Online Marketing Podcast

You've got this!I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!Launch that promotion. Share your message. Get in front of your audience and test the waters.You'll learn, grow, and be able to pivot based on their feedback.Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves.They let self-doubt and limiting beliefs stop them from putting themselves out there.They assume people already know what they do or should just find them.But we live in a noisy, oversaturated world.If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.Doing those little things will separate you from 99% of the competition.And that makes all the difference.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer.Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.Find the full show notes here: https://onlinemarketingpodcast.com/simple-ways-to-increase-your-launch-resultsResources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.The way to get that is to give people the time. Listen and connect.Stop treating everybody like a number.Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?You can probably achieve all the goals that you have by having a deeper connection with fewer people.So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanitymetric numbers, I really want to bring you back to connection.Build your connections. Go deeper with fewer.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language. In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.Find the full show notes here: https://onlinemarketingpodcast.com/why-a-smaller-audience-can-lead-to-bigger-results Resources:Ninja Targeting Research Guide - one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads! Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Finding the right price point for your membership can be tricky.In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to launch, show up for your audience.Get plenty of rest and go into launch day with a mindset of serving your audience.It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience.Give them quick wins and show them what's possible.Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

The key to a successful launch is to imperfectly launch.Get started now, even if you're not ready.Put your offer out into the world and get real feedback from your audience.Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.Launch your first version and see how your audience responds.The data will show you what's working, what needs improvement, and where to focus your efforts next.So stop waiting for perfect, take action and imperfectly launch.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves.They let self-doubt and limiting beliefs stop them from putting themselves out there.They assume people already know what they do or should just find them.But we live in a noisy, oversaturated world.If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.Doing those little things will separate you from 99% of the competition.And that makes all the difference.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen.But that just doesn't exist.Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.Find the full show notes here:https://onlinemarketingpodcast.com/the-marketing-method-we-use-to-repeat-successResources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of us think that there are two different parts to a launch:There's the serving side and then there's the selling side.And the interesting thing is, the entire thing is both, at the exact same time.Selling is a process that means the entire launch, series, or webinar.Understand that as you are giving and providing value, you are selling at the same time.During your entire launch, you are leading your audience toward an informed buying decision.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are showing you how to create a content flow that is streamlined, that will attract the right audience, and guide them toward your offers.This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems, giving them small wins, and ultimately signing up for your offers.Find the full show notes here: https://onlinemarketingpodcast.com/creating-content-that-naturally-leads-to-your-offers/Resources:Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time.But other times, webinars can be too time-consuming and ineffective.In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen content that converts.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Do you want to have success, sales and impact in your business? Well, of course you do, right?A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.So, what are the three things that you need to have aligned?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.I'm going to have you sit back and think about this...Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Do your research!Research is the first step before you get started with building your lead magnet but it's often a step that people skip over.It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good.Don’t make that mistake. Do your research first, figure out the problems that your audience is having and then base a list builder around that. Then you can create a list builder that's going to naturally lead and bridge into your offer. It all starts with doing the research first.So, get started with that research. Do your homework. It'll be worth it in the long run!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and aList building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.Focus on building your list the right way from the beginning. It’s time to dial in and attract the right people into your audience and it starts with having the right type of list builder to do that. But, how do you know which is bestIn this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.We are going to help you out! We have our Highest Converting List Builders PDF for you. Now this PDF is really going to dive in on and help you figure everything out.ttract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Find the full show notes here: https://onlinemarketingpodcast.com/attracting-clients-through-smart-list-building/Resources: Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

You're putting together your membership, you have a great idea, you’re almost ready to do it…Now I want you to promise me something…I want you to just start. I want you to take action!You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In today’s episode, we discuss how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research.Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/Find the full show notes here: https://onlinemarketingpodcast.com/crafting-lead-magnets-your-audience-will-love-2/Resources: Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allowing you to build your list faster! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Not having any testimonials for social proof, can stop many marketers from launching their membership.In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.ResourcesAdaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

The biggest fear of many people is to feel tied down and restricted by their own membershipsThey are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

You don't need a big list or a big audience when you have the correct aligned offer.Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.Be intentional instead. Build an audience of the right people.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

The number one mistake when it comes to email lists for marketers is having one giant list for everyone.This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.But they're all individual people with specific individual needs and wants.So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketingFind the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistake-people-make-when-growing-their-email-listResources:Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer.In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer.Find the full show notes here: https://onlinemarketingpodcast.com/designing-lead-magnets-people-actually-want/Resources: Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Have you ever been in one of those relationships where you got friend-zoned? Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?So, remember, it’s okay to make more offers. Stop putting people in the free zone!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, it's a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.Find the full show notes here:Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to salesAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

The biggest fear of many people is to feel tied down and restricted by their own memberships They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members. In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-memberships-while-protecting-your-time-and-energyResources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

There are many things you can do to exponentially grow your next launch.In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Get paid to build your email list.When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Get paid to build your email list.When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way. You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world. You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?” Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to marketing and attracting clients, stop reinventing the wheel!There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point.You don't need to reinvent the wheel. It's probably already created out there!Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Resources:Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated. But content creation doesn't have to feel that heavy.In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats and on different platforms.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-extract-every-drop-of-value-from-your-contentResources: FREE: 52 Conversation Catalysts: Create Content That Leads To Sales! 52 Weeks of purposeful content which leads your audience to your offers!Audience Engagement Kit: Pump up your audience engagement with this value packed bundle with easy to do engagement tasks to get your audience talking and fingers tapping to reach out to you!Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”.But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stopWhat we always have to keep in mind is that marketing is all bout testing.That’s why we really need to pay attention to the feedback loop. It will help us in gaining that growth even faster by leaning in on topics that people are actually looking for.In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-accelerate-your-list-growth-the-right-wayResources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing what you should be looking out for when starting your membership:What deliverables to includeHow to avoid overwhelmHow to make exclusive membership content available to the general public without devaluating your programHow to avoid grooming freebie seekers instead of paying membersHow to convert one-off clients into monthly paying members.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else.Your audience wants a chance to get to know you. They wanna connect with you.And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer.So just show up. Show up as yourself.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

We often make the mistake of over-teaching during our launches. While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.So don’t forget to teach less and inspire more during your launches.Resources:Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What exactly should you say to your audience as you're going into your launch?To understand what topics are really gonna resonate with them, you have to dive into their world.What are their pain points, their daily struggles, their aspirations, and their wins, big and small?Try to really get to know your audience and speak into topics that are relevant to them.You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.Find the full shownotes here: https://onlinemarketingpodcast.com/what-most-launches-succeed-or-fail-on/Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Truth bomb: The most successful marketers are the ones that are adaptive.Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past.Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.Just stop and listen with an open mind!To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.So, listen with that open mind and be adaptive!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

What is the perfect ads budget?The answer might surprise you: It’s limitless.When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-ads-work-beyond-one-off-wins/ResourcesOnline Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offersAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

How can you keep members while they are going through financial hardships?In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Be your own best customer. Now, what do I mean by that?If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.We want to exceed expectations.Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.Are we our own best customer? Are we setting ourselves up with the right habits?And that's what I'm going to recommend that you do.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt