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379 - How To Build Trust And Context To Win B2B Sales With Tony Hughes

379 - How To Build Trust And Context To Win B2B Sales With Tony Hughes

Paul Higgins Podcast · Paul Higgins

March 14, 202239m 9s

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Show Notes

If you are in the cloud and technology space and your clients struggle to commit at the executive level to treat your solution as a change program and drive it effectively, you need to listen to Tony Hughes. He has 35 years of sales experience, mainly in the cloud and technology. He has also written three bestselling books and was voted in the top three sales experts on LinkedIn. His suggestion: A consultative approach to selling.

 

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