Muthership Creator Strategy

In today's on-the-road episode of The Socialize Strategy, Helen records from a hotel room in Las Vegas—mic in suitcase, content in motion. She kicks things off with her beloved “unsponsored buys,” including Halara jeans, SmallRig tripods, and a shout-out to her licensing show client, Hangry Pets.The heart of this episode dives into a shared creator struggle: low views. Helen breaks down why they happen, how to stop letting them derail your momentum, and how to use them to your advantage. From reframing your perspective to seeing each post as part of a larger archive and community journey, this episode is full of grounded, no-nonsense advice (plus a few laughs).She reminds us that even seasoned creators with large followings experience algorithm dips, and that sometimes not going viral is actually better for your business. Helen also shares how collaborating with her daughter, Julie, helped shake things up and free her from perfection paralysis.Finally, studio members get a sneak peek at this week’s Loop Action Video lesson—and a special bonus session coming up on Friday. If you're craving a mix of strategy, support, and straight-up storytelling, this one’s for you.

In this episode of The Socialize Strategy, Helen kicks off with her "Unsponsored By" segment, spotlighting two favorite products—a sleek, smartly designed water bottle and a game-changing wireless microphone. Then, she dives into making engagement on Instagram (and beyond) easier and more intentional. From clever comment strategies to the secret power of Instagram’s “favorites” feed, Helen shares practical, heart-forward tips to grow real community and connection on social.📱 Main Content: Engagement Made Easy (Especially on Instagram):Why engagement matters:Builds trust, loyalty, and eventually leadsEven big stars like Lady Gaga engage intentionallyIt's about consistent, intentional effortInstagram Favorites Hack:Add up to 50 accounts to a "Favorites" listView their posts in chronological order (no ads, no algorithm interference)Great way to support creators and curate your feedPower of Comments:Be clever—comments can lead people to your pageBig creators do read commentsHelen herself checks out smart or thoughtful commentersComment Section = Content Gold:Treat comments as an idea bankRespond with videos to keep the momentum goingReplies to viral video comments often perform well💬 Engagement Do’s & Don’ts:✅ Leave thoughtful comments (not just emojis!)✅ Save and share videos you like—it's more powerful than just liking✅ Watch full videos to help creators with completion rates✅ Be kind—compliments cost nothing but mean everything

📌 Making Content Planning EasyIn this episode, we're diving into one of the biggest game-changers for any content creator: getting organized. Whether you're juggling multiple platforms or just trying to post more consistently, having a solid content planning system can save you time, reduce stress, and seriously level up your output.🧠 Core Tips & TakeawaysSet a Realistic Posting GoalAim for 3–4 posts per week. Studio members get a ready-made weekly framework with ideas for 3 base videos + 1 bonus.Plan by ThemesOrganize content by day/theme to spark ideas and stay consistent.Example:Monday = TipsWednesday = FAQsFriday = Behind-the-scenes/FunUse a Planner or Notes AppWrite down your weekly ideas and check them off. Use digital tools like Asana or just notes on your phone.Batch Your Content Creation TimeBlock time (e.g., 12–1 PM daily) to shoot. Set alarms. Avoid rescheduling endlessly.Helen admits this is the hardest part — distractions happen, but consistency is key.Stay FlexibleA weekly plan is more manageable than a monthly one. It also lets you pivot if a trend pops up.Engage With ContentScrolling is research, not wasted time! It fuels creativity and keeps you current with trends, humor, and new formats.🎧 Listener Q&AVoiceover Editing TipsYes, you can change your recorded voice in editing. Helen recommends using CapCut’s text-to-speech for more voice effect options.Here’s the tutorial for the NARRATOR TREND New Instagram Edits App vs CapCutInstagram Edits is solid for quick, in-app editing (especially for green screen), but lacks key CapCut features like keyframes. CapCut still leads for more advanced edits. A full comparison tutorial is on the way📣 Studio Plug + Special OfferHelen wraps with a reminder that the Socialize Studio gives you weekly blueprints, community support, and a Mother's Day promo is live now. Check the newsletter or show notes for links and tutorials mentioned.

Today’s episode covers how to use SEO strategies to get your social media videos discovered. Make sure you use this powerful tool for increasing visibility on platforms like TikTok, Instagram, YouTube, and Facebook. 💡 Key Takeaways:1. SEO Works on Social Media• Helen shares a real-life story: a baton tutorial she posted a year ago was discovered by someone searching for baton lessons on TikTok — proving videos can be surfaced by search if optimized properly. 2. How to Find the Right Keywords• Ask: “What is this video about, and what would someone type in to find it?”• Use search bar auto-suggestions (on TikTok, Instagram, YouTube, Google) to see common related queries.• On TikTok, scroll past the first few videos in a search to find related keywords under “other topics searched.” 3. How to Use Keywords Effectively• Say them aloud in your video — algorithms do pick up on spoken words.• Include them in on-screen text (don’t hide them offscreen).• Use them in your caption — avoid clever wording that misleads the algorithm.o Example: Saying “Watch this magic trick” for an outfit change video may categorize it as “magic” content.• Put keywords in your profile display name and bio.o Ex: Instead of “@latchkeylife,” say “Finance Tips for Gen X.” 4. Profile Optimization = SEO• Your display name and username are searchable.• Incorporate what you teach or share into your name (e.g., “Helen | TikTok Tips”).• Think of your pinned videos as your homepage — pin the content you want to be known for. 5. Other SEO Boosters• Geotags: Help surface your video in local searches (great for local businesses).• Engagement: Comments, likes, and shares tell the platform your content is active and valuable.• Hashtags:o TikTok: Use a few relevant ones as a safety net.o Instagram: Not necessary anymore. Meta says they no longer impact reach significantly. 6. The Wild Part: AI Recognizes Your Footage• Platforms like TikTok and Instagram can visually interpret your video content.• Helen saw a video categorized as “board games” — despite no mention in audio, text, or captions — because of what was in the footage.• Bonus tip: TikTok auto-selects music based on the video’s vibe — proof that it understands what’s happening visually. 7. Pro Tip for Desktop Posting• Rename your video files before uploading.o Instead of IMG_024.mov, rename to green_screen_editing_tutorial.movo Helps with SEO on YouTube and even TikTok desktop uploads. 🧠 Final Thoughts:• SEO is everywhere now — even in how platforms auto-tag and categorize content.• Do all the little things: say your keywords, show them, write them, name your files.• Treat your content like searchable assets, not just scrollable posts. 📢 Resources Mentioned:• YouTube 101 Lesson in the Socialize Studio! • 7-day free trial available and our Muther’s Day promo!LINK TO TRY IT FREE: https://socialize-studio.mn.co

In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you're strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up your content game—without burning out.Plus, don’t miss her hilarious (and painful) “unsponsored by” review of TikTok-famous Crocs. Spoiler: it didn’t end well for her feet.📌 Topics Covered:1. Unsponsored Buy: Crocs Edition 👟The allure of TikTok’s viral CrocsComfort level: ✅Style: Meh 😬Blister count: High 🩹Verdict: Proceed with caution2. Free Workshop Announcement 🎓When: TODAY @ 4 PM ETTopic: Deep dive into small biz content creationWhere: [Link in show notes – Replay available if missed]Learn how to work content into your day without burning out!REGISTER TO JOIN FREE3. Helen’s Upcoming Trip to Jamaica 🇯🇲Speaking at a long-awaited conferenceVirtual retreat access available : CLICK HERE TO JOIN She’s planning to record from Jamaica next week—stay tuned!📲 Small Biz Social Strategy Breakdown:📹 Video is KingStatic posts won’t drive new reachVideo content is the discovery tool—embrace it!🚀 Start Small, Then ScalePick 1–2 platforms to focus onTikTok is not just for Gen Z—Helen’s stats prove itDon’t try to be everywhere at once!🧠 Work With What You’ve GotCreate content while doing businessDocument, don’t over-produceGot a team? Bring their personalities in!🎯 Sell Less, Connect MoreEducate, entertain, and inspire—don’t hard sellSave product mentions or CTAs for the end of videosUse your content to showcase transformation, not just the product🎥 Feel Camera-Shy?Talk to the camera like it's a friendOr pretend you're on a Zoom—whatever gets you creating!🧩 Stay Consistent, Not ConstantNo need for daily posts—3x/week is enoughPrioritize quality and value over quantity🔧 Tools & Support Mentioned:✨ Helen’s Content StudioWeekly 10–15 min lessonsBeginner + advanced optionsIncludes challenges + community Zoom callsTry it free for 7 days → Join the Studio📚 Additional Links:👉 Free Workshop Sign-Up / Replay Access🌴 Virtual Conference Retreat – Join from Anywhere💌 Helen's Weekly Newsletter Sign-Up🎤 Quote of the Episode:"You have to do what you're gonna actually be able do. If you're too nervous to talk to the camera, you're never gonna do it. So figure out what you can do consistently—and do that." – Helen💌 Stay Connected:Instagram: @hellosocializeTikTok: @hellosocializeWebsite: hellosocialize.com🎧 Tune in next week from Jamaica! Helen's bringing the vibes, the tips, and possibly a fresh new unsponsored buy.👉 Don’t forget to rate, review, and subscribe wherever you listen to podcasts!

This week Helen breaks down why video formatting is essential for engagement across platforms like TikTok, Instagram, and YouTube. She walks through editing basics in CapCut, sharing how to fix common issues like black bars, wrong aspect ratios, and poor layout.✂️ Key Takeaways:Set your aspect ratio first! Use the correct format (like vertical for TikTok/IG Reels) to avoid black bars.CapCut Tips: How the first clip sets the project shape, using overlays, resizing content, and adding backgrounds.Zoom to Social: Transform horizontal Zoom recordings into vertical, polished content using backgrounds and auto background removal (paid feature).Viewer Experience: Avoid overly sped-up clips, chaotic visuals, and cluttered scenes—keep your content clean, focused, and pleasant to watch.🧠 This Week's Challenge: Self-assessment!Review your own videos: Are there formatting mistakes? Are you overusing speed-ups or visuals?Scroll your feed: Spot poorly formatted videos and reflect on how they impact your viewing experience.Share your reflections: What did you notice, and what will you do differently?🎯 Goal: Become a more intentional content creator by understanding the impact of formatting on engagement and viewer comfort.Let me know if you'd like a version for social media captions or email blasts too!

🎉 Highlights from This Episode:This week’s episode is full of reflection, celebration, and practical tips for creators at every stage of their journey. Helen shares big updates from her world and drops some major knowledge on growing your presence—and confidence—on social media.LINK TO VIDEO MENTIONED IN THIS EPISODE: https://www.tiktok.com/t/ZTjeQV7qW/📰 Big News:New Sponsor: Morning Brew!A full-circle moment for Helen as the newsletter she helped build was once inspired by Morning Brew—and now they’re official sponsors. 🙌Studio Move: Socialize Studio is now on Mighty Networks!A new platform, a better community experience. The studio now has daily chats, better organization, and more engagement tools for creators.💡 Main Topic: What I Wish I Knew When I Started on Social MediaHelen reflects on key lessons learned along the way—perfect for anyone just starting or feeling stuck.1. Start an Email List EarlyWhether you have 20 or 2,000 followers, own your audience. Don’t rely solely on platforms like TikTok or Instagram.Offer a lead magnet (e.g., free PDF, exclusive tips) to encourage signups.2. Do What You Love ConsistentlyCreate in a way that’s fun for you—whether that’s tutorials, voiceovers, or dancing.Consistency + enjoyment = sustainability.3. Stick to Your Niche (But Keep It Fun)When Helen leaned into tutorials, she saw growth.Create content in your niche in the format you love most.4. Always Include a Call to ActionCTA doesn’t have to be annoying—just add it at the end of your videos.One viral video can change everything, so be ready.5. Build Your ConfidenceEveryone starts somewhere. Helen recalls her “teenage” creator years—soft-spoken and uncertain.Own your voice and show up authentically. Confidence grows with practice.📲 Creator Tips of the Week:CapCut Tip:You can change the shape of an overlay (e.g., to a circle or heart). Use the mask feature under the overlay settings.Hashtag Strategy Update:On Instagram: Hashtags are becoming less essential. SEO and captions are doing the work.On TikTok: Helen's experimenting with no hashtags. She’ll report back next week with the results. (👀 Stay tuned!)🌟 Bonus: Studio Free Trial!Try the Socialize Studio for 7 days free! No commitment—just a chance to learn, connect, and level up your content game.Join Here: https://socialize-studio.mn.co💌 Final Words:Thanks for joining this week. Helen’s goal is always to leave you with something valuable—whether it's a new editing hack, a mindset shift, or a gentle reminder that you’ve got this.“Channel your inner badass. You’ll never regret showing up as yourself.”

Maximizing Music on Social Media: Why Use Music on Social Media?Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.Trending music doesn’t guarantee followers, but it improves your chances of being discovered.Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.How to Use Music Effectively:Balancing Music Volume:Ensure music doesn’t overpower your voice. Aim to lower the music volume to below 10% for effective engagement.A loud music track can cause viewers to skip your video because they can’t hear what you’re saying.All platforms allow you to adjust audio volume—use this feature to lower the music accordingly.Choosing the Right Music for Speaking Content:Avoid using music with lyrics if you’re speaking in your video. It’s distracting and competes with your voice.Instrumental music works better for speaking content, as it doesn’t conflict with what you’re saying.Use instrumental music sections or songs that have minimal vocals at the beginning.Copyright Issues for Business Accounts:Business accounts often cannot use popular trending songs due to copyright issues and licensing rights.It's important to be aware of which tracks are available for use, as some songs are blocked for business accounts.Tip: Some sounds may still be usable if the creator has uploaded them as an original sound.Always check if a sound is available for your account before using it.Questions about Using Music on Social Media:Multiple Songs in a Single Video:Legally, platforms don’t allow multiple songs in one video unless edited in an external app like CapCut.In apps like TikTok and Instagram, it's not possible to directly add multiple songs to a video.Workaround: You can edit music in an app like CapCut and then upload your video with the music intact.Moving or Looping Music:If a music track is shorter than your video, you cannot loop or extend it in the app. You need to pick a song that fits your video’s length.Platforms like TikTok allow you to trim or adjust sections of a longer track, but shorter tracks have to fit within the available time.Adding Music to Videos with No Sound:Not every video needs music. Some successful videos go viral without any music at all.While adding music and muting it could help get your video to the For You page, there’s no guarantee it will work if viewers aren’t hearing the music.A potential downside to adding music is that if the music gets muted later, your video might lose engagement. Questions were answered:Should you always add music, even with the volume turned down?What are edit app alternatives to CapCut:Can you prescheduling TikTok post?How to respond to Instagram comments with a video?What is a Media Kit?Stay creative and keep socializing! 🎙️💡 Join the Socialize Studio here! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Introduction: "Socialize Strategy" • Podcasting from the Road: A brief reflection on how content creation can happen anywhere, even from a sparsely decorated Airbnb.• Main Topic: Understanding the balance between using trends and creating original content. Section 1: Understanding Social Media Trends• Defining Trends: What are social media trends and why should you care?• Two Types of Trends:1. Audio-Driven Trends:Example: Lip-syncing trends or specific sounds gaining popularity.How the algorithm pushes these to a wider audience.2. Conceptual Trends:Example: The Roman Empire trend – how it started and evolved.These trends are based on ideas, not tied to a specific audio. Section 2: Why Should You Use Trends?• Reach and Visibility:o How trends increase your chances of appearing on the For You page.o The opportunity to get in front of new viewers and grow your audience.• Connecting the Dots:o How trends can help lead people back to your business or content.o Using trends strategically to share what you do and why people should follow you. Section 3: Using Trends with Purpose• Example from Helen’s Experience:o Using a trend to showcase her expertise (e.g., predicting viral success and tying it to teaching content creation).o Important Lesson: Don’t just jump on a trend for fun—make sure it connects back to what you offer.• The Bridge Between Trend and Value:o How trends can help highlight your core message without losing authenticity. Section 4: Finding Balance – Trends vs. Original Content• The Risk of Overusing Trends:o How too many trends without showing expertise can hurt your credibility.• Balancing Content:o Why a mix of trends and original content is necessary.o Example: Posting tutorials alongside fun, trending videos.• Staying Consistent with Your Brand:o How to maintain a connection with your audience while using trends effectively. Section 5: Strategies for Maintaining Content Consistency• Content Planning:o Tips for planning content ahead of time to ensure consistency, even during busy or vacation periods.o Pro Tip: Keep content drafts ready to go, and don’t be afraid to have a backlog.• Keeping Content Diverse:o Rotating between tutorial videos, trends, and behind-the-scenes content. Section 6: The Shift to Mighty Networks• Exciting Announcement: Helen’s move to a new platform – Mighty Networks.o Focus on community building and better accessibility for content.o How this change will enhance the experience for content creators. Conclusion:• Recap: The key to success is finding the right balance between trends and original content.• Final Thoughts: Focus on making every piece of content intentional and aligned with your brand’s mission.• Call to Action: Stay tuned for next week’s episode and have a great weekend!Join the Socialize Studio here: https://nas.io/socialize-studio If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team. Clarify Your GoalsDetermine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a "non-social vibe" for your content, leading to content that feels salesy rather than engaging. Focus on blending your goals with showing up in an authentic way.Try Engaging Content TypesCompanies often use static posts (e.g., photos or carousels), as that is easier to create in advance and approve, but need to shift toward more dynamic, engaging content if you want to succeed.Find Your SuperstarsDecide who in your organization will be the face of the content—considering different personalities and comfort levels with appearing on camera. Consider roles within the company, like content creators, on-camera personalities, and support roles for behind-the-scenes footage.Be mindful of proprietary content—some projects may not be shareable due to contracts or confidentiality. Take care when revealing behind-the-scenes footage to avoid potential issues with clients or brands.Learn from Your MistakesTune into the podcast to hear a personal story from Helen about a time when she shared content that wasn’t supposed to be seen. Remember that for the most part social media is NOT an emergency and mistakes can be fixed.Types of Content to CreateTeam Interviews: Ask team members to explain their roles, which can be fun and informative (e.g., explaining what a copywriter, art director, or sound engineer does).Behind-the-Scenes Content: Show behind the scenes of your work (e.g., packing lobsters, making belts) to make your business more relatable and engaging to those outside your industry.Vlogs: Share your day-to-day experiences in your work environment, such as a film set or other production activities.Why Trends Are ImportantParticipate in trending sounds or challenges on platforms like Instagram, TikTok, and YouTube to improve visibility and engagement. Use a trending sound and creatively apply it to your business, such as showing behind-the-scenes moments or reusing old content, or use a trending sound for announcements (e.g., "You will be...") to showcase business milestones or new services.When you participate in trends, the algorithm tends to push your video to a larger audience, increasing visibility. Participating in trends makes your business appear social media-savvy, which builds trust with audiences.Set Your Team Up for SuccessSet up clear processes for social media management: Who is shooting, editing, posting, and writing captions?Not every post will be a viral hit so don’t over think it. If a post doesn’t perform well, don’t get discouraged, keep posting. Even if something doesn’t perform well, you’ll learn from the experience and improve with every new post.Consistently posting leads to improvement. The more you post, the better you get at it.Eyes on the PrizeKeep pushing forward with content creation, the more you create, the better you get. Your content will improve over time, and even if early posts weren’t perfect, they’re part of the learning journey.Utilize tools and support (like Socialize Studio) to stay motivated, get feedback, and stay accountable! Check it out here!: https://www.hellosocialize.com

Podcast Notes: Simplifying Content Creation & Managing Social MediaHelen production background video HERE!The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.Content Creation vs. TV Production: Content creation for social media isn't all that different from TV production. Both involve moving from project to project. The challenge is less overwhelming once the rhythm is found, especially when working with consistent clients.Simplifying Content Creation:Focus on one primary platform (e.g., TikTok) and repurpose content for others (LinkedIn, Instagram, etc.). Tools like repurpose.io can help automate the process.Stay in your lane: Define content "lanes" or "pillars" to focus on. It’s important to have a balance between consistent content and occasional spontaneous posts.Be cautious about viral content: Sometimes viral videos can attract the wrong audience. Stay true to your niche to avoid losing traction.Balancing Content Types:As a content creator, prioritize what works best for you and your audience. Tutorials may take longer, but they’re effective; meanwhile, outfit transitions can be quick, fun fillers.Batch content to streamline production. Set aside a day for longer, more detailed content (like tutorials) and focus on quick posts the rest of the week.Embrace Change & Evolution:It's okay to evolve your content strategy. The audience will stick around if you're transparent and stay authentic. Even a change in posting schedule can benefit you—switching to one podcast a week allows for more value-packed content without feeling rushed.Final Tip: Don’t feel trapped in routine. Explore new content ideas and experiment without the pressure to stick to one path. Your followers will stay engaged as long as you remain true to yourself and what you enjoy creating.Next Episode: Moving to a Friday-only podcast schedule to allow more time for studio work and personal content creation. The Friday episode will be longer and more in-depth with Q&A.Join the Socialize Studio here: https://nas.io/socialize-studio If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges. The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences.Clogged comment feeds: With viral videos, it becomes impossible to keep up with comments. The feed becomes flooded, and the sheer volume makes it difficult to stay connected to older posts or important messages. Business owners might miss comments related to their actual product or services because the viral video steals all the attention.The impact on communication: It’s frustrating when you can’t see or respond to comments on older videos. The viral video often clogs everything up.A case example (Nicola @made.with.mud on TikTok): A viral video might not always benefit your business. For example, a clothing line video went viral for a potter, overshadowing her pottery-focused posts.Follower numbers and video content value: Stats show that a viral video with less value (e.g., quick tips) generates fewer committed followers compared to videos with more valuable content, even if the views are lower.Example: A 700,000-view tutorial gained 11,000 followers. A 5-million-view video only gained 9,000 followers.People tend to follow when they see long term value and get invested in your content.Engagement insights: It’s not just about views. Forwarding and favoriting a video hold more weight than likes or comments for algorithm engagement.The importance of content value over views: The key takeaway is that the quality of engagement matters more than the quantity of views. Followers are less important than getting your content in front of the right people.Closing thoughts: Going viral can be a double-edged sword. It’s crucial to focus on creating valuable content that keeps your audience invested in you.Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all. Here’s what you’ll learn in this episode:Myth Busting: Having a large following doesn’t automatically mean big paychecks. We break down the truth behind views, followers, and why so many creators aren’t making the money they expect.Real-Life Examples: We share stories of creators who have found success, like the viral “conquering ring” and the importance of being prepared when opportunity strikes.The Power of Loyal Communities: Why building trust and a dedicated fan base is the key to long-term success, and how it differs from the quick-hit approach of viral videos.Brand Sponsorships and UGC: Learn how to approach brand partnerships, sign up with agencies, and even create content for brands through User-Generated Content (UGC) opportunities.Making Money with TikTok Shops: A deep dive into TikTok Shops, affiliate links, and other product-based monetization strategies.Expertise Pays Off: How sharing your knowledge and expertise (even in niche areas) can lead to unexpected income and job opportunities, even without a huge following.Hard Work is the Secret Ingredient: Why passion doesn’t automatically lead to success and how consistency, strategy, and dedication are the true keys to monetization.Join the Studio Community to learn, grow, and create with other passionate creators: If you landed here by chance, SUBSCRIBE TO THE NEWSLETTER to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events: Recap of Last Week's EpisodeHelen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more open about her insecurities regarding social media, especially the pressure to please everyone. Helen discusses how over time, she’s come to accept that not everyone will like her, and that's perfectly okay. Trends Find HelenHelen discusses how trends on social media often find her through followers who tag her in trending content. She reflects on how the flood of various trends (like the Oscars or sporting events) can sometimes leave her feeling out of touch, but the requests for tutorials often bring her back to current trends. She advises against relying too heavily on old trends but shares her enjoyment in revisiting past trends occasionally for fun. Upcoming Workshops & EventsHelen announces two workshops in New Jersey (Long Beach Island and Maplewood) to support local nonprofits, including a café project for individuals with autism and Down syndrome. She also mentions upcoming events, including a potential live workshop in New York City. These events will offer hands-on teaching and guidance for content creators. Split Screen TutorialHelen teases her in-depth split screen tutorial for the week, featuring two versions: one where she dances with herself and another where she uses a mirror as part of the trend. She mentions that both techniques will be available in tutorials, and she emphasizes that you don’t have to use screen recording; recording directly in your camera app is also an option. Trends to WatchTikTok and Instagram trends were shared, check the newsletter for the direct links. Content Strategy TipsHelen talks about the importance of staying current with content trends, but also finding ways to refresh and reuse older content. She shares how reworking content (like her hair reveal transition video) can keep things fresh and engaging.She also recommends:Asking questions to engage your audience.Encouraging your followers to share personal stories.Finding topics you could talk about endlessly, like niche topics (e.g., real estate or TikTok content creation). Studio News & Content TipsIn the studio, Helen shares excitement about progressing with split-screen techniques and upcoming lessons on editing and content creation efficiency. She hints at a mini-challenge for studio members to try out split-screen videos and will feature a montage of their work. Links- Sign up for the Socialize Studio- Join Helen on the Facebook Live Zoom session! Check out the Socialize Studio HERE! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to discuss how she handles receiving hate on the internet!How to Identify and Analyze Negative CommentsGrace identified three main types of negative comments, which can help you better understand and address them:- Negativity Toward the Person: These comments target something about you personally (e.g., commenting on your appearance while you're discussing a completely different topic).- Negativity Toward the Concept: These comments disagree with the core message of your content.- Negativity Toward Your Credibility: These comments attempt to discredit your expertise, watering down your ideas or creativity.Grace shared advice on how to deal with all of this and more. Dealing with negative comments can be tough, but remember, trolls hide behind a screen, believing there will be no consequences for their actions. Grace shared an interesting statistic: far more people consume content than post or create it. Continue putting yourself out there, and your audience will find you.Check out the Socialize Studio HERE! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today is our weekly trends and content ideas episode.Before diving into trends, a few thoughts and observations from the past week. Topic 1: Algorithm Mistakes Misleading Advice on Following Niche AccountsMany people advise following accounts in your niche to grow your audience.This advice can be misleading and counterproductive.Following similar creators may lead to constant comparison, stifling creativity.Risk of unintentionally copying content instead of developing original ideas.Instead, follow accounts that inspire you in different ways. Why This MattersWatching varied content fuels unique perspectives and creativity.Helps prevent unintentional mimicry and allows creators to carve their own space.Followers should be people who need your content, not just fellow creators.Engage with a wider audience to grow authentically. Topic 2: Handling Negativity on Social Media Guest Feature Announcement: Grace McCarrickExpert in company culture and motivation.Has offered valuable insights on dealing with negativity.Will be joining for a live recording on Thursday at 11:30 AM Eastern.Discussion on how some commenters use creators' audiences for their own attention.Free webinar-style recording—attend live to submit questions!SIGN UP HERE! Topic 3: Upcoming New York City Meetup Social Media Workshop in NYCPlanning a social media workshop with Benita (@KasbosMarket).Need to gauge interest to determine venue size.Likely happening in April—details to come!If interested, click the link in the newsletter or drop a comment here and let us know. Topic 4: Socialize Studio Weekly Review Content Review SessionReviewing members’ content in today’s Zoom meeting.Personalized feedback: one thing done well and one area for improvement.Private weekly Zoom meetings cover different topics—editing tips may be next!Possible follow-up session if today’s review is successful.Join the studio for access to these exclusive sessions Topic 5: Weekly Trends & Content IdeasReview of trends and content ideasTutorial of the week – add voice effects to your content. Closing ThoughtsTake time to reflect on your content strategy.Stay true to your unique voice and creative vision.Keep engaging with content that inspires and fuels originality.If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content.🎭 Casting Director Donald Case’s SessionDiscussed shifts in commercial and video content castingCompared the use of actors vs. real people in productionShared advice for pursuing on-camera opportunitiesMembers enjoyed the insightful discussion and nostalgic industry stories🎬 Public Transition Lesson Workshop RecapOne-hour session on making clothing appear to fly in videosMore efficient than traditional tutorial recording/editingOpen to all, but studio members receive personalized feedbackHelps participants refine their video skills for dynamic content📹 Camera Angle Discussion: What Works & What Doesn't🔻 Low Camera Angles:Unflattering (shows nostrils, awkward ceiling backgrounds)Subconscious messaging: dominance, looming presenceAdvertising insight: subliminal messaging impacts perception🚶‍♂️ Walking & Talking Angles:Holding the phone too low is unflatteringEye-level framing is more engaging but may require arm supportBalance between practicality and aesthetics for best results👁️ Eye-Level Camera Angles:Creates connection and equal footing with the audienceMost effective for engagement and relatabilityHigher angles can be flattering but may seem unnatural if overused🎯 Close-Up Shots & Viewer Comfort:Viewers dislike feeling like their personal space is invadedIdeal distance: at least an arm’s length awayLooking at oneself instead of the camera lens creates disconnectionPro tip: Focus on a marker (e.g., numbers on the screen) for better eye contact🗣️ Filler Words & Speech HabitsOveruse of "um," "right?" and "you know" can signal insecurityEasy to edit out, but better to practice eliminating them naturallyCommon personal habits (e.g., saying "so" or "anyway") can be adjusted with practice✂️ Editing & Angle Variation: When & How to Use ThemChanging Angles for Engagement: Effective when purposeful (e.g., cooking demos)Avoid Overuse: Random angle shifts can feel distractingZooming In for Emphasis: A strong alternative to unnecessary cutsNatural Storytelling Matters: Some creators captivate without flashy edits🎥 Final Thoughts on Camera AnglesCamera angles should enhance content, not distract from itEnsure changes serve the story rather than feeling forcedBalance creativity with audience expectations for a polished, effective presentation👉 Join Socialize Studio for exclusive workshops, feedback, and insights to elevate your content!📩 Subscribe to our newsletter for weekly video tips & industry updates.🎧 Listen & Subscribe wherever you get your podcasts!

In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. Here is the overview:- Doug's Winter Party Aftermath- Duolingo OWL Stunt- Socialize Studio Member’s Viral MomentCamera Angles & Their Impact• Discussed in a recent video, sparking a mix of reactions.• Breakdown of what different camera angles communicate subliminally.• Advertisers and filmmakers are intentional about angles, and content creators should be too.• Common mistake: looking at oneself instead of the camera lens, creating disconnection.Trends and Original Content Ideas were reviewed• Trends can boost visibility and engagement when tied to niche content.Upcoming Socialize Studio Workshop• Due to demand, a live workshop on the "clothing fly-on" transition will be hosted.• Teaching in real-time rather than a pre-recorded tutorial.• Interactive format with live editing demonstration using two phones.• Opportunity for attendees to ask questions and see the process unfold step-by-step.Closing Thoughts:• Social media is ever-evolving; trends and discussions move quickly.• The goal is to stay adaptable, creative, and intentional with content.• Engage with the community—reply to the newsletter or comment with thoughts! Links & Resources:• Registration for the Socialize Studio• Registration for the FREE Clothing Transition Workshop!• Tutorial on camera angles and what they tell your viewer!• Queen of the Nobodies' viral dance videoIf you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Episode Overview: Happy Valentine's Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and increasing views.Key Takeaways: 1. Embracing Spontaneity in Content CreationHelen shares her fun, off-the-rails moments, including lip-syncing to "Pink Pony Club" and attempting the "Abracadabra" dance at the gymEncourages creators to break free from their niche occasionally and just have funThe power of uninhibited movement and dance in creativity and content-making 2. Upcoming Speaking Engagements & Events February 20: Women's Entrepreneurial Luncheon in Darien, CT.A 90-minute session including hands-on lessons.Demonstrating outfit transitions in real time to showcase how simple content creation can be.Registration details and pricing mentioned (approx. $50 for non-members, including lunch)REGISTER HERE: https://hayvn.com/ewc_entrepreneur_women/Workshop with Casting Director Donald Case:Insights into casting for commercials and social media contentIdeal for creators looking to break into on-camera opportunitiesExclusive session inside the Socialize Studio 3. Frequently Asked Questions (FAQs) How Can I Save My Content in Case TikTok Disappears?Manually download videos (time-consuming but effective)Use apps like Repurpose.io to bulk-download and cross-post content automaticallyThink ahead and ensure content is backed up rather than waiting until the last minuteShould I Still Use Hashtags?Adam Mosseri (CEO of Instagram) stated hashtags don’t work as they used to, but they’re still valuable for searchabilityBrands still require specific hashtags in campaignsRecommendation: Use 2-5 key hashtags rather than spamming with 10-20Hashtags remain a search option across platforms, meaning they still have some weightHow Can I Optimize My Video for Search? The search bar pulls keywords from:On-screen textFirst line of captionsAuto-captions (spoken words)Be mindful of wording; ensure it aligns with the intended categoryRepetition of key terms helps solidify search categorization How Can I Get More Views on My Content?There’s no magic formula, but consistency is key.Success comes from relentless posting and not dwelling on past performance.Most people don’t analyze your view counts as much as you think.Engagement and persistence always win over obsessing about algorithms.Final Notes:Valentine’s Day Special Discount for joining the Socialize Studio is available this weekend: https://nas.io/socialize-studio?discountCode=LOVE20If you’re interested in growing your social media presence and learning from industry experts, now is the perfect time to get involvedHelen’s message: Have fun, take creative risks, and don’t be afraid to go off the rails!Links & Resources:Register HERE for the Women’s Entrepreneurial Luncheon (Feb 20, Darien, CT)Learn more about Repurpose.io for content backup and automationJoin the Socialize Studio for hands-on workshops & expert guidance Stay creative and keep socializing! 🎙️💡 If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend- A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.- A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.- Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.- The heartwarming part? People are hosting their own "Doug’s Winter Party" celebrations inspired by him. 🎥 Creative PR Package Video & Exclusive Studio TutorialReceived a PR package from CeraVe and created a unique "X-ray effect" videoInstead of a traditional unboxing, used a special effect to “see inside the box.”This effect will be exclusively taught inside The Studio this week!Studio members will also learn how to apply the effect to other creative ideas (e.g., x-ray closets, phone transitions) 🎭 Exciting Guest Speaker: TV Commercial Casting DirectorA professional casting director will join The Studio in February to talk about:- How talent is selected for commercials.- The process of finding real people vs. agency models.- Tips for getting cast in video projects.- A must-attend for aspiring content creators looking for commercial opportunities!- 🎤 Upcoming Workshop with Tamsen Fadal (Feb 19)Former news anchor turned social media creator, speaker, and menopause advocate.She’ll discuss her transition from news media to building an influential online presence.Open to all—mark your calendarsAs usual, Helen covered trends and original content ideas, as well as music suggestions. #️⃣ Hashtag TalkAddressing the hashtag debate: Do they still matter? YES! They help with discoverability, so don’t skip them.💡 Join The Studio for exclusive tutorials, expert guest speakers, and creative challenges!This Week in the Socialize Studio:Xray Effect Lesson and Script Writing TipsComing soon, meeting with a TV commercial casting director!Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills Check out the Socialize Studio HERE! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast is all about the different ways to elevate your content with editing know-how! Episode Highlights: Behind-the-Scenes of Mobile Podcasting· Helen shares her travel-friendly podcast setup· Why she uses a handheld mic instead of her usual setup· Tips for getting the best audio quality on the go Elevating Your Social Media Content· Recap of Helen’s presentation at an outdoor furniture conference· Why good editing can turn average content into great content· How to keep videos engaging with quick cuts, zooms, and captions· The importance of storytelling over direct selling in business content Editing Tips to Improve Your Videos:· Ditch the Pauses – Cut out dead air and filler words· Use Engaging Titles – Add text for context and SEO benefits· Quick Cuts & Zooms – Enhance your message without overdoing it· Sound Mixing Matters – Adjust background music to avoid overpowering your voice Analyze What Works – Pay attention to what you enjoy as a viewer and apply it to your content. Special Mentions:· Exciting real-life meetup with Lorraine Ladish, discussing content collabs· Why Helen’s Socialize Studio is the best investment for creators looking to improve their content consistently· 🎧 Listen & Learn: Whether you're a creator, business owner, or just getting started, these insights will help you produce better content with smart, simple strategies. 👉 Join the Socialize Studio for expert guidance on content creation!This Week in the Socialize Studio:Vlogging Challenge is underway!!Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills.Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Welcome to the Socialize Forecast! We made it through January—congratulations! It felt like the longest month ever, but here we are in February. Lots of content creators joked about January being 130 days long, and it was spot on! Wednesday night: Socialize Studio community meetup in Tampa at American Social Bar (5 PM). If you're attending, reply to the newsletter or leave a comment to RSVP! Social Media Reflections:- TikTok sounds infiltrating daily life—ever catch yourself quoting viral audios? - Social media has changed from 2020’s fun and carefree space to a more complex place of business, news, and even stress. - The constant flow of information and current events can be overwhelming compared to pre-social media days. - Nostalgia for when scrolling was just a fun break instead of feeling like work or information overload. Vlogging & Socialize Studio Updates: - February’s focus: Vlogging and YouTube! - Released a 20-minute intensive vlogging lesson—breaking it down step-by-step. If you want to learn vlogging and storytelling, now is the time to join Socialize Studio. Join the Socialize Studio this month to learn all the details about vlogging and posting on YouTube: https://nas.io/socialize-studioUse code CHALLENGE15 for a discount if you want to join the vlog challenge and level up your content. 🚨 Also, don’t forget—Tampa Meetup on Feb 5 @ 5 PM at American Social Bar! Would love to see you there. Event Links:Women’s Entrepreneur Conference – May 1-4 in Montego BayLive Workshop with news anchor Tamsen Fadal – Feb 19th at 2pm ESTLink to Register FREE If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.com Follow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website:HelloSocialize.com For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore. What You’ll Learn:✅ The mindset shift needed to become a natural vlogger✅ Strategies to remind yourself to film throughout the day✅ Why short, engaging clips are more effective than long shots✅ How to craft a vlog that benefits your audience (not just a “day in my life”)✅ The importance of being authentic and embracing real moments Let’s vlog with purpose! 🎥✨ Join the Socialize Studio this month to learn all the details about vlogging and posting on YouTube: https://nas.io/socialize-studioUse code CHALLENGE15 for a discount if you want to join the vlog challenge and level up your content. 🚨 Also, don’t forget—Tampa Meetup on Feb 5 @ 5 PM at American Social Bar! Would love to see you there. Event Links:Women’s Entrepreneur Conference – May 1-4 in Montego BayLive Workshop with news anchor Tamsen Fadal – Feb 19th at 2pm ESTLink to Register FREE If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.com Follow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website:HelloSocialize.com For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

🎥 Why YouTube is Worth Your Time:On today's episode, Helen shares her personal YouTube journey:Started posting videos during the pandemic as an experiment.Accumulated over 8,000 followers and monetized her channel with minimal effort.Viral content tip: A simple towel-rolling video still generates $200/month years later.Lesson learned: Even if YouTube isn’t your primary focus, uploading videos can lead to surprising results.Studio members only: Lesson 1 on YouTube strategy is available now, and there’s a Q&A meetup tomorrow (Jan. 29, 5 PM EST) If you want to join, check out the studio here: https://nas.io/socialize-studio/homeUSE DISCOUNT CODE: CHALLENGE15 for a 15% discount🔥 Weekly Social Media Challenges & Trends:Tampa meetup on Feb. 5th at 6pm EST at the American Social Bar in Tampa: https://americansocialbar.com/locations/tampa/Upcoming workshops and events:Jamaica Retreat (May 1 - 4): Networking, workshops, and fun in Montego Bay:https://womensentrepreneurretreat.com/retreat2025899210?am_id=helen8792Cheer Choice Awards (April 11/12, Las Vegas): Helen will present an award at this social media-focused event - enter to win tickets to the event: https://forms.wix.com/r/7288264370230919620📢 Special Announcements:Live workshop with Tamsen Fadal discussing menopause and empowerment. Rescheduled to Feb. 19, 2 PM EST - register FREE to attend this virtual workshop live in real time:https://zoom.us/webinar/register/WN_fAPzbD61SxOnOlG1Ok_t8wIf you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.comFollow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on InstagramFind our FREE workshops and courses on our website:HelloSocialize.comFor fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.Key things covered: Casting in Production vs. Social Media- Helen explains the traditional casting process in commercial production, involving casting agents, talent agents, and auditions.- Social media has transformed this process by making "real people" more accessible for casting, blurring the lines between traditional talent and creators.- Helen notes the rise of opportunities for individuals showcasing their expertise on platforms like Instagram and TikTok.Social Media Opens Doors- Sharing content online can lead to unexpected opportunities, from casting calls to collaborations.- Helen reflects on how her own journey, which started with baking videos, evolved into teaching social media strategies and video editing.- Just Start Creating- Helen encourages creators to begin experimenting without overthinking direction. Starting anywhere can lead to unexpected opportunities and personal growth.- Content creation is likened to taking a walk—you may not know where you’re headed, but each step reveals the path.Weekly Challenge in the Studio- Challenges are a key part of the studio, helping creators experiment and learn new techniques.- Helen transitions into discussing the week’s specific challenge and how it can be applied to elevate content.- She provided specific direction how to do to the challenge.If you’d like to see the video tutorial and get some personalized help with this and the rest of this month’s lesson, just the studio while we have a 15% discount underway!Just go to the link below and use the code: CHALLENGE15 Make sure to put the code in BEFORE YOU PAY:http://nas.io/socialize-studio Takeaway Message:Social media provides unprecedented opportunities for creators. By starting small and staying open to new paths, you can discover talents, connections, and opportunities you never expected.If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.comFollow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on InstagramFind our FREE workshops and courses on our website:HelloSocialize.comFor fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life. We kicked off today with a brief recap of the 12-hour TikTok outage, including how it impacted creators, live streams, and community connections.@themuthership shared insights about how she stayed calm and adapted to the needs of her followers, thereby maintaining focus on her core goals during unexpected the unexpected disruption.Studio Updates:- Supporting members with alternative editing tools like VideoLeap during CapCut downtime.- Weekly mini-challenges focusing on diversifying content across platforms, including BlueSky and YouTube.- Upcoming tutorials on transitions, vlogging tips, and YouTube basics.Join me in Jamaica at the Women's Entrepreneur Conference - May 1-4, 2025Learn how to use the edit app Video Leap in THIS CLEAR TUTORIAL!Call to Action:Share your thoughts, try new platforms, and enjoy the creative process. See you next episode!

Episode Summary: This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.Key topics include:• The emotional toll of TikTok ban rumors and strategies for staying grounded.• A cautionary tale about mobile banking: how to avoid duplicate check deposits.• Why creators must diversify their social media presence and build email lists.• Exploring alternative platforms like Lemon8, BlueSky, Clapper, and Fanbase.• Practical tips for choosing the right secondary platform for your goals.Key Takeaways:1. Pause and Assess: Social media stress is real. Take a moment to breathe before making hasty decisions about platform shifts.2. Diversify Your Portfolio: Don’t rely solely on one platform. Build an email list and explore backups like Instagram, Lemon8, or Fanbase.3. Match Your Goals to the Platform: Choose platforms that align with your content style and audience preferences.4. Stay Alert: Be cautious with new apps, especially ones requiring financial information or new permissions.New Platform Rundown:• Lemon8: Great for visual content creators; seamlessly connects with TikTok followers.• BlueSky & Threads: Ideal for text-based content lovers.• Clapper: A raw, unfiltered alternative to TikTok.• Flip: Perfect for creators focused on social commerce.• Fanbase: A TikTok-like experience with potential for deep engagement.Community Highlight: Helen shares exciting updates from her Socialize Studio community, including weekly challenges, skill-building tutorials, and an upcoming “best tip” roundtable where members share their winning strategies.Listener Engagement: What’s your backup platform of choice? Share your thoughts in the comments or reach out on YouTube! If you’re part of the Socialize Studio, get ready to bring your top tips to the next Zoom session.Join the Socialize Studio: Want to learn, grow, and connect with fellow creators? Join Helen’s paid community for access to weekly challenges, tutorials, and exclusive insights. Try it for a month and see why members love it! Links Mentioned:• TikTok Ban News Article • Socialize Studio Signup• Follow Helen on TikTok, Instagram, and YouTube. @TheMuthership Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more creators like you!For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

TikTok Ban? Adapting, Exploring, and Thriving as a Creator Key Topics Discussed:1. Personal Reflections on the TikTok Ban:o The emotional impact on creators during uncertain times.o Acknowledging the potential financial and creative disruptions.o Staying true to the mindset of focusing on what you can control.2. Advice for Creators:o Keep creating and having fun on TikTok while it’s still available.o Focus on transferable skills—short-form video expertise works across platforms.o Avoid panicking or exhausting energy on promoting other platforms unnecessarily.3. Exploring Alternative Platforms:o A deep dive into emerging apps like RedNote and Lemon8.o Insights on usability, algorithms, and community dynamics on these platforms.o Considerations for starting over on new platforms and weighing their long-term potential.4. The Broader Impact of a TikTok Ban:o Cultural, economic, and creative ramifications.o Observations on how platforms like Instagram and YouTube adapt trends from TikTok.o Speculating on the future of social media trends and creator opportunities.5. Practical Tips for Creators This Week:o Recreate Old Content: Revive past TikTok trends like “Savage” for nostalgia and fun.o Tell Your Story: Share your journey as a creator and the role TikTok has played in your success.o Make a Transition Video: Use creativity to keep your content engaging. If you’re new to transitions, the $5 Transition Challenge offers a great way to learn.o Stay Optimistic: Focus on joy and creativity instead of stressing over uncertainties.6. The Power of Community:o The warmth and welcoming nature of online communities, even across cultural and geographic boundaries.o How creators can support one another during transitions to new platforms. Listener Takeaways:• Stay grounded and focus on what you can control.• Adaptability and creativity will carry you through platform changes.• Invest in skills and keep learning to future-proof your content creation.Resources Mentioned:• Transition Challenge: Available for $5 via the newsletter. Learn the basics of transitions and create engaging content - JOIN HERE! • Newsletter: Stay updated on trends, platform insights, and creative challenges.Watch the Video from the Aspiring Alchemist! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

How to Start Your Email ListHelen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse.Key Takeaways: Starting an Email List:Why Build an Email List?Safeguard your audience in case of platform changes.Ensure direct communication with your followers without relying on algorithms.Getting Started:Start collecting emails with a simple incentive (e.g., a free PDF, checklist, or guide relevant to your niche).Tools like Google Forms can help you collect addresses manually before launching a formal newsletter.What to Offer:Provide value specific to your niche. Examples include trend insights, fitness tips, or fashion advice.Test your ideas by subscribing to other newsletters and analyzing what resonates.Choosing a Platform:Popular options include Beehive, Mailchimp, and Substack. Helen and Julie use Beehive for its ease of use and monetization features.Tips for Success:Decide your newsletter cadence based on your capacity and audience needs.Avoid generic, AI-generated content—make it personal and engaging. Socialize Studio Deep Dive:This month in Socialize Studio, Helen is offering step-by-step tutorials on starting an email list, including platform setups, content ideas, and audience engagement strategies. She’ll also be covering more lessons on transitions and vlog style videos! Try it for a month by CLICKING HERE and learn something new! Highlights:Helen recounts inspiring stories from her community, including how her joyful teaching style transformed a skeptical content creator's outlook.A reminder: Starting anything new—whether it's creating videos or building a newsletter—takes small, deliberate steps.Links & Resources: BEEHIIV is a great platform for email newsletters Join the Socialize Studio here! If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.com Follow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website:HelloSocialize.com For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

Today's podcast kicks off with fresh vibes and a focus on creativity! Episode Highlights: 1. Dressing with IntentionHelen’s New Year’s resolution: dress intentionally from head to toe daily, even when working from home.Pro Tip: Authentic, in-the-moment videos can boost engagement—don’t overthink, just share!2. Socialize Studio Success StoriesThe Transition Challenge is a hit!Teaching video editing and transitions is not just rewarding for participants but deeply fulfilling for Helen.Sharing participant successes on Instagram and TikTok stories helps build engagement and showcase what’s possible.3. TikTok Trends to Watch:Husband TikTok vs. Landon Barker: A niche TikTok feud involving lip-sync humor—don’t miss the laughs.Dior Bag TikTok: Bethenny Frankel’s creative workaround for talking about drones—quirky and viral.4. Instagram Trends:"I Need to Calm Down" Audio: Perfect for over-the-top lip-syncs.2024 Awards: Highlight your accomplishments in a fun, celebratory way.5. Creative Ideas for the New Year:Head Turn Transition Tutorial: Create a seamless year-long recap video.New Year, New Routine: Share your resolutions and how you’re making them stick.Exploring New Hobbies: Helen’s contemplating jump rope dancing—what hobby will you try?Content Tips:Make content creation easy and authentic—quick videos with trending audio or creative ideas can build consistency without stress.Being proactive with collaborations and podcast appearances is a 2025 goal for Helen—send in your suggestions for podcasts she'd be a great fit for!This Week in the Socialize Studio:Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills.Helen is loving the creativity and boldness of studio members—keep it coming!Listener Engagement:Got podcast recommendations or ideas? Share them with us via the newsletter.Send your questions for a chance to be featured in future episodes! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online. Key takeaways include:Setting Your Goals: Whether you want to grow your audience, land brand deals, or generate leads, defining your objectives is crucial.Understanding Your Why: Reflect on why these goals matter to you emotionally and professionally.Knowing Your Audience: Identify who you're speaking to and how to resonate with them authentically.Building Accountability: The power of systems and communities, like the Socialize Studio, to keep you consistent and motivated.Creative Content Strategies: Tips on brainstorming content ideas and staying aligned with your "North Star."Plus, we discuss how to embrace short-term goals, overcome the fear of failure, and find joy in the journey of content creation.Bonus: A sneak peek into our 7-day Transition Challenge, perfect for leveling up your video skills while experiencing the studio's supportive vibe.Join us for practical advice, inspiration, and a few laughs along the way. Happy New Year, and let’s make this one amazing!If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to.Join the Transition Challenge HERE! Join the Socialize Studio HERE! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

"Kicking Off the New Year with Creativity and Challenges"Episode 106 Highlights Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions. The Transition Trio Challenge: - Launching on January 2nd, 2025.- A 7-day skill-building challenge focused on creating seamless video transitions.- Perfect for starting the year by learning something new without committing to a long-term resolution. Join HERE FREE if you are already a studio member: Join HERE AS A GUEST to learn and experience a peek into the studio for only $5: Here is the video which was mentioned with the couple planning their year together:https://www.tiktok.com/t/ZTYWMUH5Q/ Helen wraps up the episode with excitement for the new year and a reminder to keep creating. Have a safe and happy New Year!Join the Studio Community to learn, grow, and create with other passionate creators: If you landed here by chance, SUBSCRIBE TO THE NEWSLETTER to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme. Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multiple platforms and how it can help you avoid losing momentum if one platform suddenly shuts down. We also discuss how to choose the right platforms for your content, and how an email list can give you direct access to your audience no matter what happens with social media. Key Takeaways: The Importance of Diversification: Don’t rely on just one platform! If TikTok (or any platform) disappears, you don’t want to be starting from scratch. Spread your content across multiple platforms to safeguard your audience and keep your growth going strong. Why Being Active on Multiple Platforms Matters: Being on more than one platform helps you reach a broader audience. People aren't on every platform, so the more places you’re visible, the more likely you are to attract new followers and viewers who’ll love your content. How to Diversify Your Content: Choose 2-3 platforms that work for your content type (video, photo, or text). Examples: Video creators: TikTok, IG Reels, YouTube Shorts Photo creators: Instagram, Pinterest Text creators: X/Twitter, BlueSky, Substack, a newsletter Focus on platforms that complement each other and consider an easier platform to manage in the mix. Finding What’s Exciting & Easy: Diversifying should feel exciting, not overwhelming. Think about the content you love to create and find ways to make it easier for yourself. For example, if you're a fashion creator, post outfit videos on TikTok and IG Reels, then share the links or recaps on your Substack. Building an Email List: Social media platforms come and go, but your email list is something you own. We talk about how to start building an email list (even if you’re starting small) and how it can give you a direct line to your audience—no matter what happens with social media. Resources Mentioned: OpusClip.com (For creating shorter clips from your longer videos) Substack (For starting a newsletter) Join our NEW YEAR'S TRANSITION TRIO CHALLENGE! CLICK HERE if you are already a member of the studio and want to participate in the challenge: CLICK HERE if you would like to join as a guest - the best $5 you'll spend this year hands down! Want to Learn More About Starting an Email List? Let us know if you’d like a deeper dive into how to start and grow your email list! Drop us a message by replying to this episode, and we’ll share more tips in an upcoming episode. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Join the Socialize Studio here! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress! HERE'S THE 2024 RECAP TREND if you want to reflect on what happened over the past year and post about it! If you’re looking for an unusual holiday gift, no shipping required, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the link below to see gifting options! Check out the Socialize Studio HERE! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

TikTok Ban + Mystery Drones = What a Time to Be Alive! In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance of mystery drones. While we can’t control the chaos, we can help you navigate it. Learn how to stay informed and prepared with insights from two accounts breaking down the legal side of the TikTok ban. Aaron ParnasUnder The Desk News Plus, hear from @themuthership as she candidly shares how she’s processing the potential loss of her 1.1 million followers. She also offers a unique perspective on the people enforcing the ban—it’s both insightful and relatable. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Join the Socialize Studio here! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.com Follow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website:HelloSocialize.com For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely. Today’s podcast covered several ways you can be prepared for whatever might happen. Just like when you bring an umbrella and then it doesn’t rain, maybe if we are all prepared, it won’t get banned! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode covers some tips for going live on social media!In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live streaming or looking to up your game, we’ve got actionable tips to help you connect with your audience, create engaging content, and maximize your reach.What You’ll Learn in This Episode:Preparation is Key: How to plan your live session, from choosing the right topic to setting up your space for success.Engagement Tips: Learn how to interact with viewers in real time, answer questions, and build community.Content Strategy: Ideas for going live that fit your niche, like tutorials, Q&A sessions, or behind-the-scenes peeks.Promoting Your Live: Discover how to announce and promote your live session to maximize attendance.Repurposing Your Content: Post-live tips to turn your broadcast into lasting, shareable content.VIEW TIKTOK LIVE TUTORIAL HERE!If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Join the Socialize Studio here: https://socialize-studio.mn.co If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!https://www.hellosocialize.com Follow us on social media:@themuthership on TikTok and Instagram@julipolise on TikTok and Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website:HelloSocialize.com For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers and sparked major engagement. Her follow-up video reenacting the chaos is now nearing 20 million views, proving once again that storytelling can dominate social media and drive massive virality. It’s a reminder that authenticity, humor, and a touch of drama make for unforgettable content! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential topic of finding your niche on social media. We broke down what it means to carve out your unique space online and why understanding your audience and your strengths is crucial. Whether you're just starting out or looking to refine your focus, the strategies we discussed will help you identify your passions and align them with the content that resonates most with your community. Catch the full episode to get actionable tips and a dose of holiday cheer to inspire your content creation this season! 🎄✨ Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode started off and important reminder about how to start off your content! Then Helen walked through the trends for this week and some happenings in the studio! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! Today’s question which was answered:If I’m recording and editing in TikTok, why are my videos being smaller cropped when I post them? Today’s question which was answered:How to film a multi-character video correctly? If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode cover some tips for going viral on social media! If you free like it will never happen, just keep going! The more you post, the more chances you have to go viral. And there are some consistent elements in viral videos so a little bit of strategy goes a long way to increasing your odds. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Join the Socialize Studio here! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode started off with a special birthday message and then Helen talked about the latest news about TikTok being shut down in January. Although she takes in one day at a time, there are a few things you can do to be prepared in case it happens! Saving your videos and requesting your data from the app are 2 things you can do. If you are ambitious and want to try your hand at starting an email list, we love our platform and highly recommend Beehiiv for your email list building! Check out the Socialize Studio HERE! Today’s question which was answered:How to film a multi-character video correctly? If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode started off with some hot social media trending news and then straight into the topic of the week: How to avoid social media burnout Social media can feel like a nonstop, 24/7 party that never quiets down. Burnout is real, and it’s hitting everyone from creators to casual scrollers. We’ve got the playbook to help you stay in the game without burning out. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Join the Socialize Studio here! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas. If you want to record in horizontal format for YouTube and CROP your videos for social media. Here is a tutorial which explains that in detail. If you want to film in vertical format for social media and then format back to landscape, it's not ideal, but it's possible. Here is a tutorial which explains that in detail. Check out the Socialize Studio here! Listeners’ questions were answered:I went viral with a random video and I think I’ve found my niche - should I start a new page?Does my username and name at the top matter? If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-to strategies for making them more effective. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Spots are filling up fast, and right now, you can save 25%—but only for a limited time! Use code STUDIOPASS25 at checkout to claim your discount. Join the Socialize Studio HERE! Click HERE for our episode on crafting attention-grabbing hooks. Learn the basis of editing speaking videos with THIS TUTORIAL! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy. CLICK HERE for the trial of the SOCIAL BEE, the social media content scheduling platform. HERE'S THE TUTORIAL for how to make great speaking videos. Listeners’ questions were answered:If I click on collaboration will my video show up on that person’s account?Is it good to post lifestyle content interspersed with my shop videos?I have a business account and as soon as I add a product tag my views go down versus when I just post something funny. If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In today’s episode, Helen announced the BIG NEWS: Socialize Studio has launched to our email subscribers only! The studio is a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing! Also covered today was how to curate your for you page if you are seeing too much content that you are not interested in!! Links mentioned:If you’re interested in getting in with a lifetime discount, use code: STUDIOPASS25 when you CLICK THIS LINK TO JOIN!HERE'S THE TUTORIAL to create a collection of your favorite creators:Check out the podcast episode where I explained everything you need to know about HOW TO PODCAST! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website.

Today’s episode covered the trends and content ideas, but @themuthership also shared an example of a successful opening hook strategy. This videos proves a point she made in a previous newsletter about how to grab your audience by starting your video at the end! CLICK HERE to see the video she referenced! Also these questions were answered:- Should I add my audio in Instagram or can I add it in Capcut?- Why am I being prompted to promote my videos?- If I’m just getting started, how do I figure out what to do, promote or share? If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode is focused on creating a support system for social media! There are so many creators who feel alone in their content journey and the reality is we can be much more productive when we team up and help each other! Helen shared her passion for teaching, some production insights and announced the launch of the Socialize Studio which is coming on November 14th!. The studio will be a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing! Tune in to hear all the details and we look forward to welcoming you into our crew! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating! Two key questions were answered:- how to go live on a bigger screen- how to steer your content toward a specific region And of course, we covered this week’s trends, original content ideas, and social media updates! Link to an additional fun trend which was mentioned toward the end! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”