644 - From $10K Deals to $200K Deals: A Business Model Story
Paul Higgins Podcast · Paul Higgins
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Show Notes
You're spending thousands on outreach agencies, cold email tools, and marketing tactics—but your revenue is stuck. You keep trying new strategies, but nothing seems to move the needle.
Here's the hard truth: the problem isn't your tactics. It's your business model. And you can't see it because you're inside the jar.
In this episode, I share two real client examples who transformed their revenue—not by running faster, but by fixing their fundamental business model. One went from confused positioning across three platforms to one clear niche. The other went from $10K deals to $200K deals—same person, different model.
Most consultants are selling too many things to too many people, doing deals too small for the complexity, and competing on price instead of value. No marketing tactic fixes a broken business model.
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