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Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck

Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck

Over A Pint Marketing Podcast · Over A Pint Presents

May 29, 202550m 33s

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Show Notes

#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.

This agency has done incredible work for:

✅ Duluth Trading Company

✅ Jimmy John's Sandwiches

✅ Jersey Mike's Subs

✅ Pernod Ricard Smithworks Vodka

Highlights from the show:

  • Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00

  • Dana on Starting Planet — 0:02:00 to 0:06:00

  • Emily's Journey to Planet — 0:06:00 to 0:08:00

  • Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00

  • Getting Clients into Strategy Mode — 0:13:00 to 0:17:00

  • Inside-Out Brand Building — 0:17:00 to 0:22:00

  • Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00

  • Jimmy John's 'Freaky Fast' Example — 0:27:00 to 0:31:00

  • What Brand Really Means — 0:31:00 to 0:35:00

  • Operationalizing Brand — 0:35:00 to 0:39:00

  • Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00

  • Building Culture in a Hybrid World — 0:42:00 to 0:48:00

  • Connecting vs Culture Buzzword — 0:48:00 to 0:51:00

  • The State of Agencies in 2025 — 0:51:00 to 0:57:00

  • AI and the Creative Industry — 0:57:00 to 1:02:00

  • The Future of Agencies and Specialization — 1:02:00 to 1:08:00

  • Category Focus: Food and Apparel — 1:08:00 to 1:11:00

  • New Business: Relationships First — 1:11:00 to 1:15:00

  • Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00

Reach out to Dana and Emily here: https://www.planetpropaganda.com/info

Check 'em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/

Or here: https://www.linkedin.com/in/emily-steele-58ba758/

Connect with Pat at: [email protected]

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