Episode 85: Got Cold Donors? Here’s How to Bring Them Back.
Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.You’...
Million Dollar Nonprofit · Tom Kelly
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Show Notes
Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.
You’ll learn:
- How to write warm, human emails with ChatGPT
- The 3-part sequence: Reconnect, Remind, Reinvite
- How to automate the entire campaign in under an hour
- Real-world results (spoiler: one donor gave $1,000 out of nowhere)
If you’ve got lapsed donors or email subscribers who’ve gone quiet, this episode gives you the exact prompts, tools, and templates to re-engage them today.
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