My Digital Farmer Podcast

You don't have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it's time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you've ever thought: "I don't want to be annoying." "If they didn't buy, maybe it's me." "Good products should just sell themselves." You're not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We uncover what's going on behind the thought, and reframe a new way of thinking about marketing -- one that positions you as a servant leader to your customers. Resources: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. 👉 Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:5ecbc24c-8084-46d8-a27a-95f233051ad6-17" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> Are you selling a product… or are you selling an offer? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you've ever felt stuck thinking, "I just have this product… how do I sell it?" this episode will open your eyes to a whole new way of thinking about marketing. You'll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring https://directory.libsyn.com/episode/index/id/28288169 Ep 334 – The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215 FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to over 15 marketing projects like: -Creating a promotion calendar that drives consistent sales -🛠️Setting up & optimizing your Google Business Profile -Writing high-converting emails (nurture, promotions, onboarding) -Auditing & improving your sales funnel -Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn't buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn't tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a small unanswered question stops them from moving forward. If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the questions your marketing isn't answering. In this episode, I'm unpacking the concept of customer objections and why understanding them is one of the most powerful marketing skills you can develop as a farmer. You'll learn: Why FAQs and customer objections are basically the same thing The most common questions farm customers ask before they buy Where in your marketing you should be answering these questions How unanswered objections quietly kill sales When you start intentionally addressing the questions your customers already have, something powerful happens… Your marketing becomes clearer. Your customers feel more confident. And sales become easier. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn't random. It was happening because of how I positioned the promotion before it ever opened. That's when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to generate revenue. But they can also be powerful email list growth engines -- if you structure them intentionally. Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them. In this episode, I unpack: Why most farmers unintentionally leave this opportunity on the table How to rethink the "runway" before you open the doors Why insider access can transform your email list into a VIP club And how this strategy works whether you're selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences If you want to know exactly how to structure this strategy for your next launch, you'll need to listen in. Resources Mentioned in This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. 👉 Learn more and enroll at: www.mydigitalfarmer.com/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you're thinking: "I KNOW I should email my list… but what on earth do I say this week?" In this episode, I'm pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don't start with "content ideas" at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you're looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why leading with a simple, relatable story is often the difference between an email people skim… and one they actually look forward to opening. I share: How to think in parables, metaphors, and everyday object lessons Real examples of emails I've written that started with ordinary moments The creative prompts I use when my brain feels totally empty A simple habit that trains your eye to notice stories all week long (before you ever sit down to write) If you've ever thought, "I don't have anything interesting to say," this episode will change how you see your own life (and your email content) completely. Resources Mentioned In This Episode: 50+ Email Writing Prompts for Farm Businesses: Not sure what to say in your weekly farm email newsletter? This free download gives you 50+ email writing prompts designed specifically for farm businesses, so you're never staring at a blank screen again. 👉 Download here: www.mydigitalfarmer.com/emailtopics What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear "try-this-first" experience, and a sense that this wasn't just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, "You need to come on the podcast and walk us through what you're building." In today's episode, Allan shares the story of how a retired law enforcement officer turned a small goat milk soap experiment into a growing direct-to-consumer product line — and the lessons he's learning along the way about customers, offers, pricing, and repeat sales. This is a real, grounded look at what it actually takes to move from "I make a thing" to "I'm building a business around a thing." In this episode, we explore: The power of starting with one simple "Plain Jane" product How customer feedback shaped new scents, bars, and product types Where most of his customers come from right now What he's doing to collect emails and stay in touch with buyers Lessons from selling at bazaars, markets, and in-person events What's become clearer in his business since joining Farm Marketing School If you sell handmade products, farm goods, or any physical product direct-to-consumer, this episode will give you a realistic picture of what growth looks like. Meet Our Guest: Allan Laird Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, they now tend to about 15 acres of land. They raise Highland cattle, hogs, and poultry, and maintain sustainable pasturelands. Committed to sustainable farming, they render fat by-products from their hogs into lard, which they use to craft goat milk soap. What began as a hobby for friends and family is now evolving into a promising business venture. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never m

Have you ever stared at your farm's website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It's where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won't stick around. In today's episode, I'm breaking down a simple framework for what actually belongs on your farm's website homepage—so it's clear, strategic, and helps turn visitors into customers. We're talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action. You'll learn my "pancake stack" framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more). If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 19 – The Copywriting Sales Formula: PASTOR - Learn more about how this acronym can help you put your website home page "stacks" in the right order. Ep 9 – The Anatomy of a Great Lead Magnet- Not sure what a lead magnet it? This deep dive training will reveal it all. Ep 39 – Formula for a Perfect Tagline - use this episode to find your home page's header tagline Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you review this project! https://mydigitalfarmer.com/websitemistakes 👉 Website Home Page Makeover - Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge. It walks you through rebuilding your homepage using this exact framework, including: Section-by-section guidance Copy prompts Layout examples A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here: 👉 https://mydigitalfarmer.com/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join he

What if your farm didn't have to "scale up" to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong "gateway product" to anchor your marketing Why slow food, intentional processes, and values-based pricing actually work And how storytelling — not hustle — fuels her business growth If you've ever wondered whether there's another way to farm besides "bigger, faster, more," this conversation will feel like a deep exhale. Meet Our Guest: Claire Troemner Today's guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan. Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots. She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan's Upper Peninsula. Follow & Connect with Claire Farm Website: https://troemnerfarm.com Instagram & Facebook: @troemnerfarm The Dish Interview Series: Instagram & Facebook: @dishtheup Website: https://dishtheup.com Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank you to our Podcast Sponsors! Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing, and cart-open strategy The promo email sequence I used, and how I came up with content topics The role of FAQs, social proof, urgency, and bonuses How I organized everything into a master Google Doc so I could use it next year And how I used ChatGPT to speed up writing This is a nuts-and-bolts, copy-the-framework episode. Listen here. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here. Want the actual promo materials I wrote for this promo? Inside Farm Marketing School, I've now uploaded the entire Chicken + Pork Share Promotion Google Doc, including: ✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: "Can you send over your media kit?" And I froze. I didn't have one. I wasn't even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today's episode, I'm joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we're diving into something just as practical -- and often overlooked: 👉 The farm media kit. I'll be honest: I treated this episode like a little bit of free consulting, and took lots of notes. A media kit is one of those things farmers think they don't need… Until the moment they really do. In this episode, Erika breaks down: What a media kit actually is (in plain language) Why it's not the same as your website or About page When it becomes useful (spoiler: earlier than you think) And how it can quietly open doors to opportunities you didn't even know you were eligible for If you've ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you. Meet Our Guest: Erika Tebbens Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com Resources Mentioned In This Episode: Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference - Listen here for Erika's last guest appearance on the show! Download a Free Media Kit Checklist & Template -- courtesy of TastetheLocalDifference.org -- Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Canva.com -- This is a free graphic design platform, and it has templates for Media Kits! Do a search for "Media Kit" in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You'll have a basic Media Kit done in no time, and you can simply download the PDF. Thank you to our Podcast Sponsors! Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

This week on the podcast, I'm pulling back the curtain on something I've never shared publicly before… Inside Farm Marketing School, we've been doing a powerful three-month deep dive on rewriting your money story -- and today, I'm releasing one of those private "members-only" private podcasts here on the main feed. This is Episode 2 of that private series, and it's all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves. You'll hear stories from my own life, teaching rooted in two incredible books, and a practical framework for noticing where your money feels light, joyful, and aligned… and where it feels heavy, tight, or full of fear. Whether you're a farmer, maker, or small business owner, today's episode will help you see your relationship with money with completely new eyes. In This Episode, You'll Learn: The difference between Happy Money and Unhappy Money Why money carries emotional energy — and how it mirrors what you believe about yourself What Lynne Twist means when she says "money is like water — it's meant to flow" Real-life examples of "flow" on the farm (and where it gets stuck!) Why receiving money with gratitude is just as important as giving it How scarcity sneaks into everyday transactions without you noticing A simple 3-part weekly practice to begin shifting your money mindset today I invite you to join us in FMS and experience your own breakthrough when you do this powerful work. 📚 Resources Mentioned in This Episode 📖 Happy Money by Ken Hondahttps://amzn.to/3MpVqvU 📖 The Soul of Money by Lynne Twist https://amzn.to/4cUrXKT These two books form the backbone of today's discussion — one exploring the emotional tone of money, the other the spiritual truth of sufficiency. Thank you to our Podcast Sponsors! Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you. Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm). We'll talk about: Why customers go quiet (and why it's not personal) What a win-back campaign actually is (and what it's not) Why win-backs are much easier than most farmers think How a single win-back campaign can become a reusable asset you run year after year This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics. If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including: How to identify cold customers How to build your win back offer How to set up tags and automations in your email provider How to write the emails (with templates + AI prompts) How to turn win-backs into a repeatable, yearly system 👉 If you want the how-to, not just the why, that's where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Every January, we're told to start fresh by setting goals, building plans, and fixing what didn't work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I'm inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business. I share: Why one word is often more powerful than a long goal list How to discern your word (not the one you think you "should" choose) How I'm personally exploring the words abundance and enough this year Simple, non-overwhelming ways to actually live into your word all year long Homework Assignment After listening, take 15–20 minutes to reflect on these questions: What themes keep showing up in my life right now? What feels like it's being invited to grow or heal this year? What word feels grounding, expansive, or gently challenging -- rather than forced? Then: Write your word somewhere you'll see it often Choose one simple practice that helps you live into it (a habit, a reminder, a question, or a boundary) Let me know what your word is @mydigitalfarmer on Instagram! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure - I referenced this episode as the place to learn my end-of-year goal setting process. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we're doing it farm-style. Today's episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we're singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You'll laugh. You'll nod your head. And you'll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset. Think of this as a "greatest hits" episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize. Each "day" of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper. By the end, you'll have a full "12 Days of Christmas" marketing checklist — PLUS a clear roadmap for what to work on next. It's fun. It's educational. It's actionable. Are you ready?!!... Let's sing the song together. 😉 I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive! Twelve Google Reviews Ep 128: Why You Need to Be Getting Google Reviews Eleven Monthly Offers Ep 85: How to Plan Your Promotional Calendar Ten Social Media Template Posts Ep: 159 EIEIO! What to Post on Social Media Nine Product Badges Ep 151: Creative Badges for Your Product Descriptions Eight Value-Added Products Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine Seven Coupon Codes Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1) Six Emails (In a Nurture Sequence) Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List Five Content Pillars!!! Ep 23: Finding Your Brand's Content Pillars Four Marketing Peaks Ep 85: How to Plan Your Promotional Calendar for 2021 Three Key Metrics to Track Ep 50: Three ways to Increase Your Revenue Two Engaging Lead Magnets Ep 9: The Anatomy of a Great Lead Magnet One Weekly Email with Insanely High Open Rates! Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About) Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework. If your farm sales feel random and hard to predict, it's not because you're bad at marketing — it's because you don't have a system. In this free 1-hour webinar, I'll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You'll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—i

When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn't budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to finally pull back the curtain and answer the question I get asked all the time: "Is this right for me?" In today's episode, I'm giving you a full behind-the-scenes tour of Farm Marketing School — what it is, how it works, who it's for, and why it transforms the way farmers show up in their business. I walk through our monthly step-by-step projects, the templates and swipe files inside, the coaching support, the community, and the special Money Mindset focus we're diving into this winter. If you've ever wished you could feel more confident and competent in your marketing — like you finally had the tools, structure, and support to stop winging it — this episode will help you see what's possible. Join Farm Marketing School here! ==> www.mydigitalfarmer.com/enroll Bonus Free Webinar I mention this in today's episode! Register for my Sales Funnel Framework webinar at www.mydigitalfarmer.com/webinar to learn the eight parts of a marketing system that actually drives recurring sales. This is very similar to the "Sales Funnel" workshop that I ask all my FMS students to watch FIRST inside of the school! So it's like getting a free sneak peek of my FMS workshop. When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You'll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty's journey shows that great marketing isn't about doing everything. It's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm's USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She's passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from. Learn more at www.LonelyLaneFarms.com Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ⬇️ Inside this episode, I share: 💥 The two-week pre-launch runway that built massive anticipation 💥 How I used urgency + scarcity (ethically) to drive immediate action 💥 The offer structure that turned "maybe later" into "yes, now!" 💥 Why building repeatable marketing systems is the real secret to success 💥 My key takeaways from this year's campaign results and what I'll improve next time This is my annual CSA launch debrief, and it's packed with hard-won insights you can apply to your next promo. 👩‍🏫 Want to learn how to build this exact launch system? The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers. This campaign system used to be a $150 standalone course... Now? It's a click away inside the member library. 🎉 We're diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us! 👉 Learn more at www.mydigitalfarmer.com/FMS Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo." But guess what? It's not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there's money sitting on the table right now for your farm. In this episode, I'm showing you how to grab it. In this week's episode, I'm giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You'll learn: 🥕 How to theme your offers around gratitude, comfort food, and giving 🎁 Creative ideas like "Feed the Need Bags," "Thanksgiving Sides Boxes," and "12 Days of Local Goodness" bundles 💡 How renaming or retagging your products can make them feel brand new 🕯 Smart ways to use Local Line's features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast 🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!) Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by. Want more plug-and-play offer formulas you can use all year long? 👉 Grab my free guide: www.mydigitalfarmer.com/offer Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

This week's episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: "As our season ends in December and the next CSA won't begin until spring, I'm wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don't continue?" If you run a CSA, you've probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don't renew? In this episode, I unpack exactly how I manage my own CSA group, what's worked, what hasn't, and share a roadmap to help you decide what's best for yours. Because your Facebook group isn't just a communication tool… it's a connection tool. It's what helps people feel like they belong; and when they belong, they stay. In this episode, you'll learn: The real purpose of your CSA Facebook group (hint: it's about building community, not just sharing logistics) The three main ways to manage your group at the end of the season -- and the pros and cons of each Why I now keep my group open year-round and DON'T remove non-members How to keep engagement alive through the off-season How to position your Facebook group as a perk of membership Why "grooming" your group matters, and what to do with members who don't renew This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What's the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You'll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by product type (veggies, meat, flowers, cheese) A step-by-step checklist to build your own referral system this month PS: Want to build systems like this for your farm? Join us inside Farm Marketing School this winter where I'll be helping my students build out a simple referral element in their business step by step. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 334 The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215 Ep 319 How to Create a VIP Customer Strategy for Your Farm Part 1 https://directory.libsyn.com/episode/index/id/36953035 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won't have more until 2027. She came to our group coaching call in full-on panic mode: "How do I keep selling when I don't have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?" The coaching that followed turned into one of the most powerful conversations we've had inside FMS. In this episode, I'm pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear—because even if you don't sell beef, I promise you… this conversation is about YOU. We'll explore: ✅ Why making assumptions about your customers will keep you stuck ✅ How scarcity can actually make your product MORE valuable (if you position it right) ✅ The mindset shift every farmer must make if they want to grow and evolve ✅ How running out of product might be the very thing that leads to your next breakthrough offer This episode will challenge the way you think about "problems" in your business—and may just help you see your current roadblock in a totally new way. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn't recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time. I wish I'd adopted this sooner. In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead of starting from scratch each season. I'll show you how to systematize your promotions so they become as routine as planting cucumbers in May. You'll walk away with permission to simplify and a plan to do it better next time — by doing what you already know works. This episode is a quick but powerful reframe for farmers who feel like marketing is always "starting over." Don't miss it. Homework Challenge 🎯 Your challenge this week: Pick ONE promotion from this past season that worked well — and save it in a place where you can easily find it next year. Label it. Archive the emails. Screenshot the social posts. This is your first rinse-and-repeat system. You're building your marketing vault. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today's episode, I'm auditing one of those unicorn emails — and I'm showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch. It's rare to find something this clean, so I knew I had to share it with you. 🎯 What This Episode Teaches If you've ever wanted to know how to write an offer that people can't ignore, you'll love this episode. I break down: The exact copy of the email that hooked me (you can read it below too) Why the structure and language worked so well The different "buying triggers" this brand used to drive conversions How you can take these same elements and use them in your own farm emails or product offers Why stacking motivators is a marketing superpower Once you start to see the building blocks of a great offer, you'll never look at marketing emails the same way again. Want to build better offers for your farm? Check out my workshop inside Farm Marketing School: "Build a Better Offer" — where I teach you the core offer formulas, how to increase average order value, and how to create compelling urgency (without feeling slimy). Join the membership and get instant access here: www.mydigitalfarmer.com/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Most farmers try to push the "big sale" first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You'll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You'll discover: What a gateway offer is (with examples for veggie, meat, flower, and value-added farms) Why small, low-risk products are often your most powerful marketing tool How to position and promote your gateway item online and at the farmers market What to do after a customer buys it to lead them deeper into your product ladder A mindset shift that will help you stop seeing small sales as a loss—and start seeing them as an investment Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don't. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales. You'll learn: Why testimonials are one of your biggest marketing levers The catch-22 most beginner farmers fall into (and how to break it) A simple script + 5-step plan to get your first reviews fast What to ask for (written, photo, video, or all 3!) Where to use testimonials for maximum impact P.S. Want my full testimonial playbook? It's inside the Social Proof Project in Farm Marketing School → mydigitalfarmer.com/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ever wonder what it's really like inside one of my monthly FMS coaching calls? In this episode, you'll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What's clogging the sales pipeline in their direct-to-consumer model How to build a product ladder that bridges the pricing gap Why their quirky Chicken Bingo event is a marketing goldmine Why the fear of running out of product can actually work in your favor Ideas for leveraging social proof, storytelling, and list-building Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: Edwards Family Farm -- I reference Stacie's awesome online store offerings, as an example of how to set up your product listings. Click on their store button to go to their Local Line store to see how it's done! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You'll learn: Buzzwords that create urgency, desire, and trust How to use the "suggestive sell" and assumptive close Upsell, downsell, and cross-sell phrases that increase cart size Tips for building rapport that turns browsers into regulars How to train your team to say the right things—without being pushy Listen to the episode here! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Links Referenced in the Episode: Grab my Freebie for this episode! I put together my suggested customer dialogue/sales phrases from this episode into a document you can download here. Print it out and study it! Pick out one phrase each week and "practice" it. Soon you'll have a toolkit of phrases you're comfortable using. 232 How to Use Mirroring to Close More Sales -- I talked about this episode! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Ever wonder what a farmer actually posts on social media every week? In this episode, I'm pulling back the curtain. You'll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I'll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It's not random. It's not last-minute. And it only takes me 30 minutes a week—because I've built a rinse-and-repeat content system that works. In this episode, you'll learn: Seven of my actual posts—including real captions, images, and CTAs The post categories I rotate through to stay consistent and engaging How I subtly layer in education, sales, storytelling, and list-building My weekly planning process that keeps me from burning out or going silent Listen to the episode here! Want My Real Post Copy? If you liked this peek behind the curtain, you'll love what's inside Farm Marketing School. Inside the Social Media Planning Project, you'll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round Subscribe to FMS for a month and take my SM Planning Project! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today's episode, I'm breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more. These aren't complex. In fact, some are as simple as renaming a product or repositioning it for a new use. Here are the ideas we share in this episode, that you can start testing right away! Change the product shape or format to unlock new use cases Sell the benefit, not the product (think: gut health, energy, mood) Bundle and sample to encourage discovery Create new occasions to increase purchase frequency Tie products to identity and lifestyle for emotional resonance Try one of these ideas this week and see if it sparks new customer interest or encourages a repeat purchase! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if you stopped hiding your "sold out" signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because "Sold Out" sends a message—actually, several. And in this episode, I'm going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that's exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL's It's a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You'll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base. Because here's the truth: these kinds of media moments can't always be planned. But you can plan how to leverage them. In this episode, you'll learn: How to prep your talking points so you're not caught off guard Why you ALWAYS say yes to these opportunties. What props, swag, and soundbites help visually tell your farm's story The subtle cues that make you look confident on camera (even if you're nervous) How to use your 5 minutes of fame to build long-term brand equity. Why you might not be getting these media opportunities... How these moments also benefit your current customer base! Post-interview marketing moves that generate buzz and leads Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don't know how to make it work for their brand. This episode will help you be ready when the spotlight shows up. BONUS RESOURCE: Watch our TV segment See the 5-minute clip from WTOL's It's a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: See the 5-minute clip from WTOL's It's a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube Try using past media appearances into your evergreen marketing funnel content. You could put the link to the appearance in an email nurture autoresponder sequence! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

When most people think about farm merch—aka swag—they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But what if I told you that farm swag is one of the most underutilized marketing tools in your farm business? Swag isn't just "extra." It's strategic. Done right, it becomes a walking billboard… a conversation starter… a loyalty builder… and a bridge that turns casual customers into brand superfans. In today's episode, we're sharing 20 different ways you can use your farm merch to support some of your bigger marketing goals. Find one of these ideas and implement it! Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode Ep: 319 How to Create a VIP Customer Strategy for Your Farm Part 1 Ep 320 How to Create a VIP Customer Strategy for Your Farm Part 2 What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Take the 7 Day Instagram Stories Challenge! Inside Farm Marketing School, I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It's a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you'll feel confident and creative -- like IG Stories is actually fun. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They're fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional and strategic, this episode will give you the clarity and the pep talk to start. Your challenge this week: 1. Pick one new Instagram Story idea from this episode 2. Post it to your Stories today. Want help with the tech side? Join my new 7-Day IG Stories Challenge inside Farm Marketing School. Join FMS here Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Take the 7 Day Instagram Stories Challenge! Inside Farm Marketing School, I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It's a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you'll feel confident and creative -- like IG Stories is actually fun. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if your next high-converting Facebook ad wasn't something you had to invent from scratch—but was already hiding in plain sight on your farm's social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks—at an incredible cost of 60 cents per lead! You'll learn the story behind this happy accident, and how you can use the same strategy to build your list without reinventing the wheel. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. Here's the caption for the high-performing Facebook ad featured in this episode's case study: "Can I buy your produce if I'm not a CSA farm member?" We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌 Here's how it works: 📝 Step 1: Join our weekly "Can I buy your produce if I'm not a CSA farm member?" We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌 Here's how it works: 📝 Step 1: Join our weekly Availability List. 👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up. 📩 Step 2: Each Saturday, we'll email you our product availability list (what's fresh + in season!). 🛒 Step 3: Place your preorder anytime over the weekend using our online store. You'll get to choose from our 3 pickup locations when you check out: • Sylvania – Tuesdays 5:30–6:30 PM • Elmore – Tuesdays 5:30–6:30 PM • Perrysburg – Thursdays 5–6:30 PM 📦 Step 4: We pack your order to spec and bring it to your pickup site on your chosen day. 🥕 You go home with beautiful, just-picked produce from a local organic farm. Win-win. So YES — you don't have to be a CSA farm member to enjoy our veggies. Just sign up, shop when you want, and enjoy the best of the season. We'd love to feed you. 💚. 👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if there was a way to instantly get in front of new customers who are already primed to trust you? In today's episode, we're digging into the power of collaborations—one of the smartest and most underused marketing strategies for farmers. You'll hear real-life examples of creative partnerships that drive sales, grow your audience, and build deeper community connections—without spending a ton of money. What You'll Learn What a collaboration looks like in farm marketing (with tons of inspiring examples—from mocktail nights to pop-up dinners to recipe card partnerships). How to "borrow the trust" of another brand's audience (and why that matters!). Simple, low-lift collaboration ideas you can try this season—online and in person. How to plan, pitch, and execute a collaboration that actually helps both partners succeed. The key mistakes to avoid when collaborating (so you don't waste time or burn bridges). Smart ways to turn a one-time collab into a recurring campaign. Today's Podcast Guest: Erika Tebbens, Taste the Local Difference Erika Tebbens is the Director of Impact at Taste the Local Difference and a marketing expert with twenty years experience running businesses of all kinds, including farming and beekeeping. TLD is a woman-owned and woman-led marketing agency for purpose-driven food and farm businesses. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant for entrepreneurs. 👉 Learn more at LocalFoodMarketing.com Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode Local Food Marketplace Resources page -- this is a great place to go and look for tools, downloads, swipe files, marketing templates, and webinar trainings. This is built and designed for farmers and local business entrepreneurs in the food space! The Farm Marketing Plan Checklist -- Erika references this in today's podcast. Grab it here! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

If your farm sells bulk meat, you've probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That's a long time to keep someone excited, informed, and connected. But what if that "dead zone" in your customer journey could actually become your secret weapon for building loyalty, reducing buyer's remorse, and increasing repeat purchases? In this week's episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a powerful customer nurture path between signup and delivery. Whether you sell bulk beef, lamb, pork, chickens, or even a CSA share—this episode is packed with insights that will help you design better communication touchpoints that educate, reassure, and delight your customers. Today's Podcast Guest: Breann Detweiler Breann Detweiler is a pastured meat farmer from Chesapeake Valley Farm in Pennsylvania, who raises beef, pork, and chicken—and runs a bulk meat program that serves dozens of families each year. She's focused on improving the customer experience and building systems that scale. In this episode, Bre lets you peek behind the curtain as she and I brainstorm and refine her strategy to build a better post-purchase nurture journey. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms Helpful Links Mentioned in This Episode Chesapeake Valley Farm -- Breann Detweiler is the farmer featured in today's episode, and this is her farm! If you'd like to learn more about her business, check out her website. ChatGPT — we used this AI tool on the coaching call to help brainstorm and draft Bre's success path. Shared Legacy Farms CSA Academy -- This is an example of a "success path" resource I provide for my own CSA members. I created a digital resource library of ALL the veggie fact sheets, video tutorials, and even a mini-course around the Instant pot and "How to Succeed as a CSA member." If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of helping a CSA customer. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription. What email provider do I use? In this episode, many of the ideas we brainstormed were going to be built inside an email autoresponder. I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer!

Last week we mapped out what your farm's VIP program could look like. This week, it's time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy software Whether VIP status should be permanent—or something your customers have to maintain How to coach your audience into becoming VIPs using strategic communication Sneaky-smart ways to build FOMO and drive more purchases Real-world examples of perks that delight and reward your best customers 💡 Plus: I've created a free worksheet to help you plan your own VIP tier. 👉 Download it now at www.mydigitalfarmer.com/vipworksheet Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. 🎧 Missed Part 1? Go back to [Episode 319] if you haven't listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School Marketing doesn't have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms Helpful Links Mentioned in This Episode Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. Shared Legacy Farms CSA Academy -- I mention this resource library that I built (and make available to all my CSA members). If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of providing a "perk" for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 313 Building Systems and Automations into Your Farm Business Using Zapier (with Glen Young) - Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations! VIP programs are an ideal target for automation! Download Glen's 5 Simple Farm Automations (No Coding Required). Episode 314 The Power of a Beta Test in Marketing -- I mentioned this in the episode. Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer!

Have you ever walked into a place so often that the staff knew your name—and your order? There's something magical about being recognized and treated like a regular. It creates loyalty. That's the idea behind a VIP strategy—and your farm needs one. In today's episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm's most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You'll learn: Why your business needs a VIP strategy What behaviors to track to spot your most loyal customers The kinds of perks that work best (by farm type!) And how to design a VIP tier that feels intentional and doable 💡 Plus: I've created a free worksheet to help you plan your own VIP tier. 👉 Download it now at www.mydigitalfarmer.com/vipworksheet 🎧 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School Marketing doesn't have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in Farm Marketing School, starting June 1st. Do you need help creating a 30 Day plan for social? Come inside and learn how to build a repeatable system that feels intentional and easy. Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! And remember… I believe in you. 💛

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to your online store, this episode gives you a playful framework to experiment with a feel-good promo that builds momentum right when your energy (and your customers') might be waning. 💡 And yes... I even show you how I used ChatGPT to brainstorm all the ideas—plus the exact prompt you can use too. Your Challenge of the Week: Choose one of the 8 giveaway ideas from the episode and commit to doing it on July 14th. Make it simple. Make it FUN. Watch how it energizes your brand and builds connection with your audience. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode Take my ChatGPT Challenge to get introduced to the potential of this tool. Each day, I give you a sentence to copy/paste into the Prompt Box in ChatGPT. All you do is paste it and hit "enter" -- and see what comes out! It will blow you away and get you feeling less scared about this platform. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com 💛 Support the Podcast: If you got value from this episode, leave me a review on Apple Podcasts or Spotify. It helps more farmers find the show! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they're worth? In today's episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that's redefining how local food gets sold. Their innovative "farm stop" model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250 producers, and the key marketing strategies they use to build customer loyalty, increase store visits, and grow the local food economy. We also dig into his best advice for small farmers looking to improve their marketing—without burning out. If you're a local food lover, a farm marketer, or someone looking for a replicable retail model that actually works, this episode will stretch your thinking in the best way. Podcast Guest: Alex Blume, Marketing Director for Argus Farm Stop Alex Blume is the Marketing Manager for Argus Farm Stop, a 7-day a week market stocked exclusively with products from local farmers and producers. Alex has been leading the marketing team at Argus Farm Stop going on two years now, and has been with Argus Farm Stop since 2022. Before that, Alex worked on the Whitney Farmstead, a regenerative ranching and maple sugaring farm in Ann Arbor. Alex comes originally from Dallas, Texas, where he worked in the local music industry as a promoter after received a double major in Music and Marketing at Southern Methodist University. In his work, Alex tries to increase the reach and accessibility of local produce and products that strengthen the community around us to a wider and more diverse audience. Argus Farm Stop website: https://www.argusfarmstop.com Follow them on Instagram: @argusfarmstop Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode Argus Farm Stop offers free monthly webinars and an annual conference if you're looking to replicate their model. To learn more, visit their website. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Have you ever noticed how your mid-tier product seems to sell the best? That's not an accident. This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still felt good about spending that much. There's a fascinating bit of sales psychology called the "compromise effect"—and today, we're going to unpack what it is, why it works, and how you can use it to increase sales of specific items in your farm's product suite. Your homework is to practice what you learn in today's episode and create 3 tiers of offers for this upcoming weekend. See if it doesn't double your sales!! Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in Farm Marketing School, starting June 1st. Join us inside as we play in the social media sandbox, practice certain posts, and along the way, BUILD OUR 30 - Day Social System we can re-use every month! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Episode 311 of the My Digital Farmer Podcast with Stacie Edwards was referenced in today's show. Stacie uses a LOT of store categories, and I read off ALL of them in this episode to give you inspiration for your own. I suggest you combine this tip with the idea of creating 3 tiers within your different categories, to point to the comromise offer. Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That's what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we're talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn't just a courtesy… it's a powerful moment in your customer's journey. 🎧 I'll show you how to turn this overlooked space into a marketing asset that educates, delights, and nudges your customer toward their next step with your brand. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in Farm Marketing School, starting June 1st. Want help learning how to figure out what to post each day throughout the week, so that you attract your ideal customer and get them to buy? Then jump inside FMS and take our live 14-day social media challenge! Each day, you'll get a prompt to help you post relevant content, AND along the way, I'll show you exactly how to build out your social planning SYSTEM, so that you can do it every month in under 2 hours. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Want to build better offers and CTAs for your thank you pages? 👉 Download my free guide: 35 Ways to Build an Offer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Have you ever had a big idea for your farm business—but you didn't act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: "Just put a container around it." In this episode, I share how we beta tested our new Chef's Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you've been sitting on an idea because it feels "too big," this episode will show you how to test it, refine it, and build momentum with less stress. 🎧 Tune in to learn how to use a beta test to launch your next great idea—without getting stuck in analysis paralysis. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline 📈 Farm Marketing School – Learn to Build Marketing Systems That Scale Marketing doesn't have to feel overwhelming. Farm Marketing School is my step-by-step program that helps you build repeatable, profitable marketing systems—one project at a time. Inside the membership, you'll get access to: ✔ Bite-sized 30 day project builds including video training workshops ✔ Templates and checklists ✔ Coaching calls (like the ones that helped me plan this beta!) ✔ A supportive community of farmers 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode 📂 Social Media Planning Project launches live in Farm Marketing School, starting June 1st 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join my email list for weekly farm marketing tips: mydigitalfarmer.com/subscribe 🌱 Explore my full resource library: www.mydigitalfarmer.com 💛 Support the Podcast Love the My Digital Farmer Podcast? Here's how you can support the show: ⭐ Subscribe on your favorite podcast app ⭐ Leave a review on Apple Podcasts—it helps others find the show! ⭐ Share this episode with a fellow farmer or farmpreneur

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you're already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he's using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a better customer experience. He walks us through his "white belt to black belt" automation philosophy, shares the tools he's using (and loving), and explains how he's using ChatGPT to document and coach his systems into existence. 🎧 If you've ever felt like you're doing everything yourself (and it's too much), this episode will change how you think about building systems in your farm biz—one Zap at a time. Podcast Guest: Glen Young Glen is the owner of Cold Springs Organic Farm in Campbellcroft, Ontario. He has a background in engineering and worked for 15 years in information technology. During that time, he built enough of a real estate portfolio to semi-retire and spend a lot of time with his young boys. In 2016, he and his wife Amy welcomed a new baby girl into the family. Baby Grace's birth really opened Glen's eyes to the risks of climate change and problems with the industrial food system, so Glen found a friend and investor to help him form a joint-venture, buy some farmland and start farming carbon. His goals are to make the farm an example for sustainability and to accomplish this, he's been racing to make it financially sustainable. Glen lives with his amazing wife Amy and three children just east of Toronto, Canada and always loves to connect with other small-scale farmers or aspiring farmers in the area so don't hesitate to reach out to him! Glen's website: coldspringsorganics.com See Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links Mentioned in This Episode 🛠️ Glen's Bonus Freebie Mentioned in this Episode: Want to see what Glen is building? Download his 5 Simple Farm Automations Guide and get started with Zapier basics. 👉 Zapier.com ==> check out this tool which connects apps together so you can build automation workflows. There is a free and paid version. You can do quite a bit for free! ChatGPT ==> sign up for a free account with this AI tool, and use it to help you document and write some of your automation workflows. Let Chat help you! https://chatgpt.com/ Hear Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share