gap Most Consultants Miss
Episode 669

669 - The Pricing Gap Most Consultants Miss

Paul Higgins Podcast · Paul Higgins

March 2, 20264m 26s

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Show Notes

Clients aren't pushing back on your rates, so you assume you're priced right. That's the most expensive assumption in consulting. In this episode, I break down how one consulting partner discovered she was leaving $55 to $95 per hour on the table because she priced based on confidence instead of market value. I walk through the exact sequence she used to move from $40,000 per month to $63,000 per month, and the one-question filter that tells you whether you're making the same mistake. If you've never actually researched what the market pays for the outcome you deliver, this episode is your wake-up call.

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  2. Previous episode: 668 - Stop Waiting for Salesforce Leads with Doug Pelletier
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