What Gen Z Really Cares About: Brand Insights From Emma McGovern
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#156 Pat's daughter Emma McGovern stops by to chop it up on important brands to Gen Z.
Plus, a deep dive on the NBA and film studio A24.
Here are the highlights:
02:25 – What Makes a Brand Magnetic to Gen Z
06:10 – The Rise of Influencer Culture
10:30 – Where Are the Fashion Brands?
14:10 – Food, Fast Casual, and Gen Z Brand Spending
19:40 – Brand Deep Dive #1: The NBA
23:55 – Attention Economy and Sports Consumption
29:00 – Is the 3-Point Shot Ruining Basketball?
37:30 – Brand Deep Dive #2: A24 Films
40:00 – Is Moviegoing Back for Gen Z?
42:20 – The Genius of A24 Marketing
46:00 – The IP Temptation
48:30 – Threats to A24's Cool Factor
Connect with Emma on LinkedIn at: https://www.linkedin.com/in/emma-mcgovern-a4b6a514a/
Get some Lindt chocolate, it's delicious: https://www.lindtusa.com/?srsltid=AfmBOoqQBqbPCQ5YId2uxb7LY08lKUWq99Ryo0Bd0i-kzkol5tYM9SHW
Connect with Pat at: [email protected]
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