Online Marketing Podcast

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment.But don't discount those “non-buyers”.You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.It just wasn't the right time or the right financial situation.Keep on nurturing those relationships after your launch.Because those people will be out in the world singing your praises and might even become future buyers.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.What are some different ways that you can work with your audience with smaller offers?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the knowledge and expertise you have.Emily Reagan is a mom of four, Air Force wife, and jill-of-all-trades regarding digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses.She’s the founder of the Unicorn Digital Marketing Assistant School, where she’s taught 350+ go-getters the digital marketing skills to work online (and on their own terms) as an in-demand, highly sought-after unicorn digital marketing assistant. Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-new-strategies-to-build-lists-of-buyers-with-emily-reagan-2/Resources: Hire your first VA In 4 Weeks (Free guide by Emily Reagan) Submit your job opp > hireaunicorn.comAdaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with EmilyInstagram: https://www.instagram.com/emilyreaganpr/FB Personal: https://www.facebook.com/emilyreaganprFB Group: https://www.facebook.com/groups/digitalmediavaYouTube Channel: https://www.youtube.com/@emilyreaganprPinterest: https://www.pinterest.com/emilyreagan/TikTok: https://www.tiktok.com/@emilyreaganprTwitter: https://twitter.com/emilyreaganprLinkedIn: https://www.linkedin.com/in/emilyreagan/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer.In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.Find the full show notes here: https://onlinemarketingpodcast.com/why-launches-fail-how-to-avoid-this-deadly-mistake-2/Resources: FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results. Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes, all we want to do is give, give , give.But this can easily leave us trapped with our free offers and an audience that only expects freebies from us.In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.And the only way to make your people really believe in themselves and their abilities is through progress and small wins. When they achieve little victories along the journey, their mindset starts to shift. They realize "I CAN do this!" and become open to new opportunities that will transform their life.So give your audience small wins and celebrate them.This will make them more open-minded when you’re presenting your paid offer.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.  Say yes more.  Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress.Double down on what's working. Do more of what separates you. Just start taking action and make incremental progress along the way.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more.Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.And when you have everything really tuned in, you don't have to reinvent the wheel.Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-to-our-highest-converting-challenge-launch-3/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The common mistake that people go through when launching is to over-deliver.They get really excited and want to give value.So they give their audience everything that they got.They overwhelm their audience with so much information that they are probably not ready to make that buying decision.They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.But save the “How” to solve that problem for the paid offer.Give your audience a great launch experience, but not give away everything. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Many people struggle to attract the right audience before their launch.They then end up promoting their launch to people that are not interested in their paid offers in the first place.In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-fill-your-launch-with-buyers-2/Resources:Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.Then those freebies end up pulling in the most random people.Now here’s the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?It’s better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world. So, let’s get the right people in by building the right lists from the beginning because from there the gold is just on the other side.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Here’s something I want you to remember...Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.Are you building a list of the right people?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Not every decision that you make in business is permanent. You have the power and ability to change things as you want.Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Launching can be scary because you are not sure if all your efforts will actually pay off.There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:The launch list.This is a dedicated email list that you are promoting your launch to.In this episode, we are sharing our top tips to build your launch list with the right people that have the intent to join your launch all the way and potentially buy from you.Find the full show notes here: https://onlinemarketingpodcast.com/our-top-tips-for-building-your-launch-list-2/Resources: Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Not every decision that you make in business is permanent. You have the power and ability to change things as you want.Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Just even the word “influencer” in general kind of has a very negative connotation to it these days.In this episode, we are talking about the difference between being an influencer and being influenced.We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment and guides them into your offers.This way, you can have a higher impact with the least amount of effort. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-influence-people-through-a-clear-process-2/Resources: Influenced Course -  Positively influence your audience and guide them into a buying decision with less effortAdaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Starting a group-coaching program can pose many questions, such as:· How many members should you accept before the quality of your program will suffer?· How do you maximize the value of deliverables without sacrificing too much of your time?· How much access should you offer for your members?In this episode of our Mastermind Series, we are discussing how to successfully create a quality group-coaching membership program.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, it's a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Community. It’s something we all crave, isn’t it? We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins! I’m fact, one of the reasons I love memberships so much is the community experience they can create! When you have a membership, you have that ability to become a conductor for community to bring like minded people together to share experiences, wins and challenges.It’s just so powerful.What communities are you a part of?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The full transformation a lot of times can't happen in a day, it can't happen in a week, it can't even happen in a few weeks! And a lot of times we abandon people with our offers. I want you to truly think about that. The thing that you do and the problem that you solve, are you leaving people out to dry by not allowing them to fully realize the real true transformation that they want and that they need? Sometimes just by us having a lack of an offer in the marketplace, we are shortchanging that transformation itself.That’s why I truly want to recommend, and I want you to really lean in on this, memberships are a great way to help people with that true transformation.This is something that Melissa and I are talking a lot about right now. With a membership, you can actually help people make progress step by step to realize the true transformation that they really want to have.So go out and create that full transformation today!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists. But the majority of those people are not buyers.In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that you want to make.Because when you align your social media messaging with your list building, your launch and your offer, you will bring the right people into your world, speak in a language that resonates with them, and guide them successfully into the buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-align-your-social-media-list-building-and-your-launch-2/Resources:Influenced Course -  Positively influence your audience and guide them into a buying decision with less effortAdaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You're special, you have something awesome to share, and you should share that with other people. As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have.“My ideas not good enough.”“I don't sound smart enough.”“I’m not as educated as other people.”I want to remind you that you are special and you are worthy! The skills and experience you have could really take them to that next level of whatever struggle they're having, whatever challenge they're experiencing.If you're holding back because you're feeling a little insecure about it, I'm here to remind you not to hold that back!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

How do we get the right people on our lists? This is one of the most common questions marketers have.A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place.In this episode, we are talking about how to attract the right audience that is perfectly aligned with your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-email-lists-with-your-perfect-customers-2/Resources:Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As entrepreneurs, we have to get comfortable looking at the data and metrics in our business. I know for some it's not your favorite thing, but it's critical to understand what's working and not working. Start with evaluating just one part of your launch. Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't. Then look at how you felt during the whole launch process. Note what felt good and what didn't. Use all this info to improve your next launch!Resources:Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The key to a successful launch is to imperfectly launch. Get started now, even if you're not ready. Put your offer out into the world and get real feedback from your audience.Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission. Launch your first version and see how your audience responds. The data will show you what's working, what needs improvement, and where to focus your efforts next.So stop waiting for perfect, take action and imperfectly launch.Resources:Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You've got this! I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant. But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!Launch that promotion. Share your message. Get in front of your audience and test the waters.You'll learn, grow, and be able to pivot based on their feedback.Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.Resources:Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

After working hard on your challenge launch, it's time to take it to the next level through scaling. In this episode, we discuss why looking at your numbers will help you to see what's working and not working. Review the data from your launch to determine what needs adjusting or eliminating for next time. This helps create an effective process you can repeat. Start by evaluating one element of your launch, like emails sent or livestreams. Make incremental improvements, one step at a time, and grow with each launch. Find the full show notes here: https://onlinemarketingpodcast.com/ways-to-scale-your-challenge-launch-2/Resources:Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward. Say yes more. Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress.Double down on what's working. Do more of what separates you. Just start taking action and make incremental progress along the way.Resources:Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success. We're afraid to take risks, put ourselves out there and see if our ideas resonate. But the only way to grow is through action and feedback.In this episode, we share our own stories of imperfect launches and failures that allowed us to learn and get better over time. We encourage you to step out of your comfort zone, stop second guessing yourself and just get started. Learn from real market feedback, make changes and keep improving.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-throttling-your-own-success-2/Resources:Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it's time to launch, show up for your audience. Get plenty of rest and go into launch day with a mindset of serving your audience. It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience. Give them quick wins and show them what's possible. Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop hiding your offers! Selling isn't "dirty" or selfish. Selling is serving. You're guiding people toward the solution they need. So instead of surprising people with your offer at the last second, be transparent from the beginning. And seed your offer throughout your launch.Let people know you have an amazing offer coming so they can get excited about the possibilities. This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more.Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Once you've filled your challenge, the real work begins in delivering it. In this episode, we’re sharing some of our top tips to ensure you have a successful launch.Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed.Making the trainings in your launch digestible and giving your audience quick wins will keep your audience engaged and more open to your offers.Lastly, we cover one of the most common mistakes marketers make during their launches: overteaching.While giving value is important, too much information leads to less conversions. You want people excited for your offer, not feeling like they got everything they need for free.Give them a taste of what life can be like for them and guide them toward your offers, where you’ll deliver the full transformation.Find the full show notes here: https://onlinemarketingpodcast.com/key-tips-on-delivering-your-challenge-launch-2/Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop over-teaching in your launches.Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely.Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you. Give them a taste of your value, but hold enough back that they want more. Help them see what’s possible, then make your offer the path to get there.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer. Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-your-launch-conversions-2/Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Launch challenges can be an effective way to funnel your audience into a paid membership.In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch.It is all about engaging with your audience in the right way during the challenge that will keep them focused, that handles their objections, and seeds the need to join your paid membership. Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Don't be afraid to promote to your audience—you're not bugging them, you're helping them! It can feel like you're being annoying when you send that extra email or do an additional Facebook Live. But the truth is, people are distracted and busy. They need the reminder about that amazing opportunity or offer you have for them.Your audience needs to know how you can help them transform their lives and businesses. It's our job as online entrepreneurs to get the message in front of them. So keep putting yourself and your offers out there—do the email, the social post, the live video. You'll reach the right people, the ones who are ready to take action and change their lives.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them.But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.Doing those little things will separate you from 99% of the competition. And that makes all the difference.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.And the only way to make your people really believe in themselves and their abilities is through progress and small wins. When they achieve little victories along the journey, their mindset starts to shift. They realize "I CAN do this!" and become open to new opportunities that will transform their life.So give your audience small wins and celebrate them.This will make them more open-minded when you’re presenting your paid offer.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants. This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success. In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase. Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at different times. Hit them with information across all channels: email, social media, in-person, paid ads, etc.See your challenge launch as an opportunity to serve your people, not an annoyance. Go all in with your promotion and make your launch a success.Find the full show notes here:Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Keep your challenge simple!When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things. But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.Instead, focus on one small win each day. One simple step. One idea. One piece of progress. And celebrate each victory, no matter how small.If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation. They'll open their minds to what's possible and be hungry for more.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we dive into how to make challenge launches more effective for your audience. As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge. The key is to keep things simple by focusing on one small win or task per day that people can accomplish quickly. This allows them to make progress, see what's possible and become open to your offer.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-challenge-launches-more-effective-2/Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

One of the biggest obstacles for many marketers is just to get started.But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.We are also talking about how to create engaging pre-launch challenges that convert.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com