Minutes with Marcia B. | Multifamily Podcast from Apartments.com

In the latest episode, Welton McCrary and Rich Mitchell explore how multifamily marketers and operators can find balance between AI-driven efficiency and the authenticity of the human touch.

If multifamily marketing is cooking, it takes more than just getting the recipe right. Justin Godwin, home chef and multifamily marketing expert, joins the podcast to share the ingredients for success. He explains why multifamily marketing isn’t rocket science — but is getting close — and how a breakfast in St. Barts sparked inspiration for promoting properties back home. From the importance of the renter mindset to the hidden power of continuity, Justin offers timely advice for leasing agents and executives alike.

From fighting food insecurity to providing shelter for vulnerable individuals, the multifamily industry is at the heart of important charitable work across the United States and Canada. In this special episode in honor of our ThanksGifting campaign, Marcia B. sits down with representatives of five charities that work closely with the multifamily industry to discuss their mission and impact:Keli Lynch-Wright: Hatching Hope provides essential supplies to help multifamily residents recover from disasters like fires, floods, and hurricanes.Kristen Poteet: Entryway combats homelessness by providing at-risk individuals with a path to housing and economic stability through a career in the multifamily industry.Jennifer Bushinger-Ortiz: Move for Hunger fights hunger and waste by coordinating with apartment communities and movers to redirect food to local food banks.Bridget O’Connell: CoreGiving relies on support from its multifamily partners to direct 100 percent of donations to fund food banks across the nation.Bernadette Majdell: HomeSpace builds and operates affordable multifamily housing on a nonprofit basis to shelter vulnerable individuals and families.

Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.

What do property management operations, scalability, and Mr. Rogers have in common? Vanessa Siebern joins the podcast to share her perspective. As the chief operating officer for FPI Management, she offers tips for expanding operations into new markets, shares a pandemic-era habit that has stayed with her, and explains what she’s learned from the iconic host of children’s TV.

In this latest episode, Marcia B. sits down with Char McCurdy to talk about multifamily success and advocacy. The Dallas-based president of Summit Property Management shares her four C’s for creating a thriving company culture, breaks down what centralization looks like at Summit, and explains why now is the one of the most exciting times to be in multifamily.

How did a Dale Carnegie trainer end up in mergers and acquisitions? Patrick Morin of Transact Capital joins Marcia B. to share his story. He explains the ingredients of a successful M&A, the secret to public speaking, and the mission that’s driven him ever since his son died in a tragic accident.

How would renters react to an AI-based leasing agent? Lacy Brown of Case & Associates shares the surprising results of a venture into artificial intelligence. She catches Marcia B. up on the latest from the Oklahoma-based property management company where Marcia began her career. The two discuss the passion driving onsite teams and why it’s important to be daring.

The four female chairs of the National Apartment Association board of directors sit down with Marcia B. to reflect on the biggest shifts in the industry. From breaking the glass ceiling at NAA to the top lessons learned from the COVID-19 pandemic, these leaders explore where the industry has been and where it’s going. Join the conversation with Mary Beth Woodard, Alexandra Jackiw, Cindy Clare, and Ronda Puryear.

Marcia B. sits down with multifamily power couple Greg and Sloane Cerbana. Their wide-ranging conversation explores the crucial role of multifamily organizations at the local, state, and national levels. How can the multifamily industry empower employees, build bridges to the next generation, and find solutions to homelessness?

Marcia B. speaks with Daryl Smith of KETTLER. They discuss why the chief marketing officer left a career in public television for multifamily, how to build an effective brand identity, and what aviation has to teach the apartment industry.

It took a leap of faith for Robert Gasteiger to dive into the marketing side of the multifamily business. The vice president of marketing at D.R. Horton joins Marcia B. to share his career journey and top insights. They discuss why build-to-rent homes are growing in popularity, which two priorities matter most to residents, and how cooking, customer service, and career building all tie back to the same theme.

Driven by a passion for processes, people, and problem solving, Sharon Hatfield of Cushman & Wakefield loves her work. The chief operating officer joins Marcia B. to share the “series of fortunate opportunities” that brought her to where she is today. She shares her best advice for industry newbies, her trick for recharging, and her secret for finding balance each day.

Decades ago, a fateful conversation at the Capitol led Debbie Phillips down a path to a multifamily career that lights her up to this day. In this latest episode, she joins Marcia B. to share her inspiring story and best advice for the next generation. The conversation covers how Dr. Debbie developed a residential property management degree in colleges across Georgia, why you should always pay it forward, and what the three M’s of career development are.

From his early days as a leasing agent in Salt Lake City through his leadership role today, one theme has remained a constant in Matt DeGraw’s career: the importance of relationships. The president and CEO of Bridge Property Management sits down with Marcia B. to share his story and open up about why names, handshakes, and priorities are indispensable to a successful multifamily business.

From her first job as a Sacramento leasing manager, Pat Hutchison was hooked on multifamily. In this latest episode, Marcia sits down with the CEO of Mission Rock Residential to discuss the journey that led her to found the nationwide real estate company a decade ago.What does it take to build a best-in-class company? In this wide-reaching conversation, Marcia and Pat explore the importance of a people-centered culture, the role of sustainability in real estate, and the inspirational quote that has kept Pat motivated to this day.

Marcia talks to Lisa Taylor from Greystar. In this far-reaching conversation, they discuss what’s new in the build-to-rent sector, how women in multifamily have supported each other, and why continuous learning is essential to staying on top.

Marcia chats with Tony Sousa from RPM Living. They discuss how a former news anchor and limousine driver found his purpose in the multifamily industry, why it’s important to surprise and delight your residents, and what it means to give back from a global perspective.

Marcia sits down with Jennifer Staciokas, president of Western Wealth Communities, to discuss the importance of workplace culture in the multifamily industry. From creating rapid growth within a startup environment to celebrating the wins, large and small, Jennifer shares her top tips on how to successfully lead teams from the ground up.

Marcia goes deep with Melissa White about surviving tragedy and continuing to thrive. The managing director of Perennial Properties shares how personal and professional support can be a lifeline, why and when it’s worth letting go of the little things, and what inclusion truly means.