Episode 209: How Nonprofits Can Land Press Features with AI (No PR Firm Needed)
Most nonprofits deserve media coverage — they just don’t have the time or tools to pitch it right. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI can write press pitches that actually get picked up — saving you hours and ...
Million Dollar Nonprofit · Tom Kelly
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Show Notes
Most nonprofits deserve media coverage — they just don’t have the time or tools to pitch it right. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI can write press pitches that actually get picked up — saving you hours and landing real coverage that builds awareness, credibility, and donations.
You’ll learn the Story. Segment. Send. framework:
✅ Story: Use ChatGPT to find the emotional, human-centered angles journalists love.
✅ Segment: Personalize each pitch by outlet and topic — without spending days doing it.
✅ Send: Automate and track follow-ups using AI tools like Instantly.ai or Zapier.
Tom even shares a real-life example of a literacy nonprofit that generated 30 AI-crafted pitches and landed five media features — including one that brought in a $25,000 donation.
If you’re ready to get your nonprofit out of the shadows and into the spotlight, this episode is your playbook.
Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday