How To Turn Around A Struggling Brand With Brian Bennett
Over A Pint Marketing Podcast · Over A Pint Presents
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Show Notes
#168 Brian Bennett is the President of Stir Advertising, an agency specializing in the art and science of helping turn around struggling brands.
Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja.
Here's the breakdown of the show:
0:00 – 2:00
Intro
2:00 – 7:00
State of Branding Today vs. Past
7:00 – 14:00
When Clients Think They Need a Turnaround
14:00 – 21:00
Discovery Process & Stakeholder Interviews
28:00 – 35:00
When the Problem is the Product, Not the Messaging
35:00 – 42:00
Synthesizing Data into Strategy
42:00 – 48:00
Case Studies & Big Simple Ideas
48:00 – 54:00
Simplicity vs. Overcomplication
54:00 – 59:00
Key Branding Ingredients & Marketer Skills
59:00 – 1:04:00
Why Start Stir & Agency Evolution
1:04:00 – 1:09:00
Media Strategy & AI Insights
1:09:00 – End
Closing
Get in touch with Brian here: https://www.linkedin.com/in/brianbennettprofile/ or here: https://www.stirstuff.com/contact-us/
Connect with Pat here: [email protected]
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.