MSP Heroes Podcast by Growth Generators

In this episode of the MSP Heroes Podcast, Harrison Baron sits down in person with Greg Bilazarian from NextGen Growth Partners, a private equity firm that buys and grows lower middle market IT and managed service businesses. They get into the real stuff around selling your MSP, including what buyers actually look for, how EBITDA multiples work, what key man risk does to your valuation, and why taking the biggest check is not always the right move. Harrison also opens up about his journey from volunteer firefighter and Eagle Scout to MSP founder, published author, and YouTube educator, and why he believes the relationships you build with clients matter more than the exit number. If you are building an MSP right now and wondering if or when you should sell, this conversation will give you the most honest and practical breakdown you have heard yet. If you want to connect with Greg or learn more about what NextGen Growth Partners is looking for, reach out directly. And if you are ready to grow your own MSP, head over to growthgenerators.com to see how MSP Heroes can help you get there.

Google My Business says verification takes 5 days. Mine took 6 weeks. In this video I walk you through the entire process of getting Google My Business approved for my MSP, Secure Wealth IT, and show you exactly what I did so you can avoid the headaches I went through.I cover the signage you need inside your office and outside on the building, the video verification process through their web portal, tips on what Google is actually looking for in that footage, and the small details that will get you approved or rejected. I also share the mistakes I made and what I would have done differently if I could start over.If you are building an MSP and want to get found locally, this is one of the first things you need to set up. Do not wait until you need it because the process takes way longer than you think.Want to learn more about marketing your MSP and generating leads? Head over to https://growth-generators.com and grab a copy of The MSP Growth Playbook.

Shadow IT has been a problem for years, but Shadow AI is the new threat that most MSPs are not even looking for yet. In this conversation, I sit down with Francis Rombaut from Lansweeper to talk about what the best MSPs are actually doing differently, how to move clients away from break fix, and why AI governance is quickly becoming one of the biggest MSP sales opportunities out there. Francis works directly with MSPs on product marketing and pricing at Lansweeper and has a front row seat to what separates MSPs that are winning from those that are stuck. We talk about the maturity scale he sees across the MSP space and what it actually looks like when an MSP is operating at the highest level. The answer might surprise you because it has less to do with the tools and more to do with how they think about their clients' full technology environment. We also get into how MSPs are using AI internally and for their clients, where the real risks are, what hallucination means for your managed services work, and why an AI agent with too much access is genuinely terrifying. Francis shares how Lansweeper is building toward MCP server integration and what that means for MSPs who want to stay ahead. If you are thinking about how to position your MSP for the next few years, this conversation is worth your full attention.

Most people start an MSP by picking a name and figuring out the rest later. That's backwards.In this video, I'm pulling back the curtain on how I started Secure Wealth IT, a real MSP I launched in Charlotte, NC targeting financial advisors, RIAs, and broker dealers. This is episode one of a weekly series where I share exactly what I'm doing, what's working, and what I've seen other MSPs get wrong.Before I did anything else, I validated the market. I used ChatGPT to find my niche, figure out who had the most potential clients in my area, and narrow it down to a group I could actually win with. I'll show you the exact process I used so you can do the same thing no matter where you live or what industry you go after.From there I had to find the right business partner. I knew my strengths were sales and marketing, so I needed someone who could own the technical and operational side. I'll walk you through how I found that person, what I looked for, and why it made all the difference.Then came the name. Secure Wealth IT did not come from some brilliant creative moment. I'll tell you exactly how we landed on it and why it works for the market we serve.This is not theory. This is what we actually did, step by step, from scratch.If you are starting an MSP or thinking about it, start here. New episode every week.

Most MSP owners wait too long to hire their first technician. In this video, Harrison Baron from Growth Generators breaks down exactly when the right time is, what role you should actually be hiring for, and where to find the right people. You will learn why your first hire should be a technician and not a salesperson, what soft skills to prioritize over technical certifications, and how to think about culture fit for a small team. Harrison covers where to find great candidates including referrals, Reddit, LinkedIn, Indeed, local schools, and your own network. He also walks through how to approach the interview process even if you have never done it before, how to think about compensation based on your market and business size, and why onboarding matters just as much for employees as it does for clients. The biggest takeaway is that once you make that first hire, you have to actually let go of the work you hired them to do. That free time is what allows you to get back to sales, marketing, and building relationships that grow your MSP. If you are running an MSP and doing everything yourself, this video will help you figure out when and how to make that first hire the right way.

Most MSP business reviews are terrible. Clients sit through a boring ticket recap, zone out, and start wondering if they even need you. That is exactly how you lose clients. In this video, I break down how to build a bulletproof QBR, ABR, or semiannual business review that keeps your clients around for 7 to 20 years. I cover who needs to be in the room, what to prep before you walk in, the exact agenda to follow, how to upsell without being pushy, and what to send after the meeting so nothing falls through the cracks. This is not about fancy graphs or long PowerPoints. It is about showing up as a true advisor and partner so your clients never question your value. If you are an MSP owner who wants to stop losing clients and start growing your recurring revenue, this video is for you. Check out the MSP Growth Playbook on Amazon and Audible. Try the free MSP pricing calculator or join MSP Heroes for the full paid version with proposals, onboarding calculators, sales comp tools, and more. Links below.

Most business owners have no idea what an MSP actually does. Many think we are just the IT person they call when something breaks. But managed service providers do far more than that. In this video, I show you exactly how to explain what an MSP does in simple language that business owners understand. If you cannot clearly explain your services, it becomes almost impossible to market or sell them. I break down how to describe managed IT services, how to explain the value of proactive IT support, and how to help potential clients understand why an MSP matters to their business. If you run an MSP or work in managed services, this will help you communicate your value better, close more deals, and make your marketing far more effective.

Most MSPs are selling cybersecurity completely wrong. Some overwhelm clients with dozens of tools and technical jargon, while others sell the bare minimum and still call it security. Both approaches lead to confused clients and weak protection. In this video, Harrison Baron breaks down what MSPs should actually include in a cybersecurity stack and what should not be sold as security. Instead of focusing on tools like EDR, DNS filtering, or conditional access, you will learn how to focus on what clients actually care about. They want to avoid getting hacked, losing data, or getting fined or shut down. Harrison explains the five core areas every MSP security offering should cover: identity protection, endpoint security, email security, backup and recovery, and monitoring and response. He also covers common mistakes MSPs make when building their security packages and how to explain cybersecurity in simple terms that business owners understand. If you want to simplify your cybersecurity offering, sell with more confidence, and build a stronger MSP security stack, this video will help you do exactly that.

Did you know there are six types of MSP business owners? After thousands of conversations with managed service providers, I started noticing patterns. Most MSPs are not stuck because of the market or competition. They are stuck because of the type of business owner they are operating as. In this video I break down the six most common MSP owner types including the technician owner, the dreamer, the comfortable MSP, the overwhelmed MSP, the marketing avoider, and the growth focused MSP. You will learn the strengths and weaknesses of each type and what steps you can take to grow your business faster. If you want to move from technician to real business owner and build a predictable MSP that generates consistent recurring revenue, this video will help you identify where you are today and how to move forward.If you want help growing your MSP through better sales and marketing systems, check out Growth Generators where we teach MSP owners how to consistently attract clients and grow their recurring revenue.

Most MSPs lose money when they onboard new clients, and many do not even realize it. One of the biggest reasons is improper onboarding pricing. Many managed service providers either roll onboarding into their monthly fee, undercharge for the work involved, or skip charging for it entirely. The reality is onboarding requires a significant amount of time and effort. From network discovery and documentation to deploying your security stack and standardizing systems, it is a large project that should be priced accordingly.In this video, we break down exactly how MSPs should be thinking about onboarding and how to price it the right way so you stop losing money on new clients. We walk through what work should actually be included during onboarding, why many MSPs underestimate the true cost of that work, and a simple rule you can use to price onboarding properly. We also discuss when it might make sense to increase onboarding pricing for complex environments and when it may be reasonable to waive it for a simple deal.A strong onboarding process does more than just get the client set up. It sets expectations, helps standardize the environment, improves security, and reduces support tickets long term. When done correctly, onboarding can dramatically improve profitability and create a better experience for both you and your client.If you want to grow a more profitable MSP and avoid the common mistakes many providers make with onboarding, this video will give you a clear framework to follow.

Most MSPs spend years building their tech stack but never build their legal stack.That is a huge mistake.In this video, I walk through the legal documents and policies every MSP should have to protect their business, including MSAs, SLAs, statements of work, security policies, incident response plans, and more.If you run a managed service provider, these contracts help protect your revenue, set expectations with clients, and reduce risk.Important: I am not a lawyer and this is not legal advice. Always have an attorney review your contracts.

Most MSPs and cybersecurity professionals struggle to sell security the right way. They either lead with fear or overwhelm prospects with tools like MFA, EDR, and SOC. That is why deals stall, price becomes the issue, and the conversation feels awkward. In this video, Harrison Baron breaks down the real secrets to selling cybersecurity that actually close deals. You will learn why fear based selling shuts prospects down, how to tie cybersecurity to real business outcomes, how to use industry pressure to your advantage, and why cyber insurance is one of the strongest closers in today’s market. He also explains how to position security as non negotiable, bundle it the right way, and use real assessments and scans to show gaps instead of just talking about them. If you are an MSP, IT provider, or cybersecurity company that wants to close more deals and stop feeling uncomfortable asking for money, this video will change the way you sell security. Grab the free MSP Pricing Calculator under the Resources tab at growth-generators.com and customize it to fit your cybersecurity stack. If this helps, like the video, subscribe to the channel, and drop a comment with the objections you are hearing when selling security.

Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to grow. I also show you a free MSP pricing calculator I built to help you run your own numbers in minutes. If you are under 1 million in revenue and want predictable profit instead of stress, this will help you see exactly where you stand. Download the free tool, run your numbers, and stop guessing your pricing.

This one is different.I sat down with my friend Greg Bilzerian for a long-form, real conversation about MSPs, private equity, growth, exits, and what business owners are actually thinking.Greg has a unique background. He started in TV journalism, moved into consulting and AWS, and now works with a private equity group focused on acquiring and growing businesses. He talks to business owners every single day. That perspective is powerful.We break down:What private equity actually looks for in MSPsWhy recurring revenue makes MSPs so attractiveThe biggest mistakes MSP owners make before sellingWhat happens after you sellWhy some acquisitions go wrongThe ethics of PE and innovationHow MSPs can become true strategic partnersThis is longer than my normal content. It is meant to feel like you are sitting at the table with us.Heads up: the camera overheated near the end. I was running it on a dummy battery and I am still learning. The video cuts out, but I saved the full audio through my mixer.The complete episode is available on the MSP Heroes Podcast. If you want the full conversation, grab the audio version in the link below.If you are an MSP owner thinking about growth, exit, or long-term strategy, this is worth your time.Enjoy the show.

How long does it really take to close your first MSP client? The answer is not what most people want to hear. In this video, I break down the real factors that decide whether you land your first managed services client in 30 to 90 days or struggle for a year or more. We talk about target market clarity, pricing confidence, your website, your offer, prospecting activity, sales skills, and consistency. If you are starting an MSP or trying to get your first managed IT contract, this will help you figure out what is actually slowing you down and what to fix right now.

If you're an MSP owner or salesperson tired of dragging sales cycles, constant price objections, and an inconsistent pipeline, this is the complete training you've been waiting for. In just 40+ minutes, Harrison Barron from Growth Generators breaks down the exact proven system that helped him sell tens of thousands in MRR monthly and has now guided dozens of MSPs to 7-figure success. From mindset shifts (sell outcomes, not features) to building your ideal client profile, crafting irresistible offers, laser-targeted prospecting with tools like Lead Scrape, and a full sales funnel that delivers results this month – this is actionable gold you can implement immediately. Grab the free Buyer Persona worksheet and battle cards at growth-generators.com/resources, book a discovery call at growth-generators.com/discovery, and check out our MSP Heroes community for $7 for 7 days to surround yourself with the best MSP owners. Watch the $400K ransomware video for real-world proof, and download the MSP Sales Pro Blueprint for templates. Hit subscribe, like, and comment your biggest takeaway – I'll reply to as many as possible. Let's turn your MSP into a revenue machine.

Most MSPs do not need more tools. They need the right tools. In this video, I break down the exact marketing tools MSPs should be using to generate real leads without wasting time or money. We cover the core categories every MSP needs including CRM and follow up, websites and conversions, email marketing, content and video, design tools, and tracking basics like Google Analytics and Search Console. This is a practical walkthrough based on what I use in my own MSP and at Growth Generators. No theory. No shiny objects. Just simple tools that help MSPs market better, follow up consistently, and grow with confidence.

In this video, I test another AI website builder to see how fast and how well it can build a real MSP website. In the last video we looked at Wix, and this time we try a different AI tool to compare speed, layout, and content quality. I walk through building a niche MSP focused on law firms in Arizona and show you what I like, what I do not like, and what still needs work. AI is getting better, but it is not perfect. I break down how you can use AI to do most of the heavy lifting, get closer to great messaging, and then polish it the right way. If you are starting a new MSP or your current website is not converting, this will give you a practical path forward. I also share how to use a buyer persona and clear positioning to get way better results from any AI builder. If you want more step by step help building and marketing your MSP, check out Growth Generators and grab the resources linked below.

Got a big meeting coming up and your MSP website is either outdated or does not exist? You are not alone. In this video, I show you how to build a clean, legit MSP website in record time using AI. No designers, no agencies, and no overthinking. This is about getting something live that looks professional and works when you need it now.I walk through creating a fake MSP from scratch, choosing a target market, generating messaging with ChatGPT, and using Wix AI to build a real website in just minutes. This is perfect if you need a website fast for a sales meeting, prospect call, or to stop feeling embarrassed about your current site.This is not about building the perfect website. It is about building a good enough website that helps you move forward and gives you confidence when talking to prospects. Clients do not expect a perfect site, but they do expect something that looks current and credible.If you want more help growing your MSP through sales and marketing that actually works, check out Growth Generators and the MSP Heroes membership. And if you enjoy this kind of real world MSP content, like the video, subscribe, and let me know what you want to see next.

How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find pain fast, and how to qualify prospects the right way. You will also learn what to track so you know it is working, plus the basic tools you need like a CRM and a power dialer. If you want more help, check out growth-generators.com for masterclasses, worksheets, and resources built for MSP sales and lead generation.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSP marketing emails get deleted instantly because they’re too long, too generic, and sound like a boring brochure. In this video, I break down the exact framework for writing banger MSP marketing emails that actually get opened, read, and replied to. We’ll cover subject lines that work, how to hook people in the first sentence, how to focus on one real client pain point, and how to make replying easy. I’ll also share tools like GoHighLevel, HubSpot, and ActiveCampaign so you can AB test and improve your emails over time. If you want faster wins, more leads, and better conversations with business owners, this is the MSP email strategy you need.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSPs think they need a better lead magnet to get more clients, but that’s not the real problem. A lead magnet is like a lottery ticket. It only works if people are already walking into the store. In this video, I break down why most MSP lead magnets fail, what actually drives organic leads, and how to build real visibility and trust so your marketing starts producing consistent inbound opportunities. If you want more MSP leads without relying on ads, this is the simple strategy you need to focus on first.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Starting an MSP sounds like the perfect business… recurring revenue, freedom, and working for yourself.But here’s the truth:Most people should NOT start an MSP.In this video, I break down exactly who shouldn’t get into the MSP world, the biggest mindset traps, and why so many IT people burn out trying to build a service business they weren’t prepared for.This isn’t meant to scare you, it’s meant to save you years of frustration.If you’re thinking about starting an MSP, or you’re already running one and feeling stuck, this video will hit hard. Comment below: Which one of these points surprised you the most?And if you want real MSP growth strategies, sales systems, and no fluff advice, make sure you subscribe.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSPs know Lansweeper by name, but very few actually understand what it can really do.In this video, I sit down with Tomas from Lansweeper to go behind the scenes of the platform. We walk through real features MSPs are using today to find hidden devices, uncover security risks, identify end of life systems, and turn network data into real revenue.We cover how agentless discovery works, how MSPs use Lansweeper for asset tracking, vulnerability visibility, lifecycle reporting, and even sales conversations. We also talk about the features most MSPs ignore and why that is costing them money.If you are an MSP owner, sales leader, or technical lead and you want better visibility, better conversations with clients, and more opportunities to sell the right services, this is a must watch.

Most MSPs are not struggling because of competition. They are struggling because they are invisible. You might already be making money or even doing hundreds of thousands per year, but if leads feel random, sales feel hard, and marketing feels exhausting, this video is for you.In this video, I break down why most MSP marketing advice is incomplete, why posting more content and buying more tools is not fixing anything, and what actually needs to change for real growth to happen. If you feel busy but stuck, or like you are doing all the right things with nothing to show for it, you are not alone.You will learn the real reason MSPs feel burned out and frustrated, why systems matter more than hustle, why conversions beat clicks every single time, and why clarity always beats creativity when it comes to MSP marketing. I also walk through the simple framework MSPs use to go from invisible to predictable growth.If you want free MSP resources like buyer persona templates, pricing tools, and marketing guides, head over to growth-generators.com. There are over a dozen free downloads you can grab and implement right away.If you are serious about building a predictable MSP and want real systems for sales and marketing, check out MSP Heroes. It is $7 for 7 days and built for MSP owners who want clarity, not hype.Subscribe to the channel for MSP sales and marketing videos posted multiple times per week.

Are free MSP tools actually free?In this video, I break down the truth about free RMM tools, PSA tools, and CRMs for MSPs. These are the core systems your business runs on, and choosing free options often costs you time, focus, and growth.I explain the real cost of free tools, when they might make sense, and why most MSPs are better off using proven software so they can focus on getting clients and selling services.If you keep asking for a free version, this video will save you a lot of headaches.

Did you know that every MSP lead falls into one of three main categories? In this video, I break down the core concepts behind MSP lead generation using a simple whiteboard strategy. We cover inbound marketing, outbound marketing, and partnerships, along with the pros and cons of each. You will learn why relying on only one lead source is risky, how different MSP sizes should focus their efforts, and how combining these strategies creates consistent pipeline growth. If you want to stop guessing and start building a predictable MSP marketing system, this video will give you the clarity you need to move forward with confidence.

Join Harris Marin from Growth-Generators.com as he sits down in person in Montreal, Quebec with Christina Klene, Head of the MSP Business Unit at Lansweeper. In this candid, high-energy follow-up interview, Christina shares invaluable insights on what truly makes a great leader in technology today, revealing why resilience and emotional intelligence outperform pure technical skills every time. She breaks down the key differences between rapidly growing MSPs (adding 3-5 new services per year) and those that stagnate, explains how a growth mindset unlocks hidden revenue opportunities, and discusses how Lansweeper empowers MSPs with credential-free discovery, revenue-generation toolkits, and a single all-in-one platform. From her unexpected past as a Fox Sports Northwest segment host covering winter sports to building Lansweeper’s global MSP practice from the ground up, Christina’s journey is inspiring and packed with actionable advice for MSP owners and tech leaders. If you’re looking to scale your MSP, improve your leadership, or understand the future of the channel in the age of AI and consolidation, this interview is a must-watch. Don’t miss these golden nuggets, hit play now!

What are the best and easiest ways for MSPs to find more leads? In this video, I break down simple, proven ways to find and reach out to potential MSP clients whether you are brand new or running a seven figure MSP. These strategies work across industries, locations, and MSP sizes, and several of them are methods I have never shared publicly before. I walk through how to identify your dream client, use Google and LinkedIn the right way, leverage business directories, vendor partners, Facebook groups, and daily habits that actually lead to conversations and deals. If you are tired of guessing where your next lead is coming from, this video will give you a clear path forward. I also share how spending just 30 minutes a day on focused outreach can put you ahead of most MSPs. If you want to go deeper, check out my book The MSP Growth Playbook linked below, along with free resources at growth-generators.com to help you master MSP sales and marketing.

In this on site interview from Canada, I sit down with Martin, a cybersecurity expert with nearly two decades in IT and MSPs. We talk about the real shift from break fix to recurring revenue, why full network scans are non negotiable for his business, and how trust is built through what he calls a confidence contract with clients. We also dive into MSP tool stacks, cybersecurity assessments, pushback from clients, government environments, and where the MSP industry is heading next. This is a real-world conversation with zero fluff and a lot of lessons for MSP owners at any stage.

2026 is going to be a massive year for MSPs and for Growth Generators.In this video, I break down everything coming next. This includes the release of my brand new book The MSP Growth Playbook, the upcoming audiobook, a full rebuild of the MSP Launch Pad, major upgrades to MSP Heroes, new website templates, live sales roleplaying, and a complete marketing training overhaul.I also share the biggest announcement yet. I am starting a brand new MSP and bringing you behind the scenes. You will see pricing, packaging, marketing, sales, wins, losses, and real world decisions. These videos will roll out starting in 2026.If you are a new MSP, growing MSP, or established MSP that feels stuck, this video is for you.Grab the book here: https://amzn.to/4qcStgS

Your MSP website should bring in leads, not confuse people or chase buyers away. In this video, I break down a few real MSP websites and show you what they get right, what they get wrong, and what you can fix on your own site to get a better ROI. You will learn how to write a clear headline, use strong calls to action, show the real benefits you offer, and make your site easier for buyers to trust. I also share the simple messaging framework I teach MSPs who want more leads without spending a ton of money on marketing companies. If you want a website that works for you instead of against you, this video will help you do it step by step.

Most MSPs have been taught the same old pricing stories that hold them back. In this episode we break down the myths that stop owners from charging what they are worth and show how picking a clear niche, selling outcomes, and building real confidence can change everything. If you feel underpriced, unsure, or stuck in the race to the bottom, this talk will help you see pricing in a whole new way. You will learn why buyers pay more for clarity, how specialists beat generalists, and why value always wins over hours and tasks. This is the episode that helps you price with confidence and grow your MRR without fear.Join The Discord: https://growth-generators.com/discordOur Resources: https://www.growth-generators.com/resourcesBuyer Persona Guide: https://success.growth-generators.com/buyerpersonaMSP Launchpad: https://success.growth-generators.com/msp-bootcamp ️MSP Heroes: https://success.growth-generators.com/msp-herosGo High-Level CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51Work With Us: https://www.growth-generators.com/contact-usMy Favorite CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51My Current Favorite RMM & PSA: https://partners.superops.com/opka7e16z8v3️ My Monitor: https://amzn.to/3wAtaz6 Camera: https://amzn.to/3j3JVw0 Lens: https://amzn.to/3Y2HV5L️ Microphone: https://amzn.to/3QM1Gxf Mic Stand: https://amzn.to/40aMtsy

In this video I sit down in Montreal with Christina from Lansweeper and Martin from B2B Cyber Secure for a deep talk about how MSPs uncover hidden risks, protect clients, and use real data to drive smart decisions. We cover the wild things they have found on networks, how shadow IT puts companies in danger, and why fast asset discovery matters more today than ever. Martin explains how his MSP uses Lansweeper to scan new clients before signing any contract so he knows exactly what he is walking into. Christina shares how MSPs around the world use Lansweeper in ways most people never think about, from handling cyber attacks to managing IT on luxury yachts. If you want to understand how modern MSPs protect businesses and why good data is the heart of cyber security, this is a fun behind the scenes look.

Most MSPs start out doing owner led sales, but there comes a point where the owner cannot keep cold calling, networking, sending emails, qualifying leads, and still run the company. That is where an SDR comes in. In this video, I break down exactly what an SDR does inside an MSP, why the role matters, and how they help you build a steady pipeline of warm leads. I cover the outreach channels they use, how they qualify prospects, how they keep your CRM organized, and the traits you should look for when you are ready to hire one. If you want better sales results, more booked meetings, and a cleaner sales process, this video will show you how an SDR makes it all possible. I also share my own stories from the field and give you real world advice so you can grow your MSP with confidence.

Most MSPs want more leads, but their LinkedIn profile pushes buyers away. In this video I walk you step by step through fixing your entire profile so people actually want to connect and talk with you. I show you how to write a clear and strong headline, how to build a clean LinkedIn banner inside Canva, how to update your About section so it sells for you, and what to add in your Featured section for instant trust. Then I share one of my favorite daily LinkedIn routines that helps you meet business owners, office managers, operations managers, and local partners who can send referrals your way. You will also learn how to find the right people, how to send connection requests that get accepted, and what to say after someone connects so you never come off salesy. If you want to grow your MSP, build your network, and start real conversations, this video will give you everything you need.

Most MSPs think they have a real sales funnel, but what they actually have is a simple two step process that leaves money on the table. In this video I break down the huge difference between a basic MSP funnel and a true advanced funnel that warms leads, builds trust, and fills your pipeline even when you are busy. I walk through each stage step by step so you can see what top MSPs are doing to book more meetings and close higher value clients. You will learn why awareness, capture, nurture, engagement, and conversion all matter and how to put them in place inside your business. I also share tools you can use, common mistakes MSPs make, and how our members at Growth Generators build real sales systems that work. Make sure you grab the free resources linked at the top of the description and join the free Discord community to stay ahead of the curve.

In this video I show you how MSPs can make real money with AI by selling simple, useful services that clients actually want. You will learn how to build and sell an AI policy, how to offer CoPilot training, and how to teach clients real AI use cases that save time and make their team faster. I also share smart ways to boost monthly revenue, create sticky services, and use AI to stand out in your market. If you want to bring in more customers, close more deals, and add new profit streams, this video will help you get there.