optYOUmize

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube There are times when things just get too overwhelming to handle them all at once. If we try to do that, we'll be less effective at handling any of them, which just makes matters worse. In these cases it's best to take a deep breath, and compartmentalize--think about what the #1 MOST important thing to get done is and focus 100% on that. Push everything else out of mind and just do it. Once it's done, move to the next and the next and before we know it, we see light at the end of the tunnel. #entrepreneur #personaldevelopment #selfhelp #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #overwhelm Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The two most important metrics in our business are average cost of acquisition of a new customer, and average lifetime value of a customer. If lifetime value is greater than cost of acquisition, we can survive and thrive long term even though we may need some financing for operations. The lower we can reduce the cost of acquisition and raise the lifetime value, the greater the spread and the higher our profitability. #entrepreneur #profitability #teams #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #metrics Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our level of emotional intelligence determines in large part how well we are able to manage our own emotions and therefore actions, and how well we can recognize and impact the emotions and actions of others around us. If we want to be high performing, these are essential in both managing our own performance and also that of our team. #entrepreneur #teamwork #teams #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #achievement Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While done-for-you products are often too good to be true in terms of speed and size of results, many have value and are built on ideas and processes that work. Because we all have different experience levels, frames of reference, and skillsets, and because life, technology, and the world are dynamic and always changing, maybe it won't work exactly as is for us out of the box, but if we use it as a shortcut and adjust and adapt as needed we can get the results we want. #entrepreneur #goals #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #achievement Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all want to achieve our goals and feel like we can do whatever we set our minds to. With so much info and noise in the world it can be difficult to stay focused and figure out how to make it happen. But if we follow a simple plan, and most importantly take action, each step or thing we do gets us one step closer to our target. That is the fastest way to achieve any result you want. #entrepreneur #goals #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #achievement Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we don't like to get customer complaints, if we understand that they are really just motivated customers who want what we have to offer but feel they didn't get it, we can turn those complaints into amazing experiences. Doing that will encourage those same customers to use the same commitment and energy to share with other people how awesome their experience was with us and that word of mouth advertising is better that anything we could ever buy. #entrepreneur #customerservice #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #sales Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube When we get a sense of our business' value, we can weigh the options and see what makes sense. If you're overestimating what it's worth, it gives you time to make changes to grow its value before you try to exit only to find you can't. But it also lets us weight other options--if your business is worth more than you estimate, maybe selling and following a new passion is smarter or at least you can take comfort in the fact that when and if you do sell it you can cash out. Either way, by considering it as an option, it opens our minds to possibilities so we can be sure we're making the best decisions possible as entrepreneurs. #entrepreneur #exitstrategy #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #sales Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube If we share whatever it is about us that will connect us with others--experiences, personality, skills, individuality--we can all connect with others that are interested in what we have to offer. And if we have a product or service, they will be asking us to buy it instead of us needing to sell it to them. #entrepreneur #branding #personalbrand #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #sales Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Hiring the right virtual admin when we're ready can free up a lot of time and energy that we can spend on other things, and they can get a lot of the repetitive and simple stuff done for us so we aren't tied up doing it. But hiring the wrong person or hiring before we're ready can lead to more headaches and frustration and a lot of wasted money. Take the time to think through what you need, document it, and take the time to screen candidates--when you do that your chances of success go up dramatically and that can make life a lot easier. #entrepreneur #outsourcing #freelancer #productivity #lifeskills #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we live in an age of increasing speed and complexity, we also live in a time of unrivaled opportunity--because not only is all the information we need to do just about anything out there, it's also easily accessible by anyone with a mobile phone or internet connection. We need to expand our thought horizons--think about what we want to know and do and then go do it. It's right there at our fingertips if we're willing to go get it. #entrepreneur #mastery #lifeskills #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The quickest shortcut to happiness and fulfillment is to just choose to be happy and fulfilled. External things or events may help when they are going well, but as soon as something goes wrong our happiness will go with it. Choosing to be happy can be easier said than done--it can take practice until it becomes a habit and we may have times where we slip back--but by focusing on what we are grateful for, what treasures we have in our lives, and the opportunity we have to experience each day we can feel happy and fulfilled--and that's a much better way to live. #entrepreneur #happiness #fulfillment #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using webinars to grow our sales can add a lot of extra sales, but it does take some effort to get started and get it optimized. The great thing is, once we have it working, it's easy to use over and over to keep making sales so it's not just a one-time deal. #entrepreneur #webinar #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #sales Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using a launch event to promote our product or service can be an absolute home run, but it takes a lot of planning, work, and effort before we see any results. Think about the product, customer, market, and other requirements and if it all fits, go for it. Launch events can be a real turning point in your business success. #entrepreneur #productlaunch #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #sales Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube email marketing is still one of the most effective and profitable ways to reach customers, make sales, and generate revenue. But it's far more complex than just clicking send because with all the spam out there, ISPs are careful to filter out anything they don't think is quality. Using the right tools can help you hit maximum inboxes and see problems starting before they become an issue and kill your campaigns. Use them to get in the inbox and stay there, and you can maintain a solid, reliaible, and continuous revenue stream. #entrepreneur #emailmarketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemakreting #sales Learn more about your ad choices. Visit megaphone.fm/adchoices

Relationships are super important in business, maybe more now than ever since we live in a digital, online, and transactional world. But they aren't just beneficial in a self-serving "what we can get out them" way, but rather they add to the richness, the fulfillment, and the happiness of our businesses and our lives. Learn more about your ad choices. Visit megaphone.fm/adchoices

Things can get overwhelming, and at times we may feel like everything is a mess and falling apart. But there is always good happening too, and we need to make an effort to see and recognize it. By doing our own part to make a positive impact in the world and staying focused on what we can control it's easier to keep going. Life isn't an elevator to the penthouse for most of us...it's a winding path with many twists and turns and hills and valleys...so we need to take a deep breath, keep going, and do our best to see the beauty in our world and enjoy the journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

To start a business successfully, it's vital we do something we are passionate about and would enjoy even if we weren't making money. That passion keeps us motivated and gives us the will to keep going even through hard times. It also makes our daily lives fun. Like the old saying goes...when you love what you do, you never work a day in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are unlimited prospects we can tap into at any time. So the question isn't really where do we find new leads and customers but rather how do we optimize our sales process to ensure we make more from each new customer than we spend to bring them in. When you have that in your business, you have the key to unlimited growth and success. Learn more about your ad choices. Visit megaphone.fm/adchoices

How we feel impacts how we perform, so if we want to have a great day we can be proud of, we need to have the right mindset and expectation of accomplishment. We may wake up in different moods every day, but we can do simple little things to power up and be ready to tackle anything. So create a habit of each morning as you start your day use these ideas to make yourself feel unstoppable, and before long you will be. Learn more about your ad choices. Visit megaphone.fm/adchoices

We can be leaders whether we're in charge or not, and we can fail as leaders even if we're the top dog. If we want to be successful, we need to focus on how to lift up everyone around us and empower them to succeed. When we help others get the best out of themselves, we get the best out of ourselves and that's always a winning formula in business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every business runs better, is more efficient, and attracts and retains higher quality employees and team members when the culture is positive, rewarding, and validating. Invest in making your team happy, and you'll not only feel great about it, but you'll see a positive impact on your bottom line too. Learn more about your ad choices. Visit megaphone.fm/adchoices

The 4-Hour Workweek by Tim Ferriss is a best-selling book in which he lays out the plan for us all to live the lives we imagine. We all have a vision of the ideal life we'd like to live, yet most of us aren't there or at least not there yet. If we use these 4 steps they can help us clarify what that is and then make it happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're making any audio or video content, it's vital to create high quality if you want to engage people and keep them engaged. The equipment you need--from microphones to video cameras to lightning and software--can be confusing and expensive. I've tried and tested a lot, and I'll share with you what I use and how to get everything you need even if you're on a budget. Learn more about your ad choices. Visit megaphone.fm/adchoices

Internet security is becoming more and more important as our lives move more into the digital world. But with passwords for everything that need to be secure and hard to guess for hackers, how do we create and manage them without forgetting them ourselves? Thankfully, there's a tool for that. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's s fact of business that we need help to grow. The question is whether to outsource to freelancers or hire employees. There is no one right answer, because it depends upon several factors. Either way, building a team is one of the most important skills to develop when running a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Taylor Swift's relationship rumors with NFL tight end Travis Kelce have exploded his jersey sales. Even though Taylor Swift's fan base does not overlap the NFL fan base much, the effect was astounding. There is a lesson we can all take from this and use in our own businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Movies can give us inspiration or make us laugh, or even help us realize things we need to know and do in our own businesses and journeys as entrepreneurs. Either way, it's always a fun escape to enter someone else's world through the movies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Webinars can build your relationship with your prospects, build trust and goodwill, and make you lots of sales at the same time. And because you can scale and automate them, making webinars a pillar of your marketing strategy is a smart way to grow your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

The most important traits for entrepreneurs are usually considered to be things like vision, drive, passion, work ethic, perseverance, commitment, leadership, or something in that frame of mind. But there's a subtle trait that is rarely talked about that can have a huge impact on your life and business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every entrepreneur has a unique story and journey. We learn so much so fast there is no way to remember it all in our heads. By journaling we can track our progress, remember and take pride in our successes, and learn from our mistakes so we don't keep repeating them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Online content is huge for building a brand and following, and that is the most effective way to grow your sales, improve your marketing effectiveness, and ensure your business future. Here's how to do it all in a fraction of the time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Winning in business is a habit and a state of mind. We need to develop an expectation we will win and our planning and actions will follow. We'll have more confidence, be more decisive, and condition our minds to deliver the best possible outcomes. Expecting to win is a strong foundation to build for ourselves as entrepreneurs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Business school can be helpful for learning frameworks and various problem-solving methods, and it provides a structure for entrepreneurs. But there is a lot more to learn outside the classroom too. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know the negative effects stress can have on us. But there is a flip side in which we can use stress to our advantage to become more motivated, productive, and resilient. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether the idea of negotiation terrifies you or thrills you, there is no escaping it in business and life. So there is value in understanding the various aspects of it and methods to get what you want. I had an experience in negotiation so memorable I'm sharing it with you as an example of what not to do. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Farley was one of the most beloved comedic actors, and his tragic death at such a young age was a huge loss to Hollywood and everyone who loved him and his work. He had a rare mix of overwhelming talent and shy humility, and through his life's story we can take lessons to make the most of ours. Learn more about your ad choices. Visit megaphone.fm/adchoices

Great quotes can motivate, inspire, clarify, and provoke thought all at the same time. It's why we love them and quotes are some of the most talked about and shared content on the planet. Quotes are so simple, yet can be so powerful and profound. And great quotes that move us can come from anyone in any walk of life. Having quotes that motivate and inspire you is very valuable for times when you're struggling or need to re-center yourself. I'm going to share some of my favorite quotes about business and entrepreneurship, and you should make a list of your own too. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inspiring stories make us feel great, but beyond that they show us what's possible when we set our mind to something and maybe even make us feel more capable of reaching our own goals when we see someone who has overcome incredible challenges to succeed. The story I'm sharing with you today is one I will personally never forget, even though it has nothing to do with me or anyone I know. But I'll always remember it because I was traveling when it happened and I woke up at my hotel and opened my door--and there was a newspaper right outside my door in the hall with a huge photo on the front that was so amazing I still remember it...and that was all the way back in 1994. Learn more about your ad choices. Visit megaphone.fm/adchoices

Fantasy football is a fun game, but it can actually help us develop skills in a number of important areas for business too. As entrepreneurs, we need to always be growing and improving, and it doesn't matter where the development comes from--even from fun leisure activities like fantasy football. Learn more about your ad choices. Visit megaphone.fm/adchoices

We need to be efficient and keep streamlined to build a successful business. In the hectic day-to-day of operations, it's easy to lose sight of that and let things go on autopilot a bit too much. Here's a simple way to regain control and save you $1,000s at the same time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Perspective is a powerful thing. Our perspective determines how we see the world and interpret it. so when we apply that to business our perspective can either constrain us and limit our results or open us up to unlimited potential. We need to always be growing and expanding our perspective to reach our potential. Reading business books, studying successful businesses and entrepreneurs' biographies, listening to podcasts about entrepreneurship, and connecting with other business owners are all things we can do to both develop ourselves as entrepreneurs and also reach our business goals at the same time. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all need to promote our business to generate leads and sales. But there's a right way and a wrong way to do it. I'm going to share with you my story of a huge mistake I was about to make that would have killed my business, what saved me, and how you can avoid the same brush with failure. Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the last pressing business problem you dealt with or are dealing with now? Do you know how to solve it? Problems and challenges are a part of business and there's no way to avoid them. but there's a really good chance someone else had the same problem and already solved it. So the fastest way we can solve our own problems is by finding out what others did and modeling it for ourselves. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know what the most valuable asset in your business is? Surprisingly, many entrepreneurs don't even though it is the most important factor for success. The sooner we recognize it and take the steps necessary to develop it, the faster our business can grow and the more successful we become. Learn more about your ad choices. Visit megaphone.fm/adchoices

We can't change the past, but we can learn from other people's experiences and avoid some the mistakes and pitfalls to reach out goals faster and easier with fewer headaches and heartaches. Here are 5 things I wish I knew when I started my journey as an entrepreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sometimes as entrepreneurs, especially if things aren't going well, doubt can start to creep in. Doubt about our decisions. Doubt about our experience. Doubt about our qualifications, and doubt about our abilities as an entrepreneur and business owner. It happens to all of us. Some of the most successful entrepreneurs in history had days that made them feel like giving up. While we can't avoid it, it's what we do next that matters. Here are 7 ways to overcome self doubt.. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever needed to do something and knew you did it before but couldn't remember how you did it last time? In life that can be funny or annoying, but in business it can be the difference between profit and loss or success and failure. It's important to make a process for everything that needs to be done more than once or could get delegated or outsourced. Here's why and how to do it... Learn more about your ad choices. Visit megaphone.fm/adchoices

If you work from home, no doubt you've been told by someone who doesn't how lucky you are. But working from home is far more challenging than most people realize or expect. If you aren't careful, you can find constant distractions and see your productivity drop like a stone. But if you do it right, it can also be empowering and liberating. Here's how to do it right, coming from someone who struggled with it and then finally figured it out. Learn more about your ad choices. Visit megaphone.fm/adchoices

To build a business we all need help. Whether it's employees or outsourcers, it's best to hire them right the first time because it saves a lot of time, money, and headaches. I made some big mistakes when I first started outsourcing, but I learned through time how to do it right and I have some freelancers that I'm still working with years later. Here are the steps to do it right. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you're still thinking about starting a business, just getting started, or been at it for years... what would you do if you had to start over tomorrow? it's a good question, and while it might seem like fantasy it reveals important insights. The normal thing most people do is start with a product or service, then decide how to sell it. But it today's world, that's hard and it's risky. There's a much simpler way to do it, and if you do it right it's as close to a guarantee of success you'll ever get. Learn more about your ad choices. Visit megaphone.fm/adchoices