A new era of brand relevance with Emmanuel Probst
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Show Notes
On this episode of Now that’s Significant, a market research podcast. I am your host, Michael Howard, head of marketing at Infotools. Today, we are joined by Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos. He is an adjunct professor at the University of California.
In this episode, we talked about:
- We talked about how brands need to transform in order to stay relevant and thrive.
- You mentioned gave us some insight into what compelled you to write the book.
- We had a look at Brand purpose and what market researchers can do to help in this regard.
- We discussed what’s led consumers to switching off most of the marketing and advertising of today, with some ideas on how to rectify this.
- You shared some reasoning behind why you looked at both large and small brands, to highlight what each to learn from each other.
- You gave us some great insight into what assemblage is and why it’s so important for market research teams.
- We talked about anti-heroes, saviors, and villains in regards to building brand relevance.
- The mood shifted a little as we reflected on what brands can do to help consumers who never felt more lonely.
- And lastly, we looked at what happens to brands if organizations kept building them like birds continually evolve and build nests.
We hope you enjoy the show.