551 - Optimizing Your Marketing Strategy A Framework for Tech Consultants
Paul Higgins Podcast · Paul Higgins
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Show Notes
In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or refining your current efforts, I provide actionable insights and resources to enhance your marketing effectiveness and drive business growth. Tune in for practical advice and a structured approach to simplify your marketing journey.
Resources and Links
- 329 - Get More Sales Through SEO With Gert Mellak
- SEOLeverage
- Want to get the playbooks? Email [email protected]
- 486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin
- Zenatta Consulting
- 467 – Tube Talk: How to use YouTube to Grow Your Cloud Consulting Business
- itGenius Youtube channel
- 381 – Get 30 Leads A Month To Your Cloud Consulting Business Leveraging Youtube With Paul Minors
- Previous episode: 550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip Popov
- Check out more episodes of The Paul Higgins Show
- Paul Higgins Mentoring YouTube channel
- Tech Consultant’s Roadmap
- Join our newsletter
- Join the Tech Collective
- Suggested resources