Ministry At Scale

In this episode, we hear from Brad Davies of Salem Cultivate. Brad gave this talk at our 2021 Digital Ministry Conference and shared about how AB testing can significantly increase conversion rates, even as much as 1,000%. To start with an example of what AB testing is, read each piece of copy and decide which is better: Version A Turn your financial parenting trouble spots into a positive learning experience and request your copy of raising money-smart kids with your gift of $25 or more. OR Version B Invest in the future of the next generation. This time-tested book is one of the best resources to train your children to manage money wisely. Find out how you can get your copy when you support this broadcast ministry. In the real scenario when AB testing was used on these two pieces of copy, version B had a 508% increase in responses. If you thought that version A would be more effective, you’re not alone. Our gut is not always right. This is where the power of AB testing becomes useful. It allows you to learn more about your audience and what is important to them. In the case above, the audience cared less for other parents in version A and cared more about the wellbeing of the kids in version B. Hot Takes About AB Testing You want a learning more than a lift. More important than getting a winner is the ability to learn more about what your audience wants. If you don’t learn anything, you won’t get much out of testing If you don’t document test results, don’t even bother testing. By sitting down with the testing data, you can process and interpret the results to apply them in the future. Start at the top of the funnel. Start by trying to reach as many people as possible. For example, ministries may want to start by trying to get as many emails from people as they can. You learn more when you get it wrong. Sometimes the best way to learn is to have the results of a test completely miss what you thought would happen. Processing those unexpected results can help you to change your thinking and make the necessary adjustments. Brad knows the significance of AB testing from experience. He and his team began testing where once people completed a survey, they could get access to a certain piece of content. One test gave a .43% conversion rate, another gave a .85% conversion rate. From there, Brad and his team knew they were on to something. From there, they took that knowledge and kept testing. They tested changing the imagery and title and began to find effective ways of increasing email acquisitions. Through their testing, they found that survey acquisition is the best way to get email addresses and the team eventually found a way to have over a 5% conversion rate. Listen to the full podcast to learn more about how Brad and his team achieved a 10x increase in responses. Resources:JournityWinston KnowsNextAfter Library

In this episode, we hear from Jason Thacker of the ERLC (Ethics and Religious Liberty Commission). Jason gave this talk at our 2021 Digital Ministry Conference and shared the importance of prioritizing ethics over engagement.The digital age has offered much innovation, development, and promises about a better future. Although a lot of good has come from this new era of technology, there has also been a lot of unintended harm done especially when considering misinformation and polarization in the name of engagement on social media. Technology can shape a large part of our worldview toward a particular end or goal, so it is important that we as marketers, content strategists, and ministry leaders steward technology wisely.Large tech companies such as Facebook, Google, and Twitter are collecting data on their users to gather insights. How this data is used can be good but can also be dangerous. They are powerful tools for disciple-making and impacting and informing people, but they can also be used by bad actors to manipulate people and spread misinformation. Ultimately, we need to remember that the end goal of these large tech companies is profits.The most important thing we can do as ministry leaders is to slow down and ask some important questions about how our presence online will affect others. These types of ethical questions are essential to ask as we consider how to use technology for growth and engagement in an ethical way:How was this data captured in the first place?What are some of the things we need to be aware of as we use these services?How is the data being used to influence the behavior of people in the real world?Not only “can we?”, but “should we?”. We also need to be aware that while divisive content gets more engagement and exposure, it’s important to consider how content will be received by people. The loving thing to do is slow down, be mindful of your goals and purposes and identify your motivations by asking questions such as:Are the messages we are creating intent on stirring outrage on a particular issue or topic?Are we representing those with whom we disagree in the best possible light?Are we seeking to edify others?Are we trying to sensationalize a moment? While we may lose a percentage of engagement by being more thoughtful about what we post, we can know that we are championing the dignity of our fellow image-bearers as we ask questions like “can we?” and “should we?”.Resources:ERLC.comBook: TechnopolyMinistry Benchmark Scorecard

In this episode, we bring to you another session from the 2021 Digital Ministry Conference. This session is from Tabitha Kapic, the Director of Innovation at the Chalmers Center. Tabitha shares with us practical ways to bring innovation into your ministry. Hasn’t Everything Been Done? How Can I Innovate?While innovation can be big things, like landing people on the moon, but it doesn’t have to be. In many cases innovation that impacts our everyday lives can be just as powerful. For example, we landed someone on the moon, before the innovation of adding wheels to suitcases. While it doesn’t get as much coverage you have probably used a suitcase with wheels, but never been to the moon. What Do Frogs Have To Do With Innovation?Tabitha shares a story about a time she was on a family hike. They encountered some other hikers coming out of a cave, carrying a frog. When she asked about it, the hikers said they found this frog and it was in the cave, and they thought they would “rescue” the frog by bringing it out where it was warmer. When Tabitha’s family got into the cave they found many of these same frogs, it was actually their natural habitat. The well-meaning family brought the frog out of its natural environment because they thought it would be more comfortable. When trying to drive innovation, it’s critical to listen to the people you are serving, because it’s more important to understand them, than it is to design toward your perspective.So when you start getting into innovation it will feel uncomfortable for you at first, but remember the frog!Listen, Make, TestThe Chalmers Center uses “Listen, Make, Test” as their model for innovation. This is a cycle rather than a linear path. Be sure to listen to the full episode to get practical tips and tools on how to tackle each step. Things like brainstorming with constraints, rapid prototyping, and designing to the edges. Resources:The Chalmers Center

Episode 47 is a special Digital Ministry Conference episode, where we share some of the top sessions from the 2021 Digital Ministry Conference. In this session, we hear from Misty Phillip, Founder of Spark Media. Podcasting is a powerful way to share your knowledge and connect with new audiences, and yet many are too intimidated to get started, and even more get started but never really get their podcast off the ground, there are over 1.9 million dead podcasts out there. Misty Phillip has developed the Spark community to help you get started and keep going with your podcast. In this session, she shares her 5 tips to grow your impact through podcasting. Why is podcasting important?Podcasts have become the new pulpit. There are currently 2.6 million podcasts with roughly 1 million of them that were created during the 2020 pandemic. Not only is podcasting seeing a meteoric rise in popularity, but with the increased need for digital connectedness churches and Christians are finding podcasts to be their go-to medium for staying connected, evangelism, and discipleship.Not only has the number of podcast creators grown but there is a significant number of listeners, 68 million people in the united states alone listen to multiple podcasts weekly. What are the 5 Steps to Grow your impact with podcasting?Step one is to start with why you want to create a podcast in the first place. If you don’t know who the podcast is for, and how it will add value to your audience then you are likely to get lost in the noise.Step two is to know your who. Once you have your “why” it’s critical to know the pain points of your audience and how to effectively navigate those pain points you can really be of service to them. With you “why” and “who” nailed down you can jump into the five steps for building impact with your podcast.1. Name and brand your show.2. Decide on a show format.3. Take time recording, editing, and producing your show.4. Publish your show!5. Promote your show.Be sure to listen to the full episode because Misty dives into each of these steps in detail to give you everything you need to know to get started and drive impact. Resources:Sparkmedia.venturesMinistry Benchmark Scorecard

In this episode, we speak with Mike Henry Sr, the founder of Follower of One. Mike shares his story of God’s faithfulness throughout the years, even when Mike didn’t realize it, and how that lead him to start Follower of One, with the goal of helping every Christian view their job as a mission field. Mike reminds us that no matter where God places us, we work for him, and can bring glory to Him through our vocation.Be sure to listen to the full episode to hear what the five activities to keep you focused as a missionary at your job are, and how they can impact your life. You'll also learn what a “Marketplace Mission Trip” is and how you can be part of one. Resources:Follower of OneMarketplace Mission TripsMinistry Benchmark Scorecard

This is a special episode of the ministry at scale podcast, where we highlight some of the best sessions from the Digital Ministry Conference. In this session, Natchi Lazarus, co-founder of Open Minds Agency, shares how to cut through the clutter in a noisy social media space. Why Focus on Social MediaThis session on social media is specifically about creating awareness for your ministry. When it comes to the ability to reach an audience there are few if any places you can reach a larger audience than social media. 57% of the world is currently on social media that includes 500 million new users between 2020 and 2021. Where to Engage On Social MediaWhile there are 100s of possible channels and it may seem daunting to know where to engage. However, there has been a big consolidation among the largest users, Natchi shares data that shows, if reach is your main concern, you can access 97% of all social media users just through engaging on one or two of the largest social media platforms. How do I cut through the noise?We are experiencing content shock at the moment where the creation of content continues to skyrocket, but we don’t have extra hours in the day, which creates a phenomenon where people don’t have the ability to consume all of the content that is being created. Natchi encourages that there is still hope for our content to be seen, and he shares three essential steps to getting heard. Listen to the full episode to learn what those steps are, and how you can grow your impact.We’ll be sharing the best sessions from the Digital Ministry Conference over the next few weeks so be sure to subscribe so you don’t miss an episode.Resources:Natchi's WebsiteBenchmark Scorecard

In this special Digital Ministry Conference episode, you'll hear Chad's keynote speech entitled building a legacy. Chad discusses why it's important to realize that legacies are not just something that happen when you die, they are built by consistent intentional living every day.Listen to the full episode to hear the exercises that Chad gives to help you think through your personal legacy, and the eternal impact you are building within your ministry. We'll be releasing all the sessions from the 2021 Digital Ministry Conference right here over the next few weeks to be sure to subscribe to make sure you don't miss an episode.Resources:Ministry ScorecardMinistry Benchmark StudyDigital Ministry Conference Replay on YouTube

In episode 43 we speak with Jim and Martha Brangenberg, the founders of iwork4Him ministries. Their story begins as 13-year-olds, they both attended the same youth conference and committed their lives to Christian ministry, even though they hadn’t met each other yet. While they maintained their commitment to full-time ministry, they both felt called to entrepreneurial endeavors and struggled to figure out how to live their commitment to full-time ministry and live out their talents. Through God’s providence, they met a woman who worked in Christian radio who encouraged them to put their message of workplace ministry on the radio. Since then, they have done over 2,000 podcast episodes, written three books, and partnered with 1000s of workplace ministries to help Christians live out their faith in the workplace.Be sure to listen to the full episode to hear Jim and Martha share their knowledge about workplace ministry, retirement, discipleship and so much more.Resources:iWork4Him.com Strengthfinder

In Episode 42 we speak with our very own Ben Martin. Ben is the Senior Digital Strategist at Five Q. He got his start in radio, then has transitioned to internet marketing, With experience ranging from international ministries, schools, and broadcast, Ben brings a ton of experience in digital marketing, and managing the Google Ads Grant, which is what we discuss today.Ben shares, a wide range of tips and tricks for effectively using the Google Ads Grant in your ministry including how to decide if you are going to manage your account yourself or use a 3rd party, how to get started, and even what to do if your account does get suspended. Be sure to listen to the full episode to hear all of his insights before you get started with your Google Ads Grant Account.Resources:Google Ads Grant GuideDigital Ministry Conference

In episode 41 we speak with Adrian Reid, the founder of Victory Gardens of the Caribbean. Adrian is an entrepreneur at heart and has started several ministries. Adrian has long had a passion both for entrepreneurship and for the church. For a long time, he wondered if the two passions were compatible, or if he was alone in his calling. Listen as he shares how God has empowered him to use both to create new ministries and to encourage others like him.Resources:Ultimate Intention by Devern FromkeContact Adrian via his Victory Gardens Facebook page

In episode 40 we speak with Josh Wilson, who is a serial entrepreneur, the founder of Kingdom Syndicate, The Deal Scout Podcast, and many other ventures. Josh has a ton of experience in scaling businesses. Josh shares with us his journey of going from a roofer in his family business to an investor and all the highs and lows that brought him to where he is today.Be sure to listen to the full episode to hear Josh share his story, including how to find your calling, how failure helps drive success, the 3 keys to scaling your ministry and so much more.Resources:Connect with Josh on LinkedInKingdom SyndicateThe Deal Scout PodcastBook: My Life in Scientific Advertising by Claude HopkinsRegister for the 2021 Digital Ministry Conference

In episode 39 we spoke with Eric Brown, author of the book Creatives Lead. The idea for this book came from his own personal experience as he shifted from a doer and implementer to a leadership role he realized how different those skill sets are. In his time in leadership positions, he became intentional about helping others grow and noticed that it is common for talented people who are used to doing the work struggle to make the transition to leaders. That generated a passion in Eric to build this framework.Be sure to listen to the full episode to get all the insights Eric shares on leaderships, growing leaders, and more, and there's a special offer at the end!Resources:Creatives Lead by Eric BrownFree excerpt of Creatives LeadThe Cure for Groups - TrueFace ministriesTwo Roads - Robby AngleIntersection by Milan Gunther

In episode 38 we speak with Dr. Jens Unger, the President of Impact Week, an organization that uses design thinking to build entrepreneurship opportunities within developing countries. Impact Week started in partnership between a Church in Germany and universities in Kenya. The professors in Kenya were looking for an opportunity for their students to gain employment after graduation even though there were not many opportunities readily available. Impact Week is run as a 7 day long design sprint, focused on solving local issues. The Universities provide areas of focus, then the students use the sprint to develop a working prototype of their solution to pitch by the end of the 7 day sprint.Resources:Impact WeekTed Talk: Kids Can Teach ThemselvesFree Book Chapter: Lessons learned from a virtual Design Thinking challenge in Nepal

In Episode 37 we speak with Gabe Handy, the Director of Digital Strategy at the Jesus Film Project. Gabe has worked with the Jesus Film Project for nearly 15 years. He started with a computer science degree and jumped into the workforce right out of college, but eventually, he felt a calling to give more than finances to God, but also use his technical skills and talents to grow the kingdom. When the iPhone came out he was challenged with the idea of what it would look like to get the Jesus Film on their phone. Which lead to the challenge of focusing on accessibility and distribution. Be sure to listen to the full episode to hear more about how Gabe and his team drive engagement and with scripture digitally.Resources:Jesus Film ProjectDo You Ever Wonder SeriesJoshua ProjectMobile Ministry ForumGospel for EnneagramContact Gabe7 Day Personalization Challenge

In Episode 36 we speak with Tabitha Kapic, the Director of Innovation at the Chalmers Center. Tabitha, shares how she’s seen God’s guidance in her career path that seems to be a winding path, from a lab in Chicago, through Insurance in Florida and even working in an embassy in London, all the way to where she is now, focused on innovation and design thinking.Working at the Chalmers center she gets to work with ministries and nonprofits to address the root causes of poverty.Be sure to listen to the full episode, to hear Tabitha share about the design thinking model, taking it from human centered design to God centered design, how to handle failure and more. Resources:The Chalmers Centerwww.chalmers.orgBecoming Whole: Why the Opposite of Poverty isn't the American Dream https://www.moodypublishers.com/becoming-whole/Rethink Poverty https://podcasts.apple.com/us/podcast/rethink-poverty/id1455134965Tabitha Kapic: [email protected] Design Thinking ResourcesIDEO University: https://www.ideou.comPodcasts:WireFrame (by Adobe) - https://podcasts.apple.com/us/podcast/wireframe/id1437677219 Wireframe: Episode: "Good Design is Human" https://podcasts.apple.com/us/podcast/wireframe/id1437677219?i=100042140840499% Invisible: Episode on Invisible Women https://podcasts.apple.com/us/podcast/363-invisible-women/id394775318?i=1000519252488Cautionary Tales: Episode on Bowing, Jazz and the Unplayable Piano: https://podcasts.apple.com/us/podcast/bowie-jazz-and-the-unplayable-piano/id1484511465?i=1000460268778Other Podcasts:Unlocking Us https://podcasts.apple.com/us/podcast/unlocking-us-with-bren%C3%A9-brown/id1494350511

In Episode 35 we speak with Tessie DeVore, the President of the Bible Media Group, an organization who provides Gospel content in nearly 1,000 languages worldwide through collaboration with over 170 ministries. Tessie shares with us how collaboration is critical among kingdom minded organizations, as well as some encouraging stories of how God is working through Bible Media Group to change lives around the world.Be sure to listen to the full episode and subscribe so you don't miss a single story.Links:The Lumo ProjectChange Your WorldHoly Vulnerability

In episode 34 we spoke with Nathan Johnson, the Director of Online Marketing for Turning Point with David Jeremiah. Nathan grew up listening to David Jeremiah as a kid, and actually has the Joseph series on cassette tape, so his passion for the ministry runs deep personally. When he got to college age he decided to move out to San Diego, and started working in the warehouse are Turning Point Ministries, and over the years has moved into the marketing role he has now.Listen to the full episode to hear all of Nathan's insights on social media, fundraising and micro sites. Be sure to subscribe to the podcast so you never miss an episode.Resources:Turning Point with David JeremiahExplicit Gospel by Matt ChandlerDigital Growth Strategy

In episode 33 we speak with Denise Godwin, President of International Media Ministries. Denise and her husband always thought missions would be part of their lives, but never expected to be missionaries full time. However, God’s plans sometimes differ from ours, and Denise and her husband were appointed missionaries, allowing her to take her experience in secular media to become the President of International Media Ministries. International Media Ministries got their start in 1979, with a group of forward thinking believers who wanted to leverage media to help nationals become evangelistic. As media has evolved, their mission has become to get Jesus on Every Screen. Listen to the full episode to hear how Denise and the International Media Missions team accomplishes this vision, and be sure to subscribe so you don't miss an episode.Links:International Media MissionsLeading with a Limp by Dan Allender

In episode 32 we spoke with Shea Houdmann, the Founder and CEO of Got Questions Ministries. Got Questions is an apologetics ministry that has answered over 650,000 questions about the Bible since they started in the early 2000’s. It is one of the highest trafficked faith based websites.Shea, graduated from Seminary with a degree in theology, but didn’t feel called to traditional ministry, so he and his wife spent time praying that God would give him a calling into ministry. He decided to start a website where people can ask any question they want about the Bible. They started this as a hobby they could do, while they were trying to figure out what their ministry was going to be. They found they were getting more and more questions and people were thanking them for answering the burning questions they had been wrestling with their whole lives. Since then GotQuestions.org has grown to the 3rd largest Christian Website, with over 12 million visitors per month. Listen to the full episode to hear the whole story.Links:Got Questions MinistriesFault Lines

In episode 31 we speak with Jan-Willem Bosma, the Executive Director of Jesus.Net, and international outreach ministry that shares the Gospel with millions of people around the world through a network of websites and other digital media. Jan started out as an electronics engineer for telecom companies and now through the grace of God he gets to see 5,000-6,000 people make a commitment to follow Christ every day through Jesus.net be sure to listen to the full episode to hear the full story of how God has moved through Jan’s life.Resources:How to Reach the West Again by Timothy Keller. Free eBookLaunch by Jeff WalkerOnly Jesus by Casting Crowns

Gordon Marcy has been in the broadcast radio industry since he was 17, he specialized in Christian radio starting in 1985 and shifted to a focus on podcasting in recent years, he has developed the Glorystone App, which is the first on demand platform for Christian Podcasting.Be sure to listen to the full episode to hear the whole journey Gordon took to go from broadcast to digital, and what he learned about building great products along the way. Don’t forget to subscribe to the podcast wherever you listen to podcasts so you never miss an episode.Checkout the Glorystone App Here

In this episode we speak with Gabe Cooper, CEO of Virtuous Software, Author of “Responsive Fundraising” and a leader in the responsive nonprofit movement.  Gabe started out as a software developer, and is a product person at the heart of it all. He started working in a nonprofit and became enamored by generosity. He finds that generosity can not only change the world, but it will also change your own heart. Since then he has been exploring his love for technology and how it can be used to spur on generosity.Resources:Virtuous CRMResponsive Fundraising Book

In this episode we get a chance to speak with Mike Shrage, the President of Good News Productions. Mike and his wife were missionaries in Kenya for 20 years, which gave them a deep appreciation for other cultures, and in particular, Mike developed a strong awareness that media created in America for American culture does not always resonate with other cultures. That experience led him to spend the past 10 years with Good News Productions International (GNPI) to create media that would reach the world for Christ.Resources:GNPI

In this episode we speak with Clyde Taber, from Visual Story Network and Jon Ralls from Kavanah Media. They discuss why digital media is so important to the great commission and what they mean by "Media to Movement". Listen to the full episode to hear why they chose the business as a mission model and how digital media is opening doors around the world.Resources:Visual Story NetworkKavanah Media

This week we discuss "Core Web Vitals," what they mean for your ministry and why you should be paying attention to them even if you're not an IT person. Many ministries receive 40%-80% of their website traffic from Google's organic search results (the non-sponsored listings) and when there is a shift in Google's ranking algorithms that traffic can go away in and instant. Listen to the full episode to find out what you can expect from Google's upcoming algorithm update.Helpful Links:Core Web Vitals for Non-TechiesMinistry Impact Platform

In Episode 25 we get to speak with Justin Wise, Co-Founder of The Different Company. Justin shares with us the experience he's gained working in ministries, with nonprofits, and coaching small business owners. He tells the number one thing every organization needs to cut through the clutter and be heard in the overcrowded digital space. Be sure to subscribe and listen to the full episode so you don't miss a thing.Links:The Different CompanyJustin's Personal WebsiteJournity Personalization Challenge

In Episode 24 of the Ministry at Scale Podcast, we get to speak with Jonathan Pitts, who is a chief strategist at Dunham & Company, Co-founder of For Girls Like You, Author, and Pastor.  Jonathan shares with us why it’s important to invest in digital, how to bring new ideas into ministries, and shares his personal story of seeing God’s hand while walking through grief. Be sure to listen to the full episode hear Jonathan’s powerful story. Don't forget to participate in the Ministry Benchmarks Study.Resources:Jonathanpitts.netFor Girls Like YouThe Urban AlternativeDunham & Company

In episode 23 of the Ministry at Scale Podcast, we speak with Mike McDonald, Chief Global Focus Officer, at BibleProject. Mike talks to us about building content that resonates with your audience, how generosity fuels growth, and how he's managed to stay sane while helping the BiblePoject scale globally. Mike has a wealth of experience and you are guaranteed to learn some new things in this episode. Be sure to subscribe so you don't miss an episode.Resources:BibleProjectBibleProject YouTubeFive Q Ministry Benchmarks Study

In Episode 22, we hear from Mitch Matthews, the founder of the Dream. Think. Do. Podcast. Mitch talks to us about finding your calling, why progress beats perfection, and even what innovators can learn from Star Wars. Listen to the full episode, and don't forget to subscribe!Resources:mitchmatthews.comBook recommendation "George Lucas - A Life"Don't forget to be a part of the Ministry Benchmarks Study

In this episode we speak with Misty Phillip, the Founder of Spark Media. Misty shares with us why podcasting is important, especially for faith based podcasters as it relates to The Great Commission. Misty also shares with us the number one factor in growing your podcast audience - It's not what you think it. Listen to the full episode to find out.Links:MistyPhillip.comsparkmedia.ventures

In this episode, we speak with Antoine Karam, the IT, and Broadcast Director at Sat-7 International. Antoine shares with us about their new video-on-demand platform, what it took to go from concept to production, and how digital technology can help drive deeper engagement and impact.LinksSat-7 PlusSat-7 USA

In this episode, we speak with Julie Masson, the Director of External Engagement at ERLC (Ethics and Religious Liberty Commission) which is an entity of the Southern Baptist Convention. Julie shares fantastic tips on how to focus, find balance in life, and how to make things happen with a small team. If you have a small team but are looking to scale your ministry, or if you are looking to be more efficient with the large team you have, you won't want to miss this episode. Be sure to subscribe so you don't miss any tips that will help you scale your ministry.LinksERLC@juliermasson on Twitter@juliermasson on Instagram

In this episode, we connect with Jonathan Howe, the Vice President of Communications at the Southern Baptist Convention (SBC) Committee. Jonathan shares a wealth of knowledge on topics ranging from change management to fostering a culture of creativity on your team. Be sure to tune in and subscribe so you don't miss an episode.LinksSouthern Baptist Convention (SBC)@jonathan_howe on Twitter@jonathan_howe on Instagram

In this episode, we speak with Rob Wassel, the founder and executive director of Seeds Innovation Labs. Rob shares that we all have the capacity to be creative because we are created in the image of a creative God, but to truly be innovative you need both a framework and a mindset. Listen in as Rob takes us through the innovation process.

In this episode we catch up with Chris Martin, who is the Content Marketing Editor at Moody Publishers. Chris gives us a look into the day in the life of a content marketer. He also shares his step by step framework for growing your social media presence. If you're looking for practical ways to drive awareness for your ministry using content you won't want to miss this episode.Chris' Recommended Reading:Amusing Ourselves to Death by Neil PostmanLurking by Joann McNeilBe sure to connect with Chris on Twitter @chrismartin17

In this episode we speak with Catherine Gates, the Executive Director of Women in the Marketplace. Catherine share why it's critical that we keep our identity firmly planted in Christ. She also provides practical tips on how leaders can grow their ministry's impact by investing in people through workplace sponsorships and mentoring. Resources:Confidence Cornerstone - A Women's Guide to Fearless LeadershipWomen in the Marketplace

In this episode John Hirst, Director of Program Innovation at SIL International, discusses how to leverage constraints to drive innovation. He also gives us a look into what it actually takes to keep innovating. Resources:SIL InternationalJohn Hirst

In this episode we speak with Dave Wright, who is the Vice President of Communications and Brand Strategy at Midwestern Baptist Theological Seminary. Dave covers a lot of ground including very practical advice on building a brand strategy, keeping your team inspired and bringing new ideas to ministry. Guest:Dave Wright - Midwestern Baptist Theological Seminary

In this episode we speak with Kenny Jahng, the Founder of Big Click Syndicate. Kenny is a leader in Church communications, and someone who is always on the forefront of innovation. He shares tips, tricks and a framework for consistently moving things forward, driving innovation in your ministry and developing a bias toward action. Listen to the full episode and be inspired to take action.Resources:Kenny Jahng - LinkedInChurch Communicators GroupInstagram Posts That Work

In this Episode we speak with Jason Thacker, who is an Author as well as the Chair of Reasearch and Technology Ethics at the ERLC. Jason explains why ethics is critical for Christian living and discipleship, as well as why topics such as content moderation and AI are far more complex (and human) than we realize. Listen to the full episode to get all the great insights he shares.Resources:Jason Thacker - Weekly Tech PodcastEthics and Religious Liberty Commission (ERLC) - ERLC.com

In this episode we speak with Dan Darling, author and Senior VP at NRB (National Religious Broadcasters). Dan walks us through what it means to do ministry in the digital space, from Christian leadership to conscious communication. He reminds us that it is not simply what we say but how we speak that is critical for communication. Hear more about this and other great insights for Christian communicators, on this episode. Guest:Dan Darling - Senior VP at NRB and Author of "A Way With Words"

In this episode, Tony Valdes talks about his experience going from an idea, and scaling it to a multi-city event, during a pandemic no less. You'll practical ways to drive awareness for new ministries and hear a great story of stepping out in faith.Guest:Tony Valdes - Be Church Conference

Join us for the latest episode, in which Doug Weiss joins us to discuss Ministry Marketing Communications. Doug has over 2 decades of Ministry experience, including work with Cru, the Jesus Film and currently The Giving Company. He's also the founder of the Ministry MarCom Podcast. In this episode Doug shares why Marketing Communications is more important than ever, as well as some practical tips to ensure your "digital plumbing" is in place.Listen to more from Doug over at the Ministry MarCom PodcastInterested in knowing more about the Google Ads Grant check out our Free Guide

In this episode we speak with Yvonne Carlson the founder of Design Thinkers LLC. She shares a wealth of practical knowledge ranging from how ministries can use design thinking to pinpoint problems and develop solutions, to why every team needs a data advocate if you want to scale. Guest SpeakerYvonne CarlsonDesignThinkers.onlineConnect with Yvonne on LinkedIn

In this episode John Schwartz, the Director of Digital for Truth for Life, discusses technology, how its changed over the years. He also covers how ministries should think about technology, how they can leverage it for growth and what he believes will be the next big thing.Guest Speaker:John Schwartz - Truth for Life

Dr. Paul Virts, the Senior Consultant focused on research at Dickersonbakker, joins us to discuss his findings from the 2020 Giving Study. He covers a lot of exciting data, that you need to know as we head into the year end giving season.Featuring:Dr. Paul Virts - Dickersonbakker.comResources:2020 Giving Study - https://dickersonbakker.com/2020givingstudy/Year End Campaign Planning Template - fiveq.com/resources

Over the past few months everything has changed. There is no ministry that hasn’t had to adjust or revisit their mindset. Digital offers the opportunity to test, learn and make changes quickly and with limited resources. In this case study session we’ll hear how some ministries responded to the COVID-19 outbreak, and were able to make big changes with only a few days' notice. Tune in while they share the lessons learned from doing ministry at the speed of digital.Featuring:Erin Davis - Content Manager, Revive Our HeartsBryan VanHaitsma - Digital Media Director, Revive Our HeartsHugh Duncan - Director of Audio, Video and ContentFree A/B Testing Guide - https://fiveq.com/a-b-testing-guide

The lines continue to blur between broadcast and digital. Between podcasts, online radio, video and more, broadcast ministries can no longer silo the two channels. We’ve assembled some experts from agencies, radio stations and digital who are paving the way to bring the two together and provide one unified experience across all channels.Guest PanelistsCatherine Roberstson - EagleCom MarketingJack Hibbard - The Hibbard GroupCarl Bliss - Northwestern MediaGordon Marcy - GloryStone PodcastsFull Emarketer ArticleContact Five Q: - https://fiveq.com/contact

While most of us have been scrambling to find the right balance between physical, terrestrial and digital in our ministries, these heavy hitters have been all in on digital from the start. This panel discussion will dive deep into the pros and cons of a digital first ministry as well answer your burning questions about how you can use digital mediums to be more effective in your ministry.Gartner Research Article: https://www.gartner.com/smarterwithgartner/9-future-of-work-trends-post-covid-19/Contact Us for a Free 30 Minute Consultationhttps://fiveq.com/contactGuest PanelistsBrian Mosley - President, Right Now MediaShea Houdmann - Founder & CEO, Got Questions MinistriesJim Milligan - Co-Founder & CEO, Blue Letter Bible

This is part 1 of a special Digital Ministry Conference edition of the podcast. We are replaying some of the most requested sessions from the conference. In this episode we have a fantastic group of panelists discussing how personalization can be used to deepen ministry impact and grow your online presence.Featuring:Bobby Lewis - Love Worth FindingPaul DeWindt - FRCAndrew Hess - CoreChristianitySam Rinearson - Bott Radio NetworkAndy O'Neil - Bott Radio NetworkFree Resource:You can take the 7 Day Personalization Challenge for freehttps://journity.com/personalization-challenge/