Shannon Hess: Content Marketing In Higher Education
Over A Pint Marketing Podcast · Over A Pint Presents
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
#153 Hey everybody…thanks for stopping in. You're in for a good one.
In this episode, Shannon Hess joins the pod.
Hess is the Director of Content and Communication at Purdue University Daniels School of Business.
This is a deep dive into content marketing and Hess delivers. Here's just some of what we get into:
✅What does a Director of Content & Communications at a major university do?
✅What do most people get wrong when it comes to content marketing?
✅How Hess and her team take an idea from idea to publication.
✅The key metrics she focuses on.
✅How she is using AI in her day-to-day.
Connect with Shannon on LinkedIn at: https://www.linkedin.com/in/spnicholson/
Connect with Pat at: [email protected]
Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!
Thanks, you're the best!
Want more marketing insights? Take a look at our full lineup.