479 - Right to Play Isn't The Right to Profit: The #1 Marketing Mistake That Keeps You on Business Welfare
Paul Higgins Podcast · Paul Higgins
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Show Notes
Episode Overview
Imagine this; you're a cloud consultant trying to grow your business. You look around and see your peers seemingly thriving while you're struggling to find your footing.
In this solo episode, I discuss the fundamental mistake many struggling cloud consultants make when trying to grow their businesses. While factors like leads, partnerships, hiring, and pricing can contribute to growth challenges, they are not the root cause. The number one mistake is positioning oneself solely as a SaaS partner, rather than as a consultant who understands and solves clients' business problems.
Key actions from today
- Assess your marketing assets and be honest with yourself
- Learn the “category of one” positioning
- Speed up your results with focus, the right mentoring, and accountability
Resources and Links
- 479 - Show Notes
- Power Positioning Action Guide
- Cloud Consultants Collective
- Scaling Blueprint
- Join our newsletter
- The Cloud Consultants Show
- Paul Higgins Mentoring
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