How to Build a Donor Journey They Can’t Resist
What if your donor communications were as binge-worthy as a Netflix series?In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down The Netflix Strategy — a proven system to transform your donor journey into an irresistible, sequen...
Million Dollar Nonprofit · Tom Kelly
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Show Notes
What if your donor communications were as binge-worthy as a Netflix series?
In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down The Netflix Strategy — a proven system to transform your donor journey into an irresistible, sequential experience using AI tools like ChatGPT, ConvertKit, and DonorBooks.
You’ll learn how to map out “donor seasons” that walk supporters through your story, build cliffhangers that keep them emotionally hooked, and automate it all so that every new donor gets a personalized, captivating experience without extra work.
Real-world results? A small arts nonprofit boosted email opens to 61% and donor retention by 37% — just by thinking in episodes, not one-time blasts.
Inside, you’ll get swipeable ChatGPT prompts, a step-by-step action plan, and the behind-the-scenes system Tom uses to turn new donors into loyal fans (and fans into lifelong champions).
Grab my free AI growth playbook here -
https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true
Ready to build a donor experience they can’t stop bingeing? Let’s dive in.