Online Marketing Podcast

In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following.Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-mindset-shapes-launch-results-with-yasmin-bolandResources:FREE Launch Debrief Worksheet -The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Connect with YasminWebsite: www.yasminboland.comFacebook: https://www.facebook.com/yasminbolandmoonology

When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!Are you ready to listen to your audience?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

It does take a lot of effort to get one single client.And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different opportunities to work with you.Find the full show notes here: https://onlinemarketingpodcast.com/doing-less-earning-more-what-actually-works/Resources: Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by- making yourself visible in the right places- creating a daily routine of giving value to your target audience- and creating relevance while paying attention to social cues in the online space.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once!I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust!Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Stop trying to get all the things perfect before you launch.I'm giving you permission to launch imperfectly.Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace.We don't need it to be perfect.We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow.So don’t let perfectionism stop you from launching.Pick a launch date, carve out the journey ahead of you and get ready to launch!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

You need to make more offers!Would you like to know one of the number one thing that has helped me become successful over and over again?It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers! Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

What is the difference between successful marketers in your niche and the ones that struggle to get sales?It all boils down to the 3 key pillars that lead to more conversions and successful sales.And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-sales-by-reducing-friction/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What’s the most common mistake that people make during a launch?They over-teach and over-deliver content.They are thinking: “I need to deliver. I need to show up with my best stuff.”Yes, you should definitely do that.But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.So find the right balance between giving value during your launch and leaving your audience to desire more.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-spark-curiosity/Resources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaignsAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.What are some different ways that you can work with your audience with smaller offers?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

How do you price your product or service?What price should your product, service, coaching program, membership course be at?Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.I'm going to challenge you: start with the price!What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment.In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-ads-to-recoup-your-marketing-spend/ResourcesOnline Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offersAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.Instead, let it get you excited!Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.You have a lot to offer, so get excited!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

The “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henninger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of getting out of the student mode and just putting your offer out there.Mariana Henninger is an EMMY-winning documentary filmmaker who helps online business owners build trust faster and sell more quickly with a beautiful, emotion-driven Brand Video.As a journalist and documentary filmmaker, she published stories in The New York Times, Wall Street Journal, TIME Magazine, Washington Post and many others - traveled the world and reported from 4 continents, and countries like Afghanistan, Haiti and Israel.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-the-power-of-authenticity-in-business-with-mariana-henninger-2/Resources:FREE 20-MINUTE BRAND VIDEO STARTER GUIDE - How To Create One Simple Video That Can Dramatically Increase Your Sales, Even If You Don’t Think You Have A “Compelling” Story!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with MarianaInstagram: http://instagram.com/brandmagneticFacebook: http://facebook.com/marianaLinkedIn: http://linkedin.com/in/marianahenninger/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

It's time for you to shift your mindset and think about selling as serving. This means that you are not just selling when you are presenting your offer but during your whole launch. As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.This is an opportunity for you to really share how your offer can help them.Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Don't treat everybody the same.Don’t put them all on the same email list.Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this! Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Sometimes we create a business or a career that we eventually don't love anymore.But it was not one intentional decision that leads us there.Over time, we made micro-commitments, saying yes to certain things and turning down other things.And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing.In this episode, we are discussing the importance of giving ourselves permission to evaluate, pivot, and possibly reboot our business from time to time in order to create a membership that truly serves us and our current needs.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-reboot-your-business-model-for-long-term-growth/ResourcesFree Membership Guide- You’ll learn the exact steps to take to build a successful membership business around what you already know, love, and do! Ready to reclaim your time and attract a community of paying members?Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Many people struggle to attract the right audience before their launch.They then end up promoting their launch to people that are not interested in their paid offers in the first place.In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attract-buyers-not-just-sign-ups-to-your-launch/Resources:Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

No doubt, a great onboarding process is the key to building a great relationship with your members.Because that moment, right after the purchase, is the most vulnerable moment for your clients.They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver.In this episode of our Mastermind Series, we are discussing how you can create an engaging and informative onboarding process that will leave a good first impression with your new members.Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.You get contact information from people that are buyers, not people that are freebie seekers.So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship.Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Stop comparing other people's wins to your progress. You're not in a race with anyone else.A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.Every day, make those small decisions and take those actions that move you forward.And don’t forget to celebrate the small wins along the way.Stay focused, stay the course, and go at your own pace.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of us think that there are two different parts to a launch:There's the serving side and then there's the selling side.And the interesting thing is, the entire thing is both, at the exact same time.Selling is a process that means the entire launch, series, or webinar.Understand that as you are giving and providing value, you are selling at the same time.During your entire launch, you are leading your audience toward an informed buying decision.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

So many entrepreneurs fail when building an audience.In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them.Find the full show notes here: https://onlinemarketingpodcast.com/what-most-people-get-wrong-when-growing-an-audienceResources:Ninja Targeting Research Guide - one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads! Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Don't treat everybody the same.Don’t put them all on the same email list.Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you.Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-a-content-structure-that-convertsResources:Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Not having any testimonials for social proof, can stop many marketers from launching their membership.In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.ResourcesAdaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

I’ve seen this happen a lot throughout my years in business.People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.So how can you get rid of those peaks and valleys?Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

One of the coolest things about having a membership is that you get to design it how you want!A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.Forget about those expectations.Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!Resources:Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Launches can be overwhelming with so many moving parts going on at the same time.You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations!So don’t forget to give yourself some grace during this period, because you’ll grow with each launch. Just keep launching!ResourcesAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

The number one mistake when it comes to email lists for marketers is having one giant list for everyone.This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.But they're all individual people with specific individual needs and wants.So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketingFind the full shownotes here: https://onlinemarketingpodcast.com/the-biggest-mistake-people-make-when-building-an-email-list/Resources:Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!This is why it’s so important to start and begin with the end in mind.It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.Are you leading your audience in the right direction?Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.Find the full show notes here: https://onlinemarketingpodcast.com/turning-an-existing-offer-into-a-sustainable-membership/Resources:Make It a Membership- a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing what you should be looking out for when starting your membership:What deliverables to includeHow to avoid overwhelmHow to make exclusive membership content available to the general public without devaluating your programHow to avoid grooming freebie seekers instead of paying membersHow to convert one-off clients into monthly paying members.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Here’s something I want you to remember...Not all leads are created equal. Not all leads are hot prospects!Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.Are you building a list of the right people?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

It’s time to raise your standards.Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.Everything you've done so far has gotten you here - what's next to level up?Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!This will expose you to new possibilities you can't even envision right now.What new circle of people could level you up and help you to step into bigger opportunities?You're ready for this next level!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer.It’s about creating the opportunity of seeing what is possible, that they can themselves do this.It's dealing with limiting beliefs and handling objections.Hitting different mental triggers along the way to get your audience excited, anticipating, and desiring your offer.And finally, make them take action so they can have that transformation that they’re seeking.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Memberships are a win-win for both, business owners and clients.In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.Find the full show notes here: https://onlinemarketingpodcast.com/why-memberships-are-a-win-for-creators-and-clients/Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Be your own best customer. Now, what do I mean by that?If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.We want to exceed expectations.Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.Are we our own best customer? Are we setting ourselves up with the right habits?And that's what I'm going to recommend that you do.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.Find the full show notes here: https://onlinemarketingpodcast.com/turn-your-one-time-offer-into-a-membership/Resources:Make It a Membership- a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today. So don't allow the list size to impact you saying yes, and stepping forward to launching. Go ahead, get out there, launch today.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

There are some questions that we get asked a lot when it comes to content creation...“What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?”Content creation certainly can seem heavy when you don’t have a plan.I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help you to really connect with your audience and create some awesome content that's going to lead them to your offers!Here they are...1. Connect with your audience.2. Invite them into your world.3. Position yourself as the expert.When you're in doubt and not knowing what to share, think about these things and how you can incorporate them into your conversations.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer.Find the full show notes here: https://onlinemarketingpodcast.com/sell-more-by-guiding-your-audience-through-the-buyers-journey/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt