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572 - The Tech Consultant's Marketing Playbook: From Overwhelmed to Overbooked
Episode 572

572 - The Tech Consultant's Marketing Playbook: From Overwhelmed to Overbooked

Paul Higgins Podcast · Paul Higgins

October 31, 20247m 57s

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Show Notes

Feeling overwhelmed by the multitude of marketing strategies available to tech consultants? In this solo episode, I summarize a comprehensive marketing playbook designed to help you build a solid foundation and grow your tech consultancy. Drawing from my experience and a recent case study with a Zoho consultant, I outline a four-quarter approach to marketing that will reduce overwhelm and allow you to focus on what truly matters.

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