The Branding Lesson From the Taylor Swift Effect
Taylor Swift's relationship rumors with NFL tight end Travis Kelce have exploded his jersey sales. Even though Taylor Swift's fan base does not overlap the NFL fan base much, the effect was astounding. There is a lesson we can all take from this and use in our own businesses.
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Taylor Swift's relationship rumors with NFL tight end Travis Kelce have exploded his jersey sales. Even though Taylor Swift's fan base does not overlap the NFL fan base much, the effect was astounding. There is a lesson we can all take from this and use in our own businesses.
Learn more about your ad choices. Visit megaphone.fm/adchoices