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387 - The Future Of Martech With Dan McGaw

387 - The Future Of Martech With Dan McGaw

Paul Higgins Podcast · Paul Higgins

April 11, 202228m 44s

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Show Notes

Marketing Technology, better known as MarTech, is getting bigger and bigger as business owners look for the right tools to achieve their business and marketing goals. Dan McGaw, the godfather of MarTech, is here today to share his wisdom on picking the right apps from an ocean of 9,400 currently available. He also shares some MarTech that you've probably never heard of but should be using, the future of MarTech, and the role that marketplaces will play. 

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