Adam Torres and Behdad Jamshidi discuss marketing partners.

Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you'd like to apply to be a guest of the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today I have Bedad Jamshidi on the line and he's founder and CEO over at Sea Jam Marketing. B, welcome to the show. Thanks for having me. All right, man. So finally, we're doing this. We're getting on the show. I'm excited. I've been trying to have you on this show for quite some time now. We're finally making it happen. So that's a good thing. For everybody watching, we're going to be talking about how businesses can find the right marketing partners, what that means, and also what B's doing over at CJAM Marketing. So just to get us kicked off, we'll start this episode the way that we start them all with what we like to call our Mission Matters Minute. So be it. Mission matters. Our aim and our goal is to amplify stories for entrepreneurs, executives and experts. That's what we do be. What mission matters to you? Yeah. So on the personal side, the biggest mission that I have is that When I'm eight years old, I'm looking back on life that I don't have any regrets. And so it's all about like living, learning, growing, and then sharing that with and fundamentally just connecting with humans as I do that. So that's like a personal goal at the, on the business front at CJAM. And what we focus on is really just helping businesses get connected with the right people at the right time to allow them to grow and just making sure that we're making those life changing connections. To help businesses move forward. Amazing. So how did you, how did you get into even before marketing? I mean, how'd you get into entrepreneurship? Like where'd all that start for you? Yeah, I'm one of, I'm one of those accidental entrepreneurs. You can call it. So I started out as an engineer initially, and I used to work at a company called Telus, very similar to Verizon in the States where it's a big telecom company. And I used to work on the B to B side of things. So typically working with businesses, anywhere from about 50 to 1000 type employee range, understanding what's going on from, like a C level perspective and I T perspective and then building out technology roadmaps that would touch all aspects of business and how you get from A to B to C. And as I was doing that, that's where a lot of my business consulting sales, leadership and technology experience came from. And I got to work with a whole host of different types of businesses, large retailers, lawyers, that kind of stuff. And then I started making a bit of a transition after a sushi lunch with a friend of mine we started kind of diving a little bit more into the marketing world six years ago. And I started building out websites, Google ads, SEO, like most traditional agencies that kind of start out. But I very quickly hated doing ADR websites on the weekend. And so I started going, okay, I don't really like doing this. I enjoy my full time job. Maybe I can find different marketing partners to work with and then help connect them with businesses. And as I did that. I noticed that most marketing agencies didn't really understand business and most business people didn't really understand marketing. And so you're putting people in the same meeting that didn't speak the same language. And typically marketing agencies say they can do everything, but they're only really good at one to three things. And it's very hard for a business to know what they should. be focusing on with this specific agency versus another one. So I built out a network and I thought maybe I just needed 10 marketing partners. To date, I've talked to 962 different marketing agencies and experts and I work with about 10 percent of those in my vetted network. And all I do as a marketing connector is connect businesses to the right marketing partner. And that's the journey. Yeah, when I heard those numbers before, like the 900 number to work to you and vet through hundreds of people and hundreds of agencies, I should say did anything surprise you on that journey? And like on that, like, as you're going one after another, like, what surprised you from that? It's a huge experiment. Yeah, I mean, the number, the number itself now surprises me. I'm like, why did you not stop at like 200 to 300? Like, why did you keep going? And when I asked myself that internally, it was just like. I was always trying to find that like needle in the haystack, like it's almost like a bit of a dopamine rush where you're like, Oh, I found that like really crazy agency that no one can find. And it helps this customer. And just that when you make a really good connection, it just feels really good. Like that's, that's been really, really cool. The other thing that I've realized is like, I've become a super connector without knowing a super connector existed before. So I'm getting introed into these groups wh

Mission Matters Business Podcast with Adam Torres