Episode 177: How to Welcome, Walk, and Wow Every New Donor Using AI
Most nonprofits blow it with new donors. A receipt. A generic thank you. Then silence. That’s not onboarding—that’s ghosting. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the Ultimate New Donor Onboarding Sequen...
Million Dollar Nonprofit · Tom Kelly
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Show Notes
Most nonprofits blow it with new donors. A receipt. A generic thank you. Then silence. That’s not onboarding—that’s ghosting. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the Ultimate New Donor Onboarding Sequence, powered by AI.
You’ll learn the Welcome. Walk. Wow. framework:
- Welcome – Celebrate donors immediately with a warm, personalized thank-you.
- Walk – Guide them through a 4-week journey: impact story, vision, community invite, and monthly giving.
- Wow – Delight them with something unexpected, like a spotlight, video, or AI-generated thank-you.
Tom breaks down prompts you can use with ChatGPT, automation maps for platforms like GoHighLevel, DonorBooks, and ConvertKit, plus a real example where a nonprofit doubled second gifts and boosted monthly giving by 27% in just 90 days.
If you want donors to feel celebrated, connected, and proud from day one, this episode is your playbook.
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