Online Marketing Podcast

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Do you want to create content that will actually attract the right audience?“Well, of course, Paul!”, right?Then you need to be intentional with your conversations.A lot of us put random content out there just to get something, anything out!Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.How can you be more intentional with your conversations?Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

I'm here to encourage you to embrace change.Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.So, remember change is going to happen. Will you embrace it?Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them.Find the full show notes here:https://onlinemarketingpodcast.com/the-biggest-mistakes-that-hurt-your-offerResources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales!Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A launch has a lot of moving parts, and a lot of different things are happening all at one time.It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.So, don't forget to do a launch debrief every time you launch.It allows you to really reflect on how your launch went from start to finish.Not just the period of the launch itself but everything that led up to it.A debrief will help you to really evaluate if everything that you did for that launch made sense.If it resonated with your audience if it was something that you would do again or do differently.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

You launched, now what?In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.Find the full show notes here: https://onlinemarketingpodcast.com/what-to-do-after-your-launch-to-keep-the-momentum-goingResources:FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

To attract buyers in the lead-up to your launch, you really want to think about what is your ideal client?What are they thinking, saying, feeling, and doing in their world right now?What are their struggles, challenges, and aspirations?What conversations are they already having?Make sure you do market research, especially in buyer communities.We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

You've got this!I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!Launch that promotion. Share your message. Get in front of your audience and test the waters.You'll learn, grow, and be able to pivot based on their feedback.Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves.They let self-doubt and limiting beliefs stop them from putting themselves out there.They assume people already know what they do or should just find them.But we live in a noisy, oversaturated world.If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.Doing those little things will separate you from 99% of the competition.And that makes all the difference.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer.Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.Find the full show notes here: https://onlinemarketingpodcast.com/simple-ways-to-increase-your-launch-resultsResources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.The way to get that is to give people the time. Listen and connect.Stop treating everybody like a number.Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?You can probably achieve all the goals that you have by having a deeper connection with fewer people.So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanitymetric numbers, I really want to bring you back to connection.Build your connections. Go deeper with fewer.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language. In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.Find the full show notes here: https://onlinemarketingpodcast.com/why-a-smaller-audience-can-lead-to-bigger-results Resources:Ninja Targeting Research Guide - one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads! Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Finding the right price point for your membership can be tricky.In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to launch, show up for your audience.Get plenty of rest and go into launch day with a mindset of serving your audience.It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience.Give them quick wins and show them what's possible.Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

The key to a successful launch is to imperfectly launch.Get started now, even if you're not ready.Put your offer out into the world and get real feedback from your audience.Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.Launch your first version and see how your audience responds.The data will show you what's working, what needs improvement, and where to focus your efforts next.So stop waiting for perfect, take action and imperfectly launch.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves.They let self-doubt and limiting beliefs stop them from putting themselves out there.They assume people already know what they do or should just find them.But we live in a noisy, oversaturated world.If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.Doing those little things will separate you from 99% of the competition.And that makes all the difference.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen.But that just doesn't exist.Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.Find the full show notes here:https://onlinemarketingpodcast.com/the-marketing-method-we-use-to-repeat-successResources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of us think that there are two different parts to a launch:There's the serving side and then there's the selling side.And the interesting thing is, the entire thing is both, at the exact same time.Selling is a process that means the entire launch, series, or webinar.Understand that as you are giving and providing value, you are selling at the same time.During your entire launch, you are leading your audience toward an informed buying decision.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are showing you how to create a content flow that is streamlined, that will attract the right audience, and guide them toward your offers.This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems, giving them small wins, and ultimately signing up for your offers.Find the full show notes here: https://onlinemarketingpodcast.com/creating-content-that-naturally-leads-to-your-offers/Resources:Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time.But other times, webinars can be too time-consuming and ineffective.In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen content that converts.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt