Overdrive: Kia’s new EV6 – is their link to tennis a good fit?: Product review, and a marketing guru

Hello and welcome to Overdrive, a program that looks at the fantasises and fallacies of anything to do with motoring and transport. I’m David Brown We’re back with new programs for 2022. The times each story appears in the program are noted (mm:ss) News • Kia goes up market with their latest EV (1:56) • Why sustainability is not always the first choice of EV buyers (3:00) • Sneak look at the new WRX (3:37) • The Defender 90 – The look of the past with the ride quality of the present (5:19) Feature Story Can you tell a lot about a vehicle manufacturer by their marketing approach. For the last 21 years Kia has been the major sponsor of the Australian Open tennis tournament. The first year of supporting this prestigious event was only some four 4 after the company had declared bankruptcy and they were selling cars very strongly based on price. Has Kia evolved with the sponsorship deal. Is it a fitting partner for this impressive event. This year they had their new EV6 electric vehicle to put on display so we spoke to a number of their executives and some other commentators to get a comprehensive picture of the state of play. (6:38) Motoring Minutes • Volkswagen Touareg (27:03) • Isuzu D-Max (28:09) You can find more information at Driven Media or previous programs are available as podcasts on Spotify: https://open.spotify.com/show/0ah6JZN8LTYURIfNs1IIBs iTunes: https://podcasts.apple.com/us/podcast/overdrive-cars-transport-and-culture/id1001084679 We even list the times each item appears to you can go straight to it Our Facebook page OverdriveCity – Driven Media https://www.facebook.com/OverdriveCityDrivenMedia/?modal=admin_todo_tour or Our YouTube site https://www.youtube.com/channel/UCKyx5sv6cgF4URRmNq2JiXg/videos Originally broadcast on 29 January 2022