Episode 566
566 - Beyond the SaaS: Cracking the Code of Business Owner Psychology
Paul Higgins Podcast · Paul Higgins
October 3, 20247m 27s
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Show Notes
Are you struggling to close deals because you're too focused on your services? In this solo episode, I discuss a critical topic for tech consultants: understanding profit from the owner's perspective. I also share a valuable lesson learned from my time at Coca-Cola. If you want to refine your sales approach and foster stronger client relationships, this episode is packed with insights and practical tips to help you succeed.
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