Hyundai i30: Why the sedan makes a different statement to the hatchback

When car companies have a sedan and a hatchback, they're often very similar, certainly at the front and the sedan is often just a fairly pedestrian sort of vehicle at the back. Now, it's just been driving some of the Hyundai’s i30s a very successful little car in the small car category, along with things like Corollas. Now, the hatchback, it's been in here for a few years, looks fine and went well. But then, as I was about to swap to the sedan, and it looked just so different. Why? Bill Thomas is the general manager of Hyundai’s public relations. Subjects covered include: • The sedan and hatch are different models altogether (0:52) • The design style for the sedan “sensuous sportiness” • The evolution of sedan style (3:21) • What is the split between sedans and hatchbacks (5:03) • The dashboard in the sedan is digital – how are the customers responding (7:33) • Being upfront about what the automatic emergency braking will and will not do (8:23)