Online Marketing Podcast

The number one mistake when it comes to email lists for marketers is having one giant list for everyone.This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.But they're all individual people with specific individual needs and wants.So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketingFind the full show notes here: Resources: Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Finding the right price point for your membership can be tricky.In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What exactly should you say to your audience as you're going into your launch?To understand what topics are really gonna resonate with them, you have to dive into their world.What are their pain points, their daily struggles, their aspirations, and their wins, big and small?Try to really get to know your audience and speak into topics that are relevant to them.You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

I’m giving you permission to pivot!As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future.While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally attached to everything you put out there. Don’t expect it to be a home run every time. It doesn’t have to be perfect.Remember marketing is testing and it is okay to pivot. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop treating everybody like a number; go back to having conversations.This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment.In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers.Find the full show notes here: https://onlinemarketingpodcast.com/getting-your-investment-back-with-ads/Resources: Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Do your research!Research is the first step before you get started with building your lead magnet but it's often a step that people skip over.It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good.Don’t make that mistake. Do your research first, figure out the problems that your audience is having and then base a list builder around that. Then you can create a list builder that's going to naturally lead and bridge into your offer. It all starts with doing the research first.So, get started with that research. Do your homework. It'll be worth it in the long run!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Change is constantly happening in marketing.In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors.Find the full show notes here: https://onlinemarketingpodcast.com/navigating-change-with-confidence/Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to launching, not all lists are created equal. Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch.That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!"But a lot of those people might not necessarily connect with what you're offering at that moment.That's why having a dedicated launch list is key!People on that list have the intention of wanting to go through your launch and you can get them excited and curios about your launch and your offer.And when you do that, you're going to see your conversions go up.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

I’ve seen this happen a lot throughout my years in business.People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.So how can you get rid of those peaks and valleys?Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Don't treat everybody the same.Don’t put them all on the same email list.Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What is the difference between successful marketers in your niche and the ones that struggle to get sales?It all boils down to the 3 key pillars that lead to more conversions and successful sales.And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-boost-conversion-and-sales/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author, about her journey of starting a business around her uniqueness in a foreign country. Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s not over till it’s over.We are also talking about how pretending to be someone else to shine among others will only make you burn out; hence, it is better to stay authentic to yourself and attract people who resonate with you. Katie Hornor, an expat entrepreneur in a historic seaside town in tropical México, has inspired millions of people with her multiple best-selling books and unique approach to business.As a homeschool mom of five and ministry wife turned business coach, author, and international speaker, Katie has created a unique framework for client experience & marketing, and helped over 8,000 entrepreneurs learn to maximize the impact of their expertise without compromising their faith, core values or non-negotiables.Katie takes her inspiration from the quirky pink flamingo and believes your message matters, you were created to stand out not blend in, and that everyone can find joy in doing “work as worship” when it aligns with their God-given purpose.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-leverage-your-uniqueness-in-business-with-marketing-coach-katie-hornor-2/Resources:FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results.Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart!  Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with KatieWebsite: https://theflamingoadvantage.comInstagram:https://instagram.com/katiehornorPodcast:https://theflamingoadvantage.com/podcastYoutube:https://www.youtube.com/@KatieHornorFlamingoAdvantageFacebook:https://facebook.com/katiehornorvisionaryFB group:https://www.facebook.com/groups/581375843627991/LinkedIn:https://www.linkedin.com/in/katiehornor/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.When it comes to deliverables, a common mistake is the “more is better” mentality.We are talking about finding out what your audience is actually looking for how to create a content library of deliverables and how to avoid overwhelming your members by overdelivering.As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

It's time for you to shift your mindset and think about selling as serving. This means that you are not just selling when you are presenting your offer but during your whole launch. As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.This is an opportunity for you to really share how your offer can help them.Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of us think that there are two different parts to a launch:There's the serving side and then there's the selling side.And the interesting thing is, the entire thing is both, at the exact same time.Selling is a process that means the entire launch, series, or webinar.Understand that as you are giving and providing value, you are selling at the same time.During your entire launch, you are leading your audience toward an informed buying decision.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The key to clear communication is segmenting your list.And what that means is really just separating your main email list into different buckets on how they might have found you.Because as you do this and you have different lists with different people, you can have different kinds of conversations with them.This is going to really allow you to connect with them at a deeper level and resonate with them because you are not treating everybody the same.You will have more individual conversations with your audience that will make them really feel heard and understood.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of getting out of the student mode and just putting your offer out there.Mariana Henniger is an EMMY-winning documentary filmmaker who helps online business owners build trust faster and sell more quickly with a beautiful, emotion-driven Brand Video.As a journalist and documentary filmmaker, she published stories in The New York Times, Wall Street Journal, TIME Magazine, Washington Post and many others - traveled the world and reported from 4 continents, and countries like Afghanistan, Haiti and Israel.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-the-power-of-authenticity-in-business-with-mariana-henninger-2/Resources:FREE 20-MINUTE BRAND VIDEO STARTER GUIDE - How To Create One Simple Video That Can Dramatically Increase Your Sales, Even If You Don’t Think You Have A “Compelling” Story!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with MarianaInstagram: http://instagram.com/brandmagneticFacebook: http://facebook.com/marianaLinkedIn: http://linkedin.com/in/marianahenninger/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop trying to get all the things perfect before you launch.I'm giving you permission to launch imperfectly.Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace.We don't need it to be perfect.We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow.So don’t let perfectionism stop you from launching.Pick a launch date, carve out the journey ahead of you and get ready to launch!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

We're creatures of habit. We'd like to do things a certain way.Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.But let’s face it: one thing is consistent.. and that is CHANGE! There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-take-advantage-of-new-opportunities-3/ Resources: The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundationResources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders.Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Memberships don’t need to be complicated.One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort.I want to remind you that a membership does not have to be complicated. In fact, some of the best memberships are super simple. They just do one thing, they solve one problem, they fix one challenge that their audience is experiencing.So,if you’re thinking about putting together a membership, think about that one problem, that one challenge that your audience may be having and how you can solve that problem.What could that be?It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses.We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the right mindset and faith in what you do will get you to success.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-create-consistency-in-your-launches-your-business-with-tracy-beavers-2/Resources: Tracy Beaver's free training: Social Media Content Made Easy- Create 90 Days of Social Media Content Topics in Only 30 Minutes. Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with TracyFB Business: https://www.facebook.com/tracybeaverscoachingFB Personal: https://www.facebook.com/tracy.l.beaversFB Group: https://www.facebook.com/groups/beaconfidententrepreneurLinked In: https://www.linkedin.com/in/tracy-beavers-b650449/Pinterest: https://pin.it/1p6kCwhInstagram: https://www.instagram.com/tracybeaverscoaching/YouTube Channel: https://youtube.com/@tracybeaverscoachingWebsite: https://www.tracybeavers.com/TikTok: https://www.tiktok.com/@tracybeaverscoaching------------------------Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Recurring income! Sign me up.One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability.A membership can also support other offers that you have in your business.It’s another stream of income that’s coming in on a regular basis that you can rely on. Having that stability is going to allow you to plan, you’ll be able to plan for marketing, plan for time off, and you’ll even be able to make really big plans in your business so that you can grow to the level that you want to grow to and make the impact that you want to make in the world. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership.And then they freeze and lose momentum.In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator.He is sharing his inspiring journey, how he overcame his perfectionism, his fears and self-doubt to transition from his real-life yoga studio to online membership, and what he learned about attracting the right audience for your offer.Eric Walrabenstein is a best-selling author, ordained Yoga Master, and nationally-renowned educator in the fields of yoga and meditation.His work focuses on empowering people to practically apply the lesser-known aspects of yoga, beyond the postures, to live lives of more purpose and meaning.He is the founder of Yoga Pura, one of Arizona’s largest yoga schools, the creator of the BOOTSTRAP Yoga Stress-management System developed for the U.S. military, and is the founding director of the BrightLife Yoga Collective.His podcast, This Perfect Moment, is available on Apple and Google Podcast networks.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-overcome-your-inner-perfectionist-interview-with-best-selling-author-and-renowned-educator-eric-walrabenstein-2/Resources:Make It a Membership -  a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Freebie: Yoga's Secret to Calmby Eric Walrabenstein walking you step-by-step through how you can put the powerful pieces of the Secret to Calm to work in your life in just minutes a day. Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Ericwww.ericwal.com/www.facebook.com/[email protected]/ericwConnect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming.In this episode of our Mastermind Series, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Are you making this mistake?When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don’t have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren’t ready, and they aren’t aligned for that offer.Through your messaging, you can attract the right audience, an audience that will be ready when you do make your offer. So be intentional with that.Go on out there right now and pre-stock your pond.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works.But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results.As you grow as an entrepreneur, you want to shift that randomness to intention. We need to be more intentional with the efforts that we make, be more intentional with our marketing, be more intentional with our messaging, and be more intentional with how we're going to connect with our audience.When we can become more intentional, we can really lead the right people in.Are you leading the right people into your world?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

There are some questions that we get asked a lot when it comes to content creation...“What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?”Content creation certainly can seem heavy when you don’t have a plan.I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help you to really connect with your audience and create some awesome content that's going to lead them to your offers!Here they are...1. Connect with your audience.2. Invite them into your world.3. Position yourself as the expert.When you're in doubt and not knowing what to share, think about these things and how you can incorporate them into your conversations.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Kate Bee, a CBT practitioner, certified life coach, blogger, and founder of The Sober School about how she leaned into building a community and her email list when she was a starting entrepreneur which led her to influence 34, 000 people.Through her online courses and in-person retreats, Kate has transformed people’s, especially women’s, relationship with alcohol and taught them how to quit alcoholism and start sobriety in an empowering way. Kate is also sharing her thoughts on the importance of owning your own email list versus relying too much on social media platforms that can come and go over the years and how having a team helped her to reach more people and create a sustainable business.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-avoid-overwhelm-making-an-impact-with-self-made-online-coach-kate-bee-2/Resources:Wine O'Clock Survival Guide - Fed up of feeling hungover? Download this free guide and learn 5 key strategies to keep you on track tonight.  FREE Launch Runway Planner - This resource will help you build your calendar for your Launch. Focus on building your calendar so you know exactly when things will happen during your Launch and you can begin to think about what assets you’ll need to set yourself up for success!  Plan your entire launch strategy with ease using the FREE Launch Runway Planner! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with KateWebsite: thesoberschool.com@thesoberschool on Facebook, Instagram, Twitter and ThreadsConnect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

If you want to be known for something, you need to dig in and solve one core problem for your audience.You don't have to solve all the problems. Just be intentional! Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them.What do you want to be known for?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You launched, now what?In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-the-post-launch-period-2/Resources:FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment.But don't discount those “non-buyers”.You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.It just wasn't the right time or the right financial situation.Keep on nurturing those relationships after your launch.Because those people will be out in the world singing your praises and might even become future buyers.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.What are some different ways that you can work with your audience with smaller offers?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the knowledge and expertise you have.Emily Reagan is a mom of four, Air Force wife, and jill-of-all-trades regarding digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses.She’s the founder of the Unicorn Digital Marketing Assistant School, where she’s taught 350+ go-getters the digital marketing skills to work online (and on their own terms) as an in-demand, highly sought-after unicorn digital marketing assistant. Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-new-strategies-to-build-lists-of-buyers-with-emily-reagan-2/Resources: Hire your first VA In 4 Weeks (Free guide by Emily Reagan) Submit your job opp > hireaunicorn.comAdaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with EmilyInstagram: https://www.instagram.com/emilyreaganpr/FB Personal: https://www.facebook.com/emilyreaganprFB Group: https://www.facebook.com/groups/digitalmediavaYouTube Channel: https://www.youtube.com/@emilyreaganprPinterest: https://www.pinterest.com/emilyreagan/TikTok: https://www.tiktok.com/@emilyreaganprTwitter: https://twitter.com/emilyreaganprLinkedIn: https://www.linkedin.com/in/emilyreagan/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer.In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.Find the full show notes here: https://onlinemarketingpodcast.com/why-launches-fail-how-to-avoid-this-deadly-mistake-2/Resources: FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results. Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes, all we want to do is give, give , give.But this can easily leave us trapped with our free offers and an audience that only expects freebies from us.In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.And the only way to make your people really believe in themselves and their abilities is through progress and small wins. When they achieve little victories along the journey, their mindset starts to shift. They realize "I CAN do this!" and become open to new opportunities that will transform their life.So give your audience small wins and celebrate them.This will make them more open-minded when you’re presenting your paid offer.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.  Say yes more.  Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress.Double down on what's working. Do more of what separates you. Just start taking action and make incremental progress along the way.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more.Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.And when you have everything really tuned in, you don't have to reinvent the wheel.Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-to-our-highest-converting-challenge-launch-3/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The common mistake that people go through when launching is to over-deliver.They get really excited and want to give value.So they give their audience everything that they got.They overwhelm their audience with so much information that they are probably not ready to make that buying decision.They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.But save the “How” to solve that problem for the paid offer.Give your audience a great launch experience, but not give away everything. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Many people struggle to attract the right audience before their launch.They then end up promoting their launch to people that are not interested in their paid offers in the first place.In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-fill-your-launch-with-buyers-2/Resources:Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com