New Media Show (Audio)

In episode 656 of the New Media Show, Podcast Hall of Famer Rob Greenlee is joined by Jay Nachlis, Media Research VP at Coleman Insights. “It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.” This episode goes far beyond the Apple announcement itself. Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify? “Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.” We talk about how audience habits often outweigh platform features, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago. We also discuss how this shift is creating a more fragmented publishing environment for creators. Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities. “We discuss the growing need for creators to think strategically about separate audio and video feeds, platform-native publishing, HLS streaming delivery, audience experience, and the long-term risks of overreliance on closed ecosystems.” Jay and I also explore the broader competitive chessboard. That includes YouTube’s dominance in video & video podcast consumption, Spotify’s continued attempts to define its role in both audio and video, and even whether players like Netflix could successfully move into podcast-adjacent content formats. This episode is really about where podcasting is headed as a medium, not just one Apple feature update. If you are a podcaster, creator, media strategist, advertiser, or platform watcher trying to understand where podcasting, video, discovery, and monetization are all heading next, this is an episode you should not miss. Chapters: 00:00 Apple Video Podcast Push 00:47 Meet the Hosts 01:56 Apple Streaming Update 03:14 Early Podcasting Era 05:19 YouTube Spotify Takeover 07:05 Can Apple Compete 08:25 Research YouTube Wins UX 10:30 Awareness Drives Usage 12:07 Netflix Podcasting Fit 15:58 Discovery Algorithms Habits 18:10 Apple Video Hidden Toggle 19:26 Audio Quality vs Video 22:22 Brand Content Trust Matrix 24:05 Apple Podcasts Brand Gap 24:51 Differentiation Over Video 25:41 RSS and HLS Debate 27:09 Why Listeners Choose Apple 28:03 Zune Era Video Podcasts 30:07 YouTube Parallel History 30:59 Winning Tech Standards 33:16 Reaching Younger Audiences 36:48 Hosting Costs and HLS 39:05 Creator Burden of Video 41:20 Future Screens in Cars 43:23 Marketing and Discovery Fixes 45:35 Alternative Enclosures Path 46:49 Wrap Up and Where to Follow Guest Jay Nachlis LinksJay Nachlis LinkedIn: https://www.linkedin.com/in/jaynachlis/Coleman Insights: https://colemaninsights.com/Tuesdays with Coleman: https://colemaninsights.com/blog/ Host Rob Greenlee and Show LinksNew Media Show: https://newmediashow.com/Rob Greenlee: https://robgreenlee.com/Trust Factor Lab: https://trustfactorlab.com/Adore Creator Network: https://adorenetwork.com/Podcast Hall of Fame: https://podcasthall.com/Rob Greenlee YouTube: https://youtube.com/@robgreenleeRob Greenlee LinkedIn: https://linkedin.com/in/robgreenleeRob Greenlee Instagram: https://instagram.com/robwgreenlee The post Can Apple Make Video Podcasts Matter? | Jay Nachlis #656 first appeared on New Media Show.

Podcast discovery feels harder in 2026, not because creators stopped trying, but because attention is now split across podcast apps, YouTube, short-form video feeds, newsletters, and search-driven recommendations. On this recorded episode of the New Media Show, host Rob Greenlee shares the screen and a microphone with Arielle Nissenblatt, 2026 Podcast Hall of Famer and Founder of EarBuds Podcast Collective and Head of Community and Content at Pinwheel by Audily, to break down what is actually changing right now and what creators can still do that consistently grows audience and trust. “Arielle brings a listener-first, creator-first perspective that cuts through the noise. Platforms matter, but they are not the whole story. If a show is not clearly positioned, consistently delivered, and genuinely recommendable, the best metadata in the world will not create retention.” This episode focuses on the practical middle ground: respect the power of platforms, but build your growth strategy around behaviors you can control. “A big part of that conversation is Apple’s renewed push into video podcasts and what an HLS-based video experience signals for the direction of distribution.” Rob frames it as part of a broader convergence toward a unified listen-and-watch experience, where measurement and monetization are easier for platforms when content is native. “Arielle agrees that video is becoming an important top-of-funnel entry point, not because every show should be video-first, but because platforms can more easily optimize what they can see, track, and sell.” We also talk through Spotify’s monetization strategy and what it means when major platforms keep building native paths to get paid. The underlying point is that creators need to understand the economics behind product decisions. “The more platforms own the experience, the more they can shape the rules of distribution, monetization, and visibility.” Then we get into the part that matters most for working creators: what still works. “Arielle argues that recommendation culture remains one of the most underused growth engines in podcasting. Word of mouth, curated lists, and community flywheels can outperform algorithm chasing, especially for shows that serve a clear audience with a clear promise.” That is exactly why EarBuds has remained durable for years in a market that constantly reinvents itself. “Human curation is still a superpower because it creates trusted signals that travel even when platforms turn the knobs.” Community comes up too, with a reality check. Not every show needs a community, and not every audience wants one. “The test is whether people are already reaching for a deeper connection and shared identity around your content. When that demand exists, the community can compound trust and retention. When it does not, forcing it can drain your energy and distract you from the actual product, the show.” If you are building in 2026, the creators who win are not the ones who panic-switch formats every quarter. They are the ones who lock in a format strategy, build audience ownership where possible, and package their content for multiple environments without losing the core promise that makes listeners return. Quick answers people are searching for: Is podcast discovery broken in 2026? It is fragmented. People discover shows across apps, video platforms, newsletters, and search experiences, so creators need packaging that works across multiple paths. Do I need a video to grow a podcast? Not always. Video is becoming a common entry point, but growth still comes from clarity, consistency, and ease of recommendation. What is the fastest reliable growth lever right now? Recommendation loops: collaborations, curated lists, newsletters, and audience sharing that create real trust signals. What should creators prioritize this year? Format strategy, audience ownership, cross-platform packaging, and a repeatable workflow you can sustain. Show and Guest Links: Host Rob Greenlee https://robgreenlee.com/ (Rob Greenlee) New Media Show https://newmediashow.com/ (New Media Show) Rob Greenlee Live Podcasts https://robgreenlee.com/live-podcasts/ (Rob Greenlee) Rob Greenlee & New Media Show YouTube https://www.youtube.com/@RobGreenlee (Rob Greenlee) Spoken Human Show – YouTube https://www.youtube.com/@spokenhuman (Rob Greenlee) LinkedIn – Rob Greenlee https://www.linkedin.com/in/robgreenlee (Rob Greenlee) Instagram – Rob Greenlee https://www.instagram.com/robwgreenlee (Rob Greenlee) X.com – Rob Greenlee https://x.com/robgreenlee (Rob Greenlee) Adore Podcast Network https://AdoreNetwork.com (Rob Greenlee) Podcast Hall of Fame https://PodcastHall.com (Rob Greenlee) Guest Arielle Nissenblatt LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt EarBuds Podcast Collective: https://earbuds.audio/ Pinwheel by Audily: https://pinwheelshows.com/The post Podcast Gro

As AI becomes more embedded into content creation, discovery, and distribution, one truth is becoming clearer: the long-term winners in media may not be the fastest or the most automated. They may be the most human. That was the core idea behind this conversation with Erin Diehl of Improve It! and the host of the Workday Playdate Podcast, and New Media Show host and Podcast Hall of Fame Inductee Rob Greenlee on New Media Show Episode 654, where we explored what it really means to build a media business rooted in trust, emotional connection, authenticity, and memorable audience experiences. Erin Diehl, founder of improve it! and host of the Workday Playdate podcast, brings a distinctive perspective to this discussion. Her work sits at the intersection of improv, leadership, communication, and community-building. On her podcast and in her live workshops, she focuses on helping people reconnect with empathy, listening, adaptability, humor, and playfulness as practical tools for stronger communication and leadership. Erin describes those same qualities as the traits of both a great improviser and a great human, and that framing shaped this entire conversation. (itserindiehl.com) What made this episode especially timely is that it did not treat AI as the enemy. Instead, it argued that AI is becoming part of the infrastructure of modern media, especially in discovery, distribution, workflow, and scale, while human presence remains the true differentiator. I said during the episode that creators are still in the human media business, and Erin agreed that what continues to work is the authenticity of human experience. That idea matters because audiences are increasingly surrounded by an abundance of content. When everything becomes easier to generate, the value of presence, perspective, vulnerability, and emotional resonance goes up. Erin argued that humanity is not becoming less important in the AI era. It is becoming more important. She pointed to empathy, trust, culture, and connection as qualities that are not going away, even as new technologies reshape jobs, workflows, and media formats. A major theme in this conversation was the role of play in serious work. Erin’s approach is not about being frivolous. It is about using play, improv, and emotional openness to create real breakthroughs in communication. In her workshops, she guides people step by step out of their comfort zones, not to embarrass them but to help them reconnect with spontaneity, attentiveness, and confidence. She explained that many adults lose that natural instinct for play as they grow older, replacing it with judgment, self-doubt, and emotional caution. Her work is designed to reverse some of that pattern and reawaken more authentic human interaction. We also talked about how this translates directly into content creation. Erin shared that her podcast has become more than just a show. It is part of a broader ecosystem that supports her workshops, speaking, community, and business growth. She uses monthly themes to shape her episodes, guest selection, social content, and offers. That strategy helps create consistency, clarity, and a stronger trust pathway between audience attention and business outcomes. It is a smart reminder that a podcast today often works best when it is part of a larger media and relationship-building system. Another valuable part of this episode was Erin’s openness about team building. She made it clear that creating across podcasting, social media, video, live events, and community is difficult to sustain on one’s own. She credited her team with helping manage production, guest coordination, marketing, logistics, sales, and creative execution. That is an important lesson for professional creators and media entrepreneurs. Building a durable media business often means building systems and support around your voice, not trying to do every part of the machine alone. We also dug into mindset, self-expression, and the emotional reality of being a creator today. Erin spoke candidly about doubt, comparison, and the danger of code-switching or muting your true personality to fit an environment. Her advice was direct: find the people, audiences, and teams that allow you to be more fully yourself. In a media environment increasingly shaped by algorithmic incentives and imitation, that may be one of the most important strategic advantages a creator can have. This episode is really about a bigger question facing everyone in podcasting, video, and digital media right now: if AI can help produce and distribute content at scale, what still makes a creator matter? The answer from this conversation is not just better tools or smarter systems. It is humanity. It is the ability to make people feel seen, understood, energized, and connected. That is what creates trust. That is what builds community. And that is what makes a media business more durable over time. Brief Episode Description In New Media Show Episode 654, Rob Greenlee

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss ad loads and the now verifiable proof that ads loads in some shows are starting to piss listeners off. Is it the greed of networks, podcasters or is it the start of disdain for listeners while some have increased privacy tracking to target listeners in ways they cannot opt-out of. Also, what does the shuttering of Chartable mean for many podcasters left hanging. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post More Podcast Ads Please! Load em up! #489 first appeared on New Media Show.

New Media Show #652 with Rob Greenlee and Lauren Shippen On Episode 652 of the New Media Show, host Rob Greenlee shares a screen with Lauren Shippen, Creative Director at Atypical Artists, to tackle a growing tension in creator media around audio fiction, which is thriving as a storytelling format but is being pressure-tested by the industry’s video-first discovery push. Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete. The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today’s platforms?” Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic. Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company. Quick answers for creators What is the episode about A practical conversation about protecting audio fiction storytelling while adapting to video-driven discovery across platforms in 2026. Should fiction podcasts become video podcasts to grow Not automatically. The strategy is to keep audio as the core product and use video selectively as a discovery layer when it improves reach without breaking the production model. What is the biggest mistake fiction creators make Trying to solve growth with promotion before fixing story retention fundamentals like onboarding, pacing, cadence, and season design. How should fiction shows think about video? As budget tiers. Start with lightweight discovery assets and only move toward full narrative adaptation if the economics and workflow support it. Topics we cover – Why fiction creators feel pulled between story-first goals and video-first platform expectations – The top growth inputs fiction creators still control, even when platforms shift – Story architecture that drives retention before promotion pacing, onboarding, cadence, and season design – Video pressure: what is real, what is hype, and what creators should ignore – Audio only vs video for fiction when format helps and when it hurts – Budget tiers for video lightweight discovery assets vs full narrative adaptation – Trailers as conversion assets and how to build a simple start here listener path – Why human recommendations still beat algorithm chasing for story shows Community reality checks what to prove before building Discord or fan spaces – Where AI helps scripted storytelling workflows, and where it can damage authorship and trust – A practical 30-day growth plan for fiction podcasters Chapters: 00:00 Story Versus Screen 01:41 Meet Lauren Shippen 03:22 What Counts As Podcast 06:00 Video As Discovery 08:18 Netflix Podcast Strategy 15:30 Monetization And Paywalls 19:48 Apple Video Feed Tension 22:36 Always On Audio Fiction 27:47 Audience Growth Beyond Podcasts 32:50 AI Slop Versus Art 40:21 Sports Analogy For AI 42:38 Why AI Lacks Heart 43:31 Gaming and Interactive Futures 45:03 If Everyone Can Generate It 47:10 The Internet Shapes AI Adoption 48:45 Podcasting as Human Story 51:14 Blurring Fiction and Truth 54:01 Atypical Artist Slate Tour 57:17 Making Shows Work Economically 01:03:54 Producing and Adapting Workflow 01:06:04 Origin Story Bright Sessions 01:10:21 New Projects and Immersive Marketing 01:14:14 Serial Model and Journalism Worries 01:15:38 Fiction Podcast Evolution 01:17:22 Wrap Up and Next Episode Tease Featured projects mentioned The Bright Sessions Rebel Robin 2000 and Late Breaker Whiskey Resource Links: Host: Rob Greenlee [https://robgreenlee.com] The New Media Show [https://newmediashow.com/] Adore Network [https://AdoreNetwork.com] Podcast Hall of Fame [https://PodcastHall.com] Rob on YouTube [https://YouTube.com/@RobGreenlee] Rob on LinkedIn [https://LinkedIn.com/in/robgreenlee] Guest: Lauren Shippen [https://www.laurenshippen.com/] Atypical Artists [https://www.atypicalartists.co/] Book Rob Calendly [https://calendly.com/robgreenlee]The post Can Fiction Story Podcasts Survive Video Push | Lauren Shippen #652 first appeared on New Media Show.

On Weds, February 18th Live Episode #651 of the New Media Show, Rob Greenlee, Host, 2017 Podcast Hall of Famer and CEO of Trust Factor Lab at https://RobGreenlee.com, and James Cridland, Editor, https://Podnews.net and 2026 Podcast Hall of Famer discuss Apple’s announcement of a new and improved video podcast experience in the Apple Podcasts app and what it changes technically and strategically heading into 2026. They explain how video was previously active in Apple Podcasts but was hidden and poorly presented in the iOS apps, and how this new updated experience makes video playback front and center, with a “turn video off” option that keeps the audio track playing. The episode breaks down Apple’s preferred move to HLS-based on-demand video delivery (via a separate, proprietary API HLS video streaming pass-through submission from approved hosting partners) while still supporting legacy MP4 video via RSS. They cover HLS basics (chunked delivery, adaptive quality, reduced bandwidth, and hosting costs), improved seeking/scrubbing versus progressive MP4 playback, and new measurement implications (better insight into drop-off and ad viewing). A major focus is monetization: Apple plans to enable dynamic ad insertion for HLS video and charge a per-impression fee, positioning Apple to take revenue without operating an ad business. The conversation notes early launch partners (Acast, Art19, Omny Studio, Simplecast), questions about specs and rollout timing (an app update is likely by the end of March; dynamic ad features later in the year), and the risk of platform fragmentation as distribution shifts from open RSS to proprietary APIs. James and Rob discuss alternate enclosures (Podcasting 2.0) as an open path to wider app support, reference iHeart’s stated support for video via RSS alternate enclosures, and highlight creator concerns about losing separate audio edits when video replaces the audio feed during playback. They also touch on device support (not initially on Apple TV; CarPlay doesn’t show video; Vision Pro support) and briefly discuss future RSS innovation ideas like comments, payments, transcripts, and location tags, plus a short note on upcoming podcast events (Podcast Show London, Podcast Movement New York, Podcast Movement at SXSW). Chapter Topics: 00:00 Welcome + Why Apple’s Video Podcast Update Matters 01:31 Apple Brings Video Front-and-Center (and Why Now) 06:00 The New Playback Experience: Full-Screen Video & One Feed 10:49 How Apple’s HLS Video Works (and Why It’s Better) 11:36 The Money Shift: Dynamic Video Ads & Apple’s Per-Impression Fee 17:59 Rollout Timeline, Unknown Specs, and Early Partner Shows 23:54 Partners, Two Ingestion Paths, and the RSS vs HLS Debate 34:47 Hands-On Demo: Video Icons, Turn Video Off, and MP4 vs HLS 39:47 Bandwidth, Scrubbing, and What HLS Enables for Measurement 44:16 Quality/Resolution Questions + Missing Apple TV (for Now) 46:26 CarPlay & Vision Pro: Where Apple Podcasts Video Actually Plays 47:09 Will HLS Replace MP3 for Audio? Monetization, Costs, and Reality Check 49:51 Apple vs Spotify: Open Hosting, Dynamic Ads, and Why This Helps Creators 52:30 Audio Isn’t ‘Video Without Pictures’: Why Separate Edits Matter 55:21 Will It Work With Spotify for Creators? Partners, Megaphone, and Pressure 01:00:02 How HLS Interstitials Work: Client-Side Ad Breaks and Spec Unknowns 01:07:48 Keeping RSS Relevant: Alternate Enclosures, Comments, Payments, and New Tags 01:13:48 Local Podcasting & Specialized Apps: Location Tag, TuneIn, and the Future 01:20:20 Wrap-Up: Conferences, Cold Weather, and Final Goodbyes What you will learn in this episode – How Apple’s HLS video differs from RSS MP4 enclosures in real-world creator workflows – Why HLS segment-based delivery enables adaptive streaming and modern video ad insertion – What Apple’s limited launch partner list means for hosting competition and creator choice (Podnews) – https://podnews.net/article/video-apple-podcasts-details – How Apple Podcasts Connect API keys work, and what they do and do not grant to hosting providers – https://podcasters.apple.com/support/5593-how-to-publish-video – How creators should decide between RSS video, Apple HLS video, and other platform video strategies in 2026 – https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming Links for show notes Watch live or On Demand https://newmediashow.com Apple announcement https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/ Apple creator documentation https://podcasters.apple.com/video-apple-podcasts https://podcasters.apple.com/support/5593-how-to-publish-video https://podcasters.apple.com/support/3684-video-podcasts Podnews analysis https://podnews.net/article/video-apple-podcasts-details https://podnews.net/update/apple-podcasts-hero Guest James Cridland, Editor, https://Podnews.net https://james.cridland.net/biograph

AI-generated podcast hosts and shows are rapidly changing podcasting, video podcasting, and the creator economy across all distribution platforms, including AI LLMs. In this episode of The New Media Show Live #650 from Feb 4th, 2026, Host Rob Greenlee, CEO/Founder of Trust Factor Lab, explores how AI-generated podcasts affect people, trust, and the future of media with Jeanine Wright, Co-Founder and CEO of Inception Point AI. Jeanine Wright will help us better understand what Inception Point AI is building and why AI-generated personalities are different from human-created podcasts and AI-assisted editing tools. This conversation is designed to help podcasters, creators, media executives, and advertisers understand AI-generated podcast content without fear. It will be a clear, accurate discussion about how synthetic hosts work, how audiences respond emotionally, and what the next 12 to 24 months may look like as AI improves. As humans seem to be rejecting AI-generated content, its human consumption is growing and quality is rapidly improving. Key topics covered in this 60-minute conversation -AI-generated podcast hosts and synthetic media explained in plain language -How AI personalities are created using story plus technology -How listeners build trust and emotional attachment with AI voices -Disclosure and transparency for AI-generated content -Authenticity and credibility in AI-created podcasts versus human-created podcasts -Ethics, consent, voice, likeness, and IP issues in synthetic media -Brand safety, advertising readiness, and monetization for AI-hosted shows -Platform discovery and distribution when AI content volume explodes -What human creators should do now to stay differentiated and future-proof? -Practical strategies for building trust and growth in 2026 and beyond Who this episode is for -Podcast creators and video creators -Media companies, podcast networks, and platform teams -Advertisers and brand safety leaders -Listeners curious about AI-generated content and the future of podcasting Watch live at YouTube.com/@RobGreenlee and join the conversation Watch On-Demand/Podcast Audio and Video Versions at https://newmediashow.com Guest Jeanine Wright, Inception Point AI https://www.inceptionpoint.ai Host Rob Greenlee https://robgreenlee.com https://www.youtube.com/@RobGreenlee https://www.youtube.com/@spokenhuman https://www.linkedin.com/in/robgreenlee https://www.instagram.com/robwgreenlee https://x.com/robgreenlee https://AdoreNetwork.com https://PodcastHall.com 00:00 Introduction to the New Media Show 00:55 Guest Introduction: Janine Wright 01:42 Addressing AI Controversies 05:18 AI’s Impact on Jobs and Content Quality 13:36 Exploring AI-Generated Content 14:41 AI Personalities and Content Creation 22:42 Future of AI in Content Creation 31:32 Transparency and Ethical Considerations 43:25 Human Creators in an AI-Driven World 46:40 Exploring Swap Farms and Bot Traffic 47:28 The Evolution of Podcast Quality 50:45 AI in Video Content Creation 52:20 Digital Clones and Ethical Considerations 56:50 AI Personalities and Content Creation 01:04:19 The Future of AI in Podcasting 01:23:09 Advertiser Reactions and Industry Impact 01:25:43 Final Thoughts and Future ConversationsThe post How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 first appeared on New Media Show.

This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026: What actually grows a podcast or show (and what doesn’t)? – Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge. From there, the conversation expands into the bigger shift happening right now: – Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution. They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere. After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience: – Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers. – Guest/social amplification that’s genuinely value-add (not generic promo spam). – Niche community, value-first posting built around knowing exactly who your show serves. – Owned audience via email/newsletter + even a WhatsApp group concept. – AI clip volume + testing (alternate cuts, tighter versions, experimentation). – Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking. – Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices. Guest: Jordan Harbinger Website: https://www.jordanharbinger.com Podcast: https://www.jordanharbinger.com/podcast/ YouTube: https://www.youtube.com/@JordanHarbinger Instagram: https://www.instagram.com/jordanharbinger/ LinkedIn: https://www.linkedin.com/in/jordanharbinger X: https://x.com/jordanharbinger Host: Rob Greenlee and New Media Show Links Rob Greenlee Website – https://robgreenlee.com/ New Media Show (Audio & Video) – https://newmediashow.com/ New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee Podfest Expo – https://podfestexpo.com – https://podcasthall.comThe post What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 first appeared on New Media Show.

The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026) Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando, Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media). This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere. What we cover: -Audio podcasting vs video podcasting and what audiences actually want -Why content first matters more than format wars -The roots of video in early podcasting and why it feels full circle again -Fragmented audiences across YouTube, Spotify, Apple Podcasts, and Shorts -Practical creator strategy packaging, titles, thumbnails, retention, and workflow systems that scale Guests and Links: James Cridland Podnews – https://podnews.net/ Podnews Weekly Review – https://weekly.podnews.net/ Rox Codes Flightcast – https://flightcast.com/ Rox Codes – https://rox.codes/ Philip Nelson Nelco Media – https://nelco.media/ Philip Nelson – https://nelco.media/about/ Rob Greenlee and New Media Show Links Rob Greenlee Website – https://robgreenlee.com/ New Media Show (Audio & Video) – https://newmediashow.com/ New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee Podfest Expo – https://podfestexpo.com – https://podcasthall.comThe post Where Audio, Video, and AI Flow Together | Podfest Panel #648 first appeared on New Media Show.

The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET. Show Topic: Digital Creator 2026 Money Playbook Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby. The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you. Topics we cover: – How to separate business money from personal without overcomplicating it – How to track income across multiple platforms without headaches – How to set aside taxes automatically even in uneven months – How to make smarter gear decisions without wrecking cash flow – How to build simple repeatable financial systems that creators can follow – What to focus on in 2026 to run a real creator business that lasts – 2026 Podcast Hall of Fame Induction Ceremony on Jan 16th, 2026 Watch Live and Subscribe: New Media Show Website – https://newmediashow.com Rob Greenlee Website – https://robgreenlee.com Rob Greenlee YouTube – https://www.youtube.com/@RobGreenlee Podcast Hall of Fame – https://podcasthall.com Adore Creator Network – https://AdoreNetwork.com Passion Struck Network – https://PassionStruckNetwork.com Rob Greenlee LinkedIn – https://www.linkedin.com/in/robgreenlee Book Rob Greenlee – https://calendly.com/robgreenlee Ralph Estep Jr Links: Content Creators Accountant Website and free resources https://contentcreatorsaccountant.com The Content Creators Accountant Podcast https://contentcreatorsaccountant.com/podcastThe post Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 first appeared on New Media Show.

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Facebook Podcast team members Chelsea White, Chelsea is the Product Manager for the Podcast Core Experience, and is responsible for the playback and listening experiences, as well as content discovery and distribution. Prior to this role, she was a Product Manager for Facebook’s Messenger web interfaces and before that, a Product Manager at IBM. Current favorite/most listened to podcasts are Techish and a lot of Crooked Media’s shows. Irena Lam, Irena is the Product Manager for the Podcast Creator Ecosystem at Facebook and focuses specifically on Creator Experience, Podcaster Value, and Content Inventory. Along with Podcasts, she also supports various Music products across Facebook and Instagram. Prior to her current role, she was at a technical interviewing startup called Karat and Microsoft before that. Current favorite podcasts are 99% Invisible and Reply All. Rob and I would like to thank the Facebook team for coming on the show to discuss Facebook plans for podcasting Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Facebook Podcasting Team #474 first appeared on New Media Show.

This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next. The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus. Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization. Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?” Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences. The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions. Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships. The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.” This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively. Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Cliff Ravenscraft https://CliffRavenscraft.com https://PodcastAnswerMan.comThe post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.

In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead. From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back. They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience. Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along. By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Mike Dell Blubrry Podcasting https://blubrry.com https://MikeDell.com Audio Chapters: 00:00 Introduction and Guest Introduction 01:00 Reflecting on Podcasting Changes 01:25 The Importance of Podcast Structure 03:19 Balancing Planning and Spontaneity 04:58 Engaging the Audience 08:08 Navigating Algorithms and Goals 18:54 Hyperlocal and Niche Podcasting 34:26 Live Shows and Audience Interaction 42:34 Improving Podcasting Skills 43:03 Maintaining Authenticity in Production 43:32 Handling Technical Glitches 44:33 Simplifying Video Production 44:46 Using Streaming Platforms Effectively 48:52 Importance of Lower Thirds and Titles 50:12 Editing and Post-Production Tips 56:59 Building a Community 01:01:02 Engaging with Your Audience 01:07:51 Q&A Session 01:12:46 Final Thoughts and AnnouncementsThe post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show.

In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond. Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices. They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level. The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes. From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such. They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media. Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful. Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting. Rob Greenlee Rob Greenlee website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Creator Network and shows hub https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Rob Walch Libsyn podcast hosting and network https://libsyn.com Podcast411 with Rob Walch https://podcast411.com  The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.