348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)

What if your farm didn't have to "scale up" to be successful?

What if it could stay small, seasonal, creative — and still feel deeply worth it?

In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it.

This episode is a quietly powerful case study.

Claire and I talk about:

• Running a farm while not being a full-time farmer

• Letting creativity lead your product development

• Using one strong "gateway product" to anchor your marketing

• Why slow food, intentional processes, and values-based pricing actually work

• And how storytelling — not hustle — fuels her business growth

If you've ever wondered whether there's another way to farm besides "bigger, faster, more," this conversation will feel like a deep exhale.

Meet Our Guest: Claire Troemner

Today's guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan.

Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots.

She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan's Upper Peninsula.

Follow & Connect with Claire

• Farm Website: https://troemnerfarm.com

• Instagram & Facebook: @troemnerfarm

• The Dish Interview Series:

  • Instagram & Facebook: @dishtheup

  • Website: https://dishtheup.com

Resources Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank you to our Podcast Sponsors! Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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