Music Not Diving with Scuba

This week on Music Not Diving we decouple from the Youtube feed and get into the ongoing debate around AI. Sceptics like Ed Zitron have come to prominence with their doubts about the viability of business models of the big AI firms, but in music Suno is busily destroying artistry and the effect of the general LLMs has upended other bits of the industry too.So what does this all mean?And we also learn about the ceiling of the Rolls Royce Phantom and what that might mean for vintage mix consoles.Bob Lefsetz piece on the Indie Alliance: lefsetz.com/wordpress/2026/03/31/the-indie-alliance/Shawn's referenced piece: firstfloor.substack.com/p/the-majors-are-ushering-in-an-eraTed Gioia referenced piece: www.honest-broker.com/p/four-steps-to-hell--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro02:00 Future of the pod06:50 The Indie Alliance12:30 Major labels and AI15:00 AI scepticism20:17 New Suno model29:20 Rolls Royce and music Hosted on Acast. See acast.com/privacy for more information.

What does the music industry have in common with Swiss watches? Quite a lot, as we discover on this solo episode of the podcast...The latest Morgan Stanley Swiss watch industry report can be viewed here. --Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro05:52 The current landscape10:08 Volume vs luxury14.07 The key players19.11 How the successful acts do it24.32 Can listeners pick up the slack?27.10 The real problem30.20 Conclusions Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving touched down in Bengaluru, aka Bangalore, for the opening night of DJ El Sid's Ends & Means party, and also to record podcasts at the Bangalore International Centre with two of the most important people in the contemporary techno scene in India. This is part II...Sanil Sudan, aka FILM, is one of the best electronic producers to come out of India. Based in New Delhi, he has been involved in all aspects of the scene over the past decade and more: DJing, promoting parties, running one of India’s first booking agencies (UnMute), as well as making beats as FILM and other aliases including the techno-focused Tyrell Dub Corp. 'We discuss his production process, differing approaches to studio techniques including classic synths and sampling, hidden resources to be found on Youtube, the challenges facing Indian producers, the development of a distinctive Indian sound, as well as his time spent in Berlin as part of the Border Movement Residency (BMR) program. This is a great conversation with a big talent operating in a difficult environment. Get involved! Check out El Sid mixes on Soundcloud. --Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro03:10 FILM06:11 From pro-gamer to promoter08:30 The "No more parties in Delhi" experiment11:45 Learning Music Theory mid-Career15:45 AI Slop and the value of human emotion17:54 The cultural necessity of sampling22:00 Studio talk27:00 The Berlin border movement residency32:30 Post-COVID clubbing & Spotify fatigue37:30 The corporatisation of Boiler Room41:45 Forging an authentic Indian sound49:10 The global hustle for Indian DJs Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving touched down in Bengaluru, aka Bangalore, for the opening night of DJ El Sid's Ends & Means party, and also to record podcasts at the Bangalore International Centre with two of the most important people in the contemporary techno scene in India. Kohra is a key figure in the modern iteration of techno in India. His label, Qilla Records, has been one of the most important outposts for Indian producers since 2011. And as a DJ, he has established himself as a similarly important voice across clubs and festivals both in India and on the global circuit. He's also a very interesting guy with a lot to say on the state of the scene right now, and also the history.We discuss the scene in India compared to Europe and the US, the development of techno culture in India, the advance of western dance music brands into Asia, today's challenges in running labels, and his history in different areas of music.This conversation is a great insight into the workings of the scene in India... get involved!Part II will air next week.--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro02:45 Kohra07:30 Local scenes14:00 Western club brands in India21:30 Politics and boycott culture27:50 Kohra's journey into music33:35 Production42:08 Spending time in Melbourne44:40 Jalebee Cartel47:10 Running Qilla Records53:30 Future of the scene in India Hosted on Acast. See acast.com/privacy for more information.

Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/Frank Wiedemann is one half of legendary German house duo Âme (he does the live shows and can probably be described as the lead producer). He's also a key figure in the Innervisions label, the Dixon/Âme axis, and also a member of other groups include Howling. We discuss the new wave of electronic music nightlife in Berlin, the responsibilities of established acts to the wider scene, his processes in making music, and performance both as Âme and also in improvisational settings such as previous pod guest Sebastian Mullaert's Circle Of Live. This is a good one, get involved!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro03:50 Berlin nightlife isn't dead07:56 Events vs. clubbing11:01 Should bigger artists give back?14:18 The paradox of playing live22:22 The new Ame album31:30 Spotify is social media38:14 From Jazz clubs to Robert Johnson49:00 Innervisions at the Royal Albert Hall55:49 The art of the 8-hour jam01:04:52 Teaching and retreats Hosted on Acast. See acast.com/privacy for more information.

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/Slipmatt is one of the most important DJs in the history of dance music. From his first major gig at Raindance in 1989, he came to be known as the Godfather Of Hardcore, becoming synonymous with the genre that typified the UK rave sound in the early 90s. His 'SL2' project, with DJ Lime, yield two top-ten hits including the genre-defining 'On A Ragga Tip' that reached number 2 in the UK singes chart in May 1992.He was also instrumental in emergence Jungle from the Hardcore scene, and produced classics including 'Hear Me' which typify the linearity between the two genres.We discuss the pre-acid house period, the game-changing nature of the rave explosion both in music and society, and we get into his personal journey from bedroom producer to Top Of The Pops.This is a great conversation with a true legend of UK dance music, get involved!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro02:00 Episode start04:55 What “Old School” really means06:25 The split between Hardcore & Jungle11:30 Bridging the divide13:10 Bedroom producer beginnings17:20 The lost art of studio mentorship18:40 DJ Culture & skill obsession24:15 First raves & Acid House reality26:15 Birth of Raindance27:40 Illegal → Legal Raves29:10 Becoming a National DJ30:40 Independence and management32:10 The end of Illegal raving33:10 Rave culture as a social & political movement35:30 Media & moral panic37:30 Policing, laws & the Criminal Justice Act Era41:30 Legacy of early Rave culture43:30 Personal reflections & looking back47:00 Clearing samples50:24 Top of the Pops and meeting Kylie56:27 The Prodigy59:31 Rage club and Jungle Hosted on Acast. See acast.com/privacy for more information.

Recondite is one of our favourite guests and here we welcome him for his third appearance on the podcast.We discuss his recent performances at arguably the world's hottest music venue - the Sphere in Las Vegas, and also the Pyramids of Giza in Egypt. And we get the inside story on what's going on in melodic techno, an area of dance music that has attracted some of the biggest audiences while being largely ignored by the press.The issue of dance music and popular culture as art is also discussed in detail, as well as the continuing developments in AI in music - both in ethical terms and in the practice of making music.This is a great conversation, get involved!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingFollowing on from the 'End Of Recorded Music?' episode, this week we take a look at some of the surrounding issues. This is the first time I've done a solo episode speaking to camera and there are some inconsistencies which show up in the audio... check out the video version of this episode on YouTube (or if you're on Spotify then it'll be available here too). --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingSister Bliss is the musical driving force behind one of the biggest dance acts of all time - Faithless.We discuss her early period as a DJ, linking up with Rollo and launching Cheeky Records from home, meeting the late, great Maxi Jazz and forming Faithless. And of course we get into the hits and the differing process of music making over the years.This is a great conversation with a true legend of UK music!00:00 Brought to you by Acid Nation03:00 Sister Bliss05:10 Releasing music now vs then07:05 Champion sound & the double-album idea09:15 Invisible gatekeepers10:35 Forever Free, Maxi & the meaning of freedom12:10 Vinyl culture & record-shop life23:30 Early musical influences29:45 The cassette demo that changed everything31:10 Camden studios, sushi & late nights33:00 Meeting Maxi36:40 DJing, dropping out & taking the leap41:10 Cheeky Records48:00 Making the first album55:30 Making music now: tools, plugins & overload01:00:40 The future of creativity01:02:45 Memory, archives & coming full circle--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation 03:00 Sister Bliss05:10 Releasing music now vs then07:05 Champion sound & the double-album idea09:15 Invisible gatekeepers10:35 Forever Free, Maxi & the meaning of freedom12:10 Vinyl culture & record-shop life23:30 Early musical influences29:45 The cassette demo that changed everything31:10 Camden studios, sushi & late nights33:00 Meeting Maxi36:40 DJing, dropping out & taking the leap41:10 Cheeky Records 48:00 Making the first album55:30 Making music now: tools, plugins & overload01:00:40 The future of creativity01:02:45 Memory, archives & coming full circle Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingBugged Out is one of the UK's best-loved and most enduring club brands. From humble beginnings in Manchester, through Sankeys, Cream in Liverpool, fabric and The End in London, right the way through to their enormous 30th birthday at the 15k capacity Drumsheds in London, this is a promotion that has consistently done things right in terms of the music and the vibe. Johnno Burgess is one of the co-founders, and also the former editor of the legendary Jockey Slut magazine which originally launched the night that became Bugged Out. We discuss the history of the event with its many successes and occasional failures, the changing landscape over the last 30 years, how they booked Daft Punk for free, and we also get into the golden era of the dance press and how it looks in the current era.This is a great conversation with a relatively unsung hero of UK dance culture. Get involved! Grab the new Bugged Out book here--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:13 Episode start02:50 Bugged Out at 3004:54 Changing fashion on the floor07:28 The golden age of dance music journalism12:45 Influencers are the new fanzines18:08 The birth of Jockey Slut24:00 From magazine to club night27:30 The Manchester club scene30:49 Closure of clubs and pop-up spaces36:10 Trust and curation44:12 Nation, Cream and Liverpool47:20 First Bugged Out Weekender52:30 Festival curation55:00 Moving away from Liverpool59:05 The End - 8 defining years01:02:00 When clubs started disappearing01:03:30 Drumsheds, Printworks and mega-rooms01:05:50 The role of private equity 01:13:00 Highs and lows Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingThe Sabres Of Paradise were formed in 1992 by Andrew Weatherall, Gary Burns, and our guest on today's episode Jagz Kooner. They burned brightly but briefly, initially disbanding in 1995, but have now reformed (without the late Weatherall) for what Jagz says will be a limited time. We discuss the story of the Sabres, but also Jagz' wider career which covers a lot of ground as a remixer and producer. And we also get into his thoughts on today's scene, and the changes in music making he's witnessed in four decades making tunes. This is a good one! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:13 Episode start02:44 Sabres reunion08:45 Playing Sydney Opera House11:38 From seated silence to dancing chaos13:05 This song changed lives15:58 Post-Sabres life17:06 Early DJ roots21:36 Machines over bands25:45 A very Jagz birthday29:24 This machine will change the world36:02 The bootleg that changed everything37:30 Andrew Weatherall45:00 Touring and burnout47:30 After the split50:00 Producing for others59:30 Legacy and influence01:03:00 The meaning of the reunion01:07:00 Honouring Andrew Weatherall01:11:00 Looking forward01:15:00 Advice for young producers Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingThis is a re-up of a podcast we released in mid-2023 which sought to set the table for what was then the coming debate on AI in music and the wider socio-economic world. It's worth returning to because it covers the big issues that I anticipate will be covered on the podcast this coming year, and takes a look at some of the initial intuitions coming into this highly weird period of human history. This stuff isn't going anywhere, and it poses serious questions for what the music industry is for. What are musicians doing making music in this environment? What's the purpose of music in of itself? These are questions I have been asking myself over the last few weeks, and there are no easy answers...--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:30 AI in music and art12:20 Possible developments17:13 Ethics in art22:21 Music's cultural decline27:06 The capitalist bogeyman29:35 Identity vs music43:21 Is all this just moaning? Hosted on Acast. See acast.com/privacy for more information.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingA review of some of the stuff that happened in the Year of Our Lord, 2025.Percy Digs instagram as mentioned: https://www.instagram.com/percydigs?igsh=MXM3OGJ0OW9rZDMzbA==All other links and more info on this episode: https://www.patreon.com/posts/best-of-2025-147063099--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:50 Track of the year04:45 Conclusions of the year15:20 Album of the year18:46 Book (fiction)22:00 Book (nonfiction)25:14 Podcast episode26:47 Nightclub30:02 Forgotten Hard Rock album33:06 Best gig36:56 Streaming platform40:25 Worst album of the year41:23 Worst track of the year42:00 Coming up in 2026 Hosted on Acast. See acast.com/privacy for more information.

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingKazim is an artist manager whose clients include Nightmares On Wax, and also the chief creative and brand officer at RA.We discuss the mechanics of creative campaigns for new and legacy artists, the challenge of breaking new music, and the different obstacles in the way of older acts. We also discuss the music media landscape and the role of media in today's industry.This is a rare chance to get the inside track on artist management and big music media platforms... get involved!Music discussed in the episode…https://jitwam.bandcamp.comhttps://anaiis.bandcamp.comhttps://saultglobal.bandcamp.comhttps://nightmaresonwax.bandcamp.com00:00 Brought to you by Acid Nation02:13 Episode start04:52 Artist management vs. media platforms07:55 Death of middle class in music11:35 Successful artists can't tour14:39 Everyone’s a DJ Now17:38 Can albums still take years to break through?21:08 Great music always shines through24:04 100,000 songs a day27:09 Going viral is the wrong goal30:46 Success without social media33:14 Word of mouth over algorithms35:30 It’s always been a slog39:00 Maintaining a legacy of an artist45:00 Power in the catalogue55:00 Working for Warp Records01:01:35 Fans vs. listeners01:03:20 Chasing the algorithm is not the way01:04:50 Working at RA01:12:08 The state of Berlin--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:13 Episode start04:52 Artist management vs. media platforms07:55 Death of middle class in music11:35 Successful artists can't tour14:39 Everyone’s a DJ Now17:38 Can albums still take years to break through?21:08 Great music always shines through24:04 100,000 songs a day27:09 Going viral is the wrong goal30:46 Success without social media33:14 Word of mouth over algorithms35:30 It’s always been a slog39:00 Maintaining a legacy of an artist45:00 Power in the catalogue55:00 Working for Warp Records01:01:35 Fans vs. listeners01:03:20 Chasing the algorithm is not the way01:04:50 Working at RA01:12:08 The state of Berlin Hosted on Acast. See acast.com/privacy for more information.

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingSam Binga is a DJ & Producer from Bristol, UK.Having first emerged in the breaks scene of the early 2000s, in the 2010s he placed himself firmly at the centre of UK bass, with releases on 50 Weapons, Exit and Critical. His sound spans the anthemic rowdiness of tracks like ‘AYO’ and ‘Lef Dem’, to the deeper explorations of his collaborations with Om Unit. He also runs Pineapple Records, a crucial label in the patchwork of soundsystem-adjacent UK electronic music. We discuss the state of the current UK scene, his history through various areas of the UK bass scene, forthcoming music on Pineapple, and a lot more. Get involved! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:10 Longtime listener first-time caller05:24 2025 recap06:30 Pros and cons of self-releasing11:00 Liking your own music13:30 The producer’s mind17:30 Intuition, magic, and fear of the future24:30 Breakstep30:00 Bao Binga, breaks, and nearly going Dubstep34:00 The death of the alias37:20 Early aspirations, career advice and mountain biking41:41 Early 2000s and lower barriers to entry43:44 Community before social media48:30 What Makes a scene? 52:55 Sankeys, violence, police pressure55:00 Seeing Jeff Mills at Sankeys58:15 The 2010s House era 59:14 The birth of Sam Binga & Exit Records01:08:10 UK Radio culture vs. US01:17:20 Label philosophy: skate-team energy & A&R instinct Hosted on Acast. See acast.com/privacy for more information.

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingGuy Brewer, aka Shifted, aka half of Commix, aka Carrier, made an appearance on our previous incarnation, the Not A Diving Podcast, a couple of years ago that was very popular. He returns with a new alias but a similar selection of wise takes on the electronic music scene and the challenges facing everyone trying to operate in it.We discuss the new Carrier album, Rhythm Immortal, the challenge of genre expectations, the disappearing middle class of musicians, the (ir)relevance of record labels, and much more besides.This is a good one!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation02:48 Transition from Shifted to Carrier04:48 Creative burnout07:03 Creative Cycles & Starting Over09:31 Musical Influences Behind Carrier12:01 Genre ambiguity 15:04 Creative Rebirth18:01 Industry vs. scene21:01 The middle class of music has gone24:02 Tech and lower barriers to entry27:07 Does personality still matter?31:13 Hard Techno is lifestyle branding34:32 Aesthetics, label identity and scenes38:20 Big tech, democratisation and gatekeeping42:02 Self-release or label chase?48:00 Art and intent53:58 Production philosophy01:00:02 Tools, workflow & sampling vs. modular01:03:10 Creative ruts, flow states & longevity Hosted on Acast. See acast.com/privacy for more information.

PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!Full details.Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingFrançois X is a key figure in the history of French techno. From his DEMENT3D label and nights at Social Club to his residency at legendary club Concrete, he has helped redefine the music over time and made a huge contribution to its development in Paris and beyond.We discuss all of the above, as well as the state of the scene right now and of course the music.--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlistChapters:00:00 Brought to you by Acid Nation03:02 Episode start04:15 State of Paris clubbing 08:00 Music evolution and changing sounds14:00 Roots of Francois X sound18:00 Repurposing influences19:42 Booking Scuba & Joy Orbison21:00 Concrete: The legendary club32:12 Paris’ club culture identity34:00 Quitting the day job38:00 Disco, House and Techno38:25 The origin of 'Francois X'39:00 House music ruled the roost42:10 Electroclash, French touch and Ed Banger45:00 Soulful to Techy: Records that flipped it48:00 Klockworks, MDR and Dub Techno50:51 Production beginnings 52:25 DEMENT3D and starting a label58:24 How would you start a label now?01:05:50 Social media pressure and identity01:11:50 What's next for Techno? Hosted on Acast. See acast.com/privacy for more information.