Online Marketing Podcast

Stop treating everybody like a number; go back to having conversations.This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-keep-content-creation-stress-free/Resources: Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As experts, we live with whatever our service is every day.It's nearly a hundred percent of what we're thinking about for our business.But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.So what we need to do is create a runway of awareness.We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can create the connection ahead of time and can guide people into that buying decision.In order to do that, we need to have a runway.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.You have something amazing to share with this offer, so get it out there!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

One of the key pieces of being successful in marketing is having an open mind.Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.You know, the best marketers in the world and the best people in business are adaptable.They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen. So keep that open mind. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to marketing and sales, a lot of people fail to attract the right people. Then the people in their audience are not ready, willing and able to purchase when they do make an offer.Then what happens? They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what they do can help, but something there along the way is just in misalignment and doesn’t connect with their audience.In this episode, we are sharing the three pillars to success. These are three things that need to be aligned and working together in order to have success in your business and lead people to buy your offers.Find the full show notes here: https://onlinemarketingpodcast.com/3-pillars-that-lead-to-success/Resources:Problem/Solution Framework – create list builders that solve your audience’s problems- making them highly desirable, and allow you to build your list faster!Influenced Course –  Positively influence your audience and guide them into a buying decision with less effort Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Embrace your mistakes! Celebrate them and learn from them.This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.You took that step.And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change. Because marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection, putting out things that are not perfect.After all, it's the market feedback that we don't have until we put our thing out into the world.So go ahead and make mistakes. That is how we learn. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results. In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results.Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-getting-the-results-you-want/Resources: Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Memberships don’t need to be complicated.One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort.I want to remind you that a membership does not have to be complicated. In fact, some of the best memberships are super simple. They just do one thing, they solve one problem, they fix one challenge that their audience is experiencing.So,if you’re thinking about putting together a membership, think about that one problem, that one challenge that your audience may be having and how you can solve that problem.What could that be?It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

If you want to be productive, you need to stop multitasking!Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with a clear message and it's going to save time, energy and sanity for you as well. It's going to be a better overall experience for everyone.So, get into that flow state rather than that haphazard multitasking state. It's going to improve your productivity...especially when it comes to your content creation!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain.But all of this didn’t stop Anne Lafollette to pivot and start all over.Although she never envisioned herself as an online entrepreneur, Anne courageously embraced the chance to create a business from the ground up that no one could ever take away from her.In this inspiring episode, we are talking with Anne about how she leaned into her creativity, discovered this cool niche called surface pattern design, and created a successful business as an online educator.Anne shares key lessons she learned on her transformative journey, how to gain the knowledge needed for a thriving online enterprise, how to build a devoted following, execute successful launches, and most importantly, embrace the grace of learning from your mistakes.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-turning-a-layoff-into-online-success-with-online-educator-and-creative-entrepreneur-anne-lafollette/ResourcesAnne LaFollette's Free Surface Pattern Design E-Book: Discover what Surface Pattern Design is and the seven big categories of opportunity to craft a career you love in this wonderful industry. You're unique and once you understand the possibilities, you'll learn which path is best for YOU. Let's get started!Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with AnneWebsite: www.annelafolletteart.comFacebook: https://www.facebook.com/annelafolletteartInstagram: https://www.instagram.com/annelafolletteartConnect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

I'm here to encourage you to embrace change.Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.So, remember change is going to happen. Will you embrace it?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer.In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer. Find the full show notes here: https://onlinemarketingpodcast.com/crafting-lead-magnets-your-audience-will-loveResources: Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

No doubt, a great onboarding process is the key to building a great relationship with your members.Because that moment, right after the purchase, is the most vulnerable moment for your clients.They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver.In this episode of our Mastermind Series, we are discussing how you can create an engaging and informative onboarding process that will leave a good first impression with your new members.Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop and think about somebody who has been a positive influence in your life. It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience.We can be that positive influence, we can be that leader, we can shine light on things that they might have not even thought about and open up their mind to new possibilities! How can you be a positive influence for your audience? Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them. Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future. To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you! Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic.In this episode, we are discussing how you can create high-converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-and-copy-that-convert-3/Resources: 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaignsAdaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Give yourself grace!You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.Now go ahead and get started.  Start learning, be open minded and then take action on things that make sense for you.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You're special, you have something awesome to share, and you should share that with other people. As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have.“My ideas not good enough.”“I don't sound smart enough.”“I’m not as educated as other people.”I want to remind you that you are special and you are worthy! The skills and experience you have could really take them to that next level of whatever struggle they're having, whatever challenge they're experiencing.If you're holding back because you're feeling a little insecure about it, I'm here to remind you not to hold that back!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

How do we get the right people on our lists? This is one of the most common questions marketers have.A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place.In this episode, we are talking about how to attract the right audience that is perfectly aligned with your offers.Find the full show notes here: https://onlinemarketingpodcast.com/growing-your-email-list-with-the-perfect-audience/Resources: Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more.Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As entrepreneurs, we often feel pressure to get things perfect the first time. But the truth is, we learn and improve by repeating our efforts. Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time. Rather than chasing perfection, focus on constant improvement.Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Launching can be scary because you are not sure if all your efforts will actually pay off.There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:The launch list.This is a dedicated email list that you are promoting your launch to.Find the full show notes here: https://onlinemarketingpodcast.com/the-best-tips-for-growing-your-launch-email-list/Resources: Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

The common mistake that people go through when launching is to over-deliver.They get really excited and want to give value.So they give their audience everything that they got.They overwhelm their audience with so much information that they are probably not ready to make that buying decision.They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.But save the “How” to solve that problem for the paid offer.Give your audience a great launch experience, but not give away everything. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists. But the majority of those people are not buyers.In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that you want to make.Because when you align your social media messaging with your list building, your launch and your offer, you will bring the right people into your world, speak in a language that resonates with them, and guide them successfully into the buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/making-social-media-list-building-and-launches-work-together/Resources: Influenced Course -  Positively influence your audience and guide them into a buying decision with less effortAdaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What we put out is what we're going to attract. This is so true when it comes to our list-building activities.Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world. You can help other people make the transformation that they deserve.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

And a lot of times we don't see the value in things that we are passionate about and do really well.It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your passion into a successful business with minimal funds and resources and earn a living by doing something that you love.In addition to being an environmental optimist, Crispina ffrench is an OG Used Clothing Recycler/Up-cycler who began using discarded clothing as raw materials for her collection of stuffed toys called Ragamuffins as a college student in 1987.Two years after graduating from Mass College of Art and Design Crispina’s recycling company grew to manufacture clothing and home goods and employ 40, serving over 350 international retail outlets.In 2009 ffrench’s teaching book The Sweater Chop Shop was published by Storey. Crispina began teaching her craft and sharing her knowledge about the importance of careful textile consumption. She has been awarded the SBA’s National Young Entrepreneur of the Year award and been a guest presenter at the Social Venture Network’s annual conference. Crispina works with large volume textile waste generating companies turning their waste into marketable product. Her best-known projects are with Patagonia and Eileen Fisher where she initiated the well documented ReWear and ReNew programs.Today Crispina is focused on helping creative textile recycling and up-cycling entrepreneurs build businesses that support their ideal lifestyle while nurturing the planet and building awareness of our textile waste crisis and each individual’s ability to affect change.Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-passion-into-a-thriving-business-interview-with-online-coaching-pioneer-crispina-ffrench/Resources:Crispina ffrench Website- UPCYCLE, grow impact, live your ideal Life – How to design a thriving upcycled textile business.  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Crispina:Instagram: https://www.instagram.com/crispinaffrench/Facebook: https://www.facebook.com/crispinaffrench/YouTube: https://www.youtube.com/crispinaffrenchLinkedIn: https://www.linkedin.com/in/crispinaffrench/Website: www.Crispina.ecoConnect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.Have you started building your list?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we are sharing our top-secret weapon to create content for list-building. This will help you to step down off the content treadmill and save you time as well as resources.Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tipsFind the full show notes here: https://onlinemarketingpodcast.com/the-key-content-strategy-for-game-changing-results/Resources: Free Time Saving Content Creation Tips PDF - create content your audience engages with, shares, and is drawn to, without spending hours of time making it. Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

One of the biggest obstacles for many marketers is just to get started.But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.We are also talking about how to create engaging pre-launch challenges that convert.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today. So don't allow the list size to impact you saying yes, and stepping forward to launching. Go ahead, get out there, launch today.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher. What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode, we‘re talking about how to create a successful challenge launch. It’s all about beginning with the end in mind. Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to them.Find the full show notes here: https://onlinemarketingpodcast.com/launch-planning-start-with-the-end-goal-in-mind/Resources: Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

When it comes to memberships, we only have to solve one problem! But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members. As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.How can you help them?Your deliverables for your membership don't have to be complicated, but at the end of the day it's about solving one problem for them. Remember you don't have to solve all the problems; you just need to solve one problem.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language.  In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.Find the full show notes here: https://onlinemarketingpodcast.com/why-audience-quality-matters-more-than-sizeResources: Ninja Targeting Research Guide  -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it!Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Do you want to create content that will actually attract the right audience?“Well, of course, Paul!”, right?Then you need to be intentional with your conversations.A lot of us put random content out there just to get something, anything out!Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.How can you be more intentional with your conversations?Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

One of the coolest things about having a membership is that you get to design it how you want!A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.Forget about those expectations.Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.Find the full shownotes here: https://onlinemarketingpodcast.com/this-will-make-or-break-your-launch-3/Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.You need to set your own boundaries!What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out. So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action. Resources: Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com