
New Books in Communications
1,942 episodes — Page 39 of 39

danah boyd, “It’s Complicated: The Social Lives of Networked Teens” (Yale UP, 2014)
Social media is ubiquitous, and teens are ubiquitous on social media. And this youth attachment to social media is a cause for concern among parents, educators, and legislators concerned with issues of privacy, harm prevention, and and cyberbullying. In her new book, It’s Complicated: The Social Lives of Networked Teens (Yale UP, 2014), danah boyd, a Principal Researcher at Microsoft Research, Research Assistant Professor at NYU, and Fellow at Harvard University’s Berkman Center, demystifies teen use of social media for communication. In particular, boyd uses ethnographic interviewing and observation techniques to examine the how, what and why of youth use of sites like Facebook, Twitter, and MySpace. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Jennifer Stromer-Galley, “Presidential Campaigning in the Internet Age” (Oxford UP, 2014)
The Oxford University Press series on digital politics has produced several new books that we have featured on the podcast. Interviews with Dave Karpf, Dan Kreiss, and Muzammil Hussain are available in previous podcasts. One of the latest from the series is Jennifer Stromer-Galley new book Presidential Campaigning in the Internet Age (OUP 2014). Stromer-Galley is associate professor in the School of Information Studies at Syracuse University. This excellent new book is a bit of a walk down memory lane. Do you remember the early search features on Yahoo! and those slow loading webpages of the late 1990s? Stromer-Galley pieces together the use of the internet from 1996 through 2012. We learn about some of the ways the promise of the internet to democratize the presidential campaign process has largely failed. Presidential websites have nearly always sent information out, but rarely invited information back in. And even when they have, that information has never been as central to the campaign as often promised. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Jennifer Stromer-Galley, “Presidential Campaigning in the Internet Age” (Oxford UP, 2014)
Digital Communications Technologies, or DCTs, like the Internet offer the infrastructure and means of forming a networked society. These technologies, now, are a mainstay of political campaigns on every level, from city, to state, to congressional, and, of course, presidential. In her new book, Presidential Campaigning in the Internet Age (Oxford University Press, 2014), Jennifer Stromer-Galley, an associate professor in the iSchool at Syracuse University, discusses the impact of DCTs on presidential campaigning. In particular, Stromer-Galley takes a historical look at the past five presidential campaigns and the use of the Internet by incumbents and challengers to win the election. The promise of DCTs with respect to political campaigning was greater citizen participation in the democratic process. Stromer-Galley analyzes whether DCTs have lived up to this promise, or if the idea of the Internet promoting great political engagement is merely a myth. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Andrew L. Russell, “Open Standards in the Digital Age” (Cambridge UP, 2014)
We tend to take for granted that much of the innovation in the technology that we use today, in particular the communication technology, is made possible because of standards. In his book Open Standards and the Digital Age: History, Ideology, and Networks (Cambridge University Press, 2014), Dr. Andrew L. Russell examines standards and the standardization process in technology with an emphasis on standards in information networks. In particular, Russell examines the interdisciplinary historical foundations of openness and open standards by exploring the movement toward standardization in engineering, as well as the communication industry. Paying careful attention to the politics of standardization, Russell’s book considers the ideological foundations of openness, as well as the rhetoric surrounding this ideology. Notable also is the consideration of standardization as a critique of previous ideology and a rejection of centralized control. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Brett Hutchins and David Rowe, “Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport” (Routledge, 2013)
Twenty years ago, when I was studying abroad in Europe, the only way to keep track of my teams back in the US was to sneak looks in The International Herald Tribune at the newspaper kiosk (the price of the paper was beyond my meager budget). Twelve years after that, when I returned to Europe as a researching professor, I was able to watch any event I wanted online. I read the commentary on my home teams in my hometown newspaper. I tracked the rumors of trades and signings on the fan sites. The only obstacle I faced in following my teams was the difference in time zones. Even though the games were available, I seldom had the energy to stay up until 2 in the morning to watch them. The consumption of sport has changed profoundly in the last two decades. Higher bandwidths and faster processors now bring events to our laptop with the same crispness and color as our televisions. Sports leagues and networks are making more and more events available online. And we have a glimpse into the private lives of star athletes through their tweets. Media and communications scholars Brett Hutchins and David Rowe examine these changes and their effects on clubs, leagues, networks, and fans in Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge, 2013). Drawing on their interviews with sports executives, network producers, and print and television journalists, Brett and David ask how the digital age has transformed sport and, in particular, the televised broadcast of sporting events. Some predict the end of television in the digital age, as people are increasingly downloading their favorite programs. However, as Brett and David point out, live sport remains the one show that ensures a large audience at a fixed time–something that networks and advertisers love. Yes, the Internet puts any event at our fingertips. But you still have to be there at game time–even when it’s 2 AM. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Karma Chavez, “Queer Migration Politics: Activist Rhetoric and Coalitional Possibilities” (Illinois University Press, 2013)
Karma Chavez is the author of Queer Migration Politics: Activist Rhetoric and Coalitional Possibilities (Illinois University Press, 2013). Dr. Chavez is assistant professor of Communication Arts and Chicano and Latina Studies at the University of Wisconsin-Madison. She is also the co-founder of the Queer Migration Research Network and co-editor of Standing in the Intersection: Feminist Voices Feminist Practices in Communications Studies. Queer Migration Politics focuses on the intersection of political interest between immigration activists and LGBT activists. Chavez shows some of the inclusionary approaches taken by mainstream groups to advocate for a small handful of common policy objectives. The campaign to change US law to permit gay and lesbian citizens to sponsor foreign partners was prominent on the agenda. But Chavez’s approach challenges conventional politics by offering a “differential vision” of what coalitional politics might mean. The book has a lot for political scientists and sociologists, as well as scholars in queer studies and immigration policy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Sara Bannerman, “The Struggle for Canadian Copyright: Imperialism to Internationalism, 1842-1971”
In The Struggle for Canadian Copyright: Imperialism to Internationalism, 1842-1971, Sara Bannerman narrates the complex story of Canada’s copyright policy since the mid-19th century. The book details the country’s halting attempts to craft a copyright regime responsive both to its position as a net importer of published work and to its peculiar political geography as a British dominion bordering the United States. Bannerman charts Canada’s early, largely unsuccessful effort to craft a less restrictive policy in the run up to, and aftermath of, the 1886 Berne Convention-the multilateral agreement that established the enduring framework for the international copyright system. The main obstacle, in the 19th and early 20th centuries, was Britain’s insistence on a uniform and Berne-friendly policy throughout the empire. Even as those imperial constraints fell away over the first half of the 20th century, Canada increasingly aligned with powerful net exporters like France and Britain–in large part, Bannerman shows, to strengthen the country’s image as a model international citizen. The Struggle for Canadian Copyright is a story of constraint–the country’s copyright independence was never won–but Bannerman’s account also highlights the historical contingency of the restrictive norms that dominate international IP policy. A companion website includes archival documents and other materials. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Joseph Uscinski, “The People’s News: Media, Politics, and the Demands of Capitalism” (NYU Press, 2014)
“When we criticize the news, who are we really criticizing?” This is the final question asked by Professor Joseph Uscinski in his book, The People’s News: Media, Politics, and the Demands of Capitalism(NYU Press, 2014). The answer, Uscinski says in his interview, is us–the consumer. News producers, he writes, are merely responding to the demands of consumers, adjusting news content based on ratings, polls and audience demographics. The People’s News views news through the lens of news as a commodity beholden to market forces, not as a type of media. Combining the academic disciplines of media effects and political economy, The People’s News is a well-researched and well-reported look at what happens when the concepts of free press and democracy collide. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Robert Darnton, “On the Future of Libraries”
Robert Darnton, author of books, articles, and Carl H. Pforzheimer University Professor and Director of the University Library at Harvard. Darnton joins host Jonathan Judaken to discuss the future of libraries, the printed press, and his project – the Digital Public Library of America, or D.P.L.A. – which he hopes will foster a culture of “Open Access” to help promote the free communication of knowledge and sharing of intellectual wealth in order to create this “digital commonwealth.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Patrick Burkart, “Pirate Politics: The New Information Policy Conflicts” (MIT Press, 2014)
Patrick Burkart‘s Pirate Politics: The New Information Policy Conflicts (MIT Press, 2014) considers the democratic potential and theoretical significance of groups espousing radical perspectives on intellectual property and cyber-liberty. Focusing on the Swedish Pirate Party, Burkart details the history of these movements, noting the ways in which they have impacted both the local politics of Europe and the international culture industries. Employing conceptual models drawn from both critical theory and new social movement theory, Burkart makes a compelling case that the politics of piracy must understood as a defense of common culture. Just as social movements have come together to protect the environment, pirate politics aim to keep the Internet a space in individual and communal rights are not overrun by the interests of governments and corporations. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Erica Cusi Wortham, “Indigenous Media in Mexico: Culture, Community, and the State” (Duke University Press, 2013)
Videography is a powerful tool for recording and representing aspects of human society and culture, and anthropologists have long used – and debated the use of – video as a tool to study indigenous and traditional peoples. Indigenous people themselves, however, have increasingly turn video towards their own cultural and communal ends, and this indigenous use of video raises its own questions: who in indigenous communities will control video production? How can video be integrated into indigenous life? And how should indigenous videomakers relate to state and institutional forces. In Indigenous Media in Mexico: Culture, Community, and the State (Duke University Press, 2013), Erica Cusi Wortham examines these issues in the case of “video indÃgena” in the Mexican states of Oaxaca and Chiapas during the 1990s. Indigenous Media in Mexico places video indÃgena into the historical context of 1990s Mexico, a period marked by both the constitutional recognition of indigenous groups as integral to the Mexican state, but also by the conflict over NAFTA and the 1994 Zapatista uprising in Chiapas. Video indÃgena emerged as an initiative of the Mexican Instituto Nacional Indigenista, and was adopted by a range of independent indigenous organizations – some working in collaboration with the state, others in opposition. Through interviews and fieldwork with groups such as Radio y Video Tamix, Ojo de Agua, the K-Xhon Collective, and others, Wortham explores how indigenous videomakers have conceived of video as a tool for activism and community organization, and the difficulties they have faced: problems with equipment and the distribution of their work, but also the deeper problem of developing an accepted social role for video within their own communities. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)
In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Thomas Bey William Bailey, “Unofficial Release: Self-Released and Handmade Audio in Post-Industrial Society” (Belsona Books, 2012)
Thomas Bey William Bailey is the author of Unofficial Release: Self-Released and Handmade Audio in Post-Industrial Society (Belsona Books, 2012). He is a psycho-acoustic sound artist and writer on saturation culture. Thomas traces the history of self-released audio from its origins in mail-art networks of the 1970s to the present day practice of using antiquated media – the humble cassette tape – for the dissemination of experimental sounds. Net-labels, mp3 blogs, tape traders, and their many casts of characters are examined along the way as changing technologies impact the strategies for resilience among self-releasing audio artists. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Ethan Thompson and Jason Mittell, “How to Watch Television” (NYU Press, 2013)
What if there was an instruction manual for television? Not just for the casual consumer, but for college students interested in learning about the culture of television, written by some of the field’s top scholars? In How to Watch Television (New York University Press, 2013), editors Ethan Thompson and Jason Mittell have put together a collection of 40 original essays from some of today’s top scholars on television culture. Each essay focuses on a single television show, and each is an example of how to practice media criticism on an academic level. Thompson, Associate Professor at Texas A&M University-Corpus Christi, and Mittell, professor at Middlebury College, also contributed essays to the collection. As the authors explain: “This book, the essays inside it, and the critical methods the authors employ, all seek to expand the ways you think about television.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Heidi Campbell, “When Religion Meets New Media” Routledge, 2010
What does religion have to do with technology? Many people think that religious practitioners are inherently opposed to new technological developments. The reality of the situation is that religious communities have a very complex relationship with technology. Heidi Campbell, professor in the Department of Communication at Texas A&M University, examines the intersection religion and technology in When Religion Meets New Media (Routledge, 2010). Her main query is what responses do Jewish, Christian, and Muslim communities have to new forms of media. Campbell pinpoints the various structural components of religious communities’ engagement with technologies through a number of case studies, including the Amr Khaled phenomenon, the Gulen Movement, Shabbat in an Orthodox Jewish home, the “Pause, its prayer time” ad campaign, the Anglican Cathedral in Second Life, Islamic apps, and the kosher cellphone, among several others. In When Religion Meets New Media, she offers a comprehensive theoretical model for investigating religion in the digital world, the “Religious-social shaping” approach, which frames a study in a religious community’s core beliefs and patterns, history and tradition, negotiation process, and communal discursive framing. As one of the leading scholars in the area of religion, media, and digital culture, Campbell is well-suited for the task. In our conversation we discuss the history of religion online, religious authority, communal interactions with traditional texts, the media as a conduit, mode of knowing, and social institution, and the future of the study of digital religion. Campbell also gives us a sense of where the field is moving and topics that are gaining purchase among scholars. Her efforts with the Network for New Media, Religion and Digital Culture Studies are helping scholars across disciplines connect for collaborative research. We also briefly discussed one of the products of this network, Campbell’s edited collection Digital Religion: Understanding Religious Practice in New Media Worlds (Routledge, 2013). The chapters of this volume include theoretical and methodological introductions to themes in the study of digital religion (Ritual, Identity, Community, Authority, Authenticity, and Religion) with two corresponding case studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Allen Salkin “From Scratch: Inside the Food Network” (Putnam, 2013)
When I was growing up the only cooking show on TV I remember was Julia Child. I sometimes watched “The French Chef,” not so much to learn anything about cooking, but rather just to watch Julia. She was a hoot. When I saw the famous “Saturday Night Live” in 1978, I wasn’t sure which was funnier–Dan Aykroyd as Julia or Julia herself. Today, of course, cooking is very serious business on TV and the reason, of course, is the Food Network. It grew from virtually nothing twenty years ago to a massive cultural and economic force. It’s watched by millions and it makes millions more. It’s changed the way Americans (and many overseas) think about both food and television. It’s sky is full of stars. How’d that happen? In his remarkably well researched, wonderfully written and engrossingly told From Scratch: Inside the Food Network (Putnam, 2013), former New York Times reporter Allen Salkin tells the–pardon the pun–saucy tale. Please listen in. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

George Brock, “Out of Print: Newspapers, Journalism and the Business of News in the Digital Age” (Kogan Page, 2013)
George Brock approached his book about newspapers and journalism in the digital age unwilling to write another gloom-and-doom narrative about the death or decline of the industry. When he studied the historical development of journalism and current trends, he found the industry is what is always has been: volatile, evolving, and vital to society’s well being. Out of Print: Newspapers, Journalism and the Business of News in the Digital Age (Kogan Page, 2013) is an important look at the industrial, economic, and pragmatic realities of a shifting industry. Using modern case studies, including the phone-hacking scandal that brought down Great Britain’s News of the World, as well as historical research and recent data, Brock examines where journalism was, is and will be. Brock, head of City University London’s prestigious graduate school of journalism, has produced a work that transcends academia without sacrificing methodology or theory. “Because journalism lives on the frontier between democratic purposes and the commercial market,” Brock writes, “it is constantly being reorganized and renegotiated.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Ian Samson, “Paper: An Elegy” (Harper Collins, 2012)
In our digital world, it does seem like paper is dying by inches. Bookstores are going out of business, and more and more people get their news from the internet than from newspapers. But how irrelevant has paper really become? As Ian Samson argues in his new book, Paper: An Elegy (Harper Collins, 2012), not only is paper still vital in our society, it pretty much dominates all our lives. From advertising to currency, to board games and origami, paper still revolves around most business and leisure. Even “post-paper” products, such as e-readers, imitate the aesthetics and feel of paper, mirroring it in spirit if not in product. And how many of us have heard, “yes, I have an e-book reader, but I just really like the feel of a book in my hand”? In this interview, Ian Samson tells us about the history of paper, its uses throughout time, and our love affair with the “ultimate man-made material.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

David Beer, “Popular Culture and New Media: The Politics of Circulation” (Palgrave, 2013)
Popular Culture and New Media: The Politics of Circulation (Palgrave, 2013) is written by David Beer, a Senior Lecturer in Sociology at York University in the UK. He blogs here and tweets here. The book attempts to describe and analyse the impact of new media on culture and society, using a range of critical theoretical starting points. Its use of theory is especially important to such a fast moving topic. The book aims to have continued and longer term relevance to debates about culture, even as specific technologies come and go, as a result of its theoretical basis David’s book raises a series of challenges for a range of academic areas. Perhaps the most important is the impact of media communications on the sociology of culture. Sociological studies of culture have been slow to consider the impact of new media, as they have tended to focus on debates about the relationship between tastes and class or social status. Popular Culture and New Media argues that the architecture underlying the way many people access culture, from Amazon.com recommendations, through to the metadata tag associated with archiving new media users activity, profoundly shapes peoples relationship to culture. In order to critically engage with modern culture we must understand how cultural objects and artifacts circulate and the modes of that circulation. In addition, David’s book draws our attention to how culture is increasingly becoming a form of data whilst, at the same time, data is becoming culture. Attempts to track what is trending online, what people are interested in, is itself a cultural practice. The emergence of large scale data sources have provided new ways to produce cultural artifacts. Culture is data and data is culture. The book will be of interest to readers from across the social sciences, in particular communications studies, sociology and social theory. However it also speaks directly to what it is like to live and participate in modern culture. It will, therefore, be a good read for anyone interested in the mechanisms that allow contemporary cultural life to function. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013)
In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studies–Dove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among them–Authentic identifies the pervasive (and often troubling) ambivalence of branded living. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Brian Michael Goss, “Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century” (Peter Lang, 2013)
Brian Michael Goss, professor of communication at St. Louis University in Madrid, has taken one of media’s most studied theories and given it a facelift. In Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century (Peter Lang, 2013), Goss revisits the model created by Edward Herman and Noam Chomsky in their 1988 book, Manufacturing Consent. The filters remain, but Goss pushes the model into the modern context of new media models and expanded global exportation. “Far from condemning journalism,” Goss writes, “I hope to see it more closely approximate its mythologies about itself.” “Rebooting” is an important work, relevant not just to scholars, but all consumers of media. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

John O. McGinnis, “Accelerating Democracy: Transforming Governance Through Technology” (Princeton UP, 2013)
The advent of very powerful computers and the Internet have not “changed everything,” but it has created a new communications context within which almost everything we do will be somewhat changed. One of the “things we do” is governance, that is, the way we organize ourselves politically and, as a result of that organization, provide for the individual and public good. In his fascinating book Accelerating Democracy: Transforming Governance Through Technology (Princeton UP, 2013), John O. McGinnis examines the promise and peril of advanced computation and Internet communications for our democracy. The former (promise), he says, is great if we think deeply about the impact of the new media on politics and public policy. He proposed that we take the bull by the horns and experiment with new technology so that governance can become both more democratic and more efficient. He suggests a number of ways in which the potential of the new media can be made to do just this. Listen in. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)
“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Nicco Mele, “The End of Big: How the Internet Makes David the New Goliath” (St. Martin’s Press, 2013)
Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resulted in President Obama winning the 2008 presidential election and define the modern American political campaign. Mele links that experience with radical social changes brought about by the internet. His title thesis, The End of Big, suggest that big institutions in nearly every sector of our lives (business, government, news) have been eroded and, in some cases, supplanted by smallness. An enthusiast for technology, Mele also cautions against the risks associated with this transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Dominic Pettman, “Human Error” (UMinnesota, 2011)/”Look at the Bunny” (Zero Books, 2013)
“The humans are dead.” Whether or not you recognize the epigram from Flight of the Conchords (and if not, there are worse ways to spend a few minutes than by looking here, and I recommend sticking around for the “binary solo”), Dominic Pettman‘s Human Error: Species-Being and Media Machines (University of Minnesota Press, 2011) will likely change the way you think about humanity, animals, machines, and the relationships among them. Pettman uses a series of fascinating case studies, from television programs to films to Sufi fables to pop songs, to explore the notion of Agamben’s “anthropological machines” and the human being as a “technospecies without qualities” in a modern mediascape that includes Thomas Edison’s film Electrocuting an Elephant, Werner Herzog’s Grizzly Man, and the interplanetary soundscape created by NASA (among many, many others). We recently gathered over Skype to talk about some of the major thematic and argumentative threads snaking through this book and Pettman’s recent exploration of totems in Look at the Bunny: Totem, Taboo, Technology (Zero Books, 2013). Both books take on the varied ways that love, technology, identity (both human and not), and economies have been transformed in a world that includes pacifist Orcs, voices without bodies, ecologies without nature, reptile-doctors, and pixelated lovers. Enjoy! During our conversation, Pettman mentions a film about the zigzag totem that can be found here. Cabinet Magazine, which also comes up in the course of our conversation, can be found here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Dan Kennedy, “The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age” (UMass Press, 2013)
Dan Kennedy envisioned a massive book project, a big-picture investigation into current issues facing journalism and media. Instead he found everything he needed in New Haven, Conn., inside the small but productive office of the New Haven Independent. In The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age (University of Massachusetts Press, 2013), Kennedy, assistant professor of journalism at Northeastern University, researches models of journalism that engage public conversation while producing indispensable local news coverage. Although Kennedy’s work includes insight into numerous organizations, the book focuses primarily on the Independent, a non-profit institution in the historical town of New Haven that includes the New Haven Register, a publication that dates back more than two centuries Through interviews and research, Kennedy shows that local journalism in the 21st Century can survive and thrive so long as those within an organization are willing to put in the work and develop an understanding of the new tenets of journalism: social engagement, deep community focus, and evolving revenue models “What you want is sustainability,” Kennedy says. “On the other hand, the New Haven Register traces its roots to Benjamin Franklin in the 1760s. I don’t think that anybody is going to achieve that kind of sustainability anymore, and I’m not even sure it’s desirable. I think we’re going to see things come and go.” The Wired City is food for the civic minded and news junkies alike. It’s an important work that begins a sketch of what local journalism can and should be. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Douglas Rushkoff, “Present Shock: When Everything Happens Now” (Current, 2013)
Humans understand the world through stories, some short and some long. But what happens when the stories become so short that they, well, aren’t stories at all? In Present Shock: When Everything Happens Now (Current, 2013), Douglas Rushkoff explores this question. He points out that always-on, always “new” digital communications have essentially locked us into an ever-more data-rich “moment,” one from which we cannot really escape. The past becomes a few minutes ago; the future a few minutes hence. Of course it’s always always been “now” (as Buddhists will tell you), but now the “now” is far more captivating than ever before. What’s it all mean? Rushkoff explains. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Muzammil Hussain and Phillip Howard, “Democracy’s Fourth Wave? Digital Media and the Arab Spring” (Oxford UP 2013)
Muzammil Hussain and Phillip Howard have authored Democracy’s Fourth Wave? Digital Media and the Arab Spring (Oxford University Press, 2013) which explores the role social media (Twitter, Facebook, and texting) have played in political activism in Tunisia, Egypt, and Lebanon. Hussain is a new Assistant Professor of Global Media Studies at the University of Michigan and Phillip Howard is Professor of Communication, Information, and International Studies at the University of Washington. Through extensive data collection and fieldwork, the authors bring a multi-method and multi-disciplinary approach to their timely subject. They argue that digital activism typically travels through six steps of protest mobilization starting with capacity building and ends with post-protest information war. This is the third book from the Oxford Studies in Digital Politics series featured on the podcast. As with the previous, Political Scientists can learn a lot from the disciplinary perspective brought to the subject of activism from those in Communications. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

David Hochfelder, “The Telegraph in America, 1832-1920” (Johns Hopkins UP, 2012)
In The Telegraph in America, 1832-1920 (Johns Hopkins University Press, 2012), David Hochfelder provides a taut and consistently intelligent history of the telegraph in American life. The book is notable for both its topical breadth—encompassing war, politics, business, journalism, and everyday life—as well as its focused, argument-driven chapters. Hochfelder describes how the telegraph’s important role in the Civil War set the stage for Western Union’s postwar dominance, which in turn provoked persistent efforts to nationalize and regulate telegraphy up through World War I. Hochfelder lingers on two of the telegraph’s principal clients, newspapers and businessmen, focusing in the latter case on the crucial importance of the telegraph-enabled stock “ticker” for modern financial capitalism. The book traces the telegraph’s effect not just on institutions but also the lived experience of ordinary people, who came to hunger for breaking news and real-time stock updates. The patterns of communication established by the telegraph live on, Hochfelder concludes, in the billions of texts and emails sent along fiber-optic cables—our own wire. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Martin Kelner, “Sit Down and Cheer: A History of Sport on TV” (Bloomsbury, 2012)
I have never been to the Super Bowl, and I will probably never will. I’ve never been to a World Cup match or an Olympic event. I’ve never been to the Final Four or the Rose Bowl. I’ve never been to the Stanley Cup playoffs or the Champions League, the Kentucky Derby or the Masters. The only sporting event of consequence that I’ve ever attended was the World Series. It was game two of a series that went the full seven games. My team won that night, I remember. But I don’t recall much else. I was sitting in the top row, far away in the right-field corner. Certainly, it was fun to be there. But I would have seen more of the game if I had watched it on TV. The history of sports is typically told from the perspective of those who were there, at the stadium: the athletes and managers, the spectators, and the journalists who wrote the first accounts. But most fans watch the great events of sport not in person, but from the comfort of their living room sofa. Even when witnessed from this distance, the events are still moving and memorable. We talk about them for decades afterward, recalling that one game, that one play, that announcer’s one call, to our friends and children. So how does this experience of sport’s historic moments, the experience of the fans watching on TV, fit into the story? This is the question that Martin Kelner sets out to answer in his book, Sit Down and Cheer: A History of Sport on TV (Bloomsbury/Wisden Sports Writing, 2012). A journalist and BBC radio presenter, Martin wrote a column about sports on television for The Guardian for the last 16 years. For this book, he interviewed past commentators and producers, and dug through the extensive archives of the BBC, to uncover the history of televised sports in Britain. But the book is also the memoir of a fan–Martin’s recollections of panelists and presenters, the excitement of Cup Final day, and the games of street football narrated with the imitated calls of famous announcers. No matter if you grew up watching Match of the Day or Monday Night Football, Hockey Night in Canada or World of Sport, you’ll recognize the common experiences of sports fans on their sofas. And you’ll appreciate Martin’s account of “the joy of not being there.” For more on the history of sports television, listen to past New Books in Sports episodes featuring former ESPN producer Dennis Deninger and historian John Bloom, who discusses his biography of Howard Cosell. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Robert W. McChesney, “Digital Disconnect: How Capitalism is Turning the Internet Against Democracy” (The New Press, 2013)
Robert W. McChesney, the celebrated political economist of communication, takes the Internet, industry and government head-on in his latest book, Digital Disconnect: How Capitalism is Turning the Internet Against Democracy (The New Press, 2013). Digital Disconnect builds on McChesney’s previous works, spinning forward his scholarship to construct a remarkably current look at the Internet’s corporate and political landscape. “Almost all of the other books on the Internet, some of which are very good, sort of try to take a larger view of it,” McChesney says during the interview. “Because of where I’m coming from, because of my interests, I think that’s the one thing I could inject that draws from my past research, where I can speak with greater authority, that’s really not talked about by anyone else.” McChesney uses the book to argue that the Internet has become a hub of “numbing commercialism,” largely the result of failed government policies. Writes McChesney: “When the dust clears on this critical juncture, if our societies have not been fundamentally transformed for the better, if democracy has not triumphed over capital, the digital revolution may prove to have been a revolution in name only, an ironic, tragic reminder of the growing gap between the potential and the reality of human society.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Vicki Mayer, “Below the Line: Producers and Production Studies in the New Television Economy”
In Below the Line: Producers and Production Studies in the New Television Economy (Duke University Press, 2011), Vicki Mayer provides a major theoretical contribution to media production studies. The book self-consciously challenges the idea of the “TV producer” that industry figures and scholars alike often assume. Mayer traces how the “TV producer” category came to be associated with–indeed defined by–creativity and professionalism. Below the Line upends this definition, through four empirical case studies of largely invisible television production: (1) television set assemblers in Brazil, (2) soft-core video cameramen in New Orleans, (3) reality TV casters, and (4) local cable television citizen regulators. The book weaves a theoretical thread through these ethnographic portraits that are themselves framed by political economic analysis of the industry and the broader economy. What once seemed stable–the idea that TV producers are above-the-line creative professionals–lies in elegantly written tatters by the book’s conclusion. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Henry Jenkins, Sam Ford, Joshua Green, “Spreadable Media: Creating Value and Meaning in a Networked Culture” (New York University Press, 2013)
If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

C.W. Anderson, “Rebuilding the News: Metropolitan Journalism in the Digital Age” (Temple UP, 2013)
Somewhere along the line, C.W. Anderson became fascinated with digital journalism and the culture that surrounds it: engaged publics, social networks, and the challenges to “legacy” media. Rebuilding the News: Metropolitan Journalism in the Digital Age (Temple University Press, 2013) is the fascinating product of Anderson’s research into the Philadelphia journalism scene during the first decade-plus of the 21st Century. Once a thriving hub of traditional journalism, Philadelphia has become a living case study of the collision of digital media practices. Anderson’s ethnographic research and spot-on academic interpretation paints a vivid picture of a sometimes innovative, sometimes meandering journalism scene. Although we are at the beginning of the digital journalism era, in Rebuilding the News Anderson nonetheless walks us through the new ecosystem, what seems to be working, what doesn’t, and where we go from here. “Given all of the pain journalism has experienced in the past decade and a half,” Anderson writes, “it would be a shame to waste this moment.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Dennis Deninger, “Sports on Television: The How and Why Behind What You See” (Routledge, 2012)
Did you watch the game last night? No matter if you live in Australia, England, India, Ontario, or the US, chances are you’ve heard that question today. Televised sports are a constant presence in contemporary culture, providing a common set of experiences and references for people in the workplace, the airport terminal, the dormitory, and even, in the case of the World Cup and Olympics, around the world. As individuals, televised sport shapes our everyday speech and behaviors (anybody ever lift their arms in celebration and mimic the roar of the crowd after tossing trash in the bin?). Our life stories are punctuated by moments of watching sports. Among my own fondest memories are hours at the TV, watching hockey with my grandmother, soccer with my children, the Olympics with my wife, and, on one late winter night, the NFL playoffs with a crowd of American travelers in an East European pub. Whenever I catch the replay of a particular moment from an event I have watched years ago–say the closing seconds of the “Miracle on Ice,” or Ali lighting the torch in Atlanta, or Doug Flutie’s “Hail Mary” pass in 1984–the memories are immediate and vivid. I can remember where I was, and who was with me, when I watched it happen live on TV. The hold that televised sport has on our individual and collective memories is all the more remarkable when you consider that the medium is relatively young. The first nationwide broadcasts of events in the US came only in the 1950s. The Olympics first appeared on television in the mid-Sixties, the same decade that brought the rise of professional football, today the most popular sport on American television. Dennis Deninger recounts this history in his book, Sports on Television: The How and Why Behind What You See (Routledge, 2012), beginning with the first televised baseball game in 1939 and taking the story to today’s round-the-clock, global sport networks. But as the subtitle indicates, Dennis’ book is more than a history. As a longtime producer at ESPN, Dennis offers an insider’s view of how televised sport is programmed and packaged, and the ways in which sports television has shaped our culture. If you’re someone like me, who has grown up watching sports on TV, you’ll learn a lot from Dennis’ book, and hopefully our interview, from why the 1987 America’s Cup was an important event in the history of sports television, to how to prepare for the lights going out at the Super Bowl. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Nick Couldry, “Media, Society, World: Social Theory and Digital Media Practice” (Polity Press, 2012)
In Media, Society, World: Social Theory and Digital Media Practice (Polity Press, 2012), Nick Couldry provides a sweeping synthesis of his important media theory over the last decade. Couldry reassesses his work on media rituals, media power, and the “hidden injuries” of representation in light of cross-cultural diversity as well as the sudden eruption of social media. The book argues convincingly that these theories remain relevant to a social media age, in a rich, chapter-by-chapter engagement with contemporary social theory. Couldry makes a cogent case for a “practice approach” to media studies that treats a wide range of social activity–and not just production or consumption–as media-related and worthy of study. The book is concerned with big themes–social order, justice and power–but also furnishes a toolkit of mid-range theories that deserve to be applied, and wrestled with, in empirical research. Media, Society, World provides a nuanced verdict on the prospects of digital democracy, advances a de-territorialized notion of “media cultures,” and furnishes a theory of media power through a highly original rethinking of Pierre Bourdieu’s field theory. The concluding chapter asks readers to engage with a literature–and a set of questions–that media scholars rarely address: media justice in the context of moral and political philosophy. The book is a major statement from the leading media theorist working today. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Barry Kernfeld, “Pop Song Piracy: Disobedient Music Distribution Since 1929” (University of Chicago Press, 2011)
Have you ever illegally downloaded a song from the internet? How about illicitly burned copies of a CD? Made a “party tape?” Bought a bootleg album? You may have done these things, but have you purchased a bootlegged song-sheet? In Pop Song Piracy: Disobedient Music Distribution Since 1929 (University of Chicago, 2011) Barry Kernfeld fills us in on the history of disobedient music reproduction and distribution since, well, before the advent of recording technology. Along the way he discusses the above mentioned disobedient distribution techniques along with a few others: fake books, music photocopying, and pirate radio round out the book. Kernfeld suggests that the history of pop music piracy is never ending, with battles of different types of disobedience taking similar forms: the music “monopolists” (song owners) attempting to enact prohibitions on illegal production and distribution, the failed containment of said production and distribution systems and, finally, the assimilation of disobedient forms into the mainstream production and distribution industries. Barry Kernfeld is on the staff of the Special Collections Library of the Pennsylvania State University. He is the author of The Story of Fake Books: Bootlegging Songs to Musicians and What to Listen for in Jazz, and he is the editor of The New Grove Dictionary of Jazz. He is also a professional jazz saxophonist playing in Jazza-ma-phone and a clarinetist in local musical theater productions. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Marshall Poe, “A History of Communications: Media and Society from the Evolution of Speech to the Internet” (Cambridge UP, 2011)
It is not every historian who would offer readers an attempt to explain human nature. In A History of Communications: Media and Society from the Evolution of Speech to the Internet (Cambridge University Press, 2011), Marshall Poe does just that. At the same time, Poe guides readers through the history of communications media from the origin of speech through the culture of the Internet, and provides us with a carefully-articulated theoretical framework for explaining why successive media arose when and where they did, and how they have shaped the way people understand and organize themselves. The book is structured with extraordinary care, but doesn’t let that structure overwhelm the vibrant collection of examples, tales, and (occasionally quite funny) anecdotes along the way. Poe’s writerly voice is wonderfully engaging and colloquial, and he has given us a volume that is full of opportunities for critical reflection on the possibilities of interdisciplinary scholarship across the arts and sciences. Give the interview a listen. In addition to being an account of an ambitious project with potentially wide-ranging implications for many fields, it’s also a rare opportunity to hear the interviewer interviewed. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Ann M. Blair, “Too Much To Know: Managing Scholarly Information before the Modern Age” (Yale University Press, 2010)
Chewing on raw turnips and sand, keeping both feet in a tub of cold water, reading with just one eye open (to give the other a chance to rest) and sleeping only every other night: no, I am not describing the typical life of a pre-tenure professor trying to get her book finished. Instead, these are just some of the sacrifices that compilers made in order to produce some of the most massive reference works in early modernity. In a work of extraordinary depth that ranges from antiquity through the eighteenth century (with stops in China and the modern world of the internet along the way), Ann Blair guides readers through the landscape of information management of early modern Europe. Too Much To Know: Managing Scholarly Information before the Modern Age (Yale University Press, 2010) is many things at one: a richly textured history of early modern dictionaries and other reference works; an exploration of the emergence of the textual technologies like indexes that aided navigation through early modern texts; and a collection of stories about the lengths to which early modern authors would go to collect and manage information before the era of searchable word processing documents. Too Much To Know is a garden of paper, ready for harvesting by readers interested in a wide range of fields from book history to information technology to religious studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Robert Lane Greene, “You Are What You Speak: Grammar Grouches, Language Laws and the Politics of Identity” (Delacorte Press, 2011)
Isn’t it odd how the golden age of correct language always seems to be around the time that its speaker was in high school, and that language has been going to the dogs ever since? Such is the anguish of declinists the world over, pushing the commercial success of language-bashing stocking fillers. But what’s the real reason that we get hung up on greengrocers’ apostrophes and the superiority of certain language forms over others? Robert Lane Greene‘s premise is that for those who hold up the standardised variety as the one true voice, the authority of the prestige language is not about words and rules, but about the perceived superiority of the people who use it. Hand-wringing over glottal stops and ‘ain’t’ contractions obscures attempts to define ‘us’ and distance ‘them’, and is a tool to support class, ethnic, or national prejudices. Lane’s new book You Are What You Speak: Grammar Grouches, Language Laws and the Politics of Identity (Delacorte Press, 2011) gives an overview of these traits and then focuses on situations in which linguistic policy has had huge political consequences or where civil unrest is manifested in language laws. We learn about the imposition of Afrikaans and the riots that marked the beginning of the end of apartheid, how Ataturk imposed a whole new way of using Turkish on his people, and why Catalan nationalism is back on the boil. I talk with Lane about small things like prepositions as well as weightier issues such as the oppression of minority groups and why George W. Bush’s southern accent may have done him a few favours. We touch on people’s deepest insecurities about the language they use and how bemoaning the loss of the glory days is a popular sport in language as in many other domains. We talk about Arabic, Catalan, French and Hindi. Lane busts a few language myths for us – not least that there is no such thing as a truly primitive language – and expands on his book which gives a comprehensive tour through history and politics across time and space. All this is done from the standpoint of languages and the societies that speak them. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Daniel Veidlinger, “Spreading the Dhamma: Writing, Orality, and Textual Transmission in Buddhist Northern Thailand” (University of Hawaii Press, 2006)
New media technology changes culture. And when it comes to religion, new technology changes the way people think and practice their traditions. And while we usually think of technology as some new gadget or machine, there was a time when the written word itself was a new technology, and this had a profound impact how Buddhism was practiced in South and South East Asia. This is the subject of Daniel Veidlinger‘s new book, Spreading the Dhamma: Writing, Orality, and Textual Transmission in Buddhist Northern Thailand (University of Hawaii Press, 2006). In today’s interview, the inaugural show for the New Books in Buddhist Studies channel of the New Books Network, we talk with Prof. Veidlinger about his book and the way some other books changed Buddhism in Thailand. The “other books” we’ll be talking about, of course, are the books of the Buddhist canon, a collection of texts that when printed today runs some 15,000 pages. A millennia ago, however, these texts were carved into palm leaves and just as likely to be memorized as read or studied. Daniel Veidlinger is an assistant professor in the Department of Religious Studies at California State University, Chico. You can learn more about his work in this podcast from the Institute of Buddhist Studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Ian McNeely, “Reinventing Knowledge: From Alexandria to the Internet” (Norton, 2008)
We don’t think much about institutions. They just seem to “be there.” But they have a history, as Ian McNeely and Lisa Wolverton show in their important new book Reinventing Knowledge. From Alexandria to the Internet (W.W. Norton, 2008). The book deals specifically with institutions in which knowledge has been created, preserved, and transmitted: the library, the monastery, the university, the Republic of Letters, the academic disciplines, and the laboratory. In clear, readable and spicy prose, McNeely and Wolverton show how each of these institutions was created, how they developed, and how they have been molded to novel purposes in successive ages. Reading Reinventing Knowledge is especially enlightening in that it demonstrates an important fact about history: the present is always assimilating and transforming the past. As McNeely and Wolverton show, our beloved “ancient” institutions are actually quite modern in their form and function, if not name. What we call a “university” would be unrecognizable to a “university” student of the 15th century. It turns out that the more things change, the more they change, though we tend to call them by old names. This is a terrific book, a model for the way popular history should be written. It should find a wide audience. Go buy it. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications