Shante Micah + Josh Moody Are Changing The PR Game
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#169 Joining Pat are Shante Micah and Josh Moody, the founders of Hi Good News. A PR agency that is NOT like any other PR agency.
The discussion centers on the evolution of PR, highlighting how traditional methods are becoming obsolete and trust and human connection are paramount.
Micah and Moody are empowering clients with an AI-powered "blueprint" that provides transparent access to contacts, story angles, and pitches, fostering long-term relationships directly for the brand rather than gatekeeping them.
Here's the breakdown of the show:
00:00 – 02:00
Intro & Background
02:00 – 06:00
State of Modern PR
06:00 – 09:00
Trust as the New Currency
09:00 – 13:00
Origin Story of Good News
13:00 – 18:00
What Makes Good News Different
18:00 – 23:00
The Good News Blueprint
29:00 – 36:00
The Three Core Indices
36:00 – 41:00
AI Behind the Curtain
41:00 – 46:00
Misunderstandings About PR
1:05:00 – 1:08:00
Channel Trends
1:08:00 – 1:10:00
Future Vision
1:13:00 – 1:16:00
Finding Right Fit Clients
1:19:00 – End
Closing
Get in touch with Shante here: https://www.linkedin.com/in/shantemicah/
Get in touch with Josh here: https://www.linkedin.com/in/joshuadmoody/
Check out their site: https://www.higoodnews.com/
Connect with Pat here: [email protected]
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.