MSP Heroes Podcast by Growth Generators

If you're an MSP owner or salesperson tired of dragging sales cycles, constant price objections, and an inconsistent pipeline, this is the complete training you've been waiting for. In just 40+ minutes, Harrison Barron from Growth Generators breaks down the exact proven system that helped him sell tens of thousands in MRR monthly and has now guided dozens of MSPs to 7-figure success. From mindset shifts (sell outcomes, not features) to building your ideal client profile, crafting irresistible offers, laser-targeted prospecting with tools like Lead Scrape, and a full sales funnel that delivers results this month – this is actionable gold you can implement immediately. Grab the free Buyer Persona worksheet and battle cards at growth-generators.com/resources, book a discovery call at growth-generators.com/discovery, and check out our MSP Heroes community for $7 for 7 days to surround yourself with the best MSP owners. Watch the $400K ransomware video for real-world proof, and download the MSP Sales Pro Blueprint for templates. Hit subscribe, like, and comment your biggest takeaway – I'll reply to as many as possible. Let's turn your MSP into a revenue machine.

Most MSPs do not need more tools. They need the right tools. In this video, I break down the exact marketing tools MSPs should be using to generate real leads without wasting time or money. We cover the core categories every MSP needs including CRM and follow up, websites and conversions, email marketing, content and video, design tools, and tracking basics like Google Analytics and Search Console. This is a practical walkthrough based on what I use in my own MSP and at Growth Generators. No theory. No shiny objects. Just simple tools that help MSPs market better, follow up consistently, and grow with confidence.

In this video, I test another AI website builder to see how fast and how well it can build a real MSP website. In the last video we looked at Wix, and this time we try a different AI tool to compare speed, layout, and content quality. I walk through building a niche MSP focused on law firms in Arizona and show you what I like, what I do not like, and what still needs work. AI is getting better, but it is not perfect. I break down how you can use AI to do most of the heavy lifting, get closer to great messaging, and then polish it the right way. If you are starting a new MSP or your current website is not converting, this will give you a practical path forward. I also share how to use a buyer persona and clear positioning to get way better results from any AI builder. If you want more step by step help building and marketing your MSP, check out Growth Generators and grab the resources linked below.

Got a big meeting coming up and your MSP website is either outdated or does not exist? You are not alone. In this video, I show you how to build a clean, legit MSP website in record time using AI. No designers, no agencies, and no overthinking. This is about getting something live that looks professional and works when you need it now.I walk through creating a fake MSP from scratch, choosing a target market, generating messaging with ChatGPT, and using Wix AI to build a real website in just minutes. This is perfect if you need a website fast for a sales meeting, prospect call, or to stop feeling embarrassed about your current site.This is not about building the perfect website. It is about building a good enough website that helps you move forward and gives you confidence when talking to prospects. Clients do not expect a perfect site, but they do expect something that looks current and credible.If you want more help growing your MSP through sales and marketing that actually works, check out Growth Generators and the MSP Heroes membership. And if you enjoy this kind of real world MSP content, like the video, subscribe, and let me know what you want to see next.

How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find pain fast, and how to qualify prospects the right way. You will also learn what to track so you know it is working, plus the basic tools you need like a CRM and a power dialer. If you want more help, check out growth-generators.com for masterclasses, worksheets, and resources built for MSP sales and lead generation.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSP marketing emails get deleted instantly because they’re too long, too generic, and sound like a boring brochure. In this video, I break down the exact framework for writing banger MSP marketing emails that actually get opened, read, and replied to. We’ll cover subject lines that work, how to hook people in the first sentence, how to focus on one real client pain point, and how to make replying easy. I’ll also share tools like GoHighLevel, HubSpot, and ActiveCampaign so you can AB test and improve your emails over time. If you want faster wins, more leads, and better conversations with business owners, this is the MSP email strategy you need.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSPs think they need a better lead magnet to get more clients, but that’s not the real problem. A lead magnet is like a lottery ticket. It only works if people are already walking into the store. In this video, I break down why most MSP lead magnets fail, what actually drives organic leads, and how to build real visibility and trust so your marketing starts producing consistent inbound opportunities. If you want more MSP leads without relying on ads, this is the simple strategy you need to focus on first.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Starting an MSP sounds like the perfect business… recurring revenue, freedom, and working for yourself.But here’s the truth:Most people should NOT start an MSP.In this video, I break down exactly who shouldn’t get into the MSP world, the biggest mindset traps, and why so many IT people burn out trying to build a service business they weren’t prepared for.This isn’t meant to scare you, it’s meant to save you years of frustration.If you’re thinking about starting an MSP, or you’re already running one and feeling stuck, this video will hit hard. Comment below: Which one of these points surprised you the most?And if you want real MSP growth strategies, sales systems, and no fluff advice, make sure you subscribe.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSPs know Lansweeper by name, but very few actually understand what it can really do.In this video, I sit down with Tomas from Lansweeper to go behind the scenes of the platform. We walk through real features MSPs are using today to find hidden devices, uncover security risks, identify end of life systems, and turn network data into real revenue.We cover how agentless discovery works, how MSPs use Lansweeper for asset tracking, vulnerability visibility, lifecycle reporting, and even sales conversations. We also talk about the features most MSPs ignore and why that is costing them money.If you are an MSP owner, sales leader, or technical lead and you want better visibility, better conversations with clients, and more opportunities to sell the right services, this is a must watch.

Most MSPs are not struggling because of competition. They are struggling because they are invisible. You might already be making money or even doing hundreds of thousands per year, but if leads feel random, sales feel hard, and marketing feels exhausting, this video is for you.In this video, I break down why most MSP marketing advice is incomplete, why posting more content and buying more tools is not fixing anything, and what actually needs to change for real growth to happen. If you feel busy but stuck, or like you are doing all the right things with nothing to show for it, you are not alone.You will learn the real reason MSPs feel burned out and frustrated, why systems matter more than hustle, why conversions beat clicks every single time, and why clarity always beats creativity when it comes to MSP marketing. I also walk through the simple framework MSPs use to go from invisible to predictable growth.If you want free MSP resources like buyer persona templates, pricing tools, and marketing guides, head over to growth-generators.com. There are over a dozen free downloads you can grab and implement right away.If you are serious about building a predictable MSP and want real systems for sales and marketing, check out MSP Heroes. It is $7 for 7 days and built for MSP owners who want clarity, not hype.Subscribe to the channel for MSP sales and marketing videos posted multiple times per week.

Are free MSP tools actually free?In this video, I break down the truth about free RMM tools, PSA tools, and CRMs for MSPs. These are the core systems your business runs on, and choosing free options often costs you time, focus, and growth.I explain the real cost of free tools, when they might make sense, and why most MSPs are better off using proven software so they can focus on getting clients and selling services.If you keep asking for a free version, this video will save you a lot of headaches.

Did you know that every MSP lead falls into one of three main categories? In this video, I break down the core concepts behind MSP lead generation using a simple whiteboard strategy. We cover inbound marketing, outbound marketing, and partnerships, along with the pros and cons of each. You will learn why relying on only one lead source is risky, how different MSP sizes should focus their efforts, and how combining these strategies creates consistent pipeline growth. If you want to stop guessing and start building a predictable MSP marketing system, this video will give you the clarity you need to move forward with confidence.

Join Harris Marin from Growth-Generators.com as he sits down in person in Montreal, Quebec with Christina Klene, Head of the MSP Business Unit at Lansweeper. In this candid, high-energy follow-up interview, Christina shares invaluable insights on what truly makes a great leader in technology today, revealing why resilience and emotional intelligence outperform pure technical skills every time. She breaks down the key differences between rapidly growing MSPs (adding 3-5 new services per year) and those that stagnate, explains how a growth mindset unlocks hidden revenue opportunities, and discusses how Lansweeper empowers MSPs with credential-free discovery, revenue-generation toolkits, and a single all-in-one platform. From her unexpected past as a Fox Sports Northwest segment host covering winter sports to building Lansweeper’s global MSP practice from the ground up, Christina’s journey is inspiring and packed with actionable advice for MSP owners and tech leaders. If you’re looking to scale your MSP, improve your leadership, or understand the future of the channel in the age of AI and consolidation, this interview is a must-watch. Don’t miss these golden nuggets, hit play now!

What are the best and easiest ways for MSPs to find more leads? In this video, I break down simple, proven ways to find and reach out to potential MSP clients whether you are brand new or running a seven figure MSP. These strategies work across industries, locations, and MSP sizes, and several of them are methods I have never shared publicly before. I walk through how to identify your dream client, use Google and LinkedIn the right way, leverage business directories, vendor partners, Facebook groups, and daily habits that actually lead to conversations and deals. If you are tired of guessing where your next lead is coming from, this video will give you a clear path forward. I also share how spending just 30 minutes a day on focused outreach can put you ahead of most MSPs. If you want to go deeper, check out my book The MSP Growth Playbook linked below, along with free resources at growth-generators.com to help you master MSP sales and marketing.

In this on site interview from Canada, I sit down with Martin, a cybersecurity expert with nearly two decades in IT and MSPs. We talk about the real shift from break fix to recurring revenue, why full network scans are non negotiable for his business, and how trust is built through what he calls a confidence contract with clients. We also dive into MSP tool stacks, cybersecurity assessments, pushback from clients, government environments, and where the MSP industry is heading next. This is a real-world conversation with zero fluff and a lot of lessons for MSP owners at any stage.

2026 is going to be a massive year for MSPs and for Growth Generators.In this video, I break down everything coming next. This includes the release of my brand new book The MSP Growth Playbook, the upcoming audiobook, a full rebuild of the MSP Launch Pad, major upgrades to MSP Heroes, new website templates, live sales roleplaying, and a complete marketing training overhaul.I also share the biggest announcement yet. I am starting a brand new MSP and bringing you behind the scenes. You will see pricing, packaging, marketing, sales, wins, losses, and real world decisions. These videos will roll out starting in 2026.If you are a new MSP, growing MSP, or established MSP that feels stuck, this video is for you.Grab the book here: https://amzn.to/4qcStgS

Your MSP website should bring in leads, not confuse people or chase buyers away. In this video, I break down a few real MSP websites and show you what they get right, what they get wrong, and what you can fix on your own site to get a better ROI. You will learn how to write a clear headline, use strong calls to action, show the real benefits you offer, and make your site easier for buyers to trust. I also share the simple messaging framework I teach MSPs who want more leads without spending a ton of money on marketing companies. If you want a website that works for you instead of against you, this video will help you do it step by step.

Most MSPs have been taught the same old pricing stories that hold them back. In this episode we break down the myths that stop owners from charging what they are worth and show how picking a clear niche, selling outcomes, and building real confidence can change everything. If you feel underpriced, unsure, or stuck in the race to the bottom, this talk will help you see pricing in a whole new way. You will learn why buyers pay more for clarity, how specialists beat generalists, and why value always wins over hours and tasks. This is the episode that helps you price with confidence and grow your MRR without fear.Join The Discord: https://growth-generators.com/discordOur Resources: https://www.growth-generators.com/resourcesBuyer Persona Guide: https://success.growth-generators.com/buyerpersonaMSP Launchpad: https://success.growth-generators.com/msp-bootcamp ️MSP Heroes: https://success.growth-generators.com/msp-herosGo High-Level CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51Work With Us: https://www.growth-generators.com/contact-usMy Favorite CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51My Current Favorite RMM & PSA: https://partners.superops.com/opka7e16z8v3️ My Monitor: https://amzn.to/3wAtaz6 Camera: https://amzn.to/3j3JVw0 Lens: https://amzn.to/3Y2HV5L️ Microphone: https://amzn.to/3QM1Gxf Mic Stand: https://amzn.to/40aMtsy

In this video I sit down in Montreal with Christina from Lansweeper and Martin from B2B Cyber Secure for a deep talk about how MSPs uncover hidden risks, protect clients, and use real data to drive smart decisions. We cover the wild things they have found on networks, how shadow IT puts companies in danger, and why fast asset discovery matters more today than ever. Martin explains how his MSP uses Lansweeper to scan new clients before signing any contract so he knows exactly what he is walking into. Christina shares how MSPs around the world use Lansweeper in ways most people never think about, from handling cyber attacks to managing IT on luxury yachts. If you want to understand how modern MSPs protect businesses and why good data is the heart of cyber security, this is a fun behind the scenes look.

Most MSPs start out doing owner led sales, but there comes a point where the owner cannot keep cold calling, networking, sending emails, qualifying leads, and still run the company. That is where an SDR comes in. In this video, I break down exactly what an SDR does inside an MSP, why the role matters, and how they help you build a steady pipeline of warm leads. I cover the outreach channels they use, how they qualify prospects, how they keep your CRM organized, and the traits you should look for when you are ready to hire one. If you want better sales results, more booked meetings, and a cleaner sales process, this video will show you how an SDR makes it all possible. I also share my own stories from the field and give you real world advice so you can grow your MSP with confidence.

Most MSPs want more leads, but their LinkedIn profile pushes buyers away. In this video I walk you step by step through fixing your entire profile so people actually want to connect and talk with you. I show you how to write a clear and strong headline, how to build a clean LinkedIn banner inside Canva, how to update your About section so it sells for you, and what to add in your Featured section for instant trust. Then I share one of my favorite daily LinkedIn routines that helps you meet business owners, office managers, operations managers, and local partners who can send referrals your way. You will also learn how to find the right people, how to send connection requests that get accepted, and what to say after someone connects so you never come off salesy. If you want to grow your MSP, build your network, and start real conversations, this video will give you everything you need.

Most MSPs think they have a real sales funnel, but what they actually have is a simple two step process that leaves money on the table. In this video I break down the huge difference between a basic MSP funnel and a true advanced funnel that warms leads, builds trust, and fills your pipeline even when you are busy. I walk through each stage step by step so you can see what top MSPs are doing to book more meetings and close higher value clients. You will learn why awareness, capture, nurture, engagement, and conversion all matter and how to put them in place inside your business. I also share tools you can use, common mistakes MSPs make, and how our members at Growth Generators build real sales systems that work. Make sure you grab the free resources linked at the top of the description and join the free Discord community to stay ahead of the curve.

In this video I show you how MSPs can make real money with AI by selling simple, useful services that clients actually want. You will learn how to build and sell an AI policy, how to offer CoPilot training, and how to teach clients real AI use cases that save time and make their team faster. I also share smart ways to boost monthly revenue, create sticky services, and use AI to stand out in your market. If you want to bring in more customers, close more deals, and add new profit streams, this video will help you get there.

Black Friday and Cyber Monday are the best time of the year for MSPs to save money and get great tools that help you sell more and market better. In this video I share my favorite gadgets and software picks that can help business owners, techs, and marketers work faster and look better on calls. I walk through tools like the Mighty Bar, my favorite pocket knife, the Plaud recorder, and even the best webcam you can buy without spending a ton of money. I also share deals on lead tools, content tools, and even a Black Friday offer for MSP Heroes where you get a full hour of coaching for free. If you want to grow your MSP and you like great deals, you will love this list.Tools MentionedMSP Heroes: https://success.growth-generators.com...Mighty Bar: https://amzn.to/4reO7r0CIVIVI Pocket Knife: https://amzn.to/4pg2sBpPlaud Amazon: https://amzn.to/4a2af1o Plaud Site: https://www.plaud.ai/LeadScrape: https://www.leadscrape.com/Koala: https://koala.sh/OBSBOT Camera: https://amzn.to/4o7PHbo

In this video I walk you through the Smart Prospecting Loop that every MSP can use to grow their pipeline. I show you the four simple steps that keep your outreach steady and help you book more meetings. You will learn how to find the right targets, reach out in a clear way, follow up so you stay top of mind, and book meetings that turn into real sales chances. This loop is easy to follow and it never stops working. If you want more meetings, more chances, and more sales for your MSP, this is the place to start. Watch the full video and try the loop for the next thirty days.

Selling MSP services gets tough when a prospect hits you with the classic line “You’re too expensive.” In this video, I break down exactly how to handle that moment in a calm and confident way. You will learn why prospects push back on price, how to ask the right questions, and how to shift the talk from cost to impact. I walk through the simple phrases, stories, and value-based framing that help you stand out from cheaper competitors. If you want to close more deals, protect your margins, and feel stronger in sales conversations, this video will give you the tools you need. Watch to the end for real examples you can use in your next call.

If you want to sell bigger monthly retainers for your MSP without stress, this video will help you do it. I walk you through the simple steps I use to close five thousand dollar a month clients without getting pushback. You will learn how to present value the right way, how to build a plan that feels clear to the buyer, and how to walk through the price in a way that makes sense to them. I show you the mindset shift, the offer layout, and the talk track that makes selling higher monthly fees feel normal. If you want to raise your prices, land bigger clients, and grow your MSP with confidence, this video will give you the tools to start today.

Most MSPs send marketing emails that never get opened or replied to because they sound too technical and not human enough. In this video, I break down how to write MSP marketing emails that actually make people want to buy from you. You’ll learn the simple structure I use to write emails that grab attention, create curiosity, and get replies from real decision-makers. I’ll show you real examples, explain what makes a great subject line, and share how to craft messages that sound natural while positioning your MSP as the obvious choice. Whether you’re new to marketing or trying to fix your cold email campaigns, this video gives you everything you need to write emails that work.

Most MSPs know they should be marketing, but they never actually do it. They get caught up in client work, tickets, and day-to-day chaos, while their competitors are building brands, generating leads, and dominating online. In this video, Harrison Baron breaks down the real reasons MSPs suck at marketing and what to do about it. From copying the same boring websites, to skipping video, to never making time for consistent outreach, you’ll finally understand why your marketing never seems to work and how to fix it. Whether you’re a one-person MSP or a growing team, this is your wake-up call to start taking marketing seriously before your competitors leave you behind.

Are you delivering what your clients really expect from their MSP? In this video, Harrison Baron breaks down exactly what customers want from managed service providers in 2025, and why most MSPs get it wrong. From reliability and communication to proactive support, transparency, and strategic guidance, you’ll learn how to turn satisfied clients into lifelong partners. Whether you’re running a small IT shop or scaling your MSP, this video gives you a clear roadmap for meeting and exceeding customer expectations. Watch until the end to learn how to stand out from competitors, prevent churn, and become the MSP your clients can’t live without.

I grabbed a quick sit down at ScaleCon 25 in New Orleans with Scott Riley, founder of Inside Agent. We talk about real world Microsoft 365 security for MSP clients, why baseline security should be part of onboarding, and how business email compromise wrecks small companies. Scott shares how his team turned years of assessments into a portal that gives MSPs a full 365 report in about five minutes, plus guided fixes and training. We also get into community, fair SaaS pricing, and what makes ScaleCon different.

Selling MSP services is one of the toughest challenges in the IT industry. You’re competing with dozens of providers who all sound the same, “24/7 monitoring,” “proactive support,” “cybersecurity solutions.” But the real reason it’s so hard to sell isn’t just competition… it’s psychology.In this video, Harrison Baron breaks down why selling MSP services feels impossible, why prospects don’t understand your value, and how to flip the script to start closing more deals.You’ll learn: Why most MSPs sound identical How to sell outcomes, not features The role of trust and timing in every deal How to stand out in a crowded MSP market Real-world advice to simplify your MSP sales processWhether you’re a one-person MSP or running a full sales team, this video will help you rethink your sales approach and finally connect with the clients who need you most.

Choosing a name for your MSP can make or break your brand. In this video, Harrison Baron breaks down exactly how to name your MSP company, without sounding generic or forgettable. You’ll learn a simple framework for creating a memorable, trustworthy name that helps you stand out from the thousands of “Tech Solutions” and “IT Services” companies out there.

Most MSPs lose the deal in the first 15 minutes of a discovery call, and they don’t even realize it. In this video, I walk you through the exact discovery call process that wins clients every single time. You’ll learn how to build rapport the right way, set the agenda so you’re in control, uncover pain points, identify client goals, and confirm if they’re truly the right fit. I’ll share the exact questions you should ask, how to use silence to your advantage, and why booking a meeting from a meeting is the secret to closing more deals. Whether you’re new to MSP sales or you’ve been at it for years, this framework will help you stop winging discovery calls and start winning clients with confidence.

In this eye-opening video, discover the #1 mistake most Managed Service Providers (MSPs) make in their packaging strategy: focusing on "we do IT" services like tech support and cybersecurity without tying them to real business outcomes. We'll break down why this generic approach leads to lost clients, price wars, and commoditized offerings, making your MSP blend into the crowd. Then, learn the powerful fix – shifting to outcome-based packaging that highlights results like boosted productivity, reduced risks, and scalable growth. Packed with real-world examples, step-by-step tips, and actionable advice, this guide will help you repackage your services to attract premium clients, increase recurring revenue, and stand out in a competitive market. Whether you're a solo MSP or scaling a team, implement these strategies today to transform your business and charge what you're truly worth!

Tired of cold calling and getting nowhere? In this video, I’ll show you exactly how MSPs can attract high-quality clients without ever picking up the phone for a cold call. You’ll learn practical, real-world marketing strategies that help you build trust, create visibility, and bring leads to you instead of chasing them. We’ll cover everything from content marketing and partnerships to referrals, automation, and smart outreach that doesn’t feel salesy. Whether you’re a solo MSP or running a growing team, this video will give you clear steps to get consistent leads the modern way. Watch until the end to learn how to set up a simple client attraction system that runs 24/7.

Ever wonder how Managed Service Providers (MSPs) really make money? In this video, I break down the business model behind MSPs and explain exactly where their revenue comes from. From monthly recurring revenue and service bundles to project work, hardware sales, cloud services, and cybersecurity add-ons, I’ll show you how MSPs create predictable income while adding massive value to their clients. Whether you’re running an MSP, thinking about starting one, or just curious about how IT companies actually profit, this video will give you a clear, simple explanation. Stick around to the end where I share the secret levers MSPs use to grow their margins and scale past the $1M mark.

In this episode I sit down with Steven to unpack how Landsweeper helps MSPs find every device fast and turn that data into real revenue. We cover asset discovery, network mapping, shadow IT, IoT and OT visibility, CVEs, and how to use simple reports to sell upgrades, stay compliant, and protect clients.You will learn• A simple discovery flow you can run before or right after onboarding• How to map switches to ports and follow the trail to every device• What to flag first Windows 10 upgrades, out of warranty gear, missing AV, and more• How to turn reports into a 30 60 90 day plan clients love• Smart ways to price and package discovery so you get paidIf you are an MSP owner, seller, or marketer this is a clear path to faster audits, easier proposals, and bigger projects without adding headcount.

Running an MSP without an RMM tool is like trying to fix every car in town by hand without any diagnostics — slow, painful, and nearly impossible to scale. In this video, I break down what an RMM (Remote Monitoring and Management) tool is, why it’s essential for every MSP, and how it saves you time, money, and headaches. You’ll see how RMM tools handle proactive monitoring, patch management, remote support, and automation to keep client systems running smoothly. I’ll also share beginner-friendly options like Atera, SuperOps, NinjaOne, N-able, Datto RMM, and Kaseya VSA, so you know which platform fits your stage of growth. Whether you’re brand new to the MSP world or ready to take your service delivery to the next level, this guide will show you why RMM is the foundation for efficiency, profitability, and client satisfaction.

Running an MSP is tough when you’re juggling tickets, emails, projects, billing, and client communication across different tools. That’s where a PSA, Professional Services Automation software, comes in. In this video, I break down exactly what a PSA is, why every new MSP owner needs one, and how it can help you stay organized, bill accurately, and scale your business without the chaos. You’ll learn the key benefits of using a PSA, the warning signs that it’s time to get one, and a quick look at beginner-friendly PSA options like Atera, SuperOps, HaloPSA, Syncro, and more. Whether you’re just starting your MSP journey or looking to grow with confidence, this video will give you the roadmap to build your business on the right foundation.

Your MSP website’s homepage is the first impression you give to potential clients and if it’s not designed the right way, you’re losing leads. In this video, I walk you through the perfect homepage layout for an MSP website, section by section. You’ll learn how to craft a headline that grabs attention, highlight the problems you solve, show the benefits of working with you, and build trust with testimonials, client logos, and case studies. I’ll also share how to structure your services, create a clear call-to-action, and use design elements that make your site professional, credible, and easy to navigate. Whether you’re building your first website or improving your current one, this guide will help you create a homepage that attracts prospects, builds authority, and gets more sales for your MSP.

Most MSP websites are confusing, filled with jargon, and missing the human touch. The problem? They’re faceless brands that fail to build the trust needed to win clients. In this video, Harrison Baron from Growth Generators breaks down the biggest mistakes MSPs make on their websites and shows you how to fix them with clear messaging, human connection, and trust-building strategies. From bad “About Us” pages to jargon-heavy service descriptions, you’ll see real examples and quick wins you can apply today. If you’re tired of losing prospects because your website doesn’t reflect the people behind your MSP, this is the video you need to watch.

Prospecting doesn’t have to be hard anymore. In this video, I break down how MSPs can use AI to find qualified prospects faster and easier than ever before. I’ll walk you through how to define your ideal customer profile, build and clean prospect lists, and uncover the right decision-makers without wasting hours of manual work. You’ll also see how AI can generate contact information, draft personalized outreach messages, and prioritize leads so you always know who to reach out to first.Whether you’re an MSP owner, salesperson, or marketer, this video gives you the tools and workflows you need to save time and fill your pipeline with the right opportunities. By the end, you’ll know exactly how to prospect smarter, not harder, with AI. Subscribe for more MSP sales and marketing tips every week and start using AI to grow your business today.

Are you wondering if ScaleCon 2025 is worth attending? In this video, I break down everything you need to know about the #1 MSP sales, marketing, and growth event happening September 25–27 in New Orleans. ScaleCon brings together the top minds in the MSP industry with a no-fluff, no-pitch agenda designed to give you actionable strategies that actually work. From marketing tactics that fill your pipeline to sales frameworks that close deals, ScaleCon is built to help MSP owners, salespeople, and marketers grow faster and smarter. Plus, you’ll get to network with other ambitious MSP leaders, hear from real practitioners in the trenches, and walk away with a clear action plan to scale your business. If you’re serious about growing your MSP in 2025, this is the event you can’t afford to miss.

Want your dream customers to find you instead of your competitors? In this video, I’ll show you step-by-step how to use SEO (Search Engine Optimization) so your business shows up when the right people are searching on Google. You’ll learn how to figure out what your customers are actually searching for, the must-have SEO basics for your website, how to create content that pulls in qualified leads, local SEO tips to dominate your area, and simple tricks to build trust with Google so you rank higher. Stop chasing clients and start getting found today.

Providing 24/7 support as an MSP is one of the biggest challenges and opportunities in the IT services world. Clients expect you to be available when problems happen, whether it’s 2 PM or 2 AM. But how do you deliver round-the-clock coverage without burning out your team or destroying your margins?In this video, I’ll break down the different models MSPs use to provide 24/7 support, from in-house teams to outsourcing, on-call rotations, and follow-the-sun models. You’ll learn the pros and cons of each, the tools that make it possible, and how to package and price 24/7 support so it’s profitable.If you’re an MSP owner, salesperson, or marketer looking to grow your business, this video will give you the roadmap to confidently provide after-hours IT support while still keeping your sanity.

Upselling is one of the most powerful ways to grow your MSP without spending a dime on new client acquisition. In this video, I’ll break down exactly how you can increase revenue from the clients you already serve. You’ll learn where the biggest upsell opportunities are hiding, how to approach conversations without sounding pushy, and the simple framework to get clients saying “yes” more often. Whether you’re a solo MSP or running a 50-person team, these strategies will help you increase MRR, improve client satisfaction, and grow faster with less stress. Watch now and start unlocking the full potential of your existing clients.

Want more MSP clients without spending hours on guesswork? In this video, I’ll show you step by step how to build a targeted MSP prospecting list in just 15 minutes.You’ll see: How to define your ideal client profile (ICP) Where to quickly find businesses that match The tools I use to enrich and validate contacts How to organize everything inside your CRM My exact first-touch message to start conversationsThis is a practical, real-world walkthrough you can copy today. No fluff. Just results.

Want real MSP growth without adding headcount? In this episode, Harrison sits down with Christina Klein from Lansweeper to show how top MSPs turn asset data into new services, cleaner pricing, and stickier clients.You will learn:Which tools are table stakes and what you can skipHow to use discovery and inventory to create paid health checksSimple benchmark reports that prove value in QBRsWhere MSPs add 3 to 4 services a year using the same dataHow to spot risk fast across IoT and shadow devicesSmart vendor strategy that supports growth, not bloatWhat AI changes in the next 3 to 5 years and what stays the same

Most MSPs don’t struggle to find prospects, they struggle with what to say when they finally get in front of them. In this video, Harrison Baron from Growth Generators shares exactly how to start meaningful conversations with potential clients, whether it’s during a cold call, at a networking event, or in a first meeting. You’ll learn how to do the right amount of homework before reaching out, ask questions that get people talking, build credibility without bragging, and guide the conversation toward the next step without making things awkward. If you’ve ever felt stuck or nervous about what to say to prospects, this video will give you a clear framework to turn conversations into opportunities. Subscribe for more tips on MSP sales, marketing, and growth strategies.