1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler

Mind Pump: Raw Fitness Truth · Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

December 26, 20221h 0m

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Show Notes

In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi.

Mae's unforgettable Sal moment. (1:15)
From employee 1 to CEO. (3:34)
The 24-Hour Fitness connection. (6:05)
Her shift from animal to human health. (7:45)
Her unconventional rise to the CEO seat. (10:39)
The importance of building the foundation first. (12:51)
How did they source and create their first formulation? (16:13)
The biggest challenges of scaling a supplement company. (19:09)
The heartbeat of their company. (20:40)
Where does the bulk of their revenue stream come from? (25:34)
Any surprising markets they have found themselves in? (31:09)
The moment they knew Mind Pump was a special partner. (33:46)
The value in meshing customer service and sales. (35:53)
Organifi's criteria of who they work with. (41:02)
The evolution of the supplement space and what makes her excited about the future. (44:40)
Why their quality standards come first and foremost. (46:56)
The good, the bad, and the ugly when it comes to margins in the supplement space. (51:23)
Shaping the demand for higher quality products. (54:40)
The beautiful alignment between Organifi and Mind Pump. (56:19)