635 - Why Your Sales Problem Isn't Actually a Sales Problem
Paul Higgins Podcast · Paul Higgins
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Show Notes
You're working 60+ hours a week, racking up business debt from marketing that isn't working, and you haven't even put yourself on payroll. Every time you try to scale, you hit the same ceiling—more clients means more personal delivery time, which means less time for marketing, which means your pipeline dries up. In this episode, I walk you through a real case study of Jay, a Zoho consultant who thought he had a sales problem but was actually trapped in what I call a "capacity spiral." I'll show you the exact diagnostic process that revealed his true bottleneck and how we restructured his business to increase revenue while working with clients he actually enjoys. You'll learn why you can't hustle your way past structural constraints and discover the three-step framework that transforms overwhelmed consultants into profitable business owners.
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