Ministry At Scale

What does it look like to carry your faith into one of the most skeptical environments on earth—and actually lead a movement there? Rich Robinson is an Engineering Manager at a major big tech company, and he didn't choose to work there. God closed every other door until he finally listened. In this episode, Rich shares what happens when you fully surrender your career to God—and how the mission field might be closer than you think.Key TakeawaysGod's leading doesn't always look like a clear path forward. Rich spent six months resisting a door that God kept holding open, slamming his face into the doors he wanted to walk through until he was ready to listen.Joining a Christian group at work on day one was an act of faith. Hitting "join" made his faith publicly visible across the company—a small decision that carried real professional risk and set the tone for everything that followed.Rich now leads a global Christian group spanning five continents, organizing Bible studies, holiday events with household-name speakers, and leadership development—all on a volunteer basis alongside demanding day jobs.The shift from engineer to people leader came from a deep sense of responsibility for others. Rich describes his leadership role as more shepherd than manager—caring about the whole person, not just their output.Being a Christian in big tech means your witness is always on. Rich reflects on the Gandhi quote—that people are drawn to Christ or pushed away based on how believers actually behave—and how that shapes the way he shows up every day.Ministry in the workplace starts with prayer and submission, not a strategy. Rich challenges listeners to stop trying to engineer a plan and instead invite the Spirit to lead, starting with small, faithful steps like a weekly lunch Bible study.Your everyday life is already your mission field. Whether or not you work for a ministry, you are in ministry—and the people around you are watching how you live it out.If you've ever felt like your career and your faith exist in two separate worlds, this conversation will challenge that divide. Rich Robinson's story is a reminder that God is at work in every boardroom, every Slack channel, and every leadership decision—and that the most strategic thing you can do is surrender first. Don't miss this episode.ResourcesBEMA Podcast – A Scripture-focused podcast that goes deep on theology and biblical context, with communities worldwide for group discussion. bemadiscipleship.comLaunch AI by Five Q – AI adoption for ministries built on a human-first framework. Learn more at fiveq.com/launch

In this episode of Ministry at Scale, host Chad Williams interviews Yvonne Carlson, the Chief Technology Officer at Global Media Outreach (GMO) and co-director of the Missional AI Conference. Together, they explore the intersection of technology, faith, and the transformative potential of AI in ministry.Key Highlights:Yvonne’s Journey: From childhood curiosity in her father's garage to becoming a CTO, Yvonne discusses how her passion for technology and missions led her to GMO.The GMO AI Strategy: Yvonne emphasizes starting with vision and mission over technical questions, detailing how GMO developed an AI task force and a white paper to guide their approach.Human-First AI Policy: The conversation dives into GMO's foundational commitments, which include biblical alignment, transparency, and keeping a "human in the loop" to enhance—not replace—human ministry.Practical AI Use Cases: Yvonne shares real-world examples of AI in action, from data analysis and finance to grant writing and personalizing outreach, illustrating how it frees up missionaries for deeper discipleship.Security & Ethics: A critical look at the risks of AI, including data privacy (PII) and the importance of using secure, private AI environments rather than free, public tools.The Future of Missional AI: An invitation to the Missional AI Conference in San Jose, featuring experts like Dr. John Lennox and Pat Gelsinger, to discuss the theological and practical implications of AI.Be sure to listen to the full episode.Resources:Missional.aiYvonne’s LinkedInPractical AI Podcast

Featuring Kendell Stellfox, Executive Director of Partnerships with Kerux GroupRecorded live at the Digital Ministry Conference 2025.In this insightful session from the 2025 Digital Ministry Conference, Kendell Stellfox—Executive Director of Partnerships at The Kerux Group—challenges ministry leaders to stop and consider not just what content they produce, but who it's for and how it’s received. As demographic shifts redefine our cultural landscape, Kendell unpacks the critical need to contextualize ministry content in a way that meaningfully connects with emerging audiences—especially the growing Latino population in the U.S.Rather than simply translating English sermons or content into Spanish and calling it outreach, Kendell presents a compelling case for heart-level connection—grounded in empathy, strategy, and cultural understanding. He shares the journey of Pathway to Victory as a model: a ministry that thoughtfully reimagined its messaging for the Latino audience and experienced exponential reach and impact.For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights:Why demographic shifts demand new strategies for engagementThe pitfalls of relying solely on AI for content creationHow to contextualize your message to resonate with multicultural audiencesA real-world success story of Pathway to Victory's Latino outreachTune in to hear how your ministry can multiply its kingdom impact by blending the speed and scale of AI with a deep understanding of audience culture—and walk away with a framework for reaching the next generation with relevance and compassion.Resources Mentioned in the Episode:Learn more about Pathway to VictoryLearn more about The Kerux GroupText “Kerux Group” to 777007 to receive slides and explore partnership opportunitiesConnect with Kendell Stellfox:LinkedIn: Kendell Stellfox

Featuring Kenny Jahng, Founder of AI for Church LeadersRecorded live at the Digital Ministry Conference 2025.In this practical and fast-paced session from the 2025 Digital Ministry Conference, Kenny Jahng—AI educator and founder of AI for Church Leaders—demystifies artificial intelligence for ministry teams by showing how it can help multiply content without multiplying effort. With real-world examples and contagious energy, Kenny shares five proven ways ministries can repurpose existing content using today's AI tools—making what you already have go further and work harder across platforms.Using his MIX framework (Modular, Interactive, Cross-Channel), Kenny challenges content creators to think beyond one-time posts and start building scalable systems. You’ll discover how AI can take sermons, webinars, and PDFs and turn them into podcasts, social media carousels, email courses, and more—with minimal time and budget.For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights:How to use Google NotebookLM to create podcast-style conversations from static contentWays to turn long-form video into snackable clips using tools like SermonShotsHow to generate AI-powered email courses from just a slide deckStrategies for transforming key quotes into visual content—at scale, using Canva and CSVsWhy now is the time to train your own “AI doppelgänger” for personalizing ministry contentTune in to this episode for a whirlwind tour through today’s most practical AI tools and leave with a renewed vision of how to extend your message without overextending your team. If you're overwhelmed by AI, this session will replace that fear with inspiration and give you a concrete starting point.Resources Mentioned in the Episode:Google NotebookLM – Create podcast-like conversations from documentsSermonShots – AI video tool for generating sermon clipsCanva Bulk Create – Automate social graphics with CSVsAiForChurchLeaders.com – Kenny’s training site and workshop hubConnect with Kenny Jahng:LinkedIn: Kenny Jahng

Featuring Chase Cappo, Director of Enterprise AI Division, and Brianne Shaw, Senior Product Marketing Manager, with Gloo AI Recorded live at the Digital Ministry Conference 2025.In this inspiring and practical session from the 2025 Digital Ministry Conference, Brianne Shaw and Chase Cappo from Gloo AI unpack the remarkable ways ministries are already using conversational AI to deepen engagement, spark gospel conversations, and meet people in their moment of need. Framed around three key questions—Is AI good or bad? What can it do? And how can my ministry use it?—this session moves quickly from theory to testimony.You’ll hear powerful praise reports from ministries like Hope with God, KCBI, Answers in Genesis, and One Community Church—each showing how AI chat tools are driving real kingdom impact. From tens of thousands of gospel-centered interactions to smarter resource recommendations and emotionally attuned fundraising strategies, this isn’t a conversation about the future—it’s happening now.For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights:Why AI chat is more effective than search bars at starting deep, gospel-centered conversationsHow ministries are using AI to surface real-time needs like anxiety, spiritual doubt, and assurance of salvation—and respond with timely resourcesCreative applications like student outreach through QR codes and real-time sermon video integrationsHow AI chat reveals hidden data trends to shape content, donor appeals, and resource creationDon’t miss this podcast if you’re exploring how AI fits into your ministry. You’ll walk away with fresh vision, tested strategies, and encouragement to step into innovation with integrity—anchored in Scripture, human flourishing, and the Great Commission.Resources Mentioned:Hope with God AI AssistantKCBI Radio – Listener-Supported Christian StationAnswers in Genesis AI AssistantOne Community ChurchGloo AI Ministry ToolsConnect with Gloo AI Speakers:LinkedIn: Brianne ShawLinkedIn: Chase Cappo

Featuring Josh Kashorek, Five Q Recorded live at the Digital Ministry Conference 2025.In this insightful session from the 2025 Digital Ministry Conference, Josh Kashorek—Director of Marketing at Five Q—invites ministry marketers into the world of unified data strategy. Using the analogy of a puzzle, Josh challenges ministries to think beyond their CRMs and instead explore how disconnected data across platforms is limiting their ability to truly understand audience behavior.With humor, clarity, and deep experience in performance marketing, Josh shares how many ministries are sitting on a goldmine of underutilized insights. Drawing from a case study analyzing over 225 million data points across 3,000 tables, he uncovers surprising behavioral trends—such as how those who download multiple lead magnets are exponentially more likely to give, purchase, and engage in discipleship activities.For ministry marketers, this session offers rich takeaways:Why your CRM is just one piece of the audience puzzleHow to identify highly engaged users—and why that matters for retention and givingThe importance of asking the right strategic questions before building your data infrastructurePractical steps to break down data silos and start seeing your audience more clearlyIf your ministry team is wrestling with fragmented data, unclear user journeys, or missed opportunities for deeper engagement, this podcast is for you. Josh doesn’t just highlight the challenges—he offers a roadmap forward. Whether you're just beginning to think about audience insights or you're ready to build predictive models, you'll walk away with practical steps to unify your data and multiply your impact.Resources Mentioned in The Episode:Five QMinistry Impact PlatformContent Marketing Institute 2024 BenchmarksConnect With Josh Kashorek:LinkedIn: Josh Kashorek

Featuring John Dyer, Dallas Theological SeminaryRecorded live at the Digital Ministry Conference 2025.In a thought-provoking keynote from the 2025 Digital Ministry Conference, John Dyer—programmer, theologian, and Vice President at Dallas Theological Seminary—explores the complex intersection of faith, humanity, and artificial intelligence. Far from another tech how-to session, this talk lays a deeply biblical foundation for how Christian leaders can approach AI not with fear or naïveté, but with wisdom, humility, and theological clarity.Dyer walks ministry leaders through a full biblical framework—from creation to redemption—to challenge the common myth that technology is morally neutral. Instead, he argues, every tool we use shapes not only what we do, but who we become. Whether you’re building marketing automations, experimenting with generative AI, or just trying to keep pace with rapid innovation, Dyer invites you to pause and ask: What kind of people and communities are we forming through this technology?For digital marketers, pastors, and ministry technologists, this session is packed with valuable insights:Why technology is not neutral—and what that means for ministry teams using AIHow the image of God shapes our understanding of creativity, responsibility, and ethical boundariesInstances where using AI enhances your mission—and when it might hinder spiritual depth or formationHow to lead your ministry into digital innovation without losing its soulTune in to this podcast for a theologically rich perspective on artificial intelligence, and walk away with a deeper conviction: our tools may be powerful, but it is God who transforms hearts. Let’s steward innovation with care, clarity, and a vision rooted in the gospel.Resources Mentioned in the Episode:BestCommentaries.com – Dyer's commentary review tool used by over half a million pastors annuallyY’all Version Bible – A translation project reflecting second-person plural in ScriptureWorship.AI (Archive) – Early generative AI project from 2017Center for AI Safety – Resources on existential and ethical risks of AIPraxis Labs Redemptive Tech Framework – A gospel-centered framework for technology developmentGloo.AI – Ministry tech support organization with AI use guidanceConnect with John Dyer:LinkedIn: John DyerWebsite: j.hn

Featuring Daniel Jenkins, President, and Kristin Sukraw, Chief Storytelling Officer at StoryFind FilmsRecorded live at the Digital Ministry Conference 2025.In this engaging session from the 2025 Digital Ministry Conference, Daniel and Kristin explore the intersection of storytelling and data, offering powerful insights into how ministry leaders can use data to amplify the impact of their stories. Drawing from real-world experiences, including a heartwarming story of a young girl receiving a Braille Bible, they show how intertwining compelling data with storytelling can drive engagement, inspire action, and bring about measurable change.Integrating data into storytelling not only strengthens the narrative, but also makes it more memorable and impactful. Daniel emphasized the importance of surprising and relevant data, which captivates the audience's attention and builds trust. By utilizing Aristotle's Rhetorical Triangle—ethos, pathos, and logos—they demonstrated how data adds credibility and logic to emotional appeals, creating a more persuasive call to action.For digital marketers in ministry, this session is packed with valuable takeaways:How to incorporate data seamlessly into your storytelling for maximum impactThe importance of data mapping for more effective communicationWhy data needs to be surprising and memorable to drive actionPractical steps for using data to inspire change in your audienceTune in to this podcast to learn how to craft stories that resonate deeply with your audience and motivate them to engage with your ministry. Whether you’re looking to enhance your donor appeal or inspire volunteerism, you’ll walk away with actionable insights on using data to strengthen your ministry's storytelling efforts.Resources Mentioned in the Session:Connect with Daniel on LinkedIn: https://www.linkedin.com/in/daniel-jenkins-a3a75090/Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristin-sukraw/StoryFind Website: https://storyfind.com/Kristin Sukraw Website: https://www.kristinsukraw.com/Lutheran Braille Workers: http://lbwloveworks.org/Learn more about Five Q Digital Marketing: https://www.fiveq.comFoundations of Storytelling – Free Training Session: https://storyfind.com/dmc2025

Featuring Sarah Sharp and Mike Costlow, Truth for LifeRecorded live at the Digital Ministry Conference 2025.When Truth For Life wanted to turn Alistair Begg’s two-year devotional series into an audio experience, they faced a challenge: time constraints made it impossible for Alistair to voice hundreds of entries himself. In this Digital Ministry Conference session, Mike and Sarah share how Truth For Life tackled this problem by responsibly and creatively adopting voice-cloning technology.Rather than starting with a tech trend, they began with a ministry need—and brought in Theotech founder Chris Lim to help build a custom voice model of Alistair. You’ll hear how they navigated data collection, audio model training, and ethical considerations like consent, transparency, and ownership. You’ll also learn how they chose to run the model on-premises (saving costs and boosting control), built editor-friendly workflows, and thoughtfully introduced the AI-generated voice to their audience.Key Highlights for Ministry Marketers:AI Grounded in Ministry Need: This wasn’t tech for tech’s sake—it was solving a real bottleneck in delivering Alistair Begg’s devotional content.Ethics and Transparency: From securing Alistair’s consent to publicly disclosing that the content is AI-generated, Truth For Life modeled best practices.On-premise vs Cloud: Cost-effective and scalable, their on-prem deployment avoided per-word pricing models.Quality Control: Audio engineers used AI-assisted editing to fine-tune the voice output, ensuring the tone, cadence, and inflection matched listener expectations.User Feedback & Reach: Since launch, the devotional audio has been streamed over 960,000 times in 190+ countries—including Antarctica.Explore the power of responsible AI adoption in ministry and hear how Truth For Life brought the voice of Alistair Begg to hundreds of thousands—without compromising quality or trust.Resources Mentioned in the EpisodeTruth For Life – Official ministry siteTruth For Life Podcast on Appletfl.org/dmc — Listen to sample audio from the voice modelTheotechChris Lim on LinkedIn

Featuring Chris Martin, Director of Content, Moody Global MediaRecorded live at the Digital Ministry Conference 2025.In this compelling session from the 2025 Digital Ministry Conference, Chris Martin—veteran digital strategist and content leader at Moody Global Media—pulls back the curtain on how ministry teams can use data not just to drive vanity metrics, but to deepen real connections with their audiences.With transparency and humor, Chris recounts lessons from the infamous "pivot to video" era and how platforms like Facebook once inflated metrics by up to 900%. He uses this cautionary tale to highlight a central truth: not all data tells the truth, and not all metrics matter. Instead, ministries must learn to focus on engagement and meaningful interactions—then use that insight to draw people into deeper channels of connection, like email and direct relationships.For digital marketers and communications teams in ministry, this session is a goldmine of takeaways:Why your email open rate may matter more than your follower countHow to interpret social metrics as communication—not just performancePractical steps to shepherd your audience away from algorithmic platformsHow to avoid the trap of pleasing stakeholders instead of serving your audienceTune in to this podcast to rethink your strategy and walk away with a clearer roadmap for using data to inform content—and ultimately lead your audience into deeper ministry engagement.Resources Mentioned in the EpisodeChris Martin on LinkedInTerms of Service newsletter by Chris MartinMoody Bible InstituteChris’s Book: "Terms of Service: The Real Cost of Social Media"

Featuring Adam Graber, Christianity Tomorrow & Co-Host of Device & Virtue PodcastRecorded live at the Digital Ministry Conference 2025How do we saturate the digital world with Scripture? In this episode of the Ministry at Scale Podcast, Adam Graber unpacks findings from groundbreaking research conducted in partnership with the British and Foreign Bible Society. With a deep understanding of digital theology and years of experience consulting ministries worldwide, Adam reveals the current state of Bible engagement across 27 “digital nations” — platforms with over 70 million monthly users — and outlines where the greatest gaps and opportunities lie.Listeners will discover which platforms are overserved or underserved by digital Bible creators, the surprising dominance of individual creators versus organizations, and what types of tools and alliances are still desperately needed. Whether you're a ministry leader, strategist, or digital content creator, this episode offers data-driven insights and a compelling challenge to rethink your role in the digital Bible ecosystem.Recommended Resources:https://adamgraber.com/Christianity Tomorrow Adam on LinkedInDevice and Virtue Podcast

Dave Raley of Imago Consulting works with nonprofit and business leaders to help them growrevenue profitably. His mission is to help nonprofits and businesses identify and understandopportunities, develop new strategies, and launch new products and initiatives.In this episode of The Ministry of Scale podcast, Chad Williams interviews Dave whoseupcoming book, The Rise of Sustainable Giving, explores how the subscription economy modelis transforming nonprofit fundraising. Raley draws parallels between the widespread adoption of subscription services (like Netflix or Spotify) and the increasing comfort with recurringdonations. He explains how organizations can tap into this trend by creating a strong recurringgiving program.Dave outlines foundational steps for nonprofits to build these programs effectively. First,nonprofits need internal focus on recurring giving—assigning someone responsible for itsgrowth. He stresses that nonprofit tech stacks, especially CRM and donation platforms, shouldsupport scalable and ongoing donor engagement. He also highlights that recurring donations,unlike one-time gifts, benefit from a well-communicated value proposition, showing donors thelong-term impact of their support. By building strong, personalized donor relationships,nonprofits can see exponential growth in recurring giving.Resources:sustainablegiving.orgDave on LinkedIn

Josh Kashorek is the Marketing Director at Five Q, a digital marketing agency focused on helping ministries reach more people online. With over 15 years of experience in digital strategy, analytics, and marketing, Josh brings valuable expertise to this topic. In this episode, Josh shares insights from Five Q's annual Ministry Benchmark Study, analyzing digital metrics across over 1,000 ministries. Here are some of the key topics covered: The Continued Importance of SEO Nearly 70% of ministries gained rankings for keywords in Google's top 100 search results this year, up from 50% last year. Josh emphasizes that SEO remains crucial for driving organic traffic, which comprises over half the traffic for many ministries. Website Speed Impacts User Engagement While ministry websites showed modest improvements in PageSpeed scores, Josh notes there is still plenty of room for optimization – especially on mobile devices. Faster websites lead to better user engagement and reduced bounce rates. Social Media Integration Trends 83% of ministries did not list any social media channels on their websites, choosing instead to drive traffic back to their owned properties. Among those promoting social, Facebook, Instagram, Twitter, and YouTube were the top channels utilized. Follower Growth Insights The median number of Facebook and Instagram followers grew year-over-year across ministries studied, while Twitter and YouTube follower counts shrank slightly. Realistic Posting Frequencies Despite advice to post daily, the median number of monthly posts was 16 on Facebook, 13 on Instagram, and lower on Twitter and YouTube – highlighting the content creation challenges many ministries face. The full benchmark study is available for free download, and ministries can request a personalized scorecard and strategy consultation from Five Q. Listen to the entire Ministry of Skill podcast episode for more valuable digital marketing insights and to learn how you can better evaluate and improve your online impact.

Kedron Rhodes, Director of Digital Experiences at Crowe LLP, has over 25 years of expertise in optimizing customer journeys. In this insightful episode, he shares a powerful framework for enhancing donor relationships through empathetic experiences. Here are some key topics covered: Why Cultivating Donor Empathy is Crucial Kedron emphasizes the importance of stepping outside your own perspective to truly understand how donors feel at each touchpoint. He provides examples of how changing expectations can create mismatched experiences over time. Building an Empathy Map for Your Donor Persona Kedron guides listeners through developing a relatable donor persona by mapping out their objectives, frustrations, influences, and behaviors. This lays the groundwork for evaluating the journey through their lens. Auditing the Full Donor Journey Using the persona, Kedron demonstrates how to document every interaction from initial awareness through consideration, donation, support, and even discontinuation. The goal? Identify pain points where the actual experience falls short of the donor's expectations. Prioritizing Seamless Donation Experiences Kedron stresses the importance of minimizing friction during the crucial donation process when the donor is at their "aspirational high" and most motivated to give. Never Neglecting the Discontinuation Phase While often overlooked, Kedron explains why mapping the discontinuation journey is vital for understanding departing donors and preventing negative impressions. Through hands-on activities and real-world examples, this episode equips you with a comprehensive journey-mapping approach to continually optimize your donor's experience through an empathetic lens. Listen to the full episode for all the insights, templates, and group exercises around this transformative donor-centric methodology.

Josh Kashorek is the Director of Marketing at Five Q, a platform helping organizations leverage no-code tools and automation. His creative mindset and technical skills converge in an insightful perspective on how ministries can steward AI for greater impact. In this thought-provoking episode, Josh shares: The Existential Crisis Inspiring His AI Experiments Josh opens by recounting the "minor existential crisis" sparked by a report predicting that up to 70% of work activities could be automated by 2030. As someone in marketing/communications, he wondered if his skills were becoming obsolete. This led him to dive into exploring AI capabilities hands-on. Overcoming AI Content Creation Challenges While tools like ChatGPT can generate passable content, Josh outlines key hurdles like factual inaccuracies, lack of unique voice/opinion, and generic sameness across outputs. His solution: provide contextual guardrails by inputting your ministry's real content to infuse your distinct voice and brand. A Replicable Framework for Automating Workflows Josh walks through his code-enabled workflow for rapidly generating branded social media visuals with compelling quotes from source material. What manually took 15 minutes was automated in a mind-blowing 3 seconds! He encourages ministries to analyze repeatable tasks for automation potential. Embracing Joy over Fear in Kingdom Stewardship Drawing inspiration from the Parable of the Talents, Josh challenges listeners to not cower under the "weight of stewardship" amid radical changes like AI. Instead, he cheers embracing your God-given role and responsibility with joy, trusting your ministry is part of God's plan. Whether providing a basic AI content creation demo or translating a biblical narrative, Josh casts a vision for faithfully experimenting with these emerging tools. His parting charge? Use AI as a megaphone to amplify your ministry's unique voice and mission, not replace it. Don't miss this creative thinker's perspective on facing technological disruption as a "Christitunity" to invest the Master's resources for greater Kingdom impact.

Josh Burnett is the founder of Church.tech, an AI-powered platform helping churches streamline operations and engage people more effectively. Drawing from his background in ministry and entrepreneurship, Josh brings a unique perspective on leveraging technology for greater kingdom impact. In this insightful episode, he shares:How AI Transcribes, Summarizes and Generates Discussion ContentOne of Church.tech's core features is the ability to upload sermon videos and instantly generate transcripts, summaries, discussion questions and more using advanced AI models. Josh walks through a live demo showing how churches can quickly create robust small group materials and content resources from their weekly messages.The Power of Unified Messaging Across MinistriesJosh describes the vision of enabling churches to develop a synchronized discipleship strategy with unified teaching flowing from the pulpit all the way down to kids' ministry. AI-generated age-appropriate lessons and parent guides ensure families are receiving the same biblical truths packaged for every age level.Practical Applications for Sermon Illustrations and VisualsThe platform's "Playground" feature allows pastors to interact with the AI by asking it to generate compelling illustrations, social media post ideas, decoration themes and more - all aligned with the main sermon concept. Josh shares how this creative capacity stretches the imaginative potential.Upcoming AI Innovations on the RoadmapLooking ahead, Josh previews several groundbreaking products in development at Church.tech including an "ethical AI co-pilot" for augmenting sermon writing, a social media automation tool trained on a church's voice, and workflow features to streamline operations.Whether exploring the live product demo or dreaming about future AI capabilities, this episode highlights the powerful ways Church.tech is empowering ministries to increase efficiency and impact through intelligent technology.Don't miss Josh's passion for helping churches spend less time on logistics and more time making disciples! Listen to the full episode for a glimpse of the AI-powered future awaiting the church.

Corey Alderin is the founder of Sermon Shots, a platform that helps churches transform their full sermons into popular short-form video content for Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts. In this hands-on workshop, Corey shares his expertise on leveraging AI to create thumb-stopping, engaging clips that reach people where they are consuming content. Why Vertical Video Content Matters Now More Than Ever Corey highlights the seismic shift happening in social media, where follower count doesn't determine who sees your content. The AI algorithms analyze each video's content and match it with the right audience members most likely to engage. This unlocks massive reach potential even for ministries with small followings. 5 Keys to Creating Viral-Worthy Vertical Clips 1. Captions - With most viewing on mute, having captions is crucial 2. Keep It Brief - Shorter videos perform better to sustain engagement 3. Grab Attention Early - Use a provocative hook in the first 2-5 seconds 4. Leverage Music - Adding the right music can invoke desired emotions 5. Highlight Faces - Close-up shots of faces are proven attention drivers Walk-Through: Turning a Sermon into Multiple Engaging Clips In the live demo, Corey shows exactly how the Sermon Shots platform utilizes AI to streamline the clip creation process: 1. Upload your long-form video content 2. Select from pre-built appealing designs and styles 3. Let the AI suggest top moments or identify them by keyword 4. Fine-tune clips with text, branding, zooming, music and more 5. Preview clips on each platform to optimize appearance 6. Download ready-to-post video clips in a fraction of the normal time The Power of AI to Multiply Your Content's ReachWhat used to take hours can now be done rapidly thanks to AI capabilities like speech-to-text, facial detection, and identifying engaging moments. This allows ministries to repurpose one sermon into a stream of natively formatted videos perfectly suited for each social platform. Corey's innovative approach combines AI's efficiency with human curation to create ultra-engaging content that expands your ministry's reach and impact like never before. For a first-hand look at this game-changing process, listen to Corey's full instructive workshop now!

Arnie Cole is a social scientist and researcher at Back to the Bible, who has studied the spiritual lives of over 1.5 million people over the past 20 years. In this insightful episode, he challenges ministries to truly understand the spiritual state of the people they serve in order to help move them closer to Jesus.The Importance of Asking "How Are You Doing Spiritually?"Through examples from his own family's equestrian ministry, Arnie highlights how children are remarkably open about their spiritual struggles, but something happens as they become adults and stop sharing. He argues it is critical for ministries to directly ask people how they are doing spiritually.Introducing the Personalized Engagement Prioritization ModelArnie presents a 25-dimensional model that identifies 17 trillion potential spiritual data points for where a person could be in their walk. The methodology includes:1. The "Death Question" to assess their salvation2. Their level of Bible engagement, which predicts spiritual trajectory3. Prioritizing people into 4 categories: Need for Evangelism, Discipleship, Activation, or Mature BelieverMeasuring Spiritual Transformation and Discipleship ImpactThe critical metric is whether people are engaging the Bible regularly, which research shows leads to transformed lives. Arnie also emphasizes the need to measure if people are actively discipling others.Addressing the "Hard Issues" People FaceThe model accounts for the real spiritual struggles people face like anger, anxiety, pornography use, gender identity issues, and more. Arnie laments that many ministries are unwilling to even ask about these "hard" areas people need help with.A Free Resource to Increase Ministry EffectivenessArnie's team offers ministries a free scientific study and impact assessment to truly understand the spiritual state of the people they serve. The goal is to equip ministries to more effectively help people find and follow Jesus.This is a powerful framework for personalizing ministry engagement in a way that leads to real spiritual transformation. To learn more about implementing this model, be sure to listen to Arnie's full engaging and eye-opening presentation!

Andrew Rogers is the co-founder of BibleChat.ai, an innovative app that uses AI to help people engage more deeply with the Bible. With over 75,000 downloads and users in 188 countries, BibleChat has been pioneering the use of artificial intelligence for Christian ministry. In this insightful episode, Andrew shares:The Alarming Decline of Biblical LiteracyAndrew highlights shocking statistics like 26 million Americans stopping Bible reading since COVID and only a third being able to name the four gospel books. This Biblical illiteracy crisis represents both a huge problem and massive opportunity.Introducing Faith Assistant - AI for MinistriesTo tackle this issue, Andrew introduced Faith Assistant - BibleChat's new product that brings AI capabilities to churches, ministries and Christian media. It understands each organization's unique teachings to provide personalized, spiritually enriching experiences.Surfacing Your Ministry's Content with AIBy indexing sermon libraries, ebooks, articles and more, Faith Assistant surfaces the perfect content to answer user questions and needs. It remembers context, provides summaries, and can even auto-generate customized Bible studies.Real Examples from Partners Like KCBI RadioAndrew showcased powerful use cases from partners like KCBI radio, Concordia Lutheran Church, and Pastor Richard Ellis. From Finding relevant sermons to answering theological questions in a denominationally appropriate way, the applications are endless.Shaping AI to Spread the GospelAndrew's passion shines through as he describes this innovative approach to shaping AI technology to increase biblical engagement and ultimately further the Great Commission in powerful new ways. This episode is packed with insights, real-world examples, and an inspiring vision for how AI can be leveraged for kingdom impact. To hear Andrew's full presentation and vision, be sure to listen to the entire Ministry of Scale podcast!