627 | The Real Reason Building Your Coaching Business Feels So Hard
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Show Notes
Does your coaching business feel way harder than it should? Like something inside you wants to step back with every move forward you make? This episode unpacks why that happens, why it's totally normal, and how to work with your brain so you can keep going even when all you want to do is quit.
If you’re a mental performance coach who loves the work but keeps questioning if you’re cut out for the business side, this episode is for you.
Today, you’ll learn:
- Why your business feels so hard and uncomfortable
- How to recognize when you’re in the “messy middle” of business
- The Dunning-Kruger effect: why your confidence is dropping
- Why we self-sabotage and fear standing out
- The motivation triad and role of belief work
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